RESEARCH DESIGN

PATANJALI (FMCG)

SHREYA JAIN
PGDM- 0025
RESEARCH DESIGN
Research design is based on ideas or principles within which research is conducted. It forms the
blueprint for the collection, measurement and analysis of data. It will be basically a systematic
enquiry aimed at providing information to solve managerial problems. It will help in guiding
business decisions. For this research sufficient time and care will be given for forming the
questionnaire, deciding the types of data to be gathered and procedure to be used for this purpose.

It consists of clean statement of the research problem procedures and information processing and
analysis of data collected. It includes hypothesis also.

A research design is the plan of a research study. The design of a study defines the study type
(descriptive, correlational, semi-experimental, experimental, review, meta-analytic) and sub-type
(e.g., descriptive-longitudinal case study), research question, hypotheses, independent and
dependent variables, experimental design, and, if applicable, data collection methods and a
statistical analysis plan. Research design is the framework that has been created to seek answers
to research questions.

I have used Descriptive Research which includes survey and fact-finding enquiries of
different kinds. The main characteristics of this method are that the researchers have no
control over the variables; he can only report what has happened or what is happening.

Descriptive Research Design:

Descriptive research is used to describe characteristics of a population or phenomenon being
studied. It does not answer questions about how/when/why the characteristics occurred. Rather it
addresses the "what" question (what are the characteristics of Minnesota state population or
situation being studied?) The characteristics used to describe the situation or population are usually
some kind of categorical scheme also known as descriptive categories. For example, the periodic
table categorizes the elements. Scientists use knowledge about the nature of electrons, protons and
neutrons to devise this categorical scheme. We now take for granted the periodic table, yet it took
descriptive research to devise it. Descriptive research generally precedes explanatory research. For
example, over time the periodic table’s description of the elements allowed scientists to explain
chemical reaction and make sound prediction when elements were combined.

Definition and Purpose:

Descriptive research designs help provide answers to the questions of who, what, when, where,
and how associated with a particular research problem; a descriptive study cannot conclusively
ascertain answers to why. Descriptive research is used to obtain information concerning the
current status of the phenomena and to describe "what exists" with respect to variables or
conditions in a situation.

SAMPLING METHOD

The research sampling method that will be used in this study is random sampling to obtain a more
scientific result that could be used to represent the entirety of the population. Data collection was
conducted through the usage of internet for collecting responses.

Respondents:
The respondents in this research will all be coming from one single location – Mumbai city. The
selected city has been chosen because of the conditions present in the area proving conducive to
the research and also as it fits the time frame and resources of the research. The randomly sampled
respondents were asked by the researcher for consent and approval to answer the questionnaire.
The opinion of experts was also sought in this research to provide explanations regarding the
respondent’s perception of Patanjali Ayurved products.

Questionnaire:
The questionnaire requires information about the behaviour of consumers towards Patanjali
Ayurved products. It also has questions related to other Ayurvedic products that are available in
the market and their costs. The questionnaire gives an insight about the most popular Patanjali
Ayurved products and if the prices are comfortable for the target audience.

DATA COLLECTION

There are basically two ways of collecting the data primary &secondary.

There is a large no. of FMCG companies in the market, to find the defining strategies used, the
methodology used is survey method.

Type of Data Used

For this research study, primary data as well as secondary data was collected.

Success of any statistical investigation depends on the availability of accurate and reliable data.
This depends on the appropriateness of the method for data collection. The perception of the
people is never static; but it changes with time. Hence the data which will be used in this study
is primary in nature although I have used secondary data wherever available and required.
Primary and secondary data are the two methods used for data collection.

Primary Data:

It is essential to collect primary data to make sample survey. A successful and the most
popular technique of data collection is through a questionnaire, thus a questionnaire was
framed and distributed. A set of questions related to the research topic of ‘Perception Study
of Patanjali Products’ was formulated.

Response for each questions included in the questionnaire has been collected from the customers.
The questionnaire is formed in such a way that the information required for the study is acquired
from each item i.e. questions. The respondent’s category range from housewives & working
women to working men.

Secondary Data:

This Report is dedicated to Secondary information about company profile and various
decisions taken by the company regarding product line expansion, product line pruning and
various other matters related to product line. I have collected this information with the help of
internet and journals. This report gives you relevant information about various activities taken
by Patanjali Ayurved. Secondary data has been collected from magazines, newspaper,
company literature and websites. Secondary research was done to build an in-depth
understanding of the satisfaction levels of customers.

Data Collection Tools:

I have collected all the information with the help of Internet, Journals and Secondary source.

Sample Plan:
Units- People residing in the Mumbai; Size- 50 respondents
Research Instrument:

Research instruments, for the purpose of primary data collection were Questionnaires, for the
purpose of secondary data, Internet was used.

Selection of study area: Mumbai

Sampling unit:

It defines the target population that will sample together for carrying out the analysis. Here it
includes different areas and households.

Tools Used:

Analysis will be made on the basis of the responses of the respondents and the results of the
interviews. Statistical tools that will be used are Pie charts, Bar graphs and Tabulation apart from
statistical techniques based on the requirement of the data collected.

ANNEXURE – QUESTIONNAIRE

1) Do you use and Ayurvedic products?

a) Yes
b) No

2) Which kind of Ayurvedic products do you use?

a) Beauty Care
b) Hair Care
c) Food Products
d) Home Care
e) Dental Care
f) Body Care

3) While buying Ayurved oriented products what do you look for the most?
a) Price
 b) Quality
c) Availabilty
d) People’s recommendations
e) Packaging

4) What are the ayurvedic products you know out of the following?
a) Himalaya
b) Patanjali
c) Dabur
d) Zandu