A

Summer Training Project Report

ON
“ANALYSING THE INTERNATIONAL MARKETING
STRATEGY OF C.L. GUPTA EXPORT LTD.”

In partial fulfilment of the requirement for the award of two year full time
Master of Business Administration (MBA) Degree of
Dr. A.P.J Abdul Kalam Technical University, Lucknow (U.P)

Submitted By:
UMANG MITTAL
Roll No.:- 1770270031
MBA III- SEMESTER

Faculty Guide:
Mrs. Smrita Jain
(Professor)

Submitted to:

Dr. A.P.J Abdul Kalam Technical University, Lucknow(U.P)

MIT COLLEGE OF MANAGEMENT,

MORADABAD
 “ANALYSING THE INTERNATIONAL MARKETING
STRATEGY OF C.L. GUPTA EXPORT LTD.”

By

UMANG MITTAL
Roll No.:- 1770270031
MBA III-SEMESTER

SUBMITTED TO
DR. A.P.J ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW (U.P)

TOWARDS PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

2018 - 2019
AT THE
MIT COLLEGE OF MANAGEMENT

The author grants to M.I.T College of Management permission to reproduce and to

distribute publicity paper and electronic copies of the project report in whole or in part

Signature of student
Umang Mittal
MIT College of Management

Certified By
Mrs. Smrita Jain
Project guide

Accepted by
Mr. Manish Agarwal
Director Sir
MIT College of Management
 CANDIDATE’S DECLARATION

I, UMANG MITTAL hereby declared that the project titled “ANALYSING THE

INTERNATIONAL MARKETING STRATEGY OF C.L. GUPTA EXPORT LTD.”

which is being submitted in partial fulfillment of the requirements for the awards of

degree of Master of Business Administration, is an own record carried out by me

under the supervision of Mrs. Smrita Jain. The matter embodied in this project has not

been submitted so far for the award of any degree or diploma.

UMANG MITTAL
Roll No.:- 1770270031
MBA III-SEMESTER
MIT College of Management
Moradabad
 ACKNOWLEDGEMENT

It gives me immense pleasure and privilege to acknowledge my deepest sense of gratitude

towards all those who helped me in the successful execution of this project.

I express my sincere gratitude and thankfulness towards Dr. Manish Agarwal (Director of

MITCOM) and Mrs. Smrita Jain (Professor) along with Lab staff And Librarian sir for

their valuable time and guidance.

I am grateful to all our friends for providing critical feedback & support whenever required.

There are times in such projects when the clock beats you time & again & you run out of

energy, you just want to finish it once & forever. Parents made us endure such times with

their unfailing humour & warm wishes.

And last but not the least I am Thankful to my god.

UMANG MITTAL
Roll No.:- 1770270031
MBA III-SEMESTER
MIT College of Management
Moradabad
 TABLE OF CONTENTS

Sr.No. Title Page No.

1. Introduction 1-7

2. Objective Of The Study 8-9

3. Scope Of The Study 10-11

4. Literature Review 12-21

5. Company Profile 22-29

6. Product Profile 30-34

7. Research Methodology 35-40

8. Data Analysis & Interpretation 41-57

9. Conclusion 58-59

10. Suggestions 60-61

11. Limitations 62-63

 Bibliography 64-65

 Questionnaire 66-68