Alessandra Arevalo Pasig City, Manila | alessaarevalo@gmail.com | +63 9178115575 | in/alessaarevalo SUMMARY Brand marketing professional with 4+ years experience in the retal industry of managing local and global fashion brands, Specializes in brand management, integrated marketing communications, and retail marketing. Develops and executes strategic marketing plans to deliver seamless, consistent and personalized brand marketing content from brands to their audiences. EXPERIENCE SEPT 2018-PRESENT COPYWRITER, ERETAILING ASSOCIATES LLC Gul In charge of SEO copywriting duties of product designs for the brand Customized Gir, a leading eCommerce custom apparel website based in Columbus, Ohio for the personalization-on-demand market, JUN 2016-APR 2018 HEAD OF ADMINISTRATIVE SERVICES, BCCTECH ASIA, INC. 1A 17 MOS Managed the day-to-day admin and accounting operations, supervised supporting staff, and implemented administrative systems to ensure efficient dissemination of information and resources. APR 2013-MAY 2016 BRAND MARKETING ASSOCIATE FOR KEDS AND SPERRY, 3 YRS 2 MOS. ICONIC ADVANTAGE INTERNATIONAL INC. Speatheaded the brand's marketing efforts and strategies by driving its global vision to the Philippines market in collaboration with internal and ‘external parties through ATL and BTL media, public relations, social media, retail and trade marketing, events, and partnerships. + Supervised the project team in delivering 360 marketing campaigns inline with the brand's marketing plan to ensure cohesive messaging across all channels, + Worked closely with merchandising and retail on the implementation of marketing programs (product launch, store openings) for accounts and. conducting market research to strengthen sales and brand consumer perception + Key holder of the brand's assets, guidelines, and key reports (marketing campaign highlights, PR highlights, social media best practices, top product performers) for regional and global principals. OCT 2011-SEPT 2012 BRAND ASSOCIATE FOR SO! FAB SHOES, CELINE MARKETING TYR CORPORATION Assisted in brand building and product management functions: Store Development, Operations, Merchandising, and Marketing. Developed and executed marketing activities, visual merchandising, and public relations efforts to amplify the brand's market position, + Assisted in product buying and R&D on branding and marketing trends. + Managed the branding and marketing of SO! FA's eCommerce and social media accounts. Grew monthly visits to online store from 5,000 to 30,000 in six months and Facebook fans by 609% in 2012.Alessandra Arevalo Pasig City, Manila | alessaarevalo@gmail.com | +63917 8115575. | in/alessaarevalo EDUCATION JUN 2013-MARCH 2013 LONDON COLLEGE OF FASHION, UNIVERSITY OF THE ARTS Certificate Course in Fashion Brand Management OCT 2012-NOV 2012 NEW YORK FASHION INSTITUTE OF TECHNOLOGY Short Course on Marketing and Business Development (‘Knowing Your Market") MAY 2007-OCT 2010 DE LA SALLE UNIVERSITY MANILA, Bachelor of Arts in Communication, Major in Organizational Communication. Dean's Lister SKILLS AND PERSONAL INFO COMPUTER PROGRAMS —_MS Office, Adobe Photoshop, Adobe InDesign, Google Analytics, Facebook AND ANALYTICS Page Insights, Twitter Analytics BRAND MANAGEMENT —_360 Brand Marketing Strategy, Project Management, Media Planning, AND MARKETING. Digital Marketing, Social Media Management, Events Management, Copywriting BACKGROUND Bom on December 5, 1989 in Manila, Philippines. Fluent in English and Filipino. Interests: fashion, beauty, travel, Iesyle, pop culture, history, art REFERENCES MARC IVAN ONG | BRAND MANAGER, KEDS AND SPERRY Contact available upon request NIZA FORSCHLER | MARKETING MANAGER, HILTON MANILA Contact available upon request