Background

-“On demand support”

Aimed to strengthen the relationship between educators

and students.

-text messaging is proven to be the best way to engage this

generation of students
-Oli, the company’s main chatbot, operates 24/7 via text and Facebook messenger to
answer general inquiries ranging from financial aid to admission exams like the SAT.

-AdmitHub also partners with campuses directly to create institution-specific

chatbots that help students with questions directly tailored to a particular college.

-Instead of Oli, the bot is personified by the campus

Higher Education Chatbot Goals
-communicate effectively

-build relationships

-listen, learn, and engage

-boost outcomes

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Enrollment Study- AdmitHub impact on enrollment
outcomes at GSU
“In late 2015, Georgia State came to us with a major challenge. They were grappling with
runaway summer melt that had increased from 12% to nearly 19% in a few short years.”
-Admithub.com

*summer melt=
when high school graduates who intended to enroll in universities fail to matriculate in the fall.

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Introducing Pounce

-Increased loan counseling-15%

-Decreased Fafsa verifications-17%

-Decreased summer melt-21%

-Increased enrollment-3.9%

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Georgia State Study- “Pounce”
Messaging Activity
By program’s end, 63 percent of
all students in the treatment
group had engaged with Pounce
on at least 3 separate days
throughout the enrollment
process and had exchanged an
average of 60 messages. Of the
50,000-plus student messages
received, less than one percent
required the attention of Georgia
State staff—the rest were
handled by Pounce or AdmitHub
staff overseeing the virtual
assistant’s learning process.
-blog.admithub.com

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Text Examples

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Thank you!

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Works Cited
Capital, Reach. “Why We Invested in AdmitHub – Chatbots Life.” Chatbots Life, Chatbots Life, 7 Mar. 2017,
chatbotslife.com/why-we-invested-in-admithub-466801acbe99.

“Higher Education Chatbot Built with Conversational AI for Students and Colleges Success.” AdmitHub, www.admithub.com/.

Johnson, Sydney. “​College Chatbot Service AdmitHub Raises $2.95M in Seed Funding to Guide Students Through School - EdSurge News.” EdSurge, EdSurge, 27 Dec.
2018, www.edsurge.com/news/2017-01-11-college-chatbot-service-admithub-raises-2-95m-in-seed-funding-to-guide-students-through-college.

Staff, AdmitHub. “Student Blog.” AdmitHub Blog, blog.admithub.com/student/freezing-summer-melt-one-text-at-a-time.

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