Ford Motor Company — 2009
Alen Badal
The Union Institute
F (NYSE)
wwew fore.com
Ford rently ected USS. bilon in U.S. Eery Depron op aot
plan in te US. stro lino Kemcky, Nichia, Miu and Ohio to prodscs
13 fates nde cating 500 0 IO els po ea ting in 201
stent of Encgy to bal as mays TQ clei crs ear a plain Soa,
Teese, by 2013
Ford's newest competi may beth US. goverment because Conrl Motes
Gm) and Chysler LLC ae In inet get USS bio ia iavesens fom the U.S
“Treaty. GM und Chrysler fave cube eb and led hundes of dees with hat
‘money, ile Ford il hs USS linn deb nsading ke ligation oreo Since
{CEO Alan Mulls aval a Ford in 2006, th company his ut 20.000 obs an closed
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on Motor Company Fonts icon yi, sch the Mastin nd the 150 nck cn be
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shar of he ast indty af bry 2003 a compte 0175 perce in 2007 Ford
‘Motor oertes te service buineser Fond Motor Craik Company Genuine Pare &
shout 246000 employee. The company operates aout 108 pants ltl wa produces
Such medals or Lleol. Masi, Morey aad Valo. The company ht sold is
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ers and eusiomers global. The company lo sss eerie wih nding for sach
Drposs os improving ses and acauing rel esate. Ford's Moora ison ote:
Pans fort vehi roe he company's ween for comPAH | Ford Motor Company Corporate Offs
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Fors major compeitrs ae GM, Toyo, and Chyler, Ford ad sv GM arly
ing marsha Taya ter frgn automakers Exhibits 2 3 provide ine
rate information o ed vtsas val rm Notthat Po is rmbt mahet
‘hain the United tates The 2009 Moar Teen wk of th year wa ths and F150,
‘Company Brands
Fo consis of ie bans ni encrypted as eign ford ran ame
Catering ovary of onsumer band wan: Te veh po a ek nd
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Exopert in South Anti nde pre Ase.
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somo, Mada rod fers 1 ferent ods slong wth te Mazda Vesa, The
‘omy posted sles ine fistine months Gal year 308 oF 2.1 mila. Tae om
anys webs conan iafrmaion about Mandan some St diferent cote Maze
eveoues dropped rm ¥2-5 lion nthe fistlne nti 2007 0 ¥2.0 lion ioe
{he sme psd n 208
[DRUIDIT 2 Ford vermis Toyota and the Industry
Fort Toyota way
Nake Gratnain SCSI
empl 215900 nex sam
rs ie 19% vase v8LexIBLF 3The U.S. Market Share of Top 11 Auto Firms (February 2009),
SINE 3 _The U.S. Market Share of Yop 11 Auto Ferme (Februnry 2005)
compe ‘of Market Share
Gero Cap
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Volvo:
“Vato (uw volecrscom), 2 brand ame that created the fit tego Bely
us bl song band osogion usaf chic Volvo in 1985 bepa eporing
{othe Unied Sate, Ford sequal Vol In 1955 bat the von now i for se
Volvo marks in some 58 oun. This Sweden eadguaered vision sel thine in
Ino then 15 market Tis sion sd 374.297 ons wedi fn 2008, 18 percent
eyes lasso 207. The stronger demand asin the United Kinghon while he
‘US and Swaden mats weakened, Volwoacivel tales of USSI47 ion n 208,
Compare 0 JSS17.9billon in 207, esrb in Exhibit
Ford Motor Credit
Founded in 923, Fd Matar Crit Company (war: fodeeicom) oes nancing
to consumes and desi atone and the wor largest fens company.
For rete inns poets and compeiie anc ates with ible ems
pote owed eso sor acing pura
Genuine Parts & Service
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‘epi ad aitenance to owner of Fr Lion and now out procon Mery
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[EXHIBIT 4 Ford Motor Company Sector Revenues
(2007 vs 2008)
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