MARKETING & ADVERTISING

Your Third Hand

 TABLE OF CONTENTS

1. About EMPIRE 3

2. WHY TO CHOOSE EMPIRE 4

3. OUR SERVICES 5

1. OFFLINE MARKETING 6

1. LIGHT BOXES 8

2. LED SCREENS 11

2. ONLINE MARKETING 14

1. SOCIAL MEDIA 16

2. EMAIL MARKETING 18

3. SEO 20

4. PAY-PER-CLICK 22

3. VIDEO PRODUCTION 23

4. OUR CLIENTS 24

5. CONTACT US 25
 ABOUT US
E
MPIRE is m a r k e t i n g and a d v e r t i s i n g agency established in
2015 registered in the Egyptian Ministry of Industry, Trade and small
Industries with trade registration number of 143579 also
registered
registered in thein Egyptian
the Egyptian
Ministry of Finance with Tax Card number 5-
385-10-10 , Zagazig City , Ash S h a r q i a Government.

OUR V I S I O N
To be a real partner and first
choice for our valuable client
marketing his business more
convenient and profitable

OUR MISSION
Empire is committed to offer you
a third hand to help running your
business through our marketing ,
advertising and business services.

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WHY EMPIRE
M
arketing is more than just campaigns for us. We take great
responsibility with the investments our clients make when they
trust us to advance their causes, grow their businesses and
push
forward on theirthe ball forward on their behalf.
behalf.
WHAT MAKES EMPIRE UNIQUE

CUSTOMER
CENTRICITY
We are saving no effort to assist our
client and giving them the best customer
experience possible with consistent and
availability
DIVERSE
C U S TO M E R
We are saving no effort to assist our
client and giving them the best customer
experience possible with consistent and
availability

S H A R E D
COMMITMENT
Our clients’ marketing success is part of
ours . That’s why we give our clients the
freedom to choose a final measure of
success to track his business.
U N I Q U E
TALENTS
We only recruit the best talent to ensure
the best value delivery for our clients .
Allowing us to deliver our services with
high technical and professional standards.

GROWING
C U LT U R E
We are a growing business that is keep
looking for opportunities to help the
agency achieving it’s growth and allowing
our clients to grow with usl
H I G H
INTEGRITY
We consider our clients as a part of our
agency . That’s why we update our clients
with insights ,news and information in the
most transparent.

4
OUR SERVICES

OFFLINE
AND
AND

ONLINE
MARKETING CAMPAIGNS

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 OUR SERVICES
OFFLINE MARKETING
C A M PA I G N S
We focus on outdoor advertising (Out-of-home) considering Zagazig residences daily activities that
directly effects the time-spent-in-streets for the normal residence is higher than other cities in Egypt.
That is directly effecting and increasing the number of audience for any OOH advertising.

WE DESIGNS OUR CAMPAIGNS TO

CREATE BRAND CUSTOMER ENGAGE WITH

AWA R E N E S S ACQUISATION COMMUNITY

USING OUTDOOR MARKETING FOR

1 THE
LOW COST
Considering the low cost of outdoor
2 MASS
AUDIENCE
Outdoor marketing is allowing you to reach
marketing compared to other marketing the maximum number of your target audience
channels . with least effort.

BEING
3 EFFECTIVE
M ES S AG E
With the suitable design and strategy
4 TRUSTWORTHY
Outdoor marketing is still in the top list of the
outdoor marketing is one of the most most trustworthy advertising channel with
memorable marketing channel . 24% of people prefer to buy

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OUR SERVICES
OFFLINE MARKETING
C A M PA I G N S
OUR OUTDOOR CHANNELS

LIGHT
BOXES
We offer light box that can cover any street in Zagazig with a
maximum dimensions of 180cm * 130cm

LED
SCREENS
We offer TWO Led Screens located in the most crowded
streets in Zagazig (Qawmia square).

BILLBOARDS
We offer billboards that cover the whole city streets ,
entrances and exits . With different sizes and heights .

EMPIRE Also offer supporting servicrs to outdoor

campaigns as video making , posters , flyers and cards
designs with a high quality of design and printings.

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 LIGHT BOXES LB-OO1

L I G H T B O X SPECIFICATIONS
LIGHT BOX LOCATION
Saad Zaghloul St. – Above
UNB Bank - Zagazig
LIGHTBOX DIMENSIONS
Width =4 m , Height =5 m

VISUAL DISTANCE RANGE

From 6 m up to 200 m

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 LIGHT BOXES LB-OO2

L I G H T B O X SPECIFICATIONS
LIGHT BOX LOCATION
Aslougy Crossing – Zagazig
: Cairo Way
LIGHTBOX DIMENSIONS
Width =9 m , Height =6 m

VISUAL DISTANCE RANGE

Up to 200 m

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 LIGHT BOXES LB-OO3

L I G H T B O X SPECIFICATIONS
LIGHT BOX LOCATION
Qawmia Square - Zagazig

LIGHTBOX DIMENSIONS
Width =5 m , Height =3 m

VISUAL DISTANCE RANGE

Qawmia st and
El- Amn Elghza,y st.
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 LED SCREEN QAWMIA

L E D S C R E E N SPECIFICATIONS
LED SCREEN LOCATION
Qawmia Square , 2 District , Zagazig
nd

LEDSCREEN DIMENSIONS
Width =5 m , Height =3 m

VISUAL DISTANCE RANGE

From 6 m up to 200 m

P I X EL CONFIGURATION
2 RGB

P I X EL PITCH
10 mm
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 LED SCREEN GHSHAM

L E D S C R E E N SPECIFICATIONS
LED SCREEN LOCATION
Tolba Awida ST, 2 District , Zagazig
nd

LEDSCREEN DIMENSIONS
Width =5 m , Height =3 m

VISUAL DISTANCE RANGE

From 6 m up to 200 m

P I X EL CONFIGURATION
2 RGB

P I X EL PITCH
10 mm
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 LED SCREEN
As EMPIRE takes nothing for granted , starting from our clients to our self and our services.
We constantly are looking forward to increase the reach of our customers by ensuring the maximum
reach of our outdoor channels by placing them in the most strategically correct places in Zagazig and
ensuring people will

INCREASING THE LED SCREEN REACH

1. GETTING THE EYES ON THE SCREEN
Broadcasting the daily information that people need is an important factor
why the LED Screen reach is higher than others, as we broadcast :
i. Weather of the week iii. Prayers Time
ii. Foorball Matches Results iv. Important Tips and information
2. TAKING PART IN IMPORTANT EVENTS
With government coordination we’ve broadcasted some of the national team
games , Engaged in some events around the LED Screen as it’s location in the
middle of city.

NEW YEAR EVENING IN THE SQUARE

NATIONAL TEAM MATCHES BROADCASTING

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 LED SCREEN
EXTENSIONS

SPECIFICATIONS
LED SCREEN LOCATION
Qawmia Square , 2 District , Zagazig
nd

3DimensionsAdvertisementthat
coversthreemainstreets
A good opportunity to combine the high CPM of
constant outdoor marketing with the ability of
using the LED Screen to deliver the needed
information 14
OUR SERVICES
ONLINE MARKETING
C A M PA I G N S

SEARCH
SOCIAL ENGINE
MEDIA OPTIMIZATION

EMAIL PAY-PER-CLICK
MARKETING ADVERTISING

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SOCIAL
MEDIA
We focus on social media as it’s the top growing marketing channel worldwide with 13% increase in
the number of social media users over the last year and penetrating around 42% of the total world
population.

SOCIAL MEDIA INSIGHTS WORLDWIDE

AVG. TIME SPENT AVG TIME SPENT ON AVG TIME SPENT

INTERNET USERS SOCIAL MEDIA USERS ONLINE SOCIAL MEDIA VIEWING VIDEOS

BILLIONS MILLIONS HOURS HOURS HOURS

USING SOCIAL MEDIA MARKETING

1 BRAND
LOYALTY
Increase your brand loyalty and sustain your
customer by engaging them on social media
and notifying them with your updates.
2 CUSTOMER
EXPERIENCES
Social media allows you to give the best
customer experience through getting direct
feedbacks and reviews of your customer.

BRAND
3 CONVERSION
RATES
Social media allows you to add the
4 RECOGNITION
Increase your Brand Recognition by tapping
humanization element to your business social media and take the leverage of it’s
allowing you to lead your customer probably. growth to be more familiar to your clients.

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SOCIAL
MEDIA

EMPIRE offers social media account management for the most popular social media channels as:

HOW EMPIRE HELPS YOU

CUSTOMIZED PLAN CONTENT CREATION DESIGNS CREATION

We give you the chance to We offer content creation We offer unique designs
set the objective and for each post with a for each post with a
performance indicators of professional touch that unique photo design and
your s o c i a l m e d i a serves the purpose of the videos to increase the
marketing success. post and campaign. reach of each post.

MANAGING INBOX ADS USAGE BIWEEKLY REPORTS

We respond to questions We offer a professional We send biweekly reports
and inquires sent to the usage of social media ads including all the updates
account , increasing the to ensure the best ROI for and the performance
engagement of your social each investment made in indicators of the
media followers. your campaign. campaign

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E-MAIL
MARKTING
EMPIRE uses email marketing as an effective marketing channel that helps you connect with your
audience to promote your brand and increase sales. You can do a lot of things with emails, like sell
products, share some news, or tell a story.

EMAILING INSIGHTS WORLDWIDE

# %

INTERNET NUMBER OF PERCENTAGE OF

USERS/DAY EMAILS SENT/DAY SPAMS

BILLION BILLION OF TOTAL MAILS

USING EMAIL MARKETING

1 AUTOMATE
YOUR OPERATIONS
Email marketing is a highly effective strategy
to help you generate more leads for your
business by automating responses that leads
your customer through different phases.
2 HIGHLY
EFFECTIVE
With it’s high ROI , email marketing also is
one of the highest customer acquisition
percentages among different marketing
channels.

3 GET
PERSONAL
Address your customers by name and
4 TRACKING
include key custom details in your messages.
Use dynamic content to make sure you
deliver only the most relevant, highly-
personalized emails to your customers.
EASIER
Unlike other forms of marketing, you gather
measurable results with email marketing. You
can see which campaigns are effective and
which are not. And test your email campaigns
outreach.

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E-MAIL
MARKTING
HOW EMPIRE HELPS YOU

SEGMENTING
AND TRAGETING
We help you in building and
segmenting your email list.
Through categorizing them
into the right segment that
will effect the relevancy of
the campaign
the campaign
UNIQUE
DESIGNS
We take care of the email
designs and create the
needed design in HTML that
helps the purpose of the
campaign.

EMAILS
CONTENT
We write the content of
each email campaign based
on the objective of the
campaign itself in the most
effective way.
REPORTS
We send you reports after
each email campaign with
detailed analysis on the
campaign performance in
terms of reach, engagement
and timeline

EMAILS EXMAPLES

OFFERS SALES INFO Newsletter

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SEARCH ENGINE
O P T I M I Z AT I O N

At EMPIRE we believe that Search engine optimization (SEO) is a critical component of online
marketing. That’s why use a combination of the latest onsite and off-site strategies to produce top
results.
Google processes billions of searches every day, and the vast majority of searchers never look beyond
the first page. With the increasing growth rates for both number of websites and searches online.
Here comes the competition where you have to start using SEO.

INTERNET INSIGHTS WORLDWIDE

# # #

NUMBER OF NUMBER OF NUMBER OF BLOGS

WEBSITES SEARCHES/DAY PUBLISHED/DAY

BILLION BILLION BILLION

USING SEARCH ENGINE OPTIMIZTION

1 S TAY
AHEAD
SEO can put you ahead of the competition. If
two web sites are selling the same thing, the
search engine optimized web site is more
likely to have more customers.
2 SMOOTHER
WEBSITE RUNNING
Web sites with more than one author can
benefit from SEO in increasing search engine
traffic and having a common framework to
use before publishing content on the site.

3 WEBSITES
IMPROVING
Improving the user experience and usability
4 POROMOTION
of a web site. Users trust search engines and
having a presence in the top positions for
the keywords the user is searching,
increases the web site’s trust.
SOCIAL
SEO is good for the social promotion of your
web site. People who find your web site by
searching Google or Yahoo are more likely to
promote it on Facebook, Twitter, Google+ or
other social media channels.

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SEARCH ENGINE
O P T I M I Z AT I O N

HOW EMPIRE HELPS YOU

KEYWORD COMPETITIVE LINK

RESEARCH
Identifying the effective
keywords. This process is
about gaining insight into
your consumers’ questions
and concerns
A N A LY S I S
Companies are competing
for the same keywords.
We’ll analyze their strengths
and weaknesses to find new
o p p o r t u n i t i e s for your
continued online growth.
BUILDING
Links from established and
high-quality sites drive
relevant traffic to your site
and build authority in
Google.

BLOG
POSTS
User experience defines on-
site optimization. Everything
from website copy to the
structure of your navigation
contribute to an optimized
experience for users
SIGNAGE
Your brand identity should
be obvious, even on the sign
above your door. Carry your
messaging across your
marketing assets , including
your signage

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PAY- P E R - C L I C K
ADVERTISING

PPC (pay per click advertising) is important for online business success and a necessary component
for a complete and successful digital marketing campaign.
EMPIRE offers Pay per click advertising service , whether this is through Google Adwords, Bing Ads,
Facebook Ads or even Twitter promoted tweets, As we believe it is a great way to reach your potential
customers fast and promote your products or services among the very high competition over those
platform search engine.

INTERNET INSIGHTS WORLDWIDE

% # #

FOLLOWERS NUMBER OF GOOGLE NUMBER OF

REACHED / POST SEARCHES/DAY TWEETS/DAY

OF TOTAL FOLLOWERS BILLION MILLION

USING SEARCH ENGINE OPTIMIZTION

1 FAST
RESULTS
As pay-per-click is considered one of the
most fast results strategies as you need low
pre-campaign efforts in designs or content
writing.
2 BUDGET
CONTROL
You will have a fully control over your budget
and you can customize your marketing
campaign over the exact amount of budget
you have.

YOU ONLY
3 GET TO TOP
SPOT IN GOOGLE
Take the advantages of the 3.5 Billion
4 PAY-PER-CLICK
A guaranteed success for every campaign you
searches that happen on google per day. And run with pay-per-click. As you only pay money
be viewed at the first page of the search. based on the amount of people engaged with
your ad.

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OUR SERVICES
VIDEO MAKING AND
PRODUCTION
CHECH OUT OUR VIDEOS SAMPLES http://bit.ly/EMPIREvideos

PLACE EVENT
OVERVIEW COVERAGE

PRODUCT SCRIPT &

PREVIEW ADVERTISING

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OUR CLIENTS

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CONTACT US
EMPIRE Contact Details

info@empireads.org

+201000444132

Building No. 3 , El-Eman St.

,Qawmia , El Zagazig , Ashraqia

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