CASE STUDY

PANDORA
Nadide Sinem Acar
Anna Elsa Karika
Jingyi Wang
 CONTENT
➢ Information about Pandora Group
➢ Sustainability Definition for Pandora
➢ Conceptual Background ( Theories, Values…)
➢ Sustainability Strategy of Pandora
➢ Business Case ( My School Project)
➢ KPI’s
➢ Sustainability Risk Today and In the Future
➢ International Standards, Frameworks and Certifications
➢ Implementation of Sustainability in Supply Chain
➢ Stakeholder Network
➢ Competitors and Industry
➢ Suggestions and Conclusion
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 PANDORA GROUP

➢ Founded in 1982
➢ Headquartered in Copenhagen, Denmark
➢ Charm bracelets, necklaces
➢ Sold in more than 100 countries
➢ Employs more than 27,700 people
➢ Manufactures its jewellery in Thailand

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ABOUT SUSTAINABILITY
“...we honor our commitments
within human rights, environment,
health & safety, business ethics
and ensure responsible supplier
dialogue and auditing.”

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CONCEPTUAL BACKGROUND
Pay attention to sustainability in the
production of products

Majority of the silver and gold used by

Pandora comes from recycled sources

Employees are encouraged to raise ethical

concerns
“I love that a high percentage of materials used in
making PANDORA jewellery is recycled and that they
value the health of our environment as much as they
do with the high quality of their products.”

Katherine Sabbath, Australia

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 ENVIRONMENTAL SAVING

*Alternative material
for diamonds
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SUSTAINABILITY STRATEGY
Incorporated in business strategy:
Innovating affordable jewelry, Agile manufacturing, Digitalised
Brand experience...

Partnerships with equally ethical businesses, programs and

charitable organisations: Global Compact Nordic Network, the
United Nations Global Compact, Responsible Jewellery Council’s
Code of Practices

Training programmes: e-learning and hotlines for all staff and

management about ethics, policies and good industry techniques

Social dialogue with local and international communities

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BUSINESS CASE - MY SCHOOL PROJECT

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“Most companies would collect money
and donate to the school, but not build
a whole new building. Thanks to this
project, I could pay back to my
hometown, providing education
opportunities to the children that live
where I once did.”

Prontana Khiandar,
Team Leader , 2017

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 Since My School Project began in 2006,
Pandora employees have donated their
time to renovate 12 different schools.,
Reflected United thus helping improve the education of
students.
Nations Sustainable
Development Goals

Goal 4: Quality Education,

Goal 5: Gender Equality,
Goal 6: Clean Water and Sanitation,
Goal 17: Partnerships for the Goals

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11
 KPIs ➢ Recycled sources
➢ 97% of the silver grains used in
Environmental the crafting facilities in Thailand
originated from recycling in
2017.
➢ Danish branch in the United
Nations Global Compact
(UNGC)

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Social
➢ People aspirations: “ To ensure
our people have a safe,
developing workplace.”
➢ Employee benefit
➢ Social events - all-female
football team

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Health & Safety

➢ Transfer knowledge and

expertise to the suppliers
➢ Safety, Health and Environment
(SHE)

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SUSTAINABILITY - RISK MANAGEMENT
Pandora has identified the main things that have an
environmental impact and is addressing the risks by:

● reducing water and energy consumption

● recycling their resources: gemstones, precious metals
● being aware of the legislation, business environment and
industry dynamics, stakeholder and customer changing needs
and expectations
● openly speaking about how the resources are used, providing
exact data about the usage

● Future risks: Pandora Group has become a partner of Youth

Fashion Summit (YFS) where students generate new ideas,
focusing on sustainable and innovative fashion solutions that
are in accordance with the UN Global Compact.

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INTERNATIONAL FRAMEWORKS, STANDARDS AND
CERTIFICATIONS

➢ UN Global Compact
➢ Responsible Jewellery Council
➢ London Bullion Market Association (LBMA)
➢ LEED certified facilities
➢ International Labour Organisation (ILO)
➢ UK Modern Slavery Act
California Transparency in Supply Chains Act
➢ Paper bags with Forest Stewardship Council
(FSC) trademarks

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SUPPLY NETWORK
All the suppliers must sign and abide by a
contract

Information technology shared with

Thailand

Pandora sells some types of waste and

also buys some scrap from suppliers (pays
the supplier for shipping)

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PERCEPTION- STAKEHOLDER NETWORK
Customers, potential investors and partners are easily informed
about what the company does to be sustainable and how important
it is.

Values “Pride, Passion and Performance”

- the sense of responsibility and respect for the global impact of their
actions, caring about the consumers, partners, colleagues and natural
environment.

1. Company culture shared by the employees and promoted in

marketing activities
2. Strives to be a good example
3. Collaborating with stakeholders to create better solutions

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 COMPETITORS AND
INDUSTRY

➢ RJC (Responsible Jewelry Council)

➢ ISO (International Organization for Standardization)
➢ LEED-platinum certified
➢ Recycled and conflict-free materials
➢ Kimberley Process
➢ Renewable Energy
➢ Gender Equality

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SUGGESTIONS
Mentioning more specific sources for their materials such as leather, cultured
pearls and other, as well as regarding the packaging

Using recycled polyester

Certifying all their facilities as “LEED” (Leadership in Energy and Environmental

Design)

Having more women in leading positions of the company

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CONCLUSIONS
● Pandora is a good example of a sustainable
company, caring about the environment and
their employees.
● They are interested in innovation and
collaboration with other organisations.
● They are open about their practices to the
public.
● It is always possible to improve further and
become more sustainable.

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THANK YOU!

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References
The sustainability concept
Pandora ethics. Available at https://pandoragroup.com/CSR/Policies/PANDORA-Ethics
Pandora policies. Available at https://pandoragroup.com/en/CSR/Policies

Pandora Corporate Social Responsibility. Available at https://pandoragroup.com/CSR

Pandora business strategy. Available at https://pandoragroup.com/en/About-Pandora/Business-Strategy

Current and future risks and solutions

Pandora CSR: environmental impact on the planet. Available at https://pandoragroup.com/CSR/Planet
Youth Fashion Summit and the Pandora Group. Available at
https://pandoragroup.com/en/CSR/Partnerships/Youth-Fashion-Summit

Stakeholder network
Careers. Pandora in your region. Available at https://pandoragroup.com/Careers/Pandora-In-Your-Region
Corporate culture and values in Pandora. Available at https://pandoragroup.com/Careers/Culture-and-values
Pandora partnerships. Available at https://pandoragroup.com/en/CSR/Partnerships

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References
Conceptual background，KPIs，Supply network:

PANDORA Ethics Report /2017

https://pandoragroup.com/-/media/Files/Corporate/PDF/CSR/11366_Ethics_Report_2017_FINAL.ashx?la=en&hash=0879F
7CD3EF1F4A8837AF974A1BEE7F120BA9E8A

Environmental saving：
Image for the form
https://www.google.com/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiatPW9ndffAhVKjqQKHWztBBQQ
jRx6BAgBEAU&url=http%3A%2F%2Fen.luxe.co%2Fpost%2F2824&psig=AOvVaw1jVziAEeUa1NzBOT8c4gTz&ust=15467
97909228011
https://www.google.com/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjdqMzAn9ffAhUNLlAKHcxyAzEQjR
x6BAgBEAU&url=https%3A%2F%2Fwww.ebay.com%2Fbhp%2Fpandora-gold-bracelet&psig=AOvVaw1jVziAEeUa1NzBOT
8c4gTz&ust=1546797909228011
https://www.google.com/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjx34rbn9ffAhXHZ1AKHUdxDaIQj
Rx6BAgBEAU&url=https%3A%2F%2Fwww.samsclub.com%2Fsams%2Fjewelry%2F1628.cp%3Fsaclp%3D1&psig=AOvVaw
1jVziAEeUa1NzBOT8c4gTz&ust=1546797909228011
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References
Business case:
Pandora Ethics Report 2017/18
https://3blmedia.com/News/PANDORAs-12th-My-School-Project

International frameworks,standards…:
Pandora Ethics Report 2017/18
https://3blmedia.com/News/PANDORAs-LEED-Gold-Certified-Facility

http://static.pandora.net/campaigns/PublicRelations/Leed_Brochure_PPT2/files/assets/common/downloads/Leed_Brochure_PPT2.
pdf

https://www.responsiblejewellery.com/
https://pandoragroup.com/CSR/Policies/Human-Rights - Transparency in Supply Chains Statement

Competitors and industry

Chamilia - https://chamilia.com/corporate-sustainability-policy & Swarovski Sustainability Report / 2017
https://www.iso.org/about-us.html
Chopard - https://www.chopard.com/intl/corporate-social-responsability
Tiffany & Co. - https://www.tiffany.com/Sustainability & Tiffany & Co. Sustainability Report and Summary Report
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