Brand Guidelines V1

BRAND
GUIDELINES

JANUARY 2016
Brand Guidelines Brand Guidelines Identity

LOGO VARIATIONS
CONTENTS
FROM THE BEGGINING
INTRO 03
Enulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam
ultricies nisi vel augue.
IDENTITY
Logo 04
Logo Clear Space 05
Logo Placement 06
Logo Sizes 07
Logo Colors 08

TYPOGRAPHY
Print Typeface 09

GRAPHIC ELEMENTS
Color Palette 10 OPCC

OPCC
open plan coaching
& consulting
Brand Guidelines
DESIGN MATTERS
If you’ve just read these guidelines, you have
my appreciation. It means you share our belief
in details and quality. We know applying these
principles takes time and e
we tell in all our ShopMedia communications
will be stronger for it.
If you ever have additional questions about our
visual identity and its application in design, don’t
hesitate to contact leahudaniel17@gmail.com
Thank you.
Identity Brand Guidelines Introduction
INTRODUCTION
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Aenean commodo ligula eget dolor. Aenean massa. Cum sociis
natoque penatibus et magnis dis parturient montes, nascetur
ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu,
pretium quis, sem. Nulla consequat massa quis enim. Donec
pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim
justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam
dictum felis eu pede mollis pretium. Integer tincidunt. Cras
dapibus. Vivamus elementum semper nisi. Aenean vulputate
eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae,
eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis,
feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet.
Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue.
Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum.
Aenean imperdiet. Etiam ultricies nisi vel augue.
Brand Guidelines Identity Brand Guidelines Identity

OUR TYPEFACE:
OUR LOGO USE IN PRINT

Aa
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean com- Gotham Rounded Bold is used for all
modo ligula eget dolor. Aenean massa. headlines and titles.

Enulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam

ultricies nisi vel augue.

MARK PRO MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 — &*#@?!/+(.,:;)

Symbol

Logo
Logotype

Aa
MARK PRO LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 — &*#@?!/+(.,:;)
Brand Guidelines
WHITE LOGO ON COLOR BACKGROUNDS
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adipiscing elit. Aenean commodo ligula eget
dolor. Aenean massa. Cum sociis natoque
penatibus et magnis dis parturi
Identity Brand Guidelines Identity
SPACE SIZING
LOGO CLEAR SPACE
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Aenean commodo ligula eget
dolor. Aenean massa. Cum sociis natoque
penatibus et magnis dis parturi
tesque eu, pretium quis, sem. Nulla conse-
quat massa quis enim. Donec pede justo,
50% Clear space
Brand Guidelines Identity Brand Guidelines Identity

SMALL SIZES COLOUR PALETTE

MINIMUM LOGO SIZE PICK A COLOUR

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo
ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis
parturi parturi

tesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede
justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut,

Logo
Scale width between:
1.2” – upward
150px – upward

Minimum size
0.8” / 100px
Coated Paper Coated Paper Coated Paper
PANTONE 305 C PANTONE WARM RED C PANTONE 116 C
Symbol Uncoated Paper Uncoated Paper Uncoated Paper
PANTONE 305 U PANTONE WARM RED U PANTONE 115 U

R 70 R 250 R 254
G 212 G 84 G 203
B 230 B 54 B0
HEX #3DD4E6 HEX #F95336 HEX #FECB00

Minimum size Coated Uncoated Coated Uncoated Coated Uncoated

0.375” / 30 px Scale width between: C 60 C 60 C0 C0 C0 C0
0.8 – 1.2” M0 M0 M 86 M 70 M 12 M 12
100 – 150 px
Y7 Y 10 Y 80 Y 66 Y 100 Y 95
Favicon (ICO file) K0 K0 K0 K0 K0 K0

16 px