MARKETING RESEARCH PROJECT

REPORT ON
“CHOICE OF WOMEN : TO BE HOUSEWIFE OR A
WORKING LADY”

A Report submitted to ISHAN INSTITUTE OF MANAGEMENT &

TECHNOLOGY, Greater Noida as a part fulfillment to full time
post graduate diploma in Business Management

SUBMITTED TO:
SUBMITTED BY:

Dr.D.K.Garg Monika
Gautam
(Chairman)
Enr.no.15076
IIMT,Greater Noida Batch :
15th

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 2, Knowledge Park-I, Greater Noida, Distt. G.B Nagar
(UP)

E-mail: ishan_research@yahoo.com Website:

www.ishanfamily.com

ACKNOWLEDGEMENT
It is great achievement for me in having this opportunity to acknowledge with deep
gratitude the indispensable aid and the encouragement of all who helped me through my
project. I ,Monika Gautam, take this opportunity to express my deep sense of gratitude
and indebtness to Dr. D.K.Garg , (chairman) , Ishan Institute of Management and
Technology; Greater Noida for giving me this marketing research project and direction of
working.

I am indebted to Ms.Radhika Khemka (Enr.no.14040) my project guide, for her

guidance, without whom completion of this project would not have been possible. I am
thankful to all the faculty member and staffs who have helped me in the completion of
my project.

I am grateful to my classmates who have helped me in making the project.

I also extend my thanks to all the respondents for their support.

Finally I wish to express my sincere appreciation to my family members for their

constant support and encouragement during completion of the project.

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 DECLARATION

T he project titled “CHOICE OF WOMEN : TO BE HOUSEWIFE OR A

WORKING LADY.” in Delhi and NCR region has been completed by Monika
Gautam(Enr.no.15076) of Ishan Institute of Management & Technology, Greater
Noida under the guidance of Ms. RADHIKA KHEMKA (Enr.no. 14040)

It’s the original project and all the respondents are original. I have followed all the guidelines
of the Institution. It’s further admitted that questionnaire has been filled by the respondents
in my presence only.

The compilation of all information and data is accurate. If it is found that anything wrong or
any respondents are fake the institution can take any action against me and the guide.

Guide
Ms.RADHIKA KHEMKA MONIKA
GAUTAM

PGDBM PGDBM

Enr.no14040 Enr.no.15076

(signature)

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 PREFACE

M arketing research is the function which links this consumer, customer and public
to the marketer through information–information used to identify and define
marketing opportunities and problems; generate refine and evaluate marketing
actions; monitor marketing performance; and improve understanding of market as a process.

Marketing research specifies the information required to address these issues; designs the
methods for collecting information; manages an implements the data collection process;
analysis the result and communicate the findings and their implications.

I have conducted this marketing research project to get the answer from the common woman
as of “Do they prefer to be a housewife or a working lady.” Thus I chose the topic “CHOICE
OF WOMEN :TO BE A HOUSEWIFE OR A WORKING LADY.”.

I take the opportunity to express my gratitude to all those who in some or the other way
helped me to accomplish this project. The research could not be completed without their
guidance, assistance, inspiration, and co-operation.

I particularly owe my gratitude to Dr. D K Garg (Chairman), Mr Vivek Tripathi(Faculty of

Marketing Research), and all the faculty members of Ishan Institute Of Management And
Technology who inspired and guided us incompletion of this project.

I also take this opportunity to express my sincere gratitude to our guide Ms.Radhika
khemka.

Lastly I express my gratitude to my Parents who have financed this project. I would also like
to thank my friends who helped throughout the endeavor.

Monika Gautam

Enr.no.:15076

PGDBM ‘B’

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 TABLE OF CONTENTS
Chapter
page no.

1. INTRODUCTION 8
2. REVIEW OF LITERATURE 9
3. RESEARCH OBJECTIVE 10
4.
a) Research methodology 11
b) Sampling 12
c) Data collection 12
d) Research design 13
e) Scaling 14
1. ANALYSIS & INTERPRETATION 15-34
2. FINDINGS 35
3. SUGGESTIONS 36
4. CONCLUSION 37
5.
a) Limitation 38
b) Questionnaire 39-41
c) Bibliography 42
1. RESPONDENT SHEETS

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 LIST OF TABLES
S.no Page.no.

1 18
2 19
3 20
4 21
5 22
6 23
7 24
8 25
9 26
10 27
11 28
12 29
13 30
14 31
15 32

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 LIST OF GRAPHS & FIGURES

S.no Page.no.

1 18
2 19
3 20
4 21
5 22
6 23
7 24
8 25
9 26
10 27
11 28
12 29
13 30
14 31
15 32

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 CHAPTER-1
INTRODUCTION
As marketing research does not address itself too basic or fundamental questions, it does
not qualify as basic research .On the contrary it tackles problems which seems to have
immediate commercial potential .In view of this major consideration ,marketing research
should be regarded as applied research. We may also say that marketing research is of both
types-problem solving, and problem oriented.

Marketing research is systematic and objective study of problem pertaining to the marketing
of goods and services. It may be emphasized that it is not restricted to any particular area
marketing, but is applicable to all its phases and aspects.

My topic of marketing research is “CHOICE OF WOMAN : TO BE A HOUSEWIFE OR

A WORKING LADY”.

Woman is generally considered to look after home , children and family ,when we talk in
Indian context. Sometimes due to family responsibilities or sometimes due to other
significant & relevant reasons , woman are not able to do what they want .

It is a mere saying that it is hard to read a woman mind. I am ,here through my marketing
project, trying to read that unread mind of a woman in order to know her preference
regarding family and career.

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 CHAPTER-2
REVIEW OF LITERATURE
MARKETING RESEARCH
Marketing research is the function that links the consumer,
customer and public to the marketer through information- information used to identify and define
marketing opportunities and problems; generate refine and evaluate marketing actions; monitor
marketing performance; and improve understanding of marketing as a process.

Marketing research specifies the information required to address these issues, designs the
methods for collecting information, manages and implements the data collection process, analyzes,
and communicates the findings and their implications.

THE MARKETING PROCESS:

Marketing research is gathered using a systemic approach.

1. Define the problem. Never conduct research for things that you would like to know. Make
sure that you really need to know something. The problem then becomes the focus of the
research.
2. How will you collect the data that you will analyze to solve your problem? Do we conduct a
telephone survey, or do we arrange a focus group?
3. Select a sampling method. Do we use a stratified sample, random sample, cluster sample or
cluster sample?
4. Collect the data.
5. Conduct the analysis of the data.
6. Check for errors. It is not uncommon to find errors in sampling, data collection method and
analytic mistakes.
7. Write the final report this will contain charts, tables and tables that will communicate the
result of the research and hopefully lead to the solution of the problem. Watch out for errors
in interpretation.

SOURCES OF DATA:
There are two main sources of data- Primary data and secondary data. Primary research is conducted
from scratch. It is original and collected to solve the problem in hand. Secondary research also known
as desk research already exists since it has been collected for other purposes.

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MARKETING RESEARCH APPLICATION:
1. Gathering data from markets.
2. Conducting customer surveys.
3. Determining the needs of your customers.
4. Evaluating customer responses to advertising.
5. Testing product in the marketplace.

CHAPTER-3
RESEARCH OBJECTIVE
The research study tends to follow and achieve specific objectives.
The objectives of this particular study are:-
✔ To know the choice of women between her family & career.
✔ To know what can be a reason for a woman to persue for higher
education.
✔ To know importance of society & its in life of a woman.
✔ To know thinking and opinion of women regarding working in
offices & being a housewife.
✔ To know different qualities of women at job as well as women at
home.
✔ To know flexibility of women in families & offices.

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 CHAPTER-4
RESEARCH METHODOLOGY

MARKETING RESEARCH
Market is another name of competition these days .While companies have
to sell their product on the other hand it has to formulate different
strategies to give competition to other firms. In order to take a decision
which is important for a firm’s future the companies prefer to do a market
research about the action they are about to take.

RESEARCH INSTRUMENT

Structured Questionnaire

The questionnaire is a standardized form to record answers on the basis of set questions. I
had a questionnaire which had 15 questions in it .Each question had three to five options as
answers .The respondent had to choose one out of the rest and tick mark it.

Sample Size

According to the guidelines by the institute my research size was 50.

Sample Frame

Research Method is the process in which only a few units of population under study are
considered for analysis. The area in my consideration was Delhi and Greater Noida. I
targeted general women who were above 19 years. So we went to different areas in Delhi
like the area surrounding Sorojini Nagar. In Noida we went to Alpha, Beta, Jagat Farms
(Greater Noida) ,Ansal plaza etc.

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DATA COLLECTION METHOD:

My target was common Indian women . I approached the females I came

across in the areas targeted by me and I requested them to fill the
questionnaire for me.

The method of obtaining and collecting data was random as I approached the common
females who looked above nineteen years of age.

SAMPLING

My sample unit were females and I picked up respondents randomly. I chose my sample
without being biased. This technique is known as clustered convenience sampling.

METHODS OF DATA COLLECTION:

1.QUESTIONAIRE METHODS:
1. Structured Non disguised questionnaire: Most questionnaire studies made in
marketing research are of this type. A structured interviews of this type introduced
gives more reliable results. The purpose of the question is clear and thus undisguised. It
is simple to administer and easy to tabulate and analyze. This questionnaire has also got
the provision for alternative response that helps in marketing the questions clear.

2. Non – Structured Non Disguised Questionnaire: Unstructured and undisguised

questionnaire is distinguished by the fact that the purpose of study is clear but the
questions remain open-ended.

3. Non – Structured Disguised Questionnaire: Many people are either unwilling or

unable to give accurate response as to their own attitudes and motivations. To
overcome this, disguised methods have been developed.

4. Structured – Distinguished Questionnaire: These are the used in the marketing

research. They emerge as an attempt to secure the advantage of disguise in revealing
the sub-conscious and hidden motives and attitudes along with the advantage in coding
and tabulation common to structured disguised approach which typically rests on
propositions regarding the role of attitude in person’s typical psychological make- up.

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2. OBSERVATION METHODS:
Observation study can broadly be classified in five bases;

Whether the situation on which the observation is made natural or contrived.

1) Whether the observation is obstructive or unobtrusive.

2) Whether the observation is structured or unstructured.
3) Whether the factor of interest is direct or indirect.
4) Whether observation made by observers or by mechanical means.
5) Each of the classification has some impact on the quality of the data collected.

RESEARCH DESIGN

There are different different designs which help in conducting a

research.These are as follows:
Some experimental designs are described below-

✔ AFTER ONLY DESIGN: Applying the experimental variable to an

experimental group and measuring the dependent variable after the
application of experimental variable.
Experimental design is often used with new products when the before

✔ BEFORE – AFTER WITH CONTROL GROUP DESIGN: The

experimental groups are selected in such way that they are similar
and are considered interchangeable for the test purposes. The control
groups are also measured at the same time as the experimental
groups but no experimental variable is introduced.

✔ AFTER ONLY CONTROL GROUP DESIGN: No measurement is made

before introducing the control group after the introduction of control
group the measurement is taken.

RESEARCH INSTRUMENT
Structured and Disguised Questionnaire

The questionnaire is a standardized form for recording answers on the basis of set
questions. The questions provided limited answers.

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 • Sample size
The sample size chosen was 50.

• Sampling Method
Sampling Method is the process in which only a few units of population under study
are considered for analysis. The sampling method was random sampling in which the
respondents were given the questionnaire.

The Questionnaire was framed in such a way to get continue response. And to
achieve flexibility by asking certain open ended questions. The time constraints and
various other factors were also kept in mind while framing the marketing research
methodology.

SCALING

Scaling refers to the measurement that is we need to measure that data on a common skill
show that we can have precision and exactness.

TYPES OF SCALES:-

(1) Nominal
(2) Ordinal
(3) Interval
(4) Ratio

Here we are scaling the subjective data and converted it in to objective data.

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 CHAPTER-5
ANALYSIS & INTERPRETATION
“Choice of women : to be a housewife or a working lady.”

RESEARCHER:
Monika Gautam
Enr.no.15076

Executive summary
1.Your first choice after marriage is to be.................:

a)Housewife b)Working lady c)Never thought about it d)Depends on

situation

a)34% b)44% c)2% d)20%

2. What kind of support you will prefer to give your family?

a)Financial b)Moral & emotional c)Both

a)12% b)32% c)56%

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3. Who , in your opinion can manage family in a better way?

a)Housewife b)Working lady c)Both

a)26% b)14% c)60%

4. Do you think that housewives can use their skills in corporate?

a)Can do much better b)No ,they can’t c)Can’t say d)Depends on

situation

a)18% b)6% c)14% d)62%

5. What will be your first priority?

a)Personal development b)Social interaction c)Family growth d)All

a)16% b)2% c)30% d)52%

6. What in your opinion should be the reason of a woman to persue higher education?

a)To have a good job designation b)To have good marriage proposals
c)To have self satisfaction d)Can’t say

a)32% b)0%

c)68% d)0%

7. Who, in your opinion, is more flexible according to circumstances?

a)Housewife b)Working lady c)Both d)Can’t say

a)18% b)20% c)52% d)10%

8. Working women are more & more independent in –

a)Monitary terms b)Social terms c)Both d)Can’t say

a)10% b)4% c)64% d)22%

9. Who , in your opinion , can manage disputes occurring within a family in a better way?

a)Housewife b)Working lady c)Both

a)40% b)4% c)56%

10. Is a working lady more interactive than a housewife?

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a)Always b)No c)Sometimes

a)18% b)28% c)54%

11. Who can maintain social status in a better way?

a)Housewife b)Working lady c)Both

a)6% b)94% c)0%

12. Do you think working ladies have more knowledge about latest trends as compared to
housewives?

a)Yes b)No c)Sometimes

a)30% b)26% c)44%

13. Does a working woman get more respect from her husband than those of housewives?

a)Yes b)No c)Sometimes d)Can’t say

a)12% b)22% c)34% d)32%

14. Who ,in your opinion , can contribute to personal development of her children in a
better way?

a)Housewife b)Working lady c)Both d)Can’t say

a)10% b)4% c)84% d)2%

15. You would like your daughter to be............:

a)Housewife b)A successful Working lady c)Depends on her choice

a)2% b)10% c)88%

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 Graphical & TABULAR analysis
1. Your first choice after marriage is to be.................:

a)Housewife b)Working lady c)Never thought about it d)depends on situation

GRAPH 1

TABLE 1

a) b) c) d)
34% 44% 2% 20%

INTERPRETATION:

Graph shows that most of the women want or prefer to be a working lady. A little less then that
preferred to be a working lady. A very few have never thought about it,while, some of them
prefer to take decision depending on situation.

2. What kind of support you will prefer to give your family?

a)Financial b)Moral & emotional c)Both

GRAPH 2

TABLE 2

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 a) b) c)
12% 32% 56%

INTERPRETATION:

Most of the women prefer to give both financial & moral ,emotional support to their family , a
little less number of women prefer to give moral & emotional support to their family ,and least
number is of those who want to give their family financial support.

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3. Who , in your opinion can manage family in a better way?

a)Housewife b)Working lady c)Both

GRAPH 3

TABLE 3

a) b) c)
26% 14% 60%
INTERPRETATION:

Most of women think that both housewife & working lady can manage family in a good
manner. Some think that a housewife can manage family in a better way , while least number of
women think that working lady manage home in abetter way than those of housewives.

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4. Do you think that housewives can use their skills in corporate?

a)Can do much better b)No ,they can’t c)Can’t say d)Depends on situation

GRAPH 4

TABLE 4

a) b) c) d)
18% 6% 14% 62%

INTERPRETATION:

Maximum number of women think that a housewife can use her skills in corporate depending
on situation. Some women think that housewives can do much better in corporate , a little less
number of women were not able to say anything on the concept . And least number of women
felt that house wives cannot do work in corporate.

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5. What will be your first priority?

a)Personal development b)Social interaction c)Family growth d)All

GRAPH 5

TABLE 5

a) b) c) d)
16% 2% 30% 52%

INTERPRETATION:

A little more than fifty percent of women felt that everything including personal development,
social interaction, family growth is important.Some gave importance to family growth; a very
few gave preference to personal development.

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6. What in your opinion should be the reason of a woman to persue higher education?

a)To have a good job designation b)To have good marriage proposals

c)To have self satisfaction d)Can’t say

GRAPH 6

TABLE 6

a) b) c) d)
32% 0% 68% 0%

INTERPRETATION:

Most of the women preferred to persue higher education in order to get self satisfaction while
others aimed at high job designations.

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7. Who, in your opinion, is more flexible according to circumstances?

a)Housewife b)Working lady c)Both d)Can’t say

GRAPH 7

TABLE 7

a) b) c) d)
18% 20% 52% 10%

INTERPRETATION:

A little more than half of total number of women felt that both working lady & housewife can
adjust herself according to circumstances . Almost equal number of women thought
housewives & working lady to be more flexible in comparison to other ,respectively.

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8. Working women are more & more independent in –

a)Monitary terms b)Social terms c)Both d)Can’t say

GRAPH 8

TABLE 8

a) b) c) d)
10% 4% 64% 22%

INTERPRETATION:

Most of the women found working women more & more independent in both monitary
& social terms. Some were not able to say anything regarding this while very few
considered working women more independent in terms of money.

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9. Who , in your opinion , can manage disputes occurring within a family in a better way?

a)Housewife b)Working lady c)Both

GRAPH 9

TABLE 9

a) b) c)
40% 4% 56%

INTERPRETATION:

More than fifty percent of total number of women felt that both housewives & working
ladies have capability to manage disputes occurring within the family .Almost no
women felt that working women manage disputes in abetter way than that of a
housewife, while rest considered housewives more capable of resolving family disputes
in a better way than those of working ladies.

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10. Is a working lady more interactive than a housewife?

a)Always b)No c)Sometimes

GRAPH 10

TABLE 10

a) b) c)
18% 28% 54%

INTERPRETATION:

Most of the women found working ladies more interactive than housewives, sometimes.
Some felt working women & housewives are equally interactive. Very few discovered
working women to be more interactive than housewives , always.

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11. Who can maintain social status in a better way?

a)Housewife b)Working lady c)Both

GRAPH 11

TABLE 11

a) b) c)
6% 94% 0%

INTERPRETATION:

A large portion of women population found working ladies better in maintaining social
status.

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12. Do you think working ladies have more knowledge about latest trends as compared to
housewives?

a)Yes b)No c)Sometimes

GRAPH 12

TABLE 12

a) b) c)
30% 26% 44%

INTERPRETATION:

An average number of women felt that working ladies sometimes have more knowledge
about latest trends than those of housewives. An equal number of women felt that
“working women are always aware of latest trend “ and “it is not like that”
;respevtively.

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13. Does a working woman get more respect from her husband than those of housewives?

a)Yes b)No c)Sometimes d)Can’t say

GRAPH 13

TABLE 13

a) b) c) d)
12% 22% 34% 32%

INTERPRETATION:

About 34% of women said they feel that working ladies are given more respect by
their husbands , sometimes. About 32% of women quit to comment anything on the
question , while 22% didn’t feel that working women are respected more by their
husbands as compared to those of housewives.

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14. Who ,in your opinion , can contribute to personal development of her children in a better
way?

a)Housewife b)Working lady c)Both d)Can’t say

GRAPH 14

TABLE 14

a) b) c) d)
10% 4% 84% 2%

INTERPRETATION:

Largest portion of women respondents felt that both working lady & a housewife is
capable of contributing in personal development of her children. About 10% felt that
working woman is more capable of contributing in personal development of her
children.

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15. You would like your daughter to be............:

a)Housewife b)A successful Working lady c) Depends on her choice

GRAPH 15

TABLE 15

a) b) c)
2% 10% 88%

INTERPRETATION:

Maximum number of women out of total number of respondents ,i.e. 88% wanted
their daughter to decide her own future. Very few wanted her to be a successful
working lady.

CHI SQUARE ANALYSIS

The statistical technique used for analysis of various data, chi – square value is
calculated by using the following formula.

Chi – square = (O-E)2

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 E

Where O = Observed frequency

E = Expected frequency

Degree of freedom = (r – 1) (c – 1)

Where r = row, c = column

The calculated value of chi – square was compared with the table value of Chi –
square at 5% level of significance.

ASSUMPTIONS

H0=Activeness of a woman do not depend on situation.

H1=Activeness of awoman depend on situation.

TABLE
S.NO YES NO DEPEND total
S
1. Housewife can be active in 9 3 38 50
corporates

2. Working lady is more interactive 9 14 27 50

total 18 17 65 100

WORKING OF CHI SQUARE

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S.no O E (O-E) (O-E)(O-E) (O-E)(O-E)/

E
1 9 9 0 0 0
2 3 8.5 -5.5 30.25 3.55
3 38 32.5 5.5 30.25 0.93
4 9 9 0 0 0
5 14 8.5 5.5 30.25 3.55
6 27 32.5 -5.5 30.25 0.93
TOTAL 8.96

CHI SQUARE= (O-E)(O-E)/E

=8.96

DEGREE OF FREEDOM= (r-1)(c-1)

=(2-1)(3-1)

=2

INTERPRETATION:

Table value of chi-square for 2 degree of freedom at 5% level of significance is 5.991, as

calculated value is more than tabulated value , null hypothesis is rejected.

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 CHAPTER-6
FINDINGS
 After completion of research it was found that choice of most of
the women , regarding being housewife or working lady , depends
on situation.

 Many women think that both working ladies & housewives are
capable of managing home in a better way

 Many women also think that sometimes working woman is

preferred more in a family because of her awareness & more
knowledge

 Women are more family oriented ,no matter whether they are
working or housewife .

 Most of the tend to persue higher education not in greed to have a

good job designation but in order to have self satisfaction.

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 CHAPTER-7
SUGGESTIONS
• Questionnaire should not be very lengthy otherwise interviewees lose
their interest and give unreliable answers.

• Questions should be relevant and meaningful

• Ambiguous questions should be avoided.

• Questions of same kind should be avoided.

• Interviewer should not be biased while choosing his/her interviewee.

• Words of simple meaning should be used so that it becomes easy to

understand while filling up the questionnaire.

• One has to be very polite during interviews..Any sort of aggression is not

entertained in this kind of research work.

• Enough time should be given for filling up of questionnaire from the

respondents.

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 CHAPTER-8

CONCLUSION
Woman generally prefer to be in touch with her family , she always try to make family
members comfortable & always care for them (it is woman nature).But today’s woman
is career oriented & pays attention on jobs also . No matter what the circumstances are
a woman always try to make herself flexible accordingly.

Most of Indian women want to be working.

Indian women feel that both housewife & working lady is able to cope up with adverse
situations of life ,complications in job & difficulties in family.

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 CHAPTER-9
LIMITATIONS
In every research there are some limitation and this research project is no exception.

➢ LIMITATION ON THE PART OF THE RESPONDENTS:

1. Some respondents were not interested in filling the forms.

2. Some of them were not co-operative.

3. Many of the respondent we approached did not fulfill the age criteria so,
we had to reject this forms.

➢ LIMITATION OF COST:

Money was also one of the constraints while conducting

the research.

➢ OTHER LIMITATIONS:

1. Since we didn’t have any previous research work

experience, so it may have led to discrepancies in the

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 report.

2. As the area was wide so we had to travel a lot.

3. The distance and transportation was also another

limitation in our research work.

ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY

Sir/Madam,

I, Monika Gautam (15076) ,is a student of 15th batch of Ishan Institute of

Management & Technology, Greater Noida are conducting marketing research project on
“Choice of Women : To be a Housewife Or Working”.

Kindly extend your co-operation in filling up this questionnaire and enable us to conduct the
research successfully.

RESPONDENT’S INFORMATION
NAME:.........................................................................................................................................
.ADDRESS:.................................................................................................................................
.....................................................................................................................................................
...MOBILE...................................................................................................................................
....E-
MAIL.........................................................................................................................................
GENDER:....................................................................................................................................
.AGE:...........................................................................................................................................
..DATE:.......................................................................................................................................

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....SIGNATURE:..........................................................................................................................
.....

QUESTIONNAIRE
Title: Choice of Women : To be a Housewife or working.

1) Your first choice after marriage is to be.................:

a) Housewife
b) Working lady
c) Never thought about it
d) Depends on situation
1) What kind of support you will prefer to give your family?
a) Financial
b) Moral & emotional
c) Both
1) Who , in your opinion can manage family in a better way?
a) Housewife
b) Working lady
c) Both
1) Do you think that housewives can use their skills in corporate?
a) Can do much better
b) No ,they can’t
c) Can’t say
d) Depends on situation

1) What will be your first priority?

a) Personal development
b) Social interaction
c) Family growth
d) All
1) What in your opinion should be the reason of a woman to persue higher education?
a) To have a good job designation
b) To have good marriage proposals
c) To have self satisfaction
d) Can’t say
1) Who, in your opinion, is more flexible according to circumstances?
a) Housewife
b) Working lady
c) Both
d) Can’t say

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1) Working women are more & more independent in –
a) Monitary terms
b) Social terms
c) Both
d) Can’t say
1) Who , in your opinion , can manage disputes occurring within a family in a better
way?
a) Housewife
b) Working lady
c) Both
1) Is a working lady more interactive than a housewife?
a) Always
b) No
c) Sometimes
1) Who can maintain social status in a better way?
a) Housewife
b) Working lady
c) Both
1) Do you think working ladies have more knowledge about latest trends as compared to
housewives?
a) Yes
b) No
c) Sometimes
1) Does a working woman get more respect from her husband than those of housewives?
a) Yes
b) No
c) Sometimes
d) Can’t say

1) Who ,in your opinion , can contribute to personal development of her children in a
better way?
a) Housewife
b) Working lady
c) Both
d) Can’t say
1) You would like your daughter to be............:
a) Housewife
b) A successful Working lady
c) Depends on her choice

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 BIBLIOGRAPHY
The lists of reference for the purpose of completing this marketing project are as given
below:

BOOKS:
• Harper W.Boyd, Marketing Research

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INTERNET: -
• http://www.go4worldbusiness.com
• http://www.wikipedia.com/marketingresearch
• http://www.google.co.in/

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