International Journal of Trend in Scientific Research and Development (IJTSRD)

International Open Access Journal | www.ijtsrd.com

ISSN No: 2456 - 6470 | Volume - 3 | Issue – 1 | Nov – Dec 2018

A Study on
n Consumer Preference and Awarness on n Brand of
Laptop with
ith Special Refere
Reference to
o Coimbatore City
S. Malini
Assistant Professor
Professor, KG College of Arts and Science,
Coimbatore, Tamil Nadu, India

ABSTRACT
Computer is a remarkable machine. People are living
in the processor age today and most of our daytime
activities cannot be accomplished with any using
computers. Communication system depends and the
computer without computers internet is not possible.
People use computers when and wherever they
requires. Computers are worn in Schools, Hotels,
Banks and grocery shops and in house also for various
purposes. When people are gasp in the computer age
and slowly computer has become such a dire nneed of
life that it is difficult to picture life without it.
Computer is affecting every sphere of our life. It
affected government, business, entertainment,
education, legal practice, defense and home.
Computer has become a crucial and multipurpose
tool. Supercomputers can predict weather; embedded
computers make stylish devices like washing
machines that bleep when washing is completed or the
automobile that give you warning before
contravention down.
KEY WORDS: Communication system,
Supercomputers, electronic
ronic machine, processor users
affected government, business, entertainment,
education, legal practice, defense and home.
Computer has become a crucial and multipurpose
tool. Supercomputers can predict weather; embedded
computers make stylish devices like washing
machines that bleep when washing is completed or the
automobile that give you warning before
contravention down.
NEED FOR COMPUTER LITERACY:
Computers have surprised up the world. They have
made us reliant uponon them. People are expecting them
to be present at every rest: the reservation counter, the
microwave cooking or even pouring a car. Now that
computers have enthused in our society so quickly,
one needs, at least the essential computer skills to
chase one’s’s career goals and function efficiently and
effectively, experts say that computer literacy is the
require of today and voice of tomorrow to stay alive
in the fast changing world of computers. For most of
the populace computer literacy is limited to using the
keyboard for type a document or making use of it for
the calculation.

INTRODUCTION Computer: The Definition:

chine. People are living
Computer is a remarkable machine.
in the processor age today and most of our daytime
activities cannot be accomplished with any using
computers. Communication system depends and the
computer without computers internet is not possible.
People use computers when and wherever they
requires. Computers are worn in Schools, Hotels,
Banks and grocery shops and in house also for various
purposes. When people are gasp in the computer age
and slowly computer has become such a dire need of
life that it is difficult to picture life without it.
Computer is affecting every sphere of our life. It
Precisely, “Computer is an electronic machine for
performing mathematics and logical operations”, or
“Computer is a machine or flexible machine to
processs data and changes it into information”.
STATEMENT OF THE PROBLEM:
A great diversity of laptops is now accessible in the
market for the wants of the customers. There are a lot
of brands with its unique specialty and with universal
computing needs. Some may have extra external
facilities, some may have extra facilities in
dispensation and a number of may have extra

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Dec 2018 Page: 457
 International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470
beautiful features like slim replica, wide screen and
the like. The pace of the laptop also varies from brand
to product. So there are some special skin tones which
motivate the client to choose a particular branbrand of
laptop. Hence a dealer needs to give sufficient support
to his product from end to end advertising and other
promotional labors on their special features.
In Tamilnadu, Coimbatore district is one of the
significant education centre’s with schools, co colleges
and universities at the same time it is a significant
business centre too. Utility of processor in the field of
teaching and business got its impetus in Coimbatore
district. As long as the usefulness is high the varieties
they use also augment. Theree may be a exact reason
behind each product for the preference of processor
users. Hence the investigator has made an effort to
find out the reason why the customers go for an
exacting brand and also to analyze that on which basis
the populace prefer a particular brand.
SCOPE OF THE STUDY:
The present revise is carried out in arrange to make an
attempt to examine consumer preference and
consciousness on brand of laptop with particular
reference in Coimbatore city. This study mostly
focuses its attention on the product preference. It does
not wrap other connected areas.
OBJECTIVES OF THE STUDY:
The following are the objectives of the present study
1. To analyses the product preference of laptop user.
2. To trace the abstract ideas of the brand preference
of laptop.
3. To study the factors influence of laptop users.
4. To offer the synopsis of findings, suggestion and
conclusion.
RESEARCH METHODOLOGY:
The present study has been basically intended as a
‘Expressive Study’ with ‘survey’ as the method of
research. A well structured survey was constructed
and validate by the researcher for the compilation of
primary data. A pilot learn has been made with 10
respondents before conduct the original training for
check out the viability of the survey.
COLLECTION OF DATA:
This study is base on both primary and secondary
information The required main data were composed
from the students and professional by using tthe
questionnaire construct and validated by the
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2456
investigator. The minor data were collected from the
available and unpublished books, records, journals,
newspapers, magazines, websites and the like. For this
reason various universities and institution were visited
by the canvasser.
SAMPLING DESIGN:
The researcher has follow the method of multi stage
chance sampling for collect data from students and
professional in Coimbatore city. The study was
conduct among 120 respondents comprise 60
students, amongst them
hem are 30 male and 30 female
and 60 professionals.
GEOGRAPHICAL COVERAGE OF THE
STUDY:
The learning has been confined to the metropolis of
Coimbatore. This city is selected for the study as it
has pertinent and positive variables of the learning.
This city
ty is describe as a city, which is recognized for
its education centres and rising business. There are
colleges and schools in and about the city. There are a
lot of companies, in this metropolis who are having
the maximum use of laptops. So the canvasser wants
to select this region.
FRAMEWORK OF ANALYSIS:
The data were collected, oblique, tabulated and
analyze using statistical technique. Data collected
during survey were presented in a master table. From
the master board sub-tables
tables were ready. The statistical
statis
technique used in this revise are percentage analysis,
Chi-square
square test analysis and Garrett’s ranking
technique analysis.
HYPOTHESES:
1. There exist no connection between the age of the
respondents and the product preference.
2. There exists no connection between the
occupation and the product preference
3. There exists no connection between the
educational qualification and the product
preference.
4. There exists no connection between the monthly
income and the product preference.
LIMITATION
MITATION OF THE STUDY:
Although a number of brand are artificial in the laptop
manufacturing the researcher has selected only seven
to ten brands for the revise, as they are the the
majority popular brand in the laptop marketplace. The
brands the canvasser taken for study are HCL,
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 International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470
Lenovo, Compaq, Dell, LG,Toshiba,HP, Acer, IBM
and Sony Vaio.
SUMMARY OF FINDINGS:
1. Out of the total 120 respondents, 74 respondents
are in the age group of below 30. Another 24
respondents are in the age group of 30 30-40.
Another 12 respondents are in the age group of
40-50.Another
50.Another 10 respondent are in the age group
of above 50.
2. Out of the total 120 respondents, 60 respondents
are male. Another 60 respondents are female.
3. Out of the total 120 respondents, 53 respondents
are the post-graduates.
graduates. Another 47 respondents are
the professionals. 12 respondents are graduates
and the remaining 8 respondents belong to other
educational.
4. Out of the total 120 respondents, 60 respondents
are students. 26 respondents are Business &
professional people.
eople. 18 respondents are
Government employees and the remaining 16
respondents are self-employees.
5. Out of the total 120 respondents, 48 respondents
income level are up to Rs.10,000. 33 respondents
are in the income level of Rs.10,000
Rs.10,000-Rs.15,000.
25 respondents
ents income level are above Rs.20,000
and the remaining 14 respondents belong to the
income level of Rs.15,000-Rs.20,000.
Rs.20,000.
6. Out of the total 120 respondents, 47 respondents
are their friends. Another 30 respondent’s source
of knowledge is media. Another 25 rrespondents
are their family and relations are the source of
knowledge and the remaining 18 respondents
belong to other source of knowledge.
7. Out of the total 120 respondents 20 respondents
preferred ‘Compaq’. 18 respondents preferred
‘Lenova’. 17 respondents ts preferred ‘Dell’. 16
respondents preferred ‘HP’. 13 respondents
preferred ‘Acer’.11 respondent preferred for
Toshiba. 10 respondents preferred ‘HCL’. 7
respondents preferred ‘IBM’ and the remaining
eight respondents preferred the other laptop
brands, such
ch as LG, G7 and Sony via.
8. Out of the total 120 respondents, 46 respondents
are single user. 38 respondents are having 11-2
laptop users in their family. Another 23
respondents are having 2-33 laptop users in their
family. Seven respondents are having 33-4 laptop
users in the family and the remaining 6
respondents are having above 4 laptop users in the
family.
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2456
9. Out of the total 120 respondents, 104 respondents
are recommending their brand and the remaining
16 respondents do not prefer recommending their
brand.
10. Out of 120 respondents, 61 respondents are having
quality as the reasons for recommending their
laptop. 30 respondents are having speed process as
the reasons for recommending their laptop. 23
respondents are having extra facilities as the
reasons for recommending
ommending their laptop and the
remaining six respondents belong to other reasons
for recommending the laptop (good configuration
and low cost).
11. Out of the total 120 respondents, 100 respondents
are not accepted the idea to change the laptop and
the remaining 20 respondents are accepted the
idea to change the laptop.
12. Out of the total 120 respondents, 35 respondents
are having high price as the reasons
reas for changing
the brand and their strength comes to 29 per cent.
Another 35 respondents are having slow
processing as the reasons for changing the brand
and their strength comes to 29 per cent. Another
35 respondents are having low facilities as the
reasons
sons for changing the brand and their strength
comes to 29 per cent, and the remaining comes to
13 per cent of the total.
13. Out of the total 120 respondents, 102 respondents
are daily users. Another 13 respondents are
weekly once or twice users and the remaining
rema five
respondents are monthly once users.
14. Out of the total 120 respondents, 61 respondents
are working more than 3 hours with the laptop. 30
respondents are working 2-3 2 hours with the
laptop. 17 respondents are working 1-2
1 hours with
the laptop and thee remaining 12 respondents are
working up to 1 hour with the laptop.
15. Out of the total 120 respondents, 61 respondents
are having moderate opinion regarding the price
of laptop; another 30 respondents are having
medium rate opinion regarding the price of the th
laptop. 22 respondents are having high rate
opinion regarding the price of the laptop and the
remaining seven respondents are having low rate
opinion regarding the price of the laptop.
16. Out of the total 120 respondents, 61 respondents
are having Rs.20,000-Rs.30,000
Rs.30,000 as the preferable
price of the laptop. 42 respondents are having
Rs.30,000-Rs.40,000
Rs.40,000 as the preferable price of
the laptop. Another 12 respondents are having
Rs.40,000-Rs.50,000
Rs.50,000 as the preferable price of the
laptop and the remaining five respondents
respo are
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 International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470
having above Rs.50,000 as the preferable price of
the laptop.
17. Out of the total 120 respondents, 79 respondents
are having internet facility and the remaining 41
respondents are not having internet facility.
18. Out of the total 120 respondents, 445 respondents
are having wireless chord mode of internet
connect and their strength comes to 38 per cent,
another 35 respondents are having any wired
option (Broadband) mode of internet connect and
their strength comes to 29 per cent. 25
respondents are having
ving wireless access point mode
of internet connect and their strength comes to 21
per cent and the remaining 15 respondents are
having other mode of internet connect and their
strength comes to 12 per cent of the total.
19. Out of the total 120 respondents, 667 respondents
are having virus problem in laptop and the
remaining 53 respondents are not having virus
problem in laptop.
20. Out of the total 120 respondents, 78 respondents
reason for virus problem are using devices such as
Pen drive and CD’s and their strength comes to 65
per cent. Another 25 respondent’s reason are using
net and downloading and their strength comes to
21 per cent and the remaining 17 respondents are
having both reasons for virus problem.
21. Out of the total 120 respondents, 73 respondents
are not having difficulties in using the brand, and
the remaining 47 respondents are having
difficulties in using the brand.
22. Out
ut of the total 120 respondents, 77 respondents
are having non availability of service centers as
their specified problem and their strength comes
to 64 per cent, another 15 respondents are having
slow process as their specified problem and their
strength comes to 12.5 per cent, for another 15
respondents keyboard is the specified problem and
their strength comes to 12.5 per cent and the
remaining 13 respondents are having emission of
heat as their specify problem in laptop and their
strength comes to 11 per cent of the total.
23. Out of the total 120 respondents, 65 respondents
are having one year as their warranty period. 24
respondents are having two years as their warranty
period another 21 respondents are having three
years as their warranty period. Anoth Another 10
respondents are having above 4 years as their
warranty period.
24. In order to test relationship between age and the
brand preference, Chi-square
square test is applied to test
the hypotheses and concluded that there is
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2456
significant relationship between the age of the
respondents and the brand preference.
25. The researcher found out that there is no
significant relationship between the educational
qualification of the respondents and the brand
preference.
26. The researcher found out that there is no
significant relationship
nship between the occupation of
the respondents and the brand preference.
27. The researcher found out that there is no
significant relationship between the income level
of the respondents and the brand preference.
28. It is observed from those factors that influencing
influe
the purpose of using laptop variables such as
'Educational purpose', 'All the above', 'Business
purpose', 'Official purpose' and 'entertainment
purpose' have occupied the first, second and third
ranks respectively and other variables have
occupied thee fourth rank and fifth rank.
SUGGESTIONS:
1. Service centres for all brands of laptops must be
established everywhere to make the service easy.
2. Time duration to charge the battery must be
increased, so that the usage of time will increase.
3. The price of the laptop must be reduced so that all
level of people can purchase and use.
4. Scratch paper must be sticked in the monitor to
avoid dust and scratch.
5. Guarantee period or warranty period must be
increased.
6. Free services period must be increased, to avoid
cheating
ng and services from non-experts.
non
7. Weight of the laptop must be reduced so that it
will easy to carry.
8. Antivirus must be provided with the laptop with a
long service period.
9. The preferable and essential softwares for the
laptops must be provided with the laptop
la to avoid
confusions.
10. Sound system must be improved to avoid extra
speaker system.
11. Extra mouse can be provide by the company
12. It is better to be provided easy accessible
CONCLUSION:
Many respondents are aware of more popular brands
of laptops in India, especially in Coimbatore city of
Tamilnadu. They feel that the brand name of laptop
tells them something about the products its quality, its
utility and its technology. The most preferable
prefera brands
are moderate in price and good in quality. The brand
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 International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470
preference is influenced by age, educational,
qualification, occupation, income, quality and price of
the laptop. Thus the researcher has found out that the
price of the laptop, quality and portability
rtability influence
the brand preference of the users are on the rise.
REFERENCE:
1. Deepak Bharihoke, “Fundamentals of Information
Technology”, Anurag Jain for Excel Books,
Second Edition: New Delhi, 2002.
2. Gupta S.P., Statistical Methods, Sultan Chand &
Sons, New Delhi.
3. Kathiresan & Dr. Radha, Marketing Management,
Prasanna Publishers, Chennai, 2000.
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2456
4. Philip Kotler, Marketing Management, Prentice
Hall India Pvt. Limited, New Delhi.
5. Bagchi, Subroto, "Copying with Customer
Problems", Dataquest, May 1990.
6. Banumathy, Hema meena, "Analysis of Brand
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7. Ganesh Natarajan, "Strategic Planning for
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