Actividad de Aprendizaje 7

Fase Planeación Evidencia 5

Evidencia 5: Ejercicio práctico “Advertising and web page”

Joan Rocío Maturana Rodríguez

CC 1047381623

Servicio Nacional de Aprendizaje Sena Centro de Servicios

Y Gestión Empresarial

Negociación Internacional
Ficha No.1565372

Bogotá- Cundinamarca
 Actividad de aprendizaje 7

Evidencia 5: Ejercicio práctico “Advertising and web page”

Para las empresas que tengan la idea de iniciar exportaciones, es importante

tener en cuenta los clientes de habla inglesa, por lo que se hace necesario
manejar una excelente estructura gramatical y lingüística al momento de
establecer un medio visual que permita promocionar exitosamente sus
productos o servicios.

Por lo anterior, desarrolle esta evidencia teniendo en cuenta la lectura y el

análisis del material de formación denominado Presenting the product, y
posteriormente desarrolle los siguientes puntos:

1. Haga un breve análisis sobre la imagen publicitaria que se observa a

continuación, y en base a ella describa en inglés: el producto, la población a
la cual va dirigido y la presentación de este, utilizando adjetivos positivos,
comparativos y superlativos.
 Fuente: SENA

The product you see in the picture is a food product exactly a sandwich that is made
up of bread, lettuce, tomatoes and other ingredients that complement it, besides chips
and a drink, the image expresses a promotion of a combo This type of propaganda is
aimed at a general public, but due to the type of food it is more surprising for the
young and the children as it is a light meal. With regard to the presentation, the
product is consistent with the price, but it would be even clearer that in the containers
containing the potatoes and the drink there is a record of the quantity that each one
contains thus attracts more to the general public.

2. Elija dos imágenes publicitarias de diferentes fuentes confiables y sobre cada una de
ellas haga un análisis, una breve descripción en inglés de sus características técnicas
y complete los aspectos que se le solicita a continuación:

 Imagen1:

The Coca-Cola Company es una corporación multinacional dedicada a la elaboración de

bebidas y alimentos. Con sede en Atlanta, el principal producto es el refresco más
consumido del mundo: la Coca-Cola. Además, está considerada como una de las
mayores corporaciones estadounidenses y una de las que cotiza en código KO como
parte del índice Dow Jones.
Coca cola es una de las empresas más representativas a nivel mundial, su imagen habla
por sí sola, cada una de las personas que consumen estos productos lo hacen con la
firme convicción de que fue una gran elección, esto demuestra que a través de los años
este producto ha logrado una posición y trayectoria en el mercado, por encima de
muchas otras marcas que han sido creadas para generar competencia sobre esta.

Price: The price is set according to the characteristics of the product and the
content per container, since there are different presentations, personal, family,
 Mini. Many studies have shown that even rising product prices people will
continue to consuming

Target market: This product has a generalized target market as it is a product desired
by all types of people without age, but usually determinarce as a drink for young.
And consumed in moments of leisure; In my opinion personal Coca Cola as a
company does not manage a defined target market, I think the products offered are
aimed at all kinds of people, children, youth, adults etc.

Product features: The Coca Cola drink is a sugary refrezco, dark brown or black
due to the caramel of its composition, in its beginnings were sold in pharmacies
for its component of caffeine.

 Image 2

McDonald's is an American company that has taken the leap and has left its original
market (USA) to conquer the world with its quality. Obviously, the secret of Triumph is
to offer an unbeatable relationship between quality and price. McDonald's is recognized
worldwide, both for being a high quality business organization, and for being one of the
best franchise offer opportunities. The key to McDonald's success is to have a very
strong base of people (their franchises).
 Price: The strategic plan that manages MacDonald to guarantee the fluids in how
much to its market and the influx of customer is maintain the quality without
increasing the minivans. This marketing strategy is put into practice in all
countries of the world only that the ingredients are subject to the rules of the
country.

Target market: The latest surveys on image and brand perception published by
Independent media place McDonald´s among the top 10 companies in the local market
and the absolute leader in its category.

• In the ranking of "the 200 Most Admired brands" made by the CEOP and published by
the newspaper Clarín El 12/12/99, McDonald´s appears in the 7th place and first among
the brands of the fast food service category
• The magazine Negocios published in its December issue a ranking of image made by
the consulting strategic Business group Alberto Wilensky entitled "The 100 Best
Companies", where McDonald´s occupies the 8th place and the first in its category

Product features:
26000 establishments worldwide.
-14 000 million meals sold per year
-five new establishments open every day
-sale of 145 burgers per second
-million and half employees
- The elaboration of the product is subjected to rigorous controls
-First customer of Coca-Cola
-employees who always smile at the client
-the customer is served in a maximum of 90 seconds
-quality monitoring by the house Mother, inspecting Local

3. Elabore una sección en inglés de la página web corporativa, realizada en la

Evidencia 4: Página web corporativa de la actual guía de aprendizaje, traduzca las
secciones más relevantes de la página, de manera que pueda ser un canal de
información para los clientes de habla inglesa, tenga en cuenta la gramática y el
adecuado uso del vocabulario.

The link to access the corporate website created by the collaborative group #12
isexpouchuva-j-l.webnode.es/

The sections in which you work were

- Home
-About Us (mission)
-Product Description