Escolar Documentos
Profissional Documentos
Cultura Documentos
October 2010
By the:
nd
2 Year Students of CSDP
(Computer Systems and Design Programming) course
By:
RAY ALLAN C. ABESAMIS
1st Semester
2010-2011
Presented to:
Ms. Michelle Farin
Professor
Chapter 1
DESCRIPTION OF PROJECT
I. Introduction
This proposal is to introduce the creation of a new restaurant that will rise
at the footsteps of AMA ACLC and Megacenter the Mall as well. The new
restaurant, will be called AMA’ers Restaurant, due to the fact that the AMA
campus sits just behind the back of the establishment. Quality food and service
@ an affordable price is the main motto for this one. It will also feature a free wi-fi
access for customers who wish to access the internet so it will be a non-stop
shop, with food, some drinks and a cyber offering attractions via this one
scheme.
been aware of the fact that the area (Melencio St. fronting Megacenter and near
populated schools) is a huge potential market for food cravers and sports a
strategic location, was to be built here in this location. The area is a big market
for potential customers, being aware that there are only three small restaurants
nearby in such a good location, which is Jobeas, Cabanding and the like.
customer-friendly and well-oriented staff smiling and ready to take your orders!
At the back of the site is the AMA ACLC building. This will not be
associated in any way or another with the AMA school, just for the namesake
only. Quality food and service @ an affordable price is the main motto for this
one. It will also feature a free wi-fi access for customers who wish to access the
internet so it will be a non-stop shop, with food, some drinks and a cyber offering
Initially, the primary target will be the students that flock nearby, preferably
CRT, NEUST as well as Megacenter the Mall customers and workers who seek
Providing this service will directly allow the business owner to increase
profits and generate more restaurant business. Additionally, an indirect result will
available.
Providing this service will directly allow the business owner to increase
profits and generate more restaurant business. Additionally, an indirect result will
CRT, NEUST as well as Megacenter the Mall customers and workers who seek
inserted into the dinner menus. Table toppers can also be made at no cost to
you and placed on each restaurant table. Additionally, print materials marketing
meals. This can be a tempting offer for students if you lower the
• You could get discounts over some meals, and it can include a
during lunchtime.
Time-specific bounceback
Product-specific discounts.
regular.
market share of diners within the area. The others are Jobeas (35 %),
which currently holds the largest share of the pack and remaining one is
we are aware that cleanliness is one of the most attractive part in putting
Community Involvement
In the market forecast, the example numbers indicate that there are 3
restaurants included in the market, and that number is growing at an estimated
ten percent per year.
These numbers are estimates. Nobody really knows, but we all make
educated guesses. The developers of the plan researched the market as well as
they could and then estimated populations of target users in their area and the
annual growth rates for each.
Market value
Normally you would also look at market value, not just market size. For
example, although the high-end home segment is 2.5 times larger than the small
customer spends almost four times as much as the home office customer.
dollar value.
C. Forecast of Sales – cost selling price
Meals:
Vials
Dinakdakan
Sisig
Dinuguan
Sinampalukang Manok
Calderetang Manok
Adobong Baboy
Papaet
Etc.
Drinks
Coke 12 oz. 14
Sprite 25
Coke in Can 25
SMB P35
Total P 390.00
24 onion P 15.00
1/4 cup extra virgin olive oil P 60.00
Total P 245.00
Chapter 3
MARKETING STUDY
Total P 35,000.00
A. MANAGEMENT STUDY
salaries range from P 3,000 from the lowest level up to P 6,000 for the
dishwashers.
Single or Sole Proprietorship
income thru customers eating at the restaurant, preferably form the giant
one individual and where there is no legal distinction between the owner
and the business. All profits and all losses accrue to the owner (subject to
taxation specific to the business). All assets of the business are owned by
the proprietor and all debts of the business are the proprietors'. This
means that the owner has no lesser liability than if they were acting as
partnerships.
A sole proprietor may do business with a trade name other than his
TECHNICAL STUDY
Equipments
of business. These are: a pair of dual two Rinnai 2 burner gas stoves, a
microwave oven, a barbecue grill stand, a deep-fry trench for cooking fried
automatic cutter for shredding purposes will be needed for the operation.
Additionally, a set of solid, stiff monoblock tables and chairs are necessary
After getting the said certificate of registration, please visit their following
branches:
At this point, you may now legally start your business operations, but you’ll need
to then register your employees (which may include yourself) to the following
agencies:
• Social Security System (SSS) – secure an SSS number for yourself and
your employees
• Department of Labor and Employment (DOLE) – for businesses with five
workers or more, register your business with DOLE
• Home Development Mutual Fund (HDMF) – as required by RA 7742, SSS
members earning at least P4,000 a month must be registered with HDMF.
This agency administers the Pag-Ibig Fund.
• Philippine Health Insurance Corp. (PhilHealth) – all employers of are
required to register their employees to this agency as stated in the New
National Health Insurance Act (RA 7875 / RA 9241). PhilHealth manages
and administers the government health care system.
Upon approval of the SEC Articles and By-laws, your corporation begins
to acquire a legal personality apart from you and the other owners. Likewise, a
new taxpayer is being created and by virtue of the memorandum of agreement
(MOA) between SEC and BIR, new corporations are now assigned a new tax
identification number (TIN). The corporation's next step then is to regularize the
registration of such TIN with the BIR with the following requirements:
• Application for registration properly filled out with necessary details and
tax types to be enrolled upon, and signed by the authorized personnel;
• Copy of Articles of Incorporation and By-laws duly approved by the SEC;
• Copy of the lease contract for the office space;
• Payment of the annual registration fee of P500.00;
• Payment of the documentary stamp tax (DST) of P1.00 per P200 par
value or fractional part of the subscribed capitalization in the Articles.
Payment should be made within 5 days of the month following the month
of SEC approval of Articles, otherwise, penalties would be imposed.
• Documentary stamp sold at P25.00
Upon completion of the above the BIR will process with the computer system the
taxpayer's files and issue the following that requires to be posted in any
conspicuous place of the office:
Along with the registration of the BIR is the registration of the books of accounts
(especially manual books), and official receipts, if opted to. In some cases
however, said registrations may follow for practical reasons that they take a
longer time like, computerized books registration requiring tests and official
receipts or invoices requiring pre-approved authority to print.
FINANCIAL STUDY
PROFIT AND LOSS STATEMENT
Projected
Income
Statement Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
FINANCIAL STUDY
Revenue 99 764 029 433 398 208 439
Chapter 6
39,271,0 45,161, 51,936, 59,726, 68,685, 78,988, 90,836,
Net Sales 99 764 029 433 398 208 439
General
Administr
ative
and
Selling
Expenses
Insurance Expense 120,000 120,000 120,000 120,000 120,000 120,000 120,000
Office &
Miscellaneous
Expense 72,000 79,200 87,120 95,832 105,415 115,967 127,563
Advertising Expense 300,000 330,000 363,000 399,300 439,230 483,153 531,468
Amortization
Expense 40,000 40,000 40,000 40,000 40,000 0 0
Depreciation
Expense 838,100 754,290 678,861 610,975 549,877 494,890 445,401
Maintenance
Expense 20,953 18,857 16,972 15,274 13,747 12,372 11,135
1,391,05 1,342,3 1,305,9 1,281,3 1,268,2 1,226,3 1,235,5
Sub Total 3 47 53 81 69 82 67
3,064,9 5,800,1 9,132,0 13,000, 17,695, 23,527,
Operating Income 830,491 05 13 93 695 413 818
-
659,47 1,172,7 3,415,6 6,147,8 9,320,0 14,510, 19,292,
Net Profit 6 44 15 38 92 238 811
838,10
Add: Depreciation Expense 0 754,290 678,861 610,975 549,877 494,890 445,401
Amortization Expense 40,000 40,000 40,000 40,000 40,000 0 0
-
Net Cash Flow from Financing 922,05 1,439,6 1,942,1 2,439,6 2,872,1
Activities 2 20 20 20 88 0 0
Net Cash Flow from Investing
Activities 0 0 0 0 0 0 0
-
703,42 2,192,3 4,359,1 7,037,7 15,401, 20,174,
Net Cash Flow 8 527,414 56 93 81 314 015
Projected Balance Sheet (Rs.) Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
Assets
Current Assets
2,969,34 7,328,53 14,366, 29,767, 49,941,
Cash & Bank Balance 249,572 776,986 2 5 316 630 645
1,200,0 1,200,0 1,200,00 1,200,00 1,200,0 1,200,0 1,200,0
Inventory 00 00 0 0 00 00 00
Fixed Assets
4,375,8 3,938,2 3,544,39 3,189,95 2,870,9 2,583,8 2,325,4
Machinery & Equipment 00 20 8 8 62 66 79
2,728,8 2,455,9 2,210,32 1,989,29 1,790,3 1,611,3 1,450,1
Premises 00 20 8 5 65 28 95
Furniture & Fixtures 438,300 394,470 355,023 319,521 287,569 258,812 232,931
Current Liability
Current Portion of Long Term 1,267,3 1,541,9 1,816,48
Liability 60 20 0 0 0 0 0
CONSUMER BEHAVIOUR
Social life: All of the human societies have any social life.
Social classes have
several characteristics. First one social classes differ in dress,
speech pattern, and many other characteristics. Second one,
persons are perceived as occupying inferior or superior
positions according to social classes. Third, social classes
indicated by a cluster of variable for example, occupation,
income, wealth, education & value system
etc. And fourth one individual can move up and down the social-
class ladder during the lifetime.
2. Social factors: - Reference group : A person’s reference consists of
all the group that have a direct (face to face) or indirect influence on
his/her attitude and
behavior. There are 3 type of Reference group
Family: The family is the imp. Consumer buying origin society and family
members constitute the most influential primary reference group. Family
members
influence buying decisions. In the traditional joint family grandparents.
Nuclear
family husband & wife both. Children & teenagers are targeted by internet.
The Prologue Website is targeted at the youth market.
Following:
Age & stage in life cycle: People buy different goods and services over a
life time. Marketers should also consider life events like marriage,
childbirth, illness, divorce,
widowhood etc. as giving rise to new needs.
Personality & self-concept: Each person has personality characteristics
that
influence his or her buying behavior. Personality: Self confidence,
dominance, sociability, autonomy, adaptability etc. Personality is a useful
variable to analyzing customer brand & choice. Self- concept:
After the restaurant opens, we will keep a close eye on sales and profit. If
we are on target at the end of year 1, we will look to expand to a second unit.
With any new venture, there is risk involved. The success of our project hinges
on thestrength and acceptance of a fairly new market. After year 1, we expect
some imitation from the competition. So we keep some of our trade secrets and
our recipes intact without sacrificing quality. In short, we aim to be at the forefront
of dining anytime soon!
After reviewing the pros and cons about this soon-to-be restaurant which
will rise sooner or later, it is determined that this type of business is viable to
push through. Mainly due to the fact that it sits in a very good location, with
people from all walks of life, students, passers-by, mall employees and all others
such as drivers who crave for a sumptuous meal will be treated to an affordable
meal with so many attractive extras such as free drinks on some occasions,
delicious food, a clean environment and most of all, a heart-warming crew staff to
welcome you every time you grace the restaurant! The gadgets and fixtures, the
equipments are already available and practical ones.
Chapter I
Description Of the Project
Chapter II
Marketing Aspect
Chapter III
Marketing Strategy
Chapter IV
Technical Study
Chapter V
Legal & Taxation
Chapter VI
Financial Study
Chapter VII
Economic &
social behavior
Chapter VIII
Conclusion /
recommendation