Elisa Videra Cloud Connect Whitepaper 2017

Why Elisa Videra Cloud Connect?
Nick Ware
Solutions Manager
Elisa Videra
Copyright © 2017 Elisa Videra Oy. All rights reserved.

Elisa Videra Cloud Connect Whitepaper 2
Contents
Why Cloud and Managed Services? .................................................................................. 3

The Evolution of Video Communication .......................................................................... 5
The Early Days .............................................................................................................. 5
ISDN Arrives ................................................................................................................. 6
Inverse Multiplexors..................................................................................................... 6
Loss of Simplicity .......................................................................................................... 7
Multipoint Control Units (MCUs, Bridges)............................................................... 8
The Next Generation .................................................................................................... 8
Personalised Video ....................................................................................................... 9
All to All vs Virtual Meeting Room ................................................................................. 10
All to All ........................................................................................................................... 10
VMR (Virtual Meeting Room)....................................................................................... 11
Elisa Videra’s Cloud Connect and Managed Video Service ....................................... 12
Addressing the Pain Points ....................................................................................... 12
Summary.............................................................................................................................. 18
About the Author ............................................................................................................... 21

Why Cloud and Managed Services?

Video conferencing has been in existence for over 30 years but has not yet achieved
the widespread adoption over other communications technologies such as
telephony.
There are a number of factors that have affected this course such as:
Quality
Picture and sound quality have not been as good as users have
come to expect of their domestic TV at home.
Cost
Hardware cost of endpoints has been high, infrastructure required
to enable calls even higher. Organisations need to demonstrate a
good return on investment.
Maintenance of the video estate

Often left in the hands of an IT department with mismatched skills
for video communication.
Security
In this age of “cyber-attack” organisations are reluctant to expose
their networks externally where they are potentially vulnerable to
compromise. They need to communicate outside their network but
don’t wish to risk exposure of their network to malignant forces.
In addition, security of information is also required.
Network restrictions
Video is “bandwidth hungry” and time dependent, so IP networks
(“bursty” networks) are on the face of it not the best suited for
video traffic.
Scalability
Initially video conferencing was restricted to internal
communication, however with the emergence of personal forms of
video communication, there is a drive to connect on a massive
scale which is limited by the capacity and cost of infrastructure.

Interoperability
Initially manufacturers used proprietary methods, later moving to
internationally ratified standards. However as newer video based
technologies have subsequently emerged the existing industry has
been slow or reluctant to embrace interoperability.
Usability
Video conferencing has a reputation of being difficult to use.
Understanding
Most users of video communications do not appreciate the
subtleties that can transform video into becoming the medium
they always wished it could be. Many deployments would be
more successful if users appreciated some of the human factors
that should be considered in video meetings that exist and are
taken for granted in face to face meetings. These include eye
contact, meeting etiquette etc.
Adoption
Organisations deploy video without investing in adoption
programs to help their workforce adapt and grow with the new
methods of working. A fundamental change in working practices,
and attitudes is required and needs conscious planning to make
this as seamless as possible and allow “business as usual”.
Cloud and Managed services are nothing new but in regard to video communica-
tion are able to address all of these issues and bring video conferencing into the
mainstream. To understand this further we must look at how the industry has built
up over the past 30 years and how different technologies have developed and led
to the current status quo.

The Evolution of Video Communication

Communication is the lifeblood of business. Communication defines how products
and services are designed, built, ordered, used, delivered and financed. Man has
always striven to adapt his environment around him to reduce effort for increased
returns. In the world of transport we have constantly improved every form of
transport we have, from travelling on horseback to railways, cars and air travel and
we have continued to improve and adapt those methods too. e.g. steam to diesel to
electric, etc.
Communication is another form of travel, but of information. We have moved from

postal to telegraph to telephone. Embracing fax, email, instant messaging, etc. and
now finally video: a way to take part in a meeting personally without physically
being there in person.
The Early Days
At least as far back as the 1970s video conferencing has existed. However in those
days this was achieved by a full TV Broadband transmission between two fixed
points (normally a formal TV studio set up in major towns and cities). Cost was
prohibitive due to the specialised nature of the circuits required and could not
utilise common copper telephone lines for high transmission speeds (home
broadband was but a dream!). However in the 1980s much research work and
experimentation was undertaken by companies such as BT in their laboratories.
By employing ground breaking techniques, it was discovered that a video signal

could be digitised and compressed to such a degree that a fraction of the
bandwidth previously required was needed and this could be sent over new high
grade (and relatively inexpensive in comparison) circuits such as 2Mb mega-
streams using up to 30 x 64Kb (or 56Kb) digital telephone channels.
Early compression algorithms were born and the first standards invented.
Video technology at that time was primitive compared to modern methods, and
the best way to build a room was not dissimilar to the present day Immersive
Telepresence rooms:

▪ Each participant sitting at a place round a fixed table would appear in

camera shot and be placed in a room that mirrored the far end set up (same
curtains, lighting and décor) to foster the belief that users, although
separated by many miles, were in the same “virtual” room.
▪ Audio techniques and in particular echo cancellation (the means by which
transmitted sound is prevented from entering a delayed feedback loop)
demanded that participants remained static. Hence the cameras also
remained static.
▪ Documentation was shared by an overhead camera and sent at a higher
resolution for clarity but lower framerate. Users did not interact with the
equipment as the call was already set up as point to point except to mute
their outgoing microphones and switch to sending pictures from the
document camera. They were left to concentrate on the business of the day.
▪ Multiparty calls were catered for by purpose built huge and expensive
Multipoint Control Units (MCUs) which the service providers located in the
mega-stream terminating exchanges. Calls were set up manually by a
helpdesk and users just went to the meeting room at their appointed time
and everything was ready for them.
ISDN Arrives
The advent of ISDN changed everything.
ISDN suddenly brought the public switching network into the equation. Users
were now able to direct their calls through the switched telephone network to any
other organisation who had similarly subscribed. This meant that standards
became incredibly important, enabling one manufacturer’s end endpoint to talk to
another.
Unfortunately it was here also that the rot set in! Now users were expected to dial
numbers for connection rather than just turn up to an established meeting. Not
only had they to dial numbers, but they had to dial multiple numbers as each ISDN
channel was only 64Kbps so multiple lines had to be aggregated together.
Inverse Multiplexors
Initially this was driven along the H.221 standard or Clear Channel calling route.
This proved to be a step too far to users who demanded simplification. This led to

the emergence of proprietary Inverse Multiplexor (Imux) standards which in turn

caused the immergence of Bandwidth On Demand Interoperability Group Mode 1
(BONDING Mode 1) channel aggregation methods which simplified connection
and user interaction with the equipment over H.221 but was a far cry from the
simplicity of the early point to point systems.
However every cloud has a silver lining, and due to the cost and unreliability of
aggregating so many channels together most organisations made a compromise
between cost and quality and settled on 384Kbps (6 channels) as a standard
although manufacturers still continued to produce systems capable of working
anywhere between 128Kbps and 2Mbps. This meant that compression techniques
had to be improved to get better quality over low bandwidths which would pay
dividends when IP networks started to be used.
BONDING Mode 1 demanded that a prefix denoting the bandwidth to be used be

added to the dialled number, this and the fact that Imuxes were normally external
boxes connected by X.21 , V.35, or RS449 and requiring an additional terminal,
made the user’s interaction with the equipment even more difficult. The next
generation of software Imuxes or softmuxes helped but the industry had strayed
far from “ease of use”.
Loss of Simplicity
The videoconferencing systems themselves also became more technically complex,

complicated and confusing for the user. Digital CCD cameras reduced in size and
weight allowed smaller zoom lenses to be fitted and the cameras themselves to be
panned and tilted. Now users could never be sure they were ever in shot again!
Adaptive dynamic echo cancellers and automatic gain control (AGC) improved
sound to such a degree that users were no longer tethered to a single point around
a formal table. Users could sit where they liked (within reason) and still be heard.
Expensive immersive systems were discarded for cheaper set-top boxes which
organisations believed (erroneously) they could use to video enable any handy
screen in a room and still have a good experience.

Multipoint Control Units (MCUs, Bridges)
Of course now a further problem occurred: what if multiple systems wanted to

connect together, but they were of differing bandwidths and capability? New
MCUs started to address these problems.
▪ Initially all devices had to run the same speeds and protocols (similar to
Cisco’s original multipoint switch), further development allowed differing
speeds and standards to connect but with all parties driven down to the
lowest common denominator in terms of speed and picture quality. Finally
translating (different speeds) and transcoding (different picture coding
techniques) systems arrived allowing each endpoint to connect at the most
suitable speed and definition without dragging others down the lowest
level! This was seen with MCUs from Videoserver, Radvision, Accord and
others.
▪ Initially screen layouts were voice switched (last speaker shown), later
leading to continuous presence (see all) and eventually in the next
generation, enhanced continuous presence (see all with emphasis given to
the last speaker).
Manufacturers such as Tandberg started to produce their own devices and others
snapped up existing manufacturers. Layouts were limited and costs high. These
were appliance devices and were physically limited in the number of connections
or ports they supported.
The Next Generation
The next generation of MCUs were a vast improvement and manufacturers such as
Codian produced higher capacity, resource rich MCU appliances and also started
to cater for High Definition. After they were absorbed by Tandberg and later by
Cisco this technology was put to use producing Telepresence Servers which
introduced even more layouts (filmstrip) but more importantly, support for a new
standard designed for the latest generation of Immersive Telepresence 3 screen
systems. Other features included the ability to alter the individual received layout
by using H.281 (Far End Camera Control Protocol). Further enhancements allowed
flexible licensing of resources and additional infrastructure (e.g. Cisco Telepresence
Conductor) was invented to manage multiple MCUs as a “pool of ports”.

The VC industry was starting to gather momentum.

However…
Personalised Video
The introduction of “personalised” video, increase in homeworkers, improvements

in home network bandwidth and the huge growth of mobile devices (smartphones,
tablets etc.) was soon to disrupt the emerging status quo.
Previously it had been easy to assess the number of MCU ports needed by counting
the number of physical room appliances you had (and adding an overhead for
external participants and growth). Now IT departments were faced with the real
risk of “port flooding” i.e. too much demand placed on limited resources. This can
lead to denial of service and the risk that more important meetings were replaced
by less important ones especially if operated on a first come, first served basis. This
can also perversely lead to a lack of confidence in video and a perception that it is
“unreliable” when often this is in fact “under resourced”.

All to All vs Virtual Meeting Room

Parallel to this was another battle going on which can be summarised as all-to-all
vs VMR. Let’s take a look at these two concepts:
All to All
Cisco were firm champions of the “all to all” school and this is a means by which
video communication is treated similarly to telephony. Each person can be
contacted directly in a point to point call wherever they are rather like a telephone
call. This concept was adopted originally by most of the major manufacturers.
However as there are many different devices and protocols out there, it is quite a
complex problem to solve. You might be connecting a SIP based device to an ISDN
device or a Skype for Business client to an immersive telepresence system. Both of
these examples require translations between different protocols and algorithms.
Great advances have been made both in endpoints and infrastructure but
essentially the issues are mainly solved by hardware. For each problem you wish to
address, you will require additional hardware, and then of course you may be
limited by capacity. Virtualisation has perhaps helped to alleviate this but there is
still a huge cost to adding “boxes” of hardware to solve connection challenges.
The increase in demand in this scenario creates further unique challenges. If a

company has invested heavily in expensive MCUs and has a number of them
around their network, then increase in demand is a thorny problem. The company
has a number of choices: restrict usage to certain endpoints or groups of people
meaning denial of service to others; deploy technologies such as Cisco’s Conductor
which will manage the existing ports and deploy them more efficiently, however
this is really only a ”finger in the dyke” and demand could outstrip the existing
capability very quickly; or they could increase their hardware capacity to match
demand, however this could mean further expensive investment in “soon to be
obsolete” hardware just to ensure that users get a consistent experience.
None of these options is particularly attractive and demonstrate short term

strategies. Of course if additional investment is the chosen route then this will not
necessarily only apply to MCUs but call control and gateways too! The cynical may
see this as a way of “locking the customer in”.

VMR (Virtual Meeting Room)
In this scenario, participants all call into a “virtual meeting room” from whatever
device or endpoint they choose. There is no direct connection to other users: they
all meet in a virtual, secure, sterile space. Details are easily shared, calls can be PIN
protected and additional methods of connectivity are opened up to the company
previously restricted by their choice of infrastructure.
VMRs principally deploy the capabilities of the modern MCUs to solve

connectivity problems. Translating (different speeds) and Transcoding (different
picture coding techniques) are built in. In addition, MCUs can also be used as
gateways to other technologies (Microsoft Lync/Skype For Business, telephony,
WebEx, etc.)
These solutions can be deployed on premise, however the same capacity issues
could be experienced, but deploying them in the cloud allows for almost infinite
capacity with no capital investment, just a monthly fee, thus placing the budget in
the “OPEX” category. The investment is carried out by the cloud provider who are
able to reduce costs by economies of scale, sharing the platform between many
organisations whilst simultaneously ensuring the separation and security
demanded by many customers. Customers are happy as this is effectively a “pay for
usage” model which can potentially flex and expand upwards or downwards
depending on demand, no capital investment in infrastructure is required and
ample capacity is assured.
Using VMRs as the interface between different entities is also extremely secure as
the only connections are to the cloud provider not to external organisations with
whom you wish to communicate. All calls are terminated in the VMR in a secure,
sterile environment with no direct network to network connectivity between
separate organisations. Encryption is also supported so video, audio and data are
protected.

Elisa Videra’s Cloud Connect and Managed Video Service

Elisa Videra have been delivering world class global video solutions for over 20
years and were among the first to recognise the potential of a cloud video service.
Elisa Videra’s Cloud Connect solution provides a unique service that truly
revolutionises video communications to organisations by enabling users access to
communicate with colleagues and customers alike. This can be done on the device
of their choosing; from Immersive Telepresence, high quality room based systems
to desktop, PC and mobile devices and including audio only telephone calls if
desired – thereby empowering the users to decide how they wish to communicate
and removing any obstacles associated with technological interoperability.
Addressing the Pain Points
Cloud Connect and our Managed Video Service address many of the pain points
discussed earlier for customers deploying video:
Quality
▪ Cloud Connect has been designed to support High Definition Video and
High Definition audio.
▪ Connection to the service may be by high quality interconnect for room
based systems.
▪ Trusting the management of what is a mission critical service to video
experts will ensure a high quality experience for users.
Usability
▪ Connection to your own VMR is simplicity itself. Everyone in the

organisation has their own VMR and all users have the same format (e.g.
firstname.lastname@elisavidera.com). Details for joining the meeting from
H.323 and SIP room endpoints, mobile devices, PCs and using WebRTC
are included in the invitation.
▪ All new systems provided by Elisa Videra come with a manufacturer’s
touch panel interface designed specifically for video communication

rather than a hand controller, as touch panels are more intuitive and less
confusing and frustrating than traditional remote controls.
 Name-based, standardised addresses are much easier to
remember and understand and are easily entered in the dial field
with a familiar keyboard on a touch controller. The manufacturer
supplied panels require only a single touch to enter a character,
unlike the multiple inputs on a traditional remote.
 Research with existing customers has shown that this is a key
factor for rapid adoption of video and truly creates ease of
use. Although control interfaces such as Crestron and AMX may
also be used, simplicity gets lost when these devices are used to
control everything else in addition to the VC system, such as lights,
blinds, screens etc. The functions that control a call are often
hidden behind a confusing array of unnecessary screens and can
frustrate the user.
▪ Our Helpdesk is staffed by video communications experts that are able to
offer immediate assistance in the unlikely event that you experience a
problem.
Cost
▪ Expensive infrastructure is not required by the customer on-site

although Cloud Connect is able to make use of any that exists.
Endpoints register directly to the cloud.
▪ Endpoints supplied as part of the service are designed to give the best
ROI.
▪ The service is based around OPEX rather than CAPEX so no huge capital
expenditure is required for infrastructure.
▪ Cloud Connect is a flexible model that ensures that customers only pay
for what they use thus demonstrating true value for money.
▪ Excellent ROI – you pay for usage and have access to the latest
up-to-date technology.
▪ The video expertise available from a managed service will in itself save
costs in terms of problem resolution ensuring that any service is restored
quickly and efficiently.

Interoperability
▪ Cloud Connect supports all of the current industry recognised video

conference standards.
▪ Cloud Connect leverages the best of breed technology from a number of
different manufacturers to deliver a robust solution that interfaces and
operates with all the leading technologies.
▪ Users may take part in calls using:
 Immersive Telepresence Systems
 Room based VC systems
 Software clients on PCs and laptops (Cisco Jabber, Polycom
RealPresence Desktop, Acano client etc.)
 Mobile video applications
 UC clients such as Microsoft Lync/Skype for Business, Cisco Spark.
 WebRTC – connecting using a Web browser
Scalability
▪ As a cloud service, scalability is not an issue. The system is built on virtual

servers so capacity can easily and very quickly be increased.
▪ Economies of scale dictate that capacity will always be over and above
that needed by a single organisation.
▪ Controls and triggers are in place to ensure that capacity availability is
always ahead of capacity requirement.
▪ Full redundancy is deployed to ensure maximum uptime and will cope
with failures of single parts of the service by switching to back-up
infrastructure.
▪ As a mission critical technology, an on-premise solution becomes
economically difficult to justify when scale increases beyond a certain
point as organisations must also provide redundancy meaning that capital
costs could potentially double for on-premise infrastructure.
▪ Concierge “Meet and Greet” services are also available with larger
conferences being monitored and facilitated as a white glove service.
▪ As the service expands it is likely to require more support personnel –
proving this in-house could prove time consuming and costly – with a
managed service this additional manpower is already available.

Security
▪ Organisations and individuals communicating using Cloud Connect

virtual meeting rooms are connecting into a cloud service outside their
network, which is hosted in a secure, sterile environment. This reduces
risk as at no time are any separate networks directly connected. Customer
A may communicate with Customer B but only through the Cloud
Connect platform which acts as a proxy.
▪ Communication will be encrypted wherever possible.
▪ Organisations are securely connected to Cloud Connect video by any of
the following methods:
 Secure IPVPN
 Secure Network to Network Interfaces
 Secure Firewall Traversal access via the internet.
▪ Microsoft Skype for Business/ Lync normally requires direct federation
between organisations however with Cloud Connect (which supports
open federation) the platform acts as a broker and separates individual
organisations. However it also adds flexibility as any organisation
federated to Cloud Connect may communicate with any other also
federated to Cloud Connect through the use of VMRs.
Adoption
▪ Changing the way people work is fundamental to successful adoption of a

new service – resistance to change is natural human behaviour.
▪ Training is integral to successful adoption and Elisa Videra will tailor
training programs for users, advanced users and also include “Train the
Trainer” sessions for continued development.
▪ Training should also focus on changing the user’s mindset by
demonstrating the true business value of video.
▪ Cloud Connect is able to provide detailed statistics showing usage of
individual VMRs. These can be used to support the business model for
adoption by showing the value of the platform in terms of cost saving,
time saving and increased agility.
▪ Elisa Videra will assist customers to implement internal programs to
encourage adoption.

Understanding
▪ In some respects understanding could be considered under “ease of use”

and “training”. Most users are ignorant of the “soft skills” that separate a
good video experience from a bad video experience and those that turn a
good experience into a great experience. Elisa Videra have carefully
designed Cloud Connect to be as easy to use as possible and have built in
some of these premises as standard. Connections to calls are simplified
and endpoints that Elisa Videra supply for use with service are configured
with the end user in mind.
Network restrictions
▪ Elisa Videra offer a full service from our video communications experts
and will work with a customer’s IT professionals to put in place the
correct safeguards such as QoS, etc. to cope with a “bandwidth hungry”
technology such as video.
▪ Elisa Videra will ensure that the network is “fit for use” for high quality
video communication.
Maintenance of the video estate
▪ Elisa Videra offer a full managed service for the customer’s existing video
estate. This includes support for existing endpoints, new endpoints and
any remaining infrastructure.
▪ Elisa Videra have a dedicated team of video conference specialists that
may be contacted directly for any live incidents especially when
customers need help immediately in a call. Customer calls to this helpline
will be answered by an engineer who understands video and is able to get
to work and resolve issues on receipt of the call. This is backed up by 2nd
and 3rd level support.
▪ Non urgent issues may be reported directly to Elisa Videra as well or if
our customers prefer through their own internal processes /helpdesk, etc.
▪ Elisa Videra will ensure that the appropriate processes and workflows are
established with the customer to provide the best level of service with
high SLAs.
▪ Support is available 24/7.
▪ Multiple language support is available to assist with global customers.

Future-proofing
▪ Each new innovation to the cloud service is fully tested before

implementation.
▪ New features and functions are added at no cost to the customer.
▪ Obsolete infrastructure is replaced when required without requiring
further investment from the customer.
▪ Users can be sure they are on the optimum platform.
▪ The service may be “flexed” up or down according to the customer’s
ongoing requirements.

Summary
In conclusion, I think it safe to say that cloud and managed services are here to stay
for the foreseeable future as they fulfil much of what customers demand:
▪ Minimal capital expenditure on infrastructure

▪ Flexible model, instantly scalable
▪ Mission critical tool looked after by experts allowing internal IT to deal with
other issues
▪ Futureproofing – able to incorporate the latest technology
▪ Not tied to a specific hardware solution
Organisations can no longer afford to commit themselves financially to a particular

technology from a single manufacturer, and with increased globalisation,
autonomy between different campuses is more likely which in turn will lead to a
mix of endpoint technology at the very least.
Nobody is able to predict with certainty what innovations there will be to video
technology customer trends in the mid to long term future (despite there being a
number of “experts” out there!). The only safe thing to assume is that there will be
changes! After all who could have predicted the unprecedented popularity of text
messaging on mobiles given that it was originally a low tech add-on to the
emerging cell phone networks.
What is sure however is that customers will become increasingly demanding and
will want increased value for their money. They will be looking for all things
“simple” in technology terms:
Simple to use
Simple to understand
Simple to access
Simple to interoperate
Simple to connect
Simple pricing
Simple to get help if needed

We believe that the deployment of Virtual Meeting Rooms (VMRs) satisfies the
criteria above and has the added advantage of being adaptable as a full cloud,
hybrid or on-premise service if required.
However as cloud and managed services are flexible and require no customer
capital investment in hardware and personnel, customer loyalty is not assured,
customers will choose providers that give them what they are looking for, they will
want expertise that will help them achieve their business aims.
▪ First line support for live calls takes on a huge significance and will be used
by customers to measure the performance of the provider. It is often the first
point of contact and the point at which the customer feels most vulnerable!
(after all there is no such thing as an “unimportant” video call!).
▪ Successfully resolving live issues will directly affect a customer’s perception
of the service and hence their loyalty to that service.
▪ Customers are free to move from a cloud service a lot easier than moving
away from an on-premise hardware infrastructure into which they have
heavily invested.
They want technology partners such as Elisa Videra who understand their pain
points and can adapt the services they supply to accommodate any changes.
Customers will look for added value and innovation that will directly affect their
bottom line.
The video conference industry has for too long been promoting video
communication as a “special event” reserved for the great and powerful. Good video
communication is achieved by looking at it as an office tool that works first time
and every time. (like a printer, a PC or mobile.) It should be so simple that users
don’t even think twice, where it becomes their default method for meetings
without interruption to the business flow.
By the same token video service providers will only survive and thrive if they
respond to these challenges with innovative deployments and services that add
value.

Elisa Videra have brought a unique service to the market in Cloud Connect with a
product that fulfils current customer expectations by combining an adaptable,
flexible, futureproof technology with innovative features. When added to Elisa
Videra’s experience and expertise from our Managed Service this is a formidable
solution to guarantee our customer’s satisfaction and bring video into its rightful
place as a high quality, secure, reliable, strategic business tool that can demonstrate
positive tangible results to the customer’s bottom line.

About the Author

Nick is a dedicated video communications evangelist with over 30 years of
experience in the video communications industry, who recognises and promotes
the value that this medium can bring to businesses.
Starting on a video career in 1986 with BT’s Videostream he worked in a number of

different roles and moved on to spend 13 years with Tandberg and Cisco. (He
knows of no-one still working in the industry with longer experience who isn’t
dead!)

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Why Elisa Videra Cloud Connect?

Copyright © 2017 Elisa Videra Oy. All rights reserved.

Why Cloud and Managed Services? .................................................................................. 3

Copyright © 2017 Elisa Videra Oy. All rights reserved.

Why Cloud and Managed Services?

Maintenance of the video estate

Copyright © 2017 Elisa Videra Oy. All rights reserved.

Copyright © 2017 Elisa Videra Oy. All rights reserved.

The Evolution of Video Communication

Communication is another form of travel, but of information. We have moved from

The Early Days

By employing ground breaking techniques, it was discovered that a video signal

Copyright © 2017 Elisa Videra Oy. All rights reserved.

▪ Each participant sitting at a place round a fixed table would appear in

The advent of ISDN changed everything.

Copyright © 2017 Elisa Videra Oy. All rights reserved.

the emergence of proprietary Inverse Multiplexor (Imux) standards which in turn

BONDING Mode 1 demanded that a prefix denoting the bandwidth to be used be

The videoconferencing systems themselves also became more technically complex,

Copyright © 2017 Elisa Videra Oy. All rights reserved.

Multipoint Control Units (MCUs, Bridges)

Of course now a further problem occurred: what if multiple systems wanted to

The Next Generation

Copyright © 2017 Elisa Videra Oy. All rights reserved.

The VC industry was starting to gather momentum.

The introduction of “personalised” video, increase in homeworkers, improvements

Copyright © 2017 Elisa Videra Oy. All rights reserved.

All to All vs Virtual Meeting Room

The increase in demand in this scenario creates further unique challenges. If a

None of these options is particularly attractive and demonstrate short term

Copyright © 2017 Elisa Videra Oy. All rights reserved.

VMR (Virtual Meeting Room)

VMRs principally deploy the capabilities of the modern MCUs to solve

Copyright © 2017 Elisa Videra Oy. All rights reserved.

Elisa Videra’s Cloud Connect and Managed Video Service

Addressing the Pain Points

▪ Connection to your own VMR is simplicity itself. Everyone in the

Copyright © 2017 Elisa Videra Oy. All rights reserved.

▪ Expensive infrastructure is not required by the customer on-site

Copyright © 2017 Elisa Videra Oy. All rights reserved.

▪ Cloud Connect supports all of the current industry recognised video

▪ As a cloud service, scalability is not an issue. The system is built on virtual

Copyright © 2017 Elisa Videra Oy. All rights reserved.

▪ Organisations and individuals communicating using Cloud Connect

▪ Changing the way people work is fundamental to successful adoption of a

Copyright © 2017 Elisa Videra Oy. All rights reserved.

▪ In some respects understanding could be considered under “ease of use”

Maintenance of the video estate

Copyright © 2017 Elisa Videra Oy. All rights reserved.

▪ Each new innovation to the cloud service is fully tested before

Copyright © 2017 Elisa Videra Oy. All rights reserved.

▪ Minimal capital expenditure on infrastructure

Organisations can no longer afford to commit themselves financially to a particular

Copyright © 2017 Elisa Videra Oy. All rights reserved.

Copyright © 2017 Elisa Videra Oy. All rights reserved.

Copyright © 2017 Elisa Videra Oy. All rights reserved.

About the Author

Starting on a video career in 1986 with BT’s Videostream he worked in a number of

Copyright © 2017 Elisa Videra Oy. All rights reserved.

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