QUESTION 13

Functions Frequency Percentage

Two in one products 72 36%
individual products 93 46.5%
I do not care 35 17.50%
200 100%

Functions

18%

36%

46%

Two in one products individual products I do not care

The above pie chart illustrates that 46% which is 93 respondents out of the 200 respondents prefer
individual products while 36% representing 72 respondents out of 200 respondents prefer two in
one products. The rest of the respondents do not care, and they take up 18% representing 35% of
the total respondents.

QUESTION 14

A.

Factors Frequency Percentage

Price of the products 29 14.50%
Promotions on the product 25 12.50%
Brand 26 13%
Quality 84 42%
Packaging 3 1.50%
New trial 2 1%
Earlier Usage 15 7.50%
Attractive Display 6 3%
Advertisement 10 5%
200 100%
 Factors
45.00%
40.00% 42%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00% 14.50%
12.50% 13%
5.00% 7.50%
1.50% 1% 3% 5%
0.00%

In the above bar graph on the factors affecting purchasing behavior. 14.50% representing 29 out of
200 respondents are affected by the price of the product. 12.50% representing 25 respondents are
affected by the promotions of the product. 13% of the respondents, representing 26 respondents
are affected by the brand of the product. The majority of 42% representing 84 of the respondents
are affected by the quality of the product. 3 respondents representing 1.50% are affected by
packaging. 2 respondents representing only 1% are moved by new trial. Earlier usage affects 7.5% of
the respondents representing 15 respondents out of 200. 3% are affected by attractive display which
represents 6 respondents and finally advertisement affects 5% of the respondents representing 10
respondents.

B.

Buying decisions Frequency Percentage

doctor's advice 24 12%
celebrity/ superstar 25 12.50%
Brand ambassador 26 13%
Self-experience 82 41%
Suggestions from relatives and friends 43 21.50%
 Buying Decisions
45% 41%
40%
35%
30%
25% 21.50%
20%
15% 12% 12.50% 13%

10%
5%
0%
doctor's advice celebrity/ Brand Self-experience Suggestions from
superstar ambassador relatives and
friends

According to the bar graph above on the factors affecting buyer’s decisions. Doctor’s advice
represented 12% of respondents that is 24 respondents. Celebrity and superstars affected 12.5% of
the respondents which is 25 respondents, brand ambassador took 13% of the respondents which is
26 respondents, self-experience represented 41% of the respondents which is 82 respondents and
finally suggestions from relatives and friends represented 21.5% of the respondents which is 43
respondents out of 200 respondents.

QUESTION 15

Responses Frequency Percentage

Bad quality 54 27%
Less quantity 38 19%
New Product in the market 55 27.50%
Out of stock 53 26.50%
200 100%
 Responses
30%

25%

20%

15%

10%

5%

0%
Bad quality Less quantity New Product in the Out of stock
market

From the bar graph above, the 54 responses representing 27% switch over for bad quality, 38
responses representing 19% switch over for less quantity 27.5% representing 55 of the respondents
switch over because of new product in the market and the rest which is 53 respondents i.e. 26.5%
switch over because product is out of stock.