MMBA Quarterly Update

2/26/2019
Agenda
Agenda

• Introduction
• Anheuser-Busch Priorities
• Bud and Bud Light Family Updates
• Closing

ANHEUSER-BUSCH
My Profile
Education Career

B.A.: Management and 2007 – 2010 Switch: Liberate your brand

Communication • Mobile Marketing Specialist for Anheuser-Busch
St. John’s University Mobiles

2010 – 2015 Thorpe Distributing

Markets Lived In • On-Premise Sales Representative

2015 – 2018 Anheuser-Busch InBev

• High End Sales Rep. Minnesota
Born and Raised in the
• Sr. High End District Manager
Minnesota
• Key Account Manager (10 DP’s)
Kevin Karel Currently live in Blaine, MN
Key Account Manager

Phone #: 651-336-6449
Contact Information Email: Kevin.Karel@anheuser-busch.com
2019 AB Priorities
March Hoops
ORANGE IS BACK FULL TIME
ON FEBRUARY 25TH
WE WILL LAUNCH ON 4/1
2019 RETAIL CALENDAR
TRIMESTER 1 TRIMESTER 2 TRIMESTER 3

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

BETTER DISCOVERY TASTE OF JIM BEAM

BIG BETS RESERVE COPPER + BLACK LAGERs
TOMORROW + FOLDS OF HONOR
AMERICA + HOLIDAY

MLB
LEGENDS:
ALWAYS ON NHL (in select MCAs)
WOMEN’S FIFA
NHL (in select MCAs)
SPORTS WORLD CUP
NBA NBA

SUPER BOWL MEMORIAL DAY

ST. PATTY’S
KEY LABOR DAY VETERANS DAY
HOLIDAYS 4TH OF JULY
MLB OPENING DAY

REPEAL DAY
EARTH DAY

BUD & BEAM CO-MERCH ICONIC BUD & BEAM CO-MERCH

ALWAYS
COPPER LAGER DISCOVERY RESERVE JIM BEAM COPPER & BLACK LAGERs
ON
MILITARY
 BUDWEISER 2019 BRAND CALENDAR

Q1
JAN-MAR
Q2
APR-JUN
Q3
JUL-SEP
Q4
OCT-DEC

BETTER DISCOVERY TASTE OF BUD x BEAM

TOMORROW RESERVE AMERICA RESERVE
 GOOSE ‘19 MINNESOTA MEDIA – $402,000
JANUARY - MARCH APRIL - JUNE JULY - SEPTEMBER OCTOBER – DECEMBER

1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 5 5 5
1 2 3 4 5 6 7 8 9
0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2

52 36 +22%
WEEKS WEEKS VS. 2018
MINNEAPOLIS ROCHESTER

Minneapolis
SEARCH SOCIAL DIGITAL OLV PRINT OOH
Rochester
20% Reach of 21-49 Yr Old
2x Weekly Frequency
 STR 1/7/2019

STYLE IPA MARKET Nationwide

ABV 7% AVAILABILITY Year-Round

IBU 40 4pk 16oz cans

6pk hi-cone cans
Nugget, Denali, Citra, Mosaic, 6pk bottles
HOPS PACKS
Eureka 12pk cans
MALTS Select Pilsen, Carahell 1/6 BBL
1/2 BBL

NEXT COAST IPA REASONS TO BELIEVE TRADE SUPPORT

IT’S NOT AN EAST COAST OR A WEST COAST IPA… NEXT COAST IS UNLIKE CURRENT STYLES, BLENDING THE
T1 National Media Campaign
IT’S NEXT COAST IPA. BEST FROM WEST COAST AND EAST COAST IPAS

It’s 7%, but totally crushable — it’s not quite like

any other IPA you’ve had. Big, bracing, piney hop
flavors meet a tropical bouquet of Nugget, Citra,
and Mosaic hops. There’s a balanced bitterness
that blends seamlessly into the light to medium
body. Sip it or rip it.

4pk 16oz CAN 6pk 12oz HI-CONE CAN 6pk 12oz BTL 12pk 12oz CAN 1/2 BARREL 1/6 BARREL

GNX 116O044 GNX 116O034 GNX 116OA86 GNX 116O246 GNX 116O940 GNX 11O970
 STR 2/25/19

STYLE Dry-Hopped Urban Wheat Ale MARKET Nationwide

ABV 4.2% AVAILABILITY Year-Round

IBU 20 4pk 16oz cans

6pk hi-cone cans
HOPS First Gold, Mt. Hood, Cascade 6pk bottles
PACKS
DRY HOP Saaz 12pk cans
1/6 BBL
MALTS 2-Row, Torrified Wheat 1/2 BBL

312 DRY-HOPPED T1 MARKETING MOMENTS TRADE SUPPORT

During the most recent hop harvest, our In Chicago, March 12th means it Full 360 Campaign Support
Brewmaster, Jared, got the notion to put some is 312 day, the official city-wide
fresh hops into his pint of 312. He liked it so much holiday where fans of good beer
that we decided to introduce it to Chicago. get to celebrate. In 2019, 312
will expand from our home city
312 Dry-Hopped has all of the lemony, doughy
to key markets across the
notes we love in 312 with extra brightness from
the dry-hopping. Drink it fresh. Hope you like it. country. A POCM toolkit will
deliver BOMs, concerts, and off-
premise displays.

4pk 16oz CAN 6pk 12oz HI-CONE CAN 6pk 12oz BTL 12pk 12oz CAN 1/2 BARREL 1/6 BARREL

GAH 10B444S GAH 10B434S GAH 10B4GA6 GAH 10B424S GAH 10B4940 GAH 10B4970
 2019 S TELL A
AR TOIS BRAND
CALENDAR

T1 : Better World
The Dude Signage Now available

ANHEUSER-BUSCH
STELLA ARTOIS SPRITZER– ANTICIPATING
THE NEXT CIDER TREND
OBJECTIVES
1. Become the fastest growing premium cider amongst
women
2. Drive “makes occasions more special” and consumption
Frequency during weekdays

CONCEPT

STR:March 2019

Now Available!!
NEW VBI WITH BOLD COLORS

90 CALORIES

1 GRAM OF SUGAR

4.5% ABV
Flavors:
Grapefruit,
Cranberry, Lemon
Lime, Prickly Pear,
and Black Cherry
Rosemary
Natural Light introduces Naturdays
 Reignite the Power of Ritas:
Rita Spritz

1/21 STR
6.0% ABV
Blended with Less Sugar
to Create Fruity Wine
Cocktail Taste Profile
 GOLDEN ROAD AGUA FRESCA
MADE WITH REAL FRUIT JUICE, 4% ABV, STR 3/5

110 calories:
Mango & Strawberry
Pineapple
95 calories:
Cucumber Lime
Upcoming Mail In Rebates

3/31 – 5/4/19 3/31 – 4/20/19 3/31 – 5/4/19

Summary

• I am here to help!
• Don’t hesitate to reach out to me directly if you are having any issues
or concerns.
• The MN Municipal network is the largest chain in MN, as a
partnership we would like to find ways to strengthen this
network.
• Anheuser-Busch and the MMBA has had a long partnership and we
are looking to continue to grow this partnership together.
• AB has strong plans for 2019 with a lot of new innovation.
• If you have any concerns or issues while trying to get any of these
new products placed, let me know.

ANHEUSER-BUSCH