Escolar Documentos
Profissional Documentos
Cultura Documentos
0 MARKETING PLAN
2.1 Service
Dinah & Fred Auditing Services will be offering quality and reliable
assets, inclusive of those arising from loans but exclusive of the land on
which the particular business entity’s office, plant and equipment, must
to these SME-respondents.
projections.
Table 1
Average
Year Historical Annual Consumption Historical
Population Consumption Rate Demand
Table 2
A Feasibility Study
of auditing firms.
Table 3
Union
Del Rosario, Felix Carlatan, San Fernando City, La
Union
Galvan, Nellie San Fernando City, La Union
Licup, Erlindo Catbangen, San Fernando City, La
Union
Licup, Nazareno Catbangen, San Fernando City, La
Union
Purugganan, Jocelyn Rizal Avenue, San Fernando City, La
Union
Reyes, Rosabel Ilocanos Sur, San Fernando City, La
Union
Viloria-Cacas, Tricia Poro, San Fernando City, La Union
which sum for each year was derived through an interview being
conducted.
Table 4
A Feasibility Study
SERVICES
6 shows the market share of the proposed business for the next
years.
Table 6
MARKET SHARE
Market
Projected Projected Unsatisfied Share
Year
Demand Supply Demand
% Clients
2019 3,364 589 2,775 1.95% 54
2020 3,912 626 3,286 1.73% 57
2021 4,526 665 3,861 1.55% 60
2022 5,204 705 4,499 1.40% 63
2023 5,948 747 5,201 1.27% 66
Source: Dinah and Fred Auditing Services: A
Feasibility Study
the City of San Fernando, La Union. There are eight suppliers of auditing
service in the said place who are considered to be Dinah and Fred
& Fred Auditing Services because they provide the same service to the
business because they have already been established and are already
Table 7
PRICE LIST
Competitors Price per Auditing fee (Php)
Galvan, Nellie 40,000-50,000
Purugganan, Jocelyn 40,000-50,000
Reyes, Rosabel 40,000-50,000
2.4 Own Market Plan
2.4.1 Service
its clients auditing services to cater their needs. Auditing services will
Bureau of Internal Revenue in filing their annual income tax return. Its
2.4.2 Place
The business will be located at the 2nd floor, room 301 of DNCP
2.4.3 Promotion
Dinah & Fred Auditing Services will establish its name through
referrals of their service with the help of their families, friends and co-
workers.
2.4.4 Price
Table 8
No. of 54 57 60 63 66
Clients
Rate P 35, 000 P 35, 000 P 35, 000 P 35, 000 P 35, 000
SERVICE
REVENUE
Study