MARKING RUBRIC
Assessment 2 – Report 45%
Student Name: ………………
CATEGORY UNSATISFACTORY
Introduction Introduction is weak. It does
(5) not clearly state the purpose
of the report. (0-1.5)
Analysis, Presents an incomplete
evaluation & analysis of the questions.
recommendations Arguments/perspectives are
(20) not reinforced by qualitative
evidence and quantitative
data. (0-3)
Makes little or no connection
between the issues identified
and strategic management
concepts and theories. (0-1.5)
Some/no realistic and
appropriate recommendations
are made, but with little
support.
(0-1.5)
Research Limited/no evidence of
(5) research; most sources are
questionable. (0-1.5)
SATISFACTORY
Introduction clearly states the
purpose of the report.
(2-2.5)
Presents an analysis of most of the
questions.
Arguments/perspectives are
largely reinforced by qualitative
evidence and quantitative data but
the reliability of evidence is
questioned. (4-5)
Makes some appropriate but
somewhat vague connections
between the issues identified and
strategic management concepts
and theories. (2-2.5)
Generally realistic and appropriate
recommendations are made in the
report, with some support from
strategic management concepts
and theories.(2-2.5)
Supplements the report with
generally relevant research (Five
academic sources, preferably
academic journal articles
(published post‐2000) plus 2‐3
reputable and reliable non‐
SUPERIOR
Additionally, it outlines how
the report will be structured,
using keywords from the
assignment. (3-3.5)
Presents a thorough analysis
of most of the questions.
Arguments/perspectives are
largely reinforced by reliable
qualitative evidence and
quantitative data. (6-7)
Makes valid connections
between the issues identified
and strategic management
concepts and theories. (3-
3.5)
Specific, realistic and
appropriate
recommendations are made,
generally well supported by
strategic management
concepts and theories.
(3-3.5)
Supplements the case study
information with relevant
research from credible
sources (Five high ranked
academic journal articles
(published post‐2000) plus 2‐
DISTINGUISHED SCORE
Introduction additionally touches
on the theoretical lenses used for
analysis and what the report will
seek to prove. (4-5)
Presents a through and insightful
analysis of each of the questions.
Arguments/perspectives
reinforced by highly reliable
qualitative evidence and
quantitative data collected from
wider sources. (8-10)
Makes valid and powerful
connections between the issues
identified and strategic
management concepts and
theories. (4-5)
Detailed, realistic and
appropriate recommendations are
made, clearly supported by
strategic management concepts
and theories. (4-5)
Supplements the case study
information with extensive and
relevant research from credible
sources (More than five high
ranked academic journal articles
(published post‐2000) plus 2‐3

Presentation Writing is confusing, hard to
(2.5) follow. Contains sentence
fragments and/or run-on
sentences. Inappropriate
choice of words. Format and
layout are very
unprofessionally done. No
proof-reading. (0-0.75)
Referencing (2.5) Does not use APA guidelines.
(0-0.75)
Class Present a concise version of
Presentation (5) the report within the time
assigned and unable to
address any issues raised by
lecturer and students. Slides
are not clearly visible. (0-
1.5)
Grade:
F P C D HD
Mark: /45
academic sources). Some sources
may be questionable. (2-2.5)
Writing is generally clear and
concise. Sentence structure is
generally adequate but lacks
variety. Format and layout in
unprofessional manner. No proof-
reading. (1-1.25)
Incomplete knowledge and
application of APA guidelines. (1-
1.25)
Present a concise version of the
report within the time assigned
and address some issues raised by
lecturer and students. Slides are
clearly visible. (2-2.5)
3 reputable and reliable non‐
academic sources). (3-3.5)
Writing is accomplished in
terms of clarity and
conciseness. Generally well-
formed sentences throughout
with varied structures.
Format and layout in
professional manner (1.5
spacing, 12-size font, Times
New Roman). Proof-reading
done. (1.5-1.75)
Uses APA guidelines with
minor inconsistencies to cite
sources. (1.5-1.75)
Present a concise version of
the report within the time
assigned and address most of
the issues raised by lecturer
and students. Slides are
clearly visible. (3-3.5)
reputable and reliable non‐
academic sources). (4-5)
Writing demonstrates a
sophisticated clarity and
conciseness. Well considered and
logical organisation of
ideas/sections /paragraphs.
Well-formed sentences
throughout with varied
structures. Format and layout in
professional manner (1.5
spacing, 12-size font, Times New
Roman). Proof-reading done. (2-
2.5)
Uses APA guidelines accurately
and consistently to cite sources.
(2-2.5)
Present a concise version of the
report within the time assigned
and confidently address any
issues raised by lecturer and
students. Slides are clearly
visible. (4-5)