STUDY ON THIRD- PARTY PRODUCTS OFFERED BY BANKS IN INDIA.

OBJECTIVES:.

 To study about evolution Para banking in india.

 To analyse various third-party products offered by banks.
 To make a comparative study of various third party products offered by banks.(amongs banks)
 To study various deomo-graphic factors(age,area,etc.)
 To understand regulatory powers of RBI with respect to third-party products.
 To study about prevalent trends in indian TPP market.(customer)
 To analyse unfair trade practices in TPP market.

Hyp------problem

How banks provides info{{{{advertise}]]]]]personal social media

 Problrm faced

QUESTIONNARIES.

1. What are the various third party products sold by your bank?
2. Which are the most demanded product of your bank?
3. Which class of people prefer third party products? Middle higher higher middle
Bussines salaried
4. How they advertise there products?DTRECT MRKT HORDINGS PAMPLETS OTHERS
5. What RBI regulations ARE APPLICABLE TO YOUR BANK?
6.
Research Methodology:Data Collection Sources:Primary Data:

Primary data was collected by means of the survey. Questionnaires were prepared and customers of the threebanks
were approached to fill up these questionnaires.

Secondary Data:

In order to have a proper understanding of ThirdParty Products in Private Sector Banking an in depth study was
donefrom the various books, magazines, articles written on the subject. A lotof data has also been collected from
these and also from the variouswebsites on the topic as also from the web sites of the all the threebanks.

Sample Unit:

Ahmedabad Area was surveyed i.e. the branches of the Ahmedabad city.

Sample Size:

100 Samples from the all three banks are to be surveyed and analysed

Sampling Technique

:Convenience Sampling was used to collect the data from the variousbanks and from the various bank customers.

55

LIMITATIONS:

-The sample size was restrictedxc with in the area of Ahmedabad.

-Further it was a convenience sampling.

-There were time and cost limitations.

-The three banks selected have been considered asrepresentatives of the banking sector. Also, the opinions have
beengeneralized to the public.

-This project has been done for academic purpose and not done asa professional researcher for the company

Research Methodology

This research aims at analyzing the various fee based Third Party Products that are offered by one of

the leading private sector banks in Chennai region. The major objectives of the research are;

􀂙 to evaluate the awareness levels of the customers with respect to the Third Party Products

􀂙 to identify the factors considered by the customers prior to the purchase ofThird Party Products
􀂙 to study the preference levels for Third Party Products by various age categories of customers

IRACST – International Journal of Commerce, Business and Management (IJCBM), ISSN: 2319–2828

Vol. 4, No.5, October 2015

646

limitation

Here, as the research problem is clear and specific in nature and as the problem has been clearly stated

a conclusive research has been carried out. Under conclusive research, descriptive research design is

used as the problem is crisp, solid, definite, specific and well defined in nature. A comprehensive and

detailed explanation of the phenomena under study has been carried out through this descriptive

research.

The sample includes the customers who possess an account with the bank. The sample size of the study

that has been undertaken is 100 customers.

The major sources of data collected are primary and secondary data. Primary data has been collected

witha structured questionnaire by conducting a survey amongst the customers who hold an account in

the bank. The other sources of primary data collected are by interviewing the staff at the bank.A little

amount of secondary data was also collected from magazines, portals, and websites of the company.

This has helped in obtaining the nature of various products and the features that have been included in

each of these products.

The sampling technique that has been used in order to carry out the research is convenience sampling

method whereby all units get an equal chance in getting selected into the sample.

A detailed analysis has been done in this research by studying the various fee based Third Party

Products that have been offered by the bank in targeting its customers. The bank offers third party

products broadly on two categories, namely, insurance and mutual funds.