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Aged by Culture
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Margaret M. Gullette
Brandeis University
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T H E U N I V E R S I T Y O F C H I C A G O P R E S S -Chicago 6 London
M A R G A R E T M O R G A N R O T H GULLETTE is the author of Declining to Decline: Cultural Combat
and the Politics ofMidlife, which won a national award as the best feminist book on American
Popular Culture. She is a resident scholar in the Women's Studies Research Center at Brandeis
University.
@ The paper used in this publication meets the minimum requirements of the American
National Standard for Information Sciences-Permanence of Paper for Printed Library Materials,
ANSI 239.48-1992.
Trapped in the
New Time Machines
I N T H E SCIENCE MUSEUM
At the Boston Museum of Science, one exhibit in particular attracted long lines
of children: "Face Aging." Access to the open booth was forbidden to people
over fifteen, so I watched from just outside. After standing for long periods with
remarkable patience, the youngsters sat down inside under bright illumination,
faced forward trustingly-"frontality also implies in the most vivid way the
subject's cooperation"-and had their portrait taken by an automatic camera.'
After another wait, their digitized bust appeared on a TV monitor. Then, tap-
ping a button like a VCR remote, each child could rapidly call up simulations
of what she or he would look like at one-year intervals up to age sixty-nine.
Flipped as fast as a Victorian zoetrope, the stills became a "movie." In seconds
the computer added grotesque pouches, reddish skin, and blotches to their fa-
miliar features; the faces became elongated and then wider and then saggy; lines
became more heavily rutted. Boys lost hair. Hair turned gray. The heads of both of us really red," one skeptical white girl of maybe twelve observed to me. Only
boys and girls grew and then shrank. she expressed the tiniest suspicion about the crystal ball's veracity.
The children were almost uniformly shaken. One eight-year-old girl in the
hearing of a Boston Globe reporter moaned, " I don't want to get old!"* While
viewing the show, gerontologist Richard Griffin heard a boy "looking as if
he had tasted something bad" say about another child's facial changes, "He's
disgusting at forty-two." The teenagers, most of them white, were solitary or in
small groups made up of age peers; they were on their own. But having a I am neither a journalist nor a gerontologist but a writer and cultural critic who
mother nearby didn't always cushion the shock. One woman with daughters studies age issues-call me an age critic. Reading about the exhibit had made
told a son, "The girls say you're getting ugly." To another son who used the but- me naively curious about my own "truth": I had really wanted to go in and see
ton to ride the years backward she said, "That's when you look the best-as a myself age. I was disappointed at being excluded. Then it slyly occurred to me
little boy." ' that if I sent the programmers a photo of me at eight or ten, they could use their
Nobody stayed in the booth long. Anyone could have stopped punching the procedures to depict a "me" at my age, which was fifty-nine. I could compare
button altogether at any age or lingered longer at a particular age (or gone back- their semblance with photos of the real me, taken recently, in available light, in
ward): two girls I saw stopped at fifty-five and sixty-two. But most swept different moods, by different people. Although I say "the real me," I scarcely
through the changes of their putative face-course to the bitter end. They came look the same in any two. (As the theorist and photographer 70 Spence points
out preoccupied, distracted; some giggling recklessly, most edging away fast, out, "Two cameras standing side by side could take totally different pictures of
not wanting to talk about the experience, not knowing what had happened to the same moment.") Would the "I" of their simulation be recognizably the
them in there. Afterward they fled. same as the person portrayed in any of my other photos? That was my motive
This was the booth in the "Secrets of Aging" show that enticed the kids dur- for the first call I made, to Core Digital Pictures in Toronto.
ing the spring, summer, and fall of 2000. Everything promised them scientific I was also skeptical about the predictive power of the software they had used
"truthn-their location in a "Museum of Science" and the prestigious array of in the exhibit. Because I know beautiful people in their sixties, I had been sur-
complex and nonhuman technologies involved: the robot eye with no human prised that no one on the monitor looked good, aging, to my willing eyes. No
behind it, the computer-driven graphics, the "interactive" button that pro- one looked better as they reached midlife, although youngsters can improve
duced the same aging effect forward or backward, invariably. And children are considerably with age, acquiring more harmoniously related features. The bo-
deeply curious about their life course, that mystery where your particularity gus faces had none of the qualities one might expect: drama, humor, intelli-
scrunches up against unknown laws. As Virginia Woolf says, "If you are young, gence, character. (These observations should have been a dead giveaway ofwhat
the future lies upon the present, like a piece of glass, making it tremble and my sleuthing was about to discover.)
q ~ i v e r . "Invariability
~ was implied in the title of the exhibit too: "This is the Ron Estey is the project manager at Core Digital responsible for the pro-
way all faces age." When I interviewed the children exiting, I asked, "What did gram. Estey's answer to my request was that they could not use my childhood
you learn?" The answer, in short, was, "I don't want to get old." They had noth- photograph as their starting point. A subject has to be well lit, without expres-
ing to add. sion, posed frontally against a black background, and young. The software has
"Do you think that's really the way you will look?" I continued. The question to recognize the chin, brow, ears, and so on, in order to operate. The increasing
seemed to astonish them. Hadn't that mirror just shown them how they would facial redness as the children aged was just an accident: it had to do with the
really look? Its thick glass gave them what they believed was information. As original colorization of the Kodak film they used. The blotches were also unin-
children, they had n o sense of how to discount visual "evidence." Unlike them, tentional: they developed from marks the kids already had on their faces: freck-
I was old enough to associate the paraphernalia of booths with bureaucracy, les, moles, pimples. Core Digital had added the wrinkles, swags, and grayness.
know that "passport photo" is a byword for ugliness, and possess a Department When I asked Estey how Core Digital had conceptualized "aging," he
of Motor Vehicles' distortion of my physiognomy. Only one boy, already fairly wouldn't say exactly. The software was proprietary. They had started with a
tall and with some width of chest (he might have snuck in) said, smirking, "I photo of an eight-year-old girl; the algorithm was intended to create a "believ-
got bigger." Of all those interviewed, only he seemed satisfied. Disgust was oth- able" image of her at sixty-something. When they constructed the oldest image,
erwise unisex. But gender played out as perceptive resistance. "Well, it made all they asked their staff if it was credible. The responses made them add more "age
The children's inarticulate experience of decline in the museum somehow had to My family too practiced this holiday division between adults and children.
be fit into an evolving mental construct-although "construct" is too static a Other people may have hated it o r learned something else from it than I did. It
Everyone should be aware of the economics of the life course, the cult of
youth, and other forces of middle-ageism. But should people who parent use
this knowledge to "predict" decline to their children? Or say how early it began
in their own lives? (Plan their surgeries in front of the kids?) Many, including
me, would argue for defensive optimism: "You'll have a good life whatever hap-
pens." It would require a heart of ice, a false realism, a poor understanding of
my data, or a failure of will to be more menacing. Children also need a founda-
tion of heightened age consciousness o n which to build their future age iden-
tity and confront future risks. Adults need to become good enough age critics
to explain the joke.
The rest of this book disentangles-as only a reconceptualized age studies can
do-other central, toxic, unrecognized stories about age and aging from the
welter of age culture. It will demystify their sources. As we identify the harms,
we can figure out how to protect ourselves better-the children who sat in the
booth, others waiting their turn to be exposed, the rest of us.
We can resist more effectively only by changing age culture. Chapter 2 dis-
cusses why change should be possible, and the whole book suggests how. Ac-
tivists can frame better arguments-building on a wiser, progressive form of
age consciousness-to keep the concept of decline from becoming a reality for
more people. There are socioeconomic contexts and political choices that
might enable more people to attain more security over longer periods of life
time, and there are narratives that can tell their full story more honestly. The
overarching question is, How might more people of all ages develop a collective
identification with the whole life world-especially the ages of life ahead? Oilly
through such imaginative solidarity can we maintain our precious sense of self-
continuity and possibility within the dangerous age ideology we confront in the
twenty-first century. (Shades of another prospective narrative.) Is it too blissful
to imagine, as our goal, being able to feel at home in the life course at every age?
20 Chapter One
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