Problem

Sports betting in the Philippines is outdated.

Managing bets in existing sportsbooks are difficult resulting in various complications.

Existing sportsbooks have very limited deposit and withdrawal methods.

Traditional sportsbooks limit a player’s ability to bet on an anytime and anywhere basis.

Some online bookmakers try to hold players’ money as long as possible to maximize profits.

© 2018 Aaron Benolirao, All rights reserved.

Solution
An online sportsbook that lets players

Manage bets Access Bet at Any Time and Place Make Money
and place bets instantly fast and flexible deposit/ through a web and mobile through referral and
with a click of a button withdrawal methods, application. commission based bookie
withdraw with no questions fees.
asked

© 2018 Aaron Benolirao, All rights reserved.

 Market Validation
1. How often do you bet?
2. Where do you bet the most?
3. Would you likely refer your friends/family if you receive a
commission from their losses?

43% 65% 47%

Of Students and Young Working Class Market Revenue Growth Rate Of the World’s Sports Wagers
have engaged in at least one kind of annual local average in the past 4 Is coming from the Asia-Pacific
sports betting years (Megasportsworld) Region

Source: PAGCOR Source: Sportsbettingdime

© 2018 Aaron Benolirao, All rights reserved.

 Market Size

Sports Betting

$250
Asia-Pacific Market Cap

$117
Sports Betting

₱738 Global Market Cap

Million Billion
$18.66 Billion
Billion
$39.7
Billion
Philippines Sports Betting
Gross Revenue (Megasportsworld)

Online Sportsbooks Online Sportsbooks

Asia-Pacific Revenue Global Revenue

Source: Aaron Gray - Industry Analyst

© 2018 Aaron Benolirao, All rights reserved.

Product

Deposit
Funds Added to
via available
Wallet
Plan Bet Place Bet
payment methods

Claim
Winnings Added
via available
to Wallet
Wait for Result
methods

© 2018 Aaron Benolirao, All rights reserved.

Business Model

Money Line Bookies Push

A 15% offset margin between Bookies will automatically receive Money back on even spreads
teams (minus 2.5% bookie fee) a 2.5% commission from their
players losses

© 2018 Aaron Benolirao, All rights reserved.

Business Model
Premium

Monthly Payments Change Bet In-App Statistics Expert Picks

We will collect a monthly Players can switch teams Statistical Analysis of every Professional opinion of the
payment of PHP 3,500. even after placing their bet. team’s performance and possible game result
Odds will vary. previous records.

© 2018 Aaron Benolirao, All rights reserved.

Business Model
Deposit Methods

Instant: Non-Instant (Within 24 hours)

Includes:
• Bank transfers
• Online bank transfers
• Over-the-Counter banking

© 2018 Aaron Benolirao, All rights reserved.

 Business Model
Withdrawal Methods

Instant: Non-Instant (Within 24 hours)

Includes:
• Bank transfers
• Cash Card
• Cash Pickup
• Door to Door (LBC Pesopak)

© 2018 Aaron Benolirao, All rights reserved.

Marketing Strategy
Goals:
• Pursue traditional sportsbooks players
• Penetrate untapped market (university students and the young working class)

Campaigns Bonuses Bookie System

Launch online and offline
campaigns with two main
purposes: to recruit bookies and to
recruit players.
Sign up and deposit bonuses to
new players. Seasonal bonuses will
also be given on special occasions
to stimulate player activity.
To have commission based bookies
in order to penetrate untapped
markets and to pursue traditional
sportsbook players creating a ripple
effect on player acquisition.

© 2018 Aaron Benolirao, All rights reserved.

Competition

Manage Bets Online

Efficient Payment Methods

Mobile Optimized

Philippine Market Focused

Place Bets Online

© 2018 Aaron Benolirao, All rights reserved.

Competitive Advantage

Instant Bookies Flexibility

call free, hassle free earn money from the bet anytime, anywhere
losses of the players you
referred

Planning Design Payments

players can arrange their UI & UX advantage over convenience and more
bets before placing them competitors methods over competitors

© 2018 Aaron Benolirao, All rights reserved.

Legality

Gaming License Verification Process

Main company will be registered in Players will undergo verification in
Curacao with a separate legal order to ensure that they are of legal
identity in the Philippines. age.

© 2018 Aaron Benolirao, All rights reserved.

Curacao Gaming License

Pros Cons

Cheap licensing cost

Doesn’t intervene in
2% tax on net profits
disputes with players
Offers complete solutions
Low licensing standard

Perfect for B Markets

Restricted in A-Markets
Regulators don’t interfere

© 2018 Aaron Benolirao, All rights reserved.

Financial Projections
If we acquire 4% of the current Megasportsworld players

₱2 MSW
projected 4% of the market revenue ₱80 Projected
Gross Revenue
Billion Gross Revenue
Million from market
by 2019.
penetration

Premium Subscription Projection ₱114.6

If 350 players bought premium for 12 months Million

₱14.7
350 12 Million Total Gross Revenue
Players ₱3,500 Months Over 12 months
Subscription Projected by 2019
Price

Gross Subscription Revenue

For the first year

© 2018 Aaron Benolirao, All rights reserved.

Team

Aaron Benolirao
Chief Executive Officer

Co-founder & CEO of Footprint

Technologies Co.
Financial Wealth Planner at FWD Life
Insurance Corp.

BS in Entrepreneurship at
De La Salle University - Manila.

© 2018 Aaron Benolirao, All rights reserved.