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A Business Plan
Presented to the Faculty of
College of Accountancy, Business, Economics and International Hospitality
Management – Graduate School
Batangas State University
In Partial Fulfillment
of the Requirement for the Degree
Masters of Business Administration
(Non-Thesis Program)
By:
December 2017
ii
APPROVAL SHEET
ACKNOWLEDGMENT
The proponent would like to give her heartfelt and sincerest gratitude to
the following persons who have been of great help in the pursuit of this study:
encouragement given not oly in this quest but in the completion of this MBA
Degree as well;
constant guidance as she gives advices and for sharing her expertise in the field
To her Husband Derick and Sons Erick and Emanuel, for their
unwavering and genuine support and trust and for always serving as an
inspiration;
To her Tatay Ando, Inay Belen and siblings Olan, Inye, Froy and Fe,
To her friends, for the ideas and help extended in the accomplishment of
this study;
And most of all, to our ALMIGHTY GOD, for HIS unconditional love
reflected in ll his blessings and challenges that keeps the proponent going, and
--Tina
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TABLE OF CONTENTS
CHAPTER
I. BACKGROUND OF THE STUDY
Overview of the Business --------------------------------------- 1
Current Situation of the Business ------------------------------ 2
Vision --------------------------------------------------------- 3
Mission --------------------------------------------------------- 3
Objective of the Project --------------------------------------- 3
Growth Potential ------------------------------------------------ 5
BIBLIOGRAPHY -------------------------------------------------------------------- 68
CURRICULUM VITAE ----------------------------------------------------------- 69
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LIST OF TABLES
Table No. Title Page
LIST OF FIGURES
EXECUTIVE SUMMARY
Year : 2017
Filipino husband and wife, Zaldy and Imelda Marino of Batangas City. The
Aside from the canteen they managed, they also offer catering services.
Lasang Aus Food and Catering Services will be offering a “Get All You
Can Eat” food service concept in SM Lipa Foodcourt. The idea is to offer the
customers different menus each day and allow customers to get all they can eat
before paying their meal. The business established a 15-day menu cycle that will
be offered to the customers. The concept also allows the customer to take home
their excess food, so that there will be no left-overs. Unlike the eat all you can
The business target market will be the employees of the mall, the
students, commuters and visitors of Lipa City. The business will focus on its
Spreading tarpaulin in strategic areas are one of the strategy that will be
Lasang Aus Food and Catering Services will require its personnel to be
competent in their field. It will be handled by a head chef who has experienced in
culinary and hotel and restaurant management. Careful selection of the staff will
also be implemented. Aside from the head chef, there will a store manager to
oversee the over-all operations of the business and will report directly to the
owners. There will also a cashier and two assistants to help facilitate a smooth
The business sees an opportunity in food service industry, the very reason
why they will introduce the “Get All You Can Eat” concept. Despite similarities of
existing food service providers, none of these had ever introduced the “Get All
You Can Eat” concept. In addition, Lasang Aus Food and Catering Service will
provide different menus each day to satisfy the customers’ ever changing food
preferences.
The core competence of Lasang Aus “Get All You Can Eat” is the fact that
this is the only concept in the food service industry that will provide variety of
menu through its so-called 15-day rolling menu. One will not get bored with the
same offering, because Lasang Aus created means to mixed and match menu to
x
the customers preferred food. It also gives opportunity for customers to bring
Lasang Aus, while its primary business objective is to gain profit, will still
adhere to the rules and regulations mandated by the government. The business
will provide pertinent documents as to operate on a legal basis. Aside from this,