Shapes: A self contained space defined by an outline
Can be GEOMETRIC or ORGANIC Shapes automatically create positive and negative space
Positive Space: The area that makes
up an object, shape or form Negative Space: The space/area around, behind, or within a shape object or form Negative Space can be considered empty while Positive Space can be considered activated
Geometric Shapes: shapes that can be
defined using mathematical formulas, shapes that have names ex) Squares, Triangles, Circles, Rectangles etc. Organic Shapes: Shapes that don’t have names, or come from nature
Contrast: A great difference in elements that are next to or near each other. Positive and negative space, along with shapes, can be used to create contrast