BUSINESS PLAN

JOANLYN CAMACHO
NOEMDRECH ACEBEDO
MA. GUILLERMA BULGADO
ANGEL OCHEA
ANABEL ENTINO
AIZA MAUDO
NINO MARK TUMBAGAHAN
JOSHUA FRAN
 SECTION 1
EXECUTIVE SMMARY

Coconut’s remarkable levels of resilience means that they can be grown in a

wide range of soils although they require relatively high amount of rainfall. The

natural habitat of coconuts is found in coastal areas and on the fringes of desserts

that made Philippines to be one of the perfect habitat of coconuts. Coconut

production plays an important role to the national economy in the Philippines.

According to figures published in Food and Agriculture Organization of the United

Nations, it is the world’s largest producer of coconuts producing 19,500,000 tons in

2009. The production in the Philippines is generally concentrated in medium-sized

farms.

Coconut has been known because of its a lot of uses from its leaves to its roots,

its product can be used from clothing to animal feed to beauty creams. That is why it

has good effects towards the skin. According to researches, an article from health line.

Coconut has fatty acids that found to have an antimicrobial property that can effectively

kill bacteria and fungi that lead to coconut to reduce inflammation to skin, it helps treat

acne, it can moisturize dry skin, its oil has a property that can help wound healing and

many more.
 So we come up in making products that are made coconut to be its main

ingredient, not only because of its good effects towards the skin but also to make the

right use of the enormous resources of coconuts in the country.

 SECTION 2
PERSONAL DETAILS

THE PROPONENTS

JOANLYN BULGADO

CAMACHO
She was born on the 28th day of July, 2000. She is the 8th among the of children of
Nicholas and Thelma Camacho.She is currently studying as a Grade 12 student in
Pagsulhugon National High School. and in the future, she wants to become a
teacher.

NOEMDRECH TIOSEN

ACEBEDO
She was born in September 11, 2001. She is an online child of Noel and Dahna
Acebedo. She finished her elementary education in Pagsulhugon Elementary
School. As a 17-year-old girl, he is currently Grade 12 student studying in
Pagsulhugon National High school. Want to be an English Teacher someday.
MA. GUILLERMA CINCO

BULGADO
She was born on November 12, 2000. She is the 5th among the 6 children of Elias
and Bianita Bulgado. Finished her Elementary education in Pagsulhugon
Elementary School and currently a Grade 12 student in Pagsulhugon National High
School.

ANGEL BELARMINO

OCHEA
She was born on October 3, 2001. The 2nd among the 5 children of Sherille Dela
Cruz and Vincent Oliveros. She finished her Elementary education in Candugue
Elementary School currently a Grade 12 student of Pagsulhugin National High
School and wants to be a policewoman in the future.
 SECTION 3
OVERVIEW OF THE BUSINESS

Leyte’s leading beauty and wellness shop will bring you the best products
which are all Filipino-Made, which are all from natural ingredients also found in
the Philippines. The CocoBella produce products, beauty products specifically like
soap, scrub and oil that are all made from coconut. The founder Joanlyn Camacho
who is knowledgeable of making soaps come up to the idea of making a soap out
of coconut because of an enormous supply of coconut in their farm, she planned
to have an innovation of a soap with the right use of their resources at the same
time.

CocoBella
WHEN BEAUTY BECOMES HANDY!

The product name Cocobella comes from the Idea of their Co-Founder
Noemdrech Acebedo, she combines the word coco from the word coconut to the
word Bella that means beautiful in French.
 BUSINESS PLAN PROPER

THE NEEDS
The information below shows the problem or needs of the business plan
based on the gathered data.
1. A LOT OF SUPPLY OF COCONUT

Coconut is the primary ingredient of the soap, so it is the important need of

the company to have an enormous supply of coconut to be able to produce
soaps.

2. GOOD PACKAGING

It is important to make a good packaging for our product to be more eye

catching to the customers, it shouldn’t be dull or too bright because it may
affect to the sales of the product.

3. ONE-STOP SHOP

A shop that would be able to bring the products, a shop that can invite a lot
of people to buy, an ideal and perfect location
 VISION, MISSION AND VALUES

VISION:

Cocobella aims to give beauty to every Filipina, it’s when beauty

becomes convenience. The product is handy to a more enhanced beauty.

The CocoBella ha plans to expand the business nationwide, and spread the
wonders of coconut to a more enhanced beauty.

MISION:

Cocobella promotes beauty and wellness, that every Filipina will be

beautiful and it will not be stressful and Filipinas will be forever youthful
and live wonderful.

Not only to enhance beauty nut also to promote wellness to the Filipinas,
that they will make time to their wellness and beauty.

VALUES

The CocoBella value trust, trust of their customers to still believe on

the product. So CocoBella ensue the customers that they will provide the
best and the finest in each of their products

We will work hand in hand for us to continue to do our best in the products
and services that we serve.
 MARKETING PLAN

The information below shows as the marketing plan A, B, and C

based on the product concept and data gathered. It includes the features of
the product or services, the target market and the marketing strategies.

MARKETING PLAN A

Product

The products that we want to sell are beauty products, our very own
COBEsoap, COBEoil and COBEscrub

Sample of COBEsoap
Sample of COBEoil

Sample of COBEscrub
TARGET MARKET

The products are to be sold to:

PNHS teachers who work at the school those who are interested in buying
beauty products

Women of Pagsulhugon those who are interested in trying out beauty

products and those who can reach our stores

Women from all around-the-world because COCOBELLA can reah women

worldwide through our online shops