SWOT Analysis

Positive Negative
Strengths Weaknesses
 
Internal

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Opportunities Threats
 
External

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 SWOT Action Plan

Strengths Weaknesses
(Internal, Positive) (Internal, Negative)

Opportunities Strengths - Opportunities Actions Weaknesses - Opportunities Actions

 
(External, Positive)
 
 

Threats Strengths - Threats Actions Weaknesses - Threats Actions

 
(External, Negative)
 
 
Strengths and S1 S2 S3 S4 S5
Opportunities
O1

O2

O3

O4

O5

Weaknesses and W1 W2 W3 W4 W5
Opportunities
O1

O2

O3

O4

O5
Strengths and S1 S2 S3 S4 S5
Threats
T1

T2

T3

T4

T5

Weaknesses W1 W2 W3 W4 W5
and Threats
T1

T2

T3

T4

T5