Audience Research

Teenagers
Teenagers (ages 13-18)

Top Ten Things That Most Teenagers Love

Tweens (ages 8-12)

1.Music

Vivian Friedman, a child psychologist at the 2.Video Games

University of Alabama at Birmingham, pointed out 3.Love (Dating)

how children ages 6 to 12 develop the ability to 4.Masturbation

think in concrete ways, and then during 5.Fashion and Style

adolescence, between 12 and 18, they acquire 6.Youtube

the ability to think more abstractly.

7.Smartphones

8.Internet

adolescence - the period following the onset of 9.Parties

puberty during which a young person develops

10.Movies
from a child into an adult.
Teen TV Shows
 Phones Social Media

Children age 8 to 18

85% of aged 14 to 17 have smart phones

July 2016 - 56% of the children had their

69% of 11-14 year olds
own social media accounts

31% of kids aged 8-10 The average age when initially signing up
for the account was 12.6 years
 Internet Games
Video game addiction is associated with a
Research firm Childwise found that on
strong desire to seek new sensations and
average five- to 15-year-olds were
experiences, a favorable view of one’s
spending three hours a day using the
intelligence, and a negative view of the
internet, compared to 2.1 hours watching
gamer’s ability and competence in
TV.

relationships.

The majority of children who use YouTube

Males are more prone to video game
visit the site to access music videos (58%),
addiction than females. Boys tend to enjoy
while around half watch “funny content”
violent or aggressive games and girls
and a third say they watch gaming content,
generally prefer puzzle games and
vlogs, TV programmes or “how to” videos.
platformers.
Interests in Books
Favorite Books or Series of
Children Ages 12-14
Favorite Books or Series of
Children Ages 15-17
 Common Issues Teenagers
Face Today
1. They suffer from negative body image.

2. They long to belong to supportive and accepting communities beyond their

family.

3. They experience stress and difficulty prioritizing and managing their time.
4. They feel lots of pressure from peers, parents, and society to conform to
conflicting expectations.
5. They are at risk of mental and physical health issues.
6. They lack good mentors, role models, and heroes.
7. They are tempted to begin unhealthy patterns with drugs and alcohol.
8. They are exposed to on-screen violence and unhealthy social media.
9. They face bullying—online and off.
10. They may participate in risky sexual activity and behavior.