Escolar Documentos
Profissional Documentos
Cultura Documentos
BUS203
Section # 02
Background of Beximco:
•Beximco is the largest private sector group in Bangladesh
founded by sohail F Rahman and Salman F Rahman
•Present in industry sectors that account for nearly 75% of
Bangladesh’s GDP.
•Corporate mission “Taking Bangladesh to the world”.
•Largest employer in the private sector in Bangladesh and
employs over 48,000 people worldwide.
•Includes one of South Asia’s largest vertically integrated
textile and garment companies.
Yellow
•started their journey in 2004 and now they have 15 outlets
across Bangladesh and Pakistan including a 24/7 online
store
•Design-driven brand
•Has a superior quality , modern interpretation of fashion but
comfortable
•Believes in innovation
•Along with a wide range of fashion clothing for women, men
and even children, they have fragrance, home décor,
paintings and a lot more.
Internal environment:
•follows divisional structure
•Yellow designing divided in two parts – male and female
clothing
•Hierarchy :
Porter’s five forces
2. Economic
Local and foreign economic situation and trend,
inflation rate, level of unemployment
3. Social
Demands of different people, buying behavior,
customer buying pattern, brand preferences, ethical
issues,
4. Technology
Research and development, advance machinery
5. Legal
laws to maintain their reputation, employment law,
industry-specific regulations, social and environmental
aspects
6. Environment
Minimize harmful substances, eliminate pollution
SWOT analysis of YELLOW:
1. Strength:
Has been in the market for 10 years
3. Opportunities:
Online Retail and E commerce
Expansion into other countries
Social media gives more opportunity to market the products
Technological advancement
4. Threats:
Unstable political situation of Bangladesh
Entry of several foreign famous brands
Consumer switching is on a high rate
Recommendations:
Advertise more.
Give occasional discounts.
Should not underestimate the new entrants.
THANK YOU
For Listening.
ANY Questions?