2/18/2019 Marketing Plan Template – 40 page MS Word template and 10 Excel spreadsheets

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Marketing Plan Templates (5 x Word + 10 Excel Spreadsheets)

Use these Marketing Plan Templates (5 x MS Word templates and 10 Excel spreadsheets) to summarize the Who, What,
Where, When, and How questions of marketing and sales activities for the planning year. Use this Marketing Plan Template to:

Analyze your competitors in order to position your product or service

Develop your product so that it meet customers’ needs
Ensure pricing matches customers’ expectations and spending habits
Define the promotion, advertising and PR you’ll adopt
Identify specific marketing events or actions that will increase sales
Deliver a cohesive plan that becomes your blueprint to marketing success

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Download Now for only $19.99

Marketing Plan Template: Screenshots

These screenshots are taken from the 5 x MS Word templates included in the Download file.

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Modern themed cover page

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Techno Theme cover page

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Classic Marketing Plan Template

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Page 1 of the Table of Contents

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Executive Summary

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Action Plan and Implementation Guidelines

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Budget Determination

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Budget By Type – landscape page

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Examples of how to perform Competitor Analysis

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The Matrix for Competitor Analysis

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Approach to Competitor Analysis

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How to determine your Pricing Strategy

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Details of the Products and Services you plan to Sell

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What are your Sales Forecasts? Use this and the Excel files to determine your goals

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Situation Analysis

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SWOT Analysis

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Your Marketing Team

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Tracking and Evaluation

Marketing Plan: 10 Free Excel Templates

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Marketing Plan: Table of Contents

1 Executive Summary
1.1 Company Description
1.2 Strategic Focus
1.3 Goals
1.4 Current Situation
1.5 Competitive Advantage

2 Situation Analysis
2.1 Market Research
2.1.1 Research Findings
2.1.2 Growth Projections
2.2 Competitor Analysis
2.2.1 Competitor #1
2.2.2 Competitor #2
2.2.3 Competitor #3
2.2.4 Competitor Matrix
2.3 Customer Analysis
2.4 Environment Analysis
2.5 Industry Analysis
2.6 Market Definition and Segmentation
2.7 Market Analysis

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2.8 Target Market

2.9 Target Market Strategies
2.10 SWOT Analysis
2.10.1 Identifying Internal Strengths And Weaknesses
2.10.2 Identifying Opportunities and Threats

3 Products and Services

3.1 Description of Products/Services
3.2 Comparison
3.3 Products/Service Features
3.4 Other Considerations

4 Market Strategy
4.1 Image
4.2 Positioning
4.3 Promotion Strategy
4.4 Price Strategy
4.5 Price Comparison
4.6 Customer Service
4.6.1 Retaining Customers
4.6.2 Customer Complaint Handling

5 Sales Forecast
5.1 Sales Forecast By Product
5.2 Sales Forecast By Type
5.3 Sales Forecast By Market
5.4 Sales Forecast By Location

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6 Budget Determination
6.1 Budget By Type
6.2 Budget By Month
6.3 Budget by Team Members

7 Marketing Organizations
7.1 Organization Chart
7.2 Roles & Responsibilities

8 Action Plan and Implementation

8.1 Schedule
8.2 Action Items
8.3 Implications for staff involvement

9 Communication Plan
9.1 Sales Material
9.2 External Communications
9.3 Distribution Groups

10 Tracking, Evaluation & Control

10.1 Tracking
10.2 Evaluation
10.3 Control

Marketing Plan Template: Format & Contents

The templates are in Microsoft Word (.doc and .docx) and Excel and can be downloaded online for only $19.99.

The template pack includes the following documents:

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Marketing Plan (Blue Cover + MS Word 97-2003 file) 2 x 40 page template

Marketing Plan (Color Pencils, Berlin, Hip Themes) 3 x 40 page template

Competitive Analysis 1 x worksheet

Costs 1 x worksheet

Demographic Profile 1 x worksheet

Market Research 1 x worksheet

Market Profile 1 x worksheet

Sales Forecast by Market Segment 1 x worksheet

Sales Forecast by Product 1 x worksheet

Sales Forecast by Region 1 x worksheet

Sales Forecast by Unit 1 x worksheet

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Download Now for only $19.99

FAQs
How does the order process work?

How can I Pay with my Credit Card (instead of PayPal) ?

What’s the license agreement?

What customers have you sold products to?

Who are your Customers?

Here is a sample list of our customers. Since 1998, Klariti provided products and services to Accenture, AIG, Bearing Point, Cap
Gemini, Cisco, Disney, Ernst & Young, GE, HBO, IBM, J.P. Morgan, KLM, KPMG, Lehman Brothers, LEVI’S, MacDonalds,
Macy’s, Mayo Clinic, McCormick, McGrawHill, MEGA, Mesirow , Mitre, NHL, NTL, OmniVision, Oracle, OshKosh, PennWest
Energy, Pepico, Performance Technologies, Philips, PriceWaterhouseCoopers, PV Cycle, Raytheon, Reuters, Roche, Rogers,
SAAB, Sabre Holding, Safeway, Sagem Morpho, Sara Lee, Shaw, Shell, Siemens, Sikorsky, Sobeys, SpeakEasy, SunPower,
Sydney Opera House, Symantec, TATA, Tetra, ThyssenKrupp, TNT, Toyota, Travellers, TYCO, UC Davis, Verizon, Visteon,
Vodafone, Wachovia Securities, Wal Mart, Whirlpool, WIPRO, Zurich

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Technical Support
I am here to help you with any questions. You can contact me directly if you need any helping using these templates.

What file formats are the templates in?

The files work on Word 97, 2003, 2007, Office 2010, Office 2016, Windows 7, XP, Vista, and Apple iWork (if you have Word for
Mac).

How do I get my templates?

After you make the payment, you are sent an email. This has a link to a Download Page from where you can save the templates,

What is the refund policy?

We offer a 60 days refund policy.

I have not received my product. Who do I contact?

Please email ivan at klariti.com or info at klariti.com or ivanawalsh at gmail.com. Please include your order number

Help! I’ve accidentally deleted my templates!

Just drop us a line with the order number. We’ll send it out.

Why does my file say it’s corrupt?

If you open a zip file during the download, it may display an error message that the file is corrupt. What this means is that not
all of the file have downloaded and therefore the system thinks its contents are corrupt. Please try to download the file again or

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contact us for assistance. Email us the receipt number you received from eJunkie and we’ll send you another copy.

Contact me at:

Email: ivan@klariti.com / info@klariti.com

Tel: 00.353.860.886.349
WhatsApp: IvanAWalsh

As we’re in Europe, there may be a time difference when getting back to you.

Again, if there are any problems, just let me know.

Regards,

Ivan Walsh

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