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WHAT IS CREATIVE THINKING? 2
As the dominant species on the face of the planet, humanity possesses the ability to think
creatively. Although other animals and especially primates show a degree of cognitive ability
through such skills as problem solving and tool making, humanity is unique. It changes its
environment to accordance to its needs as an adaptation mechanism. The ability to shape and
species as a whole has the capacity for creative thinking, very few individuals embrace its
potential. the non-creative thinkers are either stuck in the status quo or unaware of the
possibilities and potential inherent in their ability to think creatively. This situation leads to the
emergence of leaders, a few individuals who are able to creatively shape their environment in
their favor, creating a sphere of influence that affects every being in that environment.( Adair, J, 2007).
John Adair, one of the foremost thinkers on matters of creativity and leadership illustrates
the traits that many leaders such as Henry ford, Jethru Tull, Sir Barnes Wallis, and others
possessed that made them outstanding figures in their field. First off, the leaders were able to
widen their scope of relevance by using ideas in a different context. Mostly, this process rose
from curiosity and the desire to see a specific objective actualized in a specific context. (Adair, J,
2007).Another common factor for many creative thinkers, especially scientists and inventors is
sheer hard work. Thomas Edison, who invented the light bulb captured this sentiment when he
said that “ genius is 1% inspiration and 99% perspiration”( Adair, J, 2007).The willingness to
grind away at their job regardless of the outcome has actually led to some creative thinkers to
inadvertently stumble upon solutions to their questions on accident. For instance, sir Alexander
given situation. This involves a fair amount of risk since it is not clear whether the possibilities
are real or not. Coupled with the ability to follow through on the possibilities with consistent
hard work, creativity is hard work. (Adair, J, 2007). A creative thinker makes a lot of risk and
sacrifice in pursuit of an outcome that may not be easy to achieve. This sets them apart from the
status quo thinkers who would rather not take risks, proffering the ‘safe’ comfort of the current
state of affairs. They would rather not think too hard and chose to utilize the least amount of
effort directed towards fitting in (Butterworth, J & Thwaites, G ,2013) Creative thinkers are
willing to ask questions whose scope leis outside their immediate experience. (Butterworth, J &
Thwaites, G ,2013.) Creative thinkers are innovators and imitators of change while non-creative
thinkers would rather do away with change and innovation in order to conserve the current state
of affairs.
I volunteer my time at a charity organization that supports vulnerable kids. A donor made
a surprise visit to the organization but unfortunately, the person in charge of marketing and
public relations was not around. The donor had to wait for fifteen minutes until someone in the
marketing unit showed up. By that time, the donor was getting very impatient. A creative thinker
from the organization could have engaged the donor in small talk and maybe facilitated a guided
tour of the facilities. This would have kept the donor busy, reducing their sense of impatience
while buying time for the marketing personnel to show up. Under conventional thinking, only
designated marketing personnel should deal with clients. Creative thinking would have salvaged
the reputation of the organization by responding to the unexpected visit by the donor by enabling
References
Adair, J (2007). The art of creative thinking: how to develop your powers of innovation and
Butterworth, J & Thwaites, G (2013.) thinking skills: critical thinking and problem solving. (2nd
Ruggiero, V. R. (2015). The art of thinking: A guide to critical and creative thought (11th ed.).