M

i
sI help artists dispel the starving artist myth. [examples I've seen from other artists: I paint people's dreams (Eleatta
s
Diver). Performance to Promote the Human Spirit (Katie Zaffrann). Savor the Colors of a Moment (Ann Rea).]
i
I do this by teaching artists (painters, actors, sculptors, musicians, etc) to eliminate the middlemen like agents and
o
galleries, and instead sell their art directly to their fans.
n
[ARTISTS COULD STATE HERE THE EMOTIONAL/SOCIETAL/INTELLECTUAL IMPACT OF THEIR ART
—
S WHAT DO YOU WANT YOUR ART TO MEAN?]
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u
e RREM Business Consulting
sm
I’ve
ie been acting since I was a little kid. That experience informs everything I do. When I approach new projects I
have the attitude that any problem can be solved with a little bit of hard work, solid technique, and a whole lot of
n
n
imagination.
et
sI[ am business consultant, an self-published author, and I work as a business consultant and internet marketing
consultant.
A
s I firmly believe that I cannot place each part of my life in separate silos and still reach my full potential.
L
S
I graduated from the University of Phoenix, receiving an Associates in the Arts of Business Administration, a
tO
Bachelor of the Arts and Science of Business Administration, and a Masters in Management.
e
K
a
[HERE
N ENUMERATE YOUR SKILLS, ABILITES, AND EXPERIENCE]
m
O
W Ife Miller — Business Consultant
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a
[IF THERE IS ANYONE WHO HELPS YOU IN A SIGNIFICANT WAY WITH YOUR BUSINESS, PUT THEIR
n
A
BIO & STRENGTHS HERE FOR LATER REFERENCE]
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d
Down
Y the road, I want to hire a personal assistant and a CPA. I would also like to hire a business coach and
become a member of a mastermind group. [HERE PUT OTHER IDEAS FOR STAFF NEEDS AS YOU HIT
rYOUR GOALS
O
U — WILL YOU NEED AN ASSISTANT? AN ACCOUNTANT? A LAWYER?]
eM
R
sa
THE ART/CRAFT/MUSIC WORLD
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rN
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Art
I sales are moving away from galleries. With an increase in information and image accessibility across the web,
k
rQ
first
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time and 'alternative' collectors are finding art that fits with their tastes.Dependence on gatekeepers and
tastemakers is on the decline. Artists with an independent streak can position themselves to build their own fan base
cand
U
tE leave middlemen out.
eMy business needs to diversify its product and broaden its market. Artists are in drastically different places in their
sbusiness
S
A timeline, and I must grow my offerings to accommodate artists wherever they are in that timeline.
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Currently I work mostly with artists who are already established or who have a strong understanding of the Internet.
Also, my time is limited and I can only take on so many coaching clients.

Because of that, I will offer group coaching sessions and develop audio material to offer to artists that I cannot coach
one-on-one.

Group Coaching

[DO YOU HAVE A UNIQUE IDEA FOR MARKETING YOUR ART? PUT IT HERE SO YOU
REMEMBER TO DO IT. PUT DOWN WHEN YOU WILL DO IT, THE STEPS TO GETTING IT DONE,
AND WHAT KIND OF HELP YOU WILL NEED]

I will offer group coaching packages where 5 – 10 artists can participate in weekly coaching sessions for four weeks.
Each week we will cover a different Internet marketing topic and then homework will be assigned. I will also follow
up with the artists each week to make sure they are on the right track, and each artist will receive one additional
private coaching session.

C
o
r
p
[YOU COULD LEASE SCULPTURES/PAINTINGS TO CORPORATE CLIENTS – WHO DO YOU
o
KNOW THAT WORKS FOR A LARGE CORPORATION? BARRING THAT, HOW DO YOU FEEL
rABOUT COLD CALLING?]
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tR
ee
p
A
u
[CAN YOU CREATE MUGS, T-SHIRTS, OR DESIGNER PURSES FROM YOUR WORK? COULD YOU
rRECORD
r THAT ALBUM YOU'VE ALWAYS WANTED TO DO? FOR PERFORMERS, COULD YOU
tDO
p HOUSE PERFORMANCES OR ALTERNATE PERFORMANCE VENUES?]
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sC
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k
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e
it
es
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[WHO HAVE YOU SOLD TO BEFORE? CAN YOU CALL THEM AND ASK FOR A REFERRAL? DO
sYOU
n HAVE AN EMAIL LIST?]
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g
so
tG
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sir
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a
g
n
[HAVE YOU SUCCESSFULLY APPLIED FOR GRANTS BEFORE? CAN YOU TAKE A GRANT
t
WRITING COURSE?]
ts
a
l
e
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s

&

m
a
t
e
r
[PEOPLE LOVE TO HEAR ABOUT HOW ARTISTS DO THEIR WORK. CAN YOU FIND A PLACE TO
SHARE YOUR EXPERIENCES?]

W
r
i
t
[PEOPLE LOVE TO HEAR ABOUT HOW ARTISTS DO THEIR WORK. CAN YOU FIND A PLACE TO
i
SHARE YOUR EXPERIENCES?]
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g

C
o COMPETITIVE ADVANTAGE
m
Ipam skilled in [public speaking, classical theater, mask performance, jazz & ballroom dance, dialects]. I have an
established career in [whatever art you are in].
e
t[ARE YOU AN ESTABLISHED ARTIST WITH A LARGE FAN BASE? ARE YOU HUGE IN JAPAN? IS
iYOUR MOM ON THE CITY COUNCIL? IS YOUR BROTHER ALEC BALDWIN?]
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io
o
a
One
ln year
s  $50,000 in revenue by the end of 2010.
 Sell 100 prints
&
 Sell 5 commissions
O  Perform at the Lincoln Center or get an audition with Steven Spielberg
Five
b years
j  $200,000 in revenue
e  Sell 100 prints per month
c  Sell 5 commissions at three times my current price
t
 Walk the red carpet at the premier of my sequel to E.T.
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v
F
e
is
n
[SKETCH
a OUT A FINANCIAL PLAN, INCLUDING CURRENT REVENUE SOURCES AND POSSIBLE
FUTURE
n REVENUE SOURCES. BE HONEST WITH YOURSELF. BETTER TO ESTIMATE LOW THAN
HIGH.
c THIS DOESN'T HAVE TO BE DETAILED, JUST ENOUGH TO HOLD YOURSELF ACCOUNTABLE
TO]
i
a
l
[HOW MUCH TIME MONEY DO YOU REALLY NEED TO GET STARTED? WHERE CAN YOU GET THE
MONEY, OR WHO WILL FINANCE YOU?]
P
l
a
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Office Space

[WHAT DO YOU HAVE? WHAT DO YOU NEED? WHO CAN HELP YOU GET WHAT YOU NEED?]

I have:
A computer, internet connection, a desk and a chair

I need:
Photoshop, better headshots, a copy of Protools audio software.

Studio Space

I have:

Occasional rented space or borrowed from my church.

I need:

My own space either in my home or close to it. I need rehearsal/painting/carving/welding space.

R
i
sRisks
k  Injury, illness
s  If pieces don't sell, I may not have capital to reinvest in my business.

How will I mitigate my risk?

 health insurance, accidental death & dismemberment insurance?
 save a piece of all of my work to reinvest in my business

First Steps

[CREATE A BULLETED LIST OF THE THINGS YOU ARE GOING TO WORK TOWARDS
OVER THE NEXT 30, 60, AND 90 DAYS]

 Develop coaching program

 Create teleseminar
 Create written coaching program
Cory Huff TheAbundantArtist.com 801-809-0237 Portland, OR 97209