Republic of the Philippines

Davao Oriental State College of Science and Technology

Guang-guang, Dahican, City of Mati, Davao Oriental, 8200
ENGLISH 10-PURPOSIVE COMMUNICATION
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Name: ____________________________ Date: _____________

Section: ___________________________ Score: ____________

General Instructions: After you have prepared your speech in the previous exercise, it is now time for
you to deliver that terrific speech. For you to test if you have developed your skills in public speaking,
you have to do to the following:
1. Practice your speech so that you can master it.
2. Using your personal recorder, deliver your speech and record it.
3. Finally, listen to your recorded speech and using the following scoring scheme, evaluate your
performance :
In a scale of 1 to 5, with 5 as the highest, score your performance:
A. Personal Rating
Rating Qualitative Equivalent Verbal Description
5 Excellent The speech was very clear, and demonstrated outstanding level of
confidence and mastery.
4 Very Good The speech was very satisfactorily clear, and demonstrated very
high level of confidence and mastery.
3 Good The speech was very satisfactorily clear, and demonstrated high
level of confidence and mastery.
2 Fair The speech was very satisfactorily clear, and demonstrated enough
level of confidence and mastery.
1 Needs Improvement More practice is needed to make the delivery clear and to increase
the level of confidence and mastery.

_____________________________________________
SIGNATURE OVER PRINTED NAME
B. Peer Rating
Rating Qualitative Equivalent Verbal Description
5 Excellent The speech was very clear, and demonstrated outstanding level of
confidence and mastery.
4 Very Good The speech was very satisfactorily clear, and demonstrated very
high level of confidence and mastery.
3 Good The speech was very satisfactorily clear, and demonstrated high
level of confidence and mastery.
2 Fair The speech was very satisfactorily clear, and demonstrated enough
level of confidence and mastery.
1 Needs Improvement More practice is needed to make the delivery clear and to increase
the level of confidence and mastery.

_______________________________________________
SIGNATURE OVER PRINTED NAME
C. Teacher’s Rating
Rating Qualitative Equivalent Verbal Description
5 Excellent The speech was very clear, and demonstrated outstanding level of
confidence and mastery.
4 Very Good The speech was very satisfactorily clear, and demonstrated very
high level of confidence and mastery.
3 Good The speech was very satisfactorily clear, and demonstrated high
level of confidence and mastery.
2 Fair The speech was very satisfactorily clear, and demonstrated enough
level of confidence and mastery.
1 Needs Improvement More practice is needed to make the delivery clear and to increase
the level of confidence and mastery.

__________________________________________
SIGNATURE OVER PRINTED NAME

**NOTE: For speech recordings with excellent marks, top 3 performers will be selected to showcase their performance with
an actual audience.
 Republic of the Philippines
Davao Oriental State College of Science and Technology
Guang-guang, Dahican, City of Mati, Davao Oriental, 8200
ENGLISH 10-PURPOSIVE COMMUNICATION
_____________________________________________________________________________________________________________________________________

Name: ____________________________ Date: _____________

Section: ___________________________ Score: _____________

MULTIMODAL TEXT
Most media today are using combined modes—news articles include photographs;
television shows include audio, verbal text, and gestures; websites make use of alphabetic text
and spatial arrangement; music contains both lyrics and sound.
Academic paper has multimodal also elements such as font choice, double-spacing,
margins, etc. By analyzing multimodal texts you can become a more active viewer of the media
that surrounds us and understand how media shapes our understanding of the world.

LANGUAGE OF MULTIMODALITY
The following are the five main modes that can be found in a multimodal text with some
examples of elements of each mode. Each media you choose will also include more specific
language and elements. Be sure to reference terms related to your chosen media when
brainstorming and drafting.
a. Linguistic – word choice; delivery of spoken or written text (tone); organization into
sentences, phrases, paragraphs, etc.; coherence of individual words and ideas.
b. Visual – color, layout, style, size, perspective
c. Gestural – facial expressions, hand gestures, body language, interactions between people
d. Spatial – arrangement, organization, proximity between people and objects.
e. Audio – music; sound effects; ambient noise/sounds; silence; tone; emphasis and accent
of voice in spoken language; volume of sound.

REMEMBER!
Analyzing multimodal texts is challenging because first we must learn how to recognize modes
in order to discover how the modes work together to create meaning and how they respond to the
rhetorical situation.

OBJECTIVES
At the end of this activity students should be able to:

A. Gain the ability to recognize the modes and media elements in a multimodal text.
B. Use multimodal evidence to make an argument.
C. Improve the ability to describe evidence in specific detail.
D. Strengthen critical thinking and analysis skills
E. Become an active viewer of multimodal texts.
C. Advertisement

1. What is the message?

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2. What is the purpose of the message?
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3. How is the message conveyed by the text and/or image?
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4. Who is the target audience of the message?
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5. What other ways of presenting message are there?
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ANALYSIS
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General Instructions: Evaluate the following multimodal text using the guide questions below
each item. Do not retype this. Answer the following question in the spaces provided for.

A. News Article

The power of social media

Through social media, we can see snapshots of refugees, be exposed to marketing or find
friends with similar interests.
“For better or worse, social media permeates social development and our relationships,” says Jan
Nolin, a professor at the Swedish School of Library and Information Science who researches
social media.

Today, many people share their lives with their friends by posting status
updates on Facebook, sharing their holiday photos on Instagram or
tweeting their views via Twitter. Social media is a collective term for all
the websites and online services where people can come together and
create content.

“Previously, our lives were more about what happened in our

neighborhood and our relationships with the people nearby,” says Jan
Nolin who researches how social media affects our behavior patterns. “Now, social media has
erased national borders and distances. We can relate in a different way to events and people in
far-away places, and can meet up in global communities online.”

Picture of Alan generated an emotional reaction

The picture of Alan, the dead three-year-old who washed up on a Mediterranean beach,
generated an emotional reaction to the refugee crisis among people all over the world – including
those in power. The image spread quickly via social media.

“When three billion people are connected online, there is an immensely powerful force. But it’s
still hard to achieve the kind of impact that the image had. Reaching out to so many people with
a message usually requires planning and a great deal of knowledge about how social media and
information channels work.”

Jan was therefore surprised that the photo of the dead refugee boy spread across the world so
quickly.

“It was probably a combination of the right timing and a strong photo that aroused feelings of
empathy and solidarity. There was a real need at that very moment for an image to symbolise the
terrible situation.”
 He explains that social media channels such as Twitter and Flickr have been highly significant
for people on the move. For example, they are used to spread information about dramatic events
or to warn others about risky routes. When refugees reach a new country, they can also use social
media to contact their fellow countrymen who are already there and find out about things like
permits, authorities they can turn to or what things cost.

We need to be critical
For many Swedes, social media has become a
About:
natural part of their everyday lives. But Jan urges a
degree of caution in its use. Name: Jan Nolin.

“We must be aware that social media brings both Age: 54.
advantages and disadvantages. We get new tools that
can enrich our lives, but we also need to be critical of Profession: Professor of Library and
the messages we encounter.” Information Science at the University of
Borås.
He believes that social media has become Lives: In Bollebygd.
increasingly commercialised. Facebook and Google
are examples of large multinational companies that Family: Three children aged 17, 19 and
can steer information towards their users based on 21.
their own profit-making interests. Users are exposed
to advertising and information filtering. Favorite social media network: Patients
LikeMe. (Here, users can find people all
“There is a risk that people – particularly young over the world who suffer from the same
people – will see social media content as being complaints.) www.patientslikeme.com
politically and commercially independent. In actual
fact, the very opposite is true. When you sign up for Facebook,
Find outyou
morealso accept
about a business
social media model
that can use information about what you do and how you research
feel, for at
example in marketing.”
the University of Borås. SMS
Social Media Studies
In future, Jan hopes that schools will take greater responsibility for teaching pupils about source
criticism.

“This is not something that we know about automatically. So it’s important for schools and
libraries to teach us to become more aware of the risks on social media and the internet.”

Another possible negative consequence of social media is that users can be exposed to
propaganda and that extreme groups – such as racists, pedophiles and terrorists – can find each
other more easily and create forums. One terrifying example is how the terrorist group ISIS uses
social media to recruit new supporters. Potential ISIS fighters can be invited to join private
Facebook groups where they are put into contact with individuals who are active in Syria.

“These types of closed groups mean that the members never encounter opinions which challenge
their world view, and that they are increasingly isolated from the rest of the world. This is a new
form of brainwashing that can happen without people having to be kidnapped.”

On the other hand, however, Jan believes that social media is also a new tool for democracy.
More people can express their views and form opinions. There are also examples of individuals
who have quickly succeeded in raising large sums of money for those in need. But he still
believes that individuals who have gained widespread attention via social media are the
exception to the rule.

“It’s mainly companies and organisations with large resources and who know what they’re doing
who succeed in spreading their message to very large numbers of social media users.”
 sStudy social media from different perspectives

The University of Borås currently has 15 researchers examining social media from different
perspectives. This includes research on analyses of communication patterns in political
discussions on Twitter, developing patient-friendly apps within healthcare, and young people’s
identity creation on social media. In his own research, Jan critically reviews how social media
affects social and cultural behaviour. Above all else, he reads and analyses research reports.

“I have colleagues who study flows on social media precisely when they happen. Some of the
research into social media must take place in the present, since developments happen so quickly
and we need knowledge about what’s happening online, here and now.”

However, the biggest research grants go to technological developments within social media. The
social sciences research into social media being carried out at the University of Borås is almost
unique in Sweden. Similar research is only being carried out at Malmö University and Södertörn
University.

“It’s a shame that more money isn’t being invested in knowledge that reflects on social media.
The important question of whether we want this technological development is being completely
neglected.”

Social media is here to stay

What does the future of social media look like? Jan believes that social media is here to stay,
and that giants such as Facebook and Google will grow even bigger. But he hopes that there will
also be another development − that local players such as schools, libraries, hospitals and local
newspapers will become an opposing force.

“We’re currently working to develop patient-friendly apps and social media for healthcare. The
idea is that people should have more influence. For example, instead of using Google to look for
information about diseases, information should be available direct from healthcare providers.
There will also be opportunities to come into contact with other patients via healthcare social
media.”

Jan also believes that social media will experience a breakthrough

among the elderly. Many pensioners are already applying for the
courses offered by the library. These teach them how to connect with
their grandchildren on Facebook, for example, or how to join new
social networks.

“Social media can help to combat loneliness among the elderly.”

DID YOU KNOW…

 Five years ago, just over half (53%) of Swedish internet users used
social networks. Today, the figure is more than three quarters (76%).

 Those who use social networks do so for an average of 6.4 hours a week – almost an hour a day.
This is one hour more on average per week compared with 2014.

 In all age groups over 16, Facebook is the most popular social network, followed by Instagram.
In the 16-25 age group, Snapchat was in third place while LinkedIn came third in all other age
groups. Twitter was the fourth most popular social network.
Source: “Swedes and the internet 2015”. Report by the Internet Foundation in Sweden. https://www.hb.se/en/Research/News-and-events/Magazine-1866/News-
articles/Issue-1-2016/Powerful-media/
 1. What is the message?
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2. What is the purpose of the message?
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3. How is the message conveyed by the text and/or image?
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4. Who is the target audience of the message?
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5. What other ways of presenting message are there?
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ANALYSIS
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B. WEBSITE

Insert picture of Website using Video

 1. What is the message?
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2. What is the purpose of the message?
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3. How is the message conveyed by the text and/or image?
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4. Who is the target audience of the message?
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5. What other ways of presenting message are there?
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ANALYSIS
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