Escolar Documentos
Profissional Documentos
Cultura Documentos
January 2019
INTRODUCTION
GLOBAL OUTLOOK
LEADING COMPANIES AND BRANDS
TOP FOUR TRENDS SHAPING THE INDUSTRY
MARKET SNAPSHOTS
INTRODUCTION
Scope
This report analyses the retailing industry, which includes the following Disclaimer
categories. Much of the information in this
briefing is of a statistical nature and,
while every attempt has been made
to ensure accuracy and reliability,
Euromonitor International cannot be
held responsible for omissions or
errors.
Grocery Retailers - USD6.1 trillion
Figures in tables and analyses are
calculated from unrounded data and
may not sum. Analyses found in the
briefings may not totally reflect the
Non-Grocery Specialists - USD5.7 trillion companies’ opinions, reader
Retailing – discretion is advised.
Note: Grocery Retailers, Non-Grocery Specialists and Mixed Retailers only include sales through stores.
Areas of opportunity
The discounter Jewellery and watch Variety stores will be Within non-store
channel will be the specialist retailers the fastest growing retailing, cross-
fastest growing will lead the way in channel within mixed border sales will be
channel in grocery growth within non- retailers. The largest the fastest type of
retailing through grocery specialists geography for transaction.
2023 despite being thanks to India, opportunity is in the Spending on cross-
heavily concentrated which will account US. Variety stores border transactions
in a few countries. In for 60% of growth. are moving into rural accounted for some
2018, discounters Indians prefer to areas that big box 10% of total global e-
only accounted for invest in gold and retailers are leaving. commerce in 2018.
5% of global grocery jewellery, especially However, these This is expected to
retailing, but that in light of a cooling retailers are increase to 12%in
share is expected to real estate market. experimenting with 2023. The fastest
climb to 5.7% in store formats for growing countries in
2023. urban areas. absolute terms will
be China, France
and Canada.
Shifting Market Markets in frontiers will account for over 43% of global disposable consumer income by
Frontiers 2030. Nine of the 10 fastest-growing major consumer markets of the future are in Asia
and Africa. This means that most of the growth opportunities for retailing are in Asia and
Africa. In Asia, consumers are leapfrogging to internet retailing, especially mobile, which
will be the fastest growing channel. Meanwhile in Africa, more consumers will opt for
grocery retailers, shifting away from the traditional, informal markets.
Connected Global internet penetration will be 51% in 2019 - the first time in history that the
Consumers majority of the world will have internet access. This digital connectivity, which
underpins the very existence of Connected Consumers, has altered all aspects of life.
Consumers leverage this connectivity for purposes such as entertainment, education,
knowledge, social sharing and shopping. As a result, internet retailing will be the
fastest growing channel in the next five years.
Middle Class Middle-class households in developed economies - those with a disposable income
Retreat between 75% and 125% of the median - have not experienced any significant
improvement in their standards of living since the 2008-2009 global financial crisis, as a
result of weak or stagnant income growth and continued economic uncertainty. This has
favoured retailers that focus on low prices.
Shopping Shopping Reinvented reflects how economic and technological shifts have rewritten
Reinvented the shopper journey holistically. Today, shopping is a journey, whose purpose is not just
buying, but relationship building. This elevates the importance of the entire journey
(pre-purchase, purchase and post-purchase). Retailers now much focus on blending
their digital and physical channels seamlessly to offer an omnichannel experience at
each of these points of the shopper journey.
Historic Forecast
Trend Expected long-term implications
significance significance
Given the vast potential in terms of population Share of Sales Growth by Country
and economic growth, Asia is set to become the 2018-2023
backbone of the world’s economy. The region is
to evolve as the global leader in production with
50% of the world’s production output originating
in the region by 2025.
By 2050, Asia is expected to account for over half
of global consumer expenditure. Sustained
growth in expenditure will result in growing
consumer markets, especially given China’s
reorientation towards domestic consumption.
With these favourable factors, the Asia Pacific
region will be driving the bulk of the global
industry’s growth through 2023 and beyond.
China and India are standout performers. China
will account for 25% of the industry’s absolute China USA India South Korea Mexico Others
sales growth over the next five years followed by
the US with 21% of growth. India will be the third Key Point: Asia Pacific continues to see a fast pace
fastest growing market with a 10% share of of economic development, which is fuelling an
growth. For context, South Korea will be the increase in consumer expenditure. In the next five
fourth fastest growing country, but its share of years, three out of the five fastest growing countries
growth is only 4%. will be in Asia.
Connected Consumers use a variety of devices and Internet Retailing Value Share by Channel
interfaces to connect to the internet, in order to 2018-2023
interact with digital content, services and 100%
experiences. While computers first brought the 90%
internet into the home, mobile, in particular, ushered
80%
in a borderless internet, giving more consumers
instant access to anything, anywhere. 70%
Across developed economies, the middle classes Value Sales Growth by Channel
have neither expanded nor enjoyed rising incomes: 2019-2023
In the decade to 2018, the share of middle-class 9
households shrank slightly from 28.5% to 28.3%
8
across the 32 major developed countries tracked
by Euromonitor; 7
% y-o-y growth
lasting impact on their finances, as the middle
5
classes in most developed countries have not
seen meaningful real gains in purchasing power 4
since 2008. By 2018, median incomes in 13 out of
3
the 32 major developed countries have not even
returned to their pre-crisis levels. 2
Thanks to technology, shoppers are reinventing the Average Share of Shoppers Using
way that they shop. They expect to seamlessly switch Omnichannel Approach 2018
from mobile to in-store to computer to mobile devices 60
as they move through the purchasing process. From
the shopper’s perspective, the expectation is that
50
their shopping experience is the same in any way
they choose to purchase, with the same level of ease,
access to inventory and service across all channels. 40
% share
Offering an omnichannel experience generally results
in higher sales from the shopper. According to a 30
RELATED ANALYSIS
Commerce 2040: Revolutionary Tech Will Boost Consumer Engagement
Retail in the Age of the Empowered Consumer
Best Practices for Omnichannel Retailing
Understanding Global Marketplace Trends
Experience more...
This research from Euromonitor International is part of a global Learn More
strategic intelligence system that offers a complete picture of the To find out more about
commercial environment. Also available from Euromonitor Euromonitor International's
International: complete range of business
intelligence on industries,
countries and consumers please
Global Briefings visit www.euromonitor.com or
Timely, relevant insight published every month on the state of the contact your local Euromonitor
market, emerging trends and pressing industry issues. International office:
Interactive Statistical Database Bangalore +91 (80) 67740500
Complete market analysis at a level of detail beyond any other source. Cape Town +27 21 524 3000
Market sizes, market shares, distribution channels and forecasts. Chicago +1 312 922 1115
Dubai +971 4 372 4363
Strategy Briefings
Dusseldorf +49 211 890 0944
Executive debate on the global trends changing the consumer markets
Hong Kong +852 3796 3604
of the future.
London +44 0 20 7251 8024
Global Company Profiles Santiago +56 22 915 7200
The competitive positioning and strategic direction of leading São Paulo +55 11 2970 2150
companies including uniquely sector-specific sales and share data. Seoul +82 2 6138 4366
Country Market Insight Reports Shanghai +86 21 6032 1088
The key drivers influencing the industry in each country; Singapore +65 6429 0590
comprehensive coverage of supply-side and demand trends and how Sydney +61 0 2 9581 9200
they shape future outlook. Tokyo +81 3 3436 2100
Vilnius +370 5 243 1577