VC ARUN PRASAD

Mobile : +91 94430 44411 Email :

saji.arunprasad@gmail.com
Tel : +91 422 2400510

Manager – Marketing (International business)

with 10 years of qualitative experience in

- Sales / Marketing - Business Development - Strategic Planning

- Brand Management - Logistics / Shipping - Team Management

 Presently associated with Vijayeswari Textiles Ltd., a leading manufacturer and

distributor of high end fashion bedding with an international presence.

 A strategic thinker with a flair for marketing / sales and contributing towards enhancing
business volumes & growth and achieving objectives and profitability norms.

 Expertise in handling major Retailers like Macys, Bed Bath & Beyond, Linens N Things,
Kaufhof, Karstadt, Metro, Auchan, Hermes etc., to name a few and Catalogues like The
Company Stores, Company C etc., major Importers / Distributors like West Point
Stevens, Karsten etc., and various other overseas customers

AREAS OF EXPOSURE

Business Development and Sales / Marketing

 Identifying new potential Markets and prospective clients

 Generating business from existing accounts; achieving profitability and increased sales
growth
 Evolving and Implementing strategies to feed the selected Market & Client with the
product range that is best suited

 Front end selling and market evaluation for Business opportunities and development
 Drawing up sales and marketing plans that will improve the reach and paves the way
for expanding the market share
 Analyzing marketing trends and tracking competitor’s activities and providing valuable
inputs for the product / market enhancement
 Generating Forecasts / Sales Targets, Identification of Products / Services in the Core
Market sectors

 Organizing Trade fairs (overseas) and exhibitions and participated at various

international Trade fairs viz., Heimtextil, Market week shows in NY etc.,
 Coordinating with buying houses / liasoning offices in India to identify appropriate
products / service and for categorical customers.

Brand Management & Strategic Planning

 Brand positioning in the competitive environment (in the US & EU)

 To integrate various segments of business into a strategically focused whole, by

maximizing the value of the product, with identifying the changing market needs and
demands.

 Performing Sales / Marketing / Promotion activities on major accounts (Top end Retailers
in US & EU).
  Maintaining Customer data base for appropriate market / product / services

Logistics / Shipping

 Coordinating with various shipping liners and freight forwarders / customs / excise
officials
 Logistics and Export procedures and Documentation with the coordination of the export
team
 Close interactions with all the user departments in meeting the business objectives and
towards maximizing customer satisfaction

People Management

 Recruiting, training & monitoring the performance of team members to ensure

efficiency in sales operations and meeting of individual & group targets
 Setting up systems for the team members to effectively work towards achieving the
targets and also in ensuring smooth functioning of sales operations
 Conducting periodic review meetings and identifying the strengths and weaknesses of
the team members and active participation towards providing adequate motivation
programs

CAREER GRAPH

Since Apr’ 08 as a Marketing Manager

Vijayeswari Textiles Ltd., Coimbatore
Business : Premium range of High end Fashion bedding – Export Oriented Unit (2 Star Trading House)

Key Responsibilites:

 Identifying potential new markets and prospective customers, new programs from existing
accounts

 Achieving Profitability and increase in Sales growth

 Product presentation, Discussions and Negotiating sale proceeds to conclude business

 Reviewing and monitoring existing business potentials

Significant Highlights:

 Brought in new customers viz., Front Gate, The Company stores, Nordstrom etc., in USA and
added new programs with other existing customers

 In the process of finalizing programs with more new customers including Dwell Studio,
Woolworths, @ Home & Sttutafords major retailers in South Africa and at the APAC market

 Identified, negotiated and liquidated the bedding inventory the company had to the tune of $ 8 M

Jan’ 05 to Mar’ 08 Last associated as a Marketing Manager (Overseas)

Sharadha Terry Products Ltd., Coimbatore
Business : Premium range of High end cotton terry towels branded “Microcotton” – 100% Export Oriented Unit

Jan’ 04 to Dec’ 04 as a Sr. Business Development Executive

Jan’ 02 to Dec’ 03 as a Business Development Executive
July’ 99 to Dec’ 01 as a Sr. Marketing Executive
July’ 98 to Jun’ 99 as a Management Trainee

Key Responsibilites:

 Identifying potential new markets and prospective customers, new programs from existing
accounts
 Brand establishment in the new markets

 Achieving Profitability and increase in Sales growth

 Reviewing & Monitoring existing business potentials

 Inventory management

 Key role in Appointing Agents / Distributors for the SA & APAC markets

Significant Highlights:

 Successfully mapped new markets Asia Pacific & Middle east

 Contributed towards having additional business from major US & EU business

 Reviving business with existing accounts especially Macys, Kaufhof etc., from major set-back
 Established the brand (Microcotton) in the EU, Asia Pacific and Middle east regions

 Successfully depleted the inventory to the tune of $ 9 M within a span of 12 months

 Organized effective Trade fair participations (Heimtextil & Domotex) for a period of over 6 years
in a row

 Effectively monitored the existing businesses in ensuring on-time deliveries and minimizing Air
freighting

 Effectively monitored in ensuring the Social compliance requirements for various major retailers
viz., Macys, Kohls, Target, Kaufhof, Metro, Nordstrom, Marks N Spencers etc.,

EDUCATIONAL CREDENTIALS

M.B.A. (Marketing & Sales)

Madurai Kamaraj University, Madurai. May 2002

M.F.T. (Foreign Trade / International Business)

Bharathiar University, (C.M.S College for Science & commerce) Coimbatore. May 1998

B.Sc. (Mathematics)
Bharathiar University, (S.R.M.V College of Arts & science) Coimbatore. May 1996

Advanced systems management at NIIT ’94 to ‘96

Well versed with Windows OS, Office tools, Internet etc.,

PROJECT WORKS
An extensive research was made on the status of Tea Exports in India during the period of 1989 - 1995 under the title " A
study on Tea Exports in India (1989-1995)" for the Foreign Trade studies. Research and Studies were conducted at
various Tea Estates in the Nilgiris, Valparai and at the Tea Board, Coonoor, Tamil Nadu

For the Management studies, an extensive research was made towards "The Consumer Perception towards Jeans
with special reference to TRIGGER Jeans in Coimbatore city". Studies were conducted at various parts of
Coimbatore and at KG Denim Ltd., the production unit of Trigger Jeans located at Karamadai, Coimbatore, Tamil Nadu.

PERSONAL VITAE

Date of Birth : 14th Feb 1976

Address : #2, “Arunodaya”, Nanjukutty Lay out, Kavundam Palayam, Coimbatore 641 030
Marital status : Married
Nationality : Indian (holds a valid Indian Passport)
Profound interest : Automobiles, Computers, Textiles, Music
Strengths : Result oriented, Analytical, enjoys Challenges of demanding responsibilities and work well
as a
team player

VC Arun Prasad