WELCOME TO

THE PRESENTATION
Fashion For All
STYLE

CONDUCTED BY
NAME: ZANNATUL NURIA
ID: 180101042
Batch: 17, Program: BBA
EUROPEAN UNIVERSITY OF BANGLADESH
AARONG
MARKETING MIX ANALYSIS
ON AARONG
SAREE

SAREE
 Brand Founded In : 1978
Founder Name: AYESHA ABED
MARTHA CHEN
The Word “Aarong” Means :
AARONG “A Village Fair or Market”
Number of Outlets: 16
AT A GLANCE Production Monitored By:
Ayesha Abed Foundation (AAF)
Brand Head Office Address:
Aarong Centre (Head Office), 346
Tejgaon I/A, Dhaka-1208.
Online Shopping URL :
http://www.aarong.com/
Email Address:
customerservice.aarong@brac.ne
 TARGETED CUSTOMER
(IN THE BASIS OF PURCHASE, SEGMENTING BY AGE GROUPS)
Age Groups Numbers of Consumers
10-18 17%
19-26 40%
27-35 20%
Purchase % 37-50 15%
51> 8%
8% 17% 10 to 18 year
15% 19 to 26
20% 27 to 36
40%
37 to 50
51 above
AARONG
SAREE’S
VARIETY& QUALITY
Product Quality & Variety
COTTON
WEAR
 Embroidered
 Check
 Butique
 Appliquied
 Prints
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 SILK
WEAR
Color dyed
Nakhsi katha
Embroidered
Appliqued
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 MUSLIN
WEAR

Embroidered
&
Appliquied

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JAMDANI
SAREE
Color Weaved
Color Dyed
Embroidered
Appliquied
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AARONG SAREES FEATYURES
&
DESIGNS
Product Style
FALGUN
&
BOISHAKHI
Collection
 EID
&
PUJA
Collection
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WEDDING
Collection
PARTY
Collection

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PACKAGING
 They offer different size shopping bag (paper
made ) with the logo.
 They offer Silica gel with leather products.
 They offer different poly to protect
merchandise.
 They offer covering poly for white dresses.
 They offer wrapping for packing items.
AARONG
SAREE
COSTING
CONSUMERS PAYMENT
LIST OF PRICE FOR DIFFERENT TYPES
Types Price Range
(Product) (At BDT)
Cotton 1000-6000
Muslin 7000-18,000
Silk 8000-21,000
Jamdani 7000-30,000
 PAYMENT OPTIONS
Visa and MasterCard (debit, credit and giftcards), bKash and cash-on-
delivery.

CREDIT CARD PAYMENTS

The total billed amount for order will be charged to credit
card after card has been approved.
DEBIT CARD PAYMENTS
The total billed amount for your order will be charged to your
debit card after your card has been approved.

A receipt is generated for each order.

 RETURN & ALLOWENCE
Any product would qualify as a return if it meets any of the
following conditions:

 Wrong product, size or color

 Damaged product
 Product lost in shipment
 Products with major quality defects
Any Saree has to be exchanged within 30 days
of shopping.
DISCOUNTS
ON
SALES
AARONG
SAREE OUTLETS
Uttara Flagship Store Aarong Bashabo
Aarong Dhanmondi 1 Aarong
Aarong Dhanmondi 2 Narayangonj
Aarong Gulshan Aarong
Aarong Moghbazar Sholoshahar
Jamuna Future Park Aarong Halishahar
Aarong Banani Aarong Khulna
Aarong Mirpur Aarong Comilla
Aarong Wari Aarong Sylhet
AARONG
SAREE PUBLICITY
CUSTOMERS KNOWLEDGE
BILLBOARD
ADVERTISING

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PROMOTIONAL
EXHIBITION
 TVC
ADVERTISING

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AARONG’S
MARKETING EXCELLENCE
ORGANIZATIONAL
ACHIEVEMENTS
IMPORTANT
ACHIVEMENT
THANK YOU!
Z a n n a t u L N u r I A