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government and non-government organizations, private Exclusive breastfeeding means that for the first six
sectors and civic groups. months from birth, nothing except breast milk will be
given to babies.
INFANT AND YOUNG CHILD FEEDING (IYCF) Moreover, the campaign aims to establish a supportive
HEALTH PROMOTION
community, as well as to promote public consciousness
To reverse the disturbing trends in infant and young child
on the health benefits of breastfeeding.
feeding practices.
Among the many health benefits of breastfeeding are
It aimed to improve the nutritional status and health of
lower risk of diarrhea, pneumonia, and chronic illnesses.
children especially the under-three and consequently
dISEASE PREVENTION currently on-going in the 10 highest risk by diarrhea, nausea, vomiting with or without fever,
areas. An estimated 1,010,751 women age 15 - abdominal pain, headache and/or body malaise. These are
40 year old women regardless of their TT spread or acquired through the ingestion of food or water
immunization will receive the vaccine during contaminated by disease-causing microorganisms (bacterial