MIST – 3620-01

Assignment
1

Websi
te
Idea

INTRODUCTION
Many believed that marketing turmoil in last
decade, has changed the whole way of using e-
marketing strategies by companies to launch
and market their business. Today e-marketing
is no longer an option for a company its
became a necessity. Internet revolution have
changed companies do business online, they
can reach more customer through internet
than conventional methods (Trepper, 2000). In
his book, E-Commerce Strategies: Mapping
Your Organization's Success in Today's
Competitive Marketplace, chapter 1 Charles
Trepper (2000) states that:
people. This website will be primarily depending on effectiveness of its traffic generation, and product
positioning. The e-marketing strategies include website strategies, website design essentials, affiliate
“Today, even traditional brick-and-mortar
organizations must at least establish a Web
presence if they want to remain competitive.
And a strong business case can be made that
organizations that don't enter the e-
commerce fray will eventually be left in the
technological dust”.
Marketing is most significant part of any
business, even before the Startup of business.
Marketing strategies has never been easy for
any company, but new marketing techniques
have provided us with the tools to use such
knowledge into practice. Effective marketing
constantly depends on in-depth knowledge
and research of consumer behaviour towards
the product or services offered by company. Its
important for any business to use customer
driven strategies over promotion driven,
strategies should always focus on customer
needs, and the best effective approach to fulfil
them. This approach will not only make your
marketing practices effective but also to listen
your consumers like the way they want.
Through this project we are trying to promote
a new website “The Trendsetters” into market.
This website provides secure platform for up
and coming artists to bring their talented work
in front of
programs, email marketing, search engine optimization, and online trust building. Through this
marketing plan, we are trying to set some objectives for our business that needs to be accomplish
within first 2 quarters of this year.

COMPANY’s VISION

1. To increase awareness of website by 15% by the end of 2018 by providing user friendly and
secure interface o use the website.
2. To drive traffic, engage prospects, generate leads, and target existing customers to 25% by end
of 2018.
3. To simplify and optimize content updates and website management through SEO.

CONSUMER NEED’s

To give a clear characteristic of our customer and their needs, the author is successfully a sole
proprietorship online business from last couple of years. Website is connecting and coming artist to
potential buyers, so to start company runs in 6 different countries with 20 team members on full time,
contract, and sub contract basis from United States, Canada, India, Shri Lanka, Africa, and Australia.
This will not only provide company a wide database of potential customer but also increase trafficking
on website and product diversification. Without denying a fact the art world is amazing and people
like to admire and preserve the art work they like.

 With online art world art lovers can explore the variety of paintings and other art work without
visiting any art galleries.
 The Trendsetters website provide artist tips and techniques to artist to display their work
online to get views and buyers.
 The website also hosts various live exhibitions events recordings going around the world, that
gives customer a new way of looking and buying art works.
 As website provides artists around the world a stage to display their work, so purchase is done
without any middleman.

Competitors
Direct Competition
There re many websites that provide the same services and they are in the business for a long time,
like talking about New York Mets. In the world of online art work, they are the giants in the market.
Not only they run the museum but also provide the best artifacts to customer all over the world.
Secondly the Art.com is also another direct competitor that not even provide the same services but
also encourage customers to go to their advised location and take part in painting and art
competitions. On top of that they also run paid weekly workshops by pro artist and people can come
and take lessons from them to purse their dream.

SWOT ANALYSIS
Strengths

 Strong knowledge of product.

 Growth rate expected to be 5% by the end of first year.
 Low cost to start up and expand the business.
 Low staffing needs.

Weakness:

 Lack of Market experience.

 Low budget as start up of company is done by owner alone.
Opportunity:

 Better market coverage through social media marketing.

 Bringing up and coming artist in front of world.
 New way make income for people (Job creation).
Threats:

 Direct Competitions working under same outlines as Mets, and art show.
 Indirect Competitors website that sell art work like ebay, amazon, kijiji.
References
 Artshow.com. (2018). Artshow.com - buy original art for sale directly from artists. [online]
Available at: http://www.artshow.com [Accessed 2 Apr. 2018].

 Met Audio Guide Online. (n.d.). Retrieved April 04, 2018, from
https://www.metmuseum.org/About Us
 Munson, C. (2017, September 26). The Role of Advertising in a Promotional Mix. Bizfluent, 6(1),
1-1. doi:https://bizfluent.com/about-6603817-role-advertising-promotional-mix.html.
 Crowe, J. (2015, April 3). How to Avoid Channel Conflicts. OpenView. Retrieved April 2, 2018,
from https://labs.openviewpartners.com/how-to-avoid-sales-channel-conflict/#.WsQJ-
ogbOM8.
 Creating-and-Managing-Marketing-Distribution-Channels. (2014). Creating-and-Managing-
Marketing-Distribution-Channels,1-53. Retrieved April 2, 2018, from
http://www.marketingmo.com.
 Kotler, Ph.; Keller, K. L.(2008): Marketing Management, 12th Ed., Prentice-Hall, 2006., Prijevod,
MATE, Zagreb.
 Segetlija, Z., PhD. (2011). IMPORTANCE OF DISTRIBUTION CHANNELS - MARKETING CHANNELS
- FOR NATIONAL ECONOMY. Distribution Channels,785-808. Retrieved April 2, 2018, from
https://bib.irb.hr/datoteka/529824.Segetlija_Dujak_Mesaric.pdf.
 Strauss J., El-Ansary A., & Frost R. (2003). E-marketing (3rd ed.). Upper Saddle River, NJ:
Prentice Hall.
 Sweeney S. (2001). The e-Business Formula for Success: How to Select the right eBusiness
Model, Web Site Design, and Online Promotion Strategy for Your Business. Maximum Press.
 Trepper C. (2000). E-Commerce Strategies: Mapping Your Organization's Success in Today's
Competitive Marketplace. Microsoft Press.
 Schmitt B. (2004, February). Creating and managing Brand experiences on the Internet.
Retrieved November 12, 2004 from http://www.etstrategicmarketing.com/Smjanfeb04Iart5.
html