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Profissional Documentos
Cultura Documentos
The overall value gained at the end of the programme is expected to be a solid foundation in topics
needed for building capabilities to take on the new form of competition..
Program Directors/Faculty
Professor Rahul Roy will lead the programme along with select faculty from IIMC.
Admission Requirements
Professionals interested to build a career in Analytics. The programme would demand adequate
familiarity with high-school level mathematics.
Eligibility
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IIM Calcutta | Executive Program in Business Analytics
Schedule
Classes will be conducted on Saturdays and Sundays
x 1st Term - 9.00 am – 12.00 noon and
x 2nd Term- 9.00 am – 12.00 noon and 3.30 pm – 6.30 pm
Duration
One Year.
Course Detail
x Duration : 6 months
Finance
" Conceptual framework of financial reporting; Corporate Financial Statements
" Understanding Corporate Financial Statements; Balance Sheet; Profit and Loss Statement; Cash
Flow Statement
" Choice of Accounting Policies and Financial Reporting
" Analyzing Financial Statements; Financial Ratios
" Performance Metrics: Select Industries
" Cost basics
" Using cost information for managerial decisions
Marketing
" Core Concepts of Marketing
" Strategic Issues for Marketing Decisions
" Segmentation, Targeting and Positioning Decisions
" Consumer Behaviour Models
" Elements of Marketing Mix: Product Decisions, Price Decisions, Placement Decisions and
Promotion Decisions
Economics
" Introduction – Indian economy in international perspective – challenge of economic
development
" Basic elements of Supply and Demand – competitive market, Supply and Demand curves –
equilibrium price and quantity – how government can influence the price
" Measuring economic activity - Gross Domestic Product (GDP) – ways of calculating it – real and
nominal GDP – price index
" Theory of income determination – aggregate demand and recession – inflation - multiplier
model
" Economic policy – fiscal policy: impact of government expenditure and revenue in the economy
– fiscal deficit: crowding out and crowding in
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IIM Calcutta | Executive Program in Business Analytics
" Monetary policy – banking and supply of money – Central banking and impact on output and
prices
" Open economy macroeconomics – balance of payments – foreign exchange markets – income
determination in an open economy
" Globalization – comparative advantage and international trade – tariff protection and industrial
policy
Strategy
" Strategy and strategic management process
" Evaluating firms’ external and internal environments
" Business-level strategies
" Corporate strategies
" Strategic alliances and M&A
" Strategy execution
" Strategic decision making
" Managing across borders
Operations
" Exploratory Data Analysis
" Decision Making Under Uncertainty
" Survey Sampling – Business Applications
" Risk Management
" Business Forecasting
" Industrial Experiments For Quality Management
Information Technology
" Business Decision Modeling – Business decision making situations modeled using Excel; solution
generation and scenario analysis
" Data Management & Analysis – Information representation of enterprises, knowledge discovery
and decision support
" Enterprise Systems in the Digital World – E-business systems, IT integration of value chain
Certification
IIM Calcutta will directly award the certificate of “Executive Programme in Business Analytics” to
participants who complete the programme successfully. IIMC will also offer Alumni status to its
successful participants.
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IIM Calcutta | Executive Program in Business Analytics
Registration Information
Program Fees
x Campus fee is mandatory and will be payable by student directly to “Indian Institute of
Management Calcutta”.
x Campus fee includes Books and Study Materials Fee for the complete programme.
x Fee once paid is neither refundable nor transferable towards any other
student/programme/batch
x Initial Payment * of Rs. 40000, paid at the time of application, will be refunded completely if
the applicant is not selected by the institute. This does not include the application amount of
Rs. 2000/-
x Initial payment will not be refunded if the applicant is offered a seat for the program and
does not join before the date mentioned in the offer letter.
x The selection offer letter is for a specific batch of a programme. Neither the offer for
admission nor the initial amount is transferable to any other program or batch.
x Up to 80% of the Programme Fee can be availed as Customized Education Loan from leading
banks to enable the participants to spread the repayment over a longer period. However, the
applicant shall be eligible for bank loans as per the concerned bank norms. Neither Hughes
Education nor the Institute will be held responsible for any delay in disbursement of the bank
loan.
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IIM Calcutta | Executive Program in Business Analytics
Installment Details
The application will be rejected in the absence of any of the above documents
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