QUESTIONNAIRE

The objective of the research is to understand the factors , sources, trends & other factors that influence the buying
decision of patanjali products. The Researcher assures you that the analysis/your response/opinion shall kept highly
confidential & shall only be used for the current research. None of the research outcomes or components shall be used
for any other purpose except purely academic.

Name :

1. Gender : male female

2. Age : 15-25 26-35 Above 35

3. Educational Status : School level Degree/Diploma

Professional Illiterate

4. Occupational : Employee House wife

Agriculture Bussiness Others

5. Monthly level income : Less than 10000 10000-20000

20000-30000 Above 30000

6. Do you use Patanjali products ? Yes No

7. Mention the source of information about patanjali products :

T.V Radio Friends

News paper Relatives

8. How often do you buy Patanjali products ?

Regularly Sometimes Rarely

Only on trial basis Never

9. Which Patanjali product purchase frequently ? Cosmetics Food Health

 Detergents Cloths

10. Which is the most influencing factor while you bring Patanjali product ?

Quality Price

11. Do you think the offers and discounts provided by the company influence you to buy products ?

Yes No

12. Which mode of purchase do you prefer ?

Online Direct purchase

13. Indicate the level of satisfaction after using Patanjali products : Highly satisfied Satisfied

Neutral Dissatisfied Highly dissatisfied

14. Do you face any of the following problems while purchasing Patanjali products ?

Non availability of products in retail shop

High cost

Limited choices

15. Reasons for procuring Patanjali products . Rank the following :

Availability at both online and direct

Swadeshi

Hygienic and Standard quality

Promotional measures

Reasonable price

Eco friendly

16. Do you suggest Patanjali products to your friends and family ?

Yes No