Escolar Documentos
Profissional Documentos
Cultura Documentos
A SYNOPSIS ON
Presented by
Amit kumar sharma
Batch-“D”
Roll no.-“18”
PGDM+MBA
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Table Of Contents
01 INTRODUCTION 03
02 OBJECTIVE 05
04 RESEARCH METHODOLOGY 08
06 RECOMMENDATION 17
07 CONCLUSION 18
08 BENEFITS 19
09 BIBLIOGRAPHY 20
10 QUESTIONNAIRE 21
INTRODUCTION
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The increasing trend towards obesity, and its associated health risk,
provides incentive and opportunity for the water industry. The goal
is to produce healthy package drinking water that meets consumer
expectations and it is a major market opportunity today.
I worked in “Dhariwal Industries Ltd. (F & B
Div.)” which has one of the most modern and
comprehensive package drinking water facilities
spread across India. In a short time they have
established themselves across the length and
breadth of India. Their plants are spread over the
western, southern and northern regions. They are
continuously expanding their existing facilities and
setting up new plants of various location. They have
existing capacity of over 3.6 corer liters a year (360
lakh bottle of one liter each).
The objective is to know the status
of Oxyrich, its pros and cons in terms of quality,
packaging, service as well as advertising. Primary
objective would deal with the purpose of knowing
the factors that differentiate oxyrich from its
competitors and its relationship with the retailers.
Secondary objective deals with the four P’s of the
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company and the strategy adopted by it to become
more superior as compared to its competitors.
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OBJECTIVES
non buyers.
• To know about my strength and
weakness in the work
environment.
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ABOUT THE COMPANY AND
DEPARTMENT
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Fax: +91-20-26051377
E-mail: df&b@manikchandgroup.com
Department: Marketing Division
Designation: Regional Sales Manager
Vision
We strive to deliver beyond expectations; and
envision a leadership position to be the best in the
world.
Our vision, of being a winning organization which
unparallel as well as unique, is driven by business
process that are dynamic ,quality that is world class,
and an innovative approach to understanding
market dynamics.
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take its brand to other countries beginning with
West Asia.
Objective:-
Organization Structure:-
Director
Distribution
M.E.
Research Methodology
(Area wise)
Channel
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Overview of survey: -
Survey was conducted for the duration of two
months that is from 15th December 2009 till 31st
January 2010. The method adopted for this survey
is questionnaire method as questionnaire is thought
to be most suitable because it allows structured,
meaningful and uniform interaction with the
respondent.
Research instrument: -
Questionnaire was used to gather information
about Manikchand Oxyrich from the hotels,
restaurants and corporate offices.
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Research design: Exploratory Research
Exploratory research provides insights into and
comprehension of an issue or situation. It should
draw definitive conclusions only with extreme
caution. Exploratory research is a type of research
conducted because a problem has not been clearly
defined. Exploratory research helps determine the
best research design, data collection method and
selection of subjects.
Sources of data: -
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1) Primary data:
Collection of primary data is totally
through market survey. As a part of survey
retailers were contacted and in depth analysis of
their feedback was done.
2) Secondary data:
Collection of secondary data is done through
Internet, magazines, as well as newspapers.
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1-What are the prices of different pack
size?
Quantity Price
200 ml 195 Rs (50 bottles)
500 ml 160 Rs (24bottels)
1 liter 105 Rs (12bottels)
2 liter 150 Rs (7bottels)
5 liter 30 Rs
20 liter 55 Rs
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2- TO RANK THE BRAND ACCORDING
TO SALES PERFORMANCE
1 AQUAFINA 30
2 OXYRICH 25
3 OTHERS BRAND 45
SALES PERFORMANCE
0%
SL NO BRAND
30%
1 AQUAFINA
45%
2 OXYRICH
3 OTHERS
25% BRAND
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3- Tabulation of Oxyrich on Quality
perception:-
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Quality perception
Others
10% Oxyrich
Bailley Oxyrich
29%
13% Aquafina
Bisleri
Kinley
Kinley
10% Bailley
Bisleri Aquafina Others
15% 23%
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2 Good 30
3 Average 15
4 Poor 0
5 Can't Say 10
Quality of Oxyrich
Can't Say
10%
Poor Excellent
0%
Average Good
15% Excellent
45% Average
Poor
5. COMPETITORS OF OXYRICH
Competitor of
Sr.No. Brands
Oxyrich(%)
1 Aquafina 38
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2 Bisleri 23
3 Kinley 16
4 Bailley 10
5 Others 13
Competitor of Oxyrich
Others
13%
Bailley Aquafina Aquafina
10% 38% Bisleri
Kinley
Kinley Bailley
16% Others
Bisleri
23%
6 PROMOTION ACTIVITIES
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Corporate
Promotional buyer
Sr.No. Activities View(%)
1 Price 30
2 Attributes 05
3 Service 45
4 Advertisement 15
5 Others 05
Promotion activities
5%
5%
15% 1 Service
45% 2 Price
3 Advertisement
4 Attribute
5 Other
30%
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by its distributors and 15% said that they should
focus on the advertisement and branding issue
RECOMMENDATION
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CONCLUSION
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oxygen, and Kate aqua, pure aqua. This is
because local brands give greater margin to
the corporate buyer and attract them quite
easily. Therefore Oxyrich, needs to give good
schemes or offers to corporate buyers, which
would enable them to deal with it.
BENEFITS
During my Winter Internship Program, I was
benefited such as: –
a) Time
Management.
b) Interaction with
new people.
c) It helped to
develop the Communication skill.
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d) To know about
the Data collection and Analysis.
e) To increase the
Confidence level.
BIBLIOGRAPHY
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Books: -
1. Research Methodology Methods and
Techniques by C.R.Kothar
2. Marketing Research by Rajendra Nargudkar.
Internet: -
1. www.google.com
2. www.manikchandgroup.com
3. www.magindia.com
4. www.scribd.com
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2) What are the brands you deal with?
a) __________________ b) _________________ c)
____________________d) ________________
3) What are the different pack sizes you order for?
a) 200ml b) 500ml
c) 1 Liter
d) 2 Liter e) 5 Liter.
f) 20Liter
4) Rank the brands according to their sales performance in your
outlet.
a)__________________b)__________________c)
___________________d) __________________
5) Rank the brand according to quality perception.
a)__________________b)__________________c)
___________________d) __________________
6) Do you deal in Oxyrich? Yes :
No:
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10) Please give your valuable suggestion regarding any aspect /
problem.
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