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Soc (2010) 47:240–245

DOI 10.1007/s12115-010-9318-2

PROFILE

War and Economic Crisis: What Would Veblen Say?


Sidney Plotkin

Published online: 1 April 2010


# Springer Science+Business Media, LLC 2010

Abstract The nation’s recent experience with war and American tradition stands in the way.” (Veblen 1919, 174)
economic crisis would hardlyshock Thorstein Veblen. Enduring patriotic habits, coupled with inveterate belief in
America’s most original radical voice, Veblen has much to the fabrications of finance and real estate, leave us
teach us about the common predatory origins of war and perpetually vulnerable to the political and economic
finance and the tragic consequences of their pursuit. This flimflam that spawns disaster. We are shocked by surprises
brief survey of the contemporary relevance of Veblen’s that should not surprise, by crises that are eminently
observations about war and economic collapse emphasizes predictable, by repetitions of pathological behavior that
the political foundation of his critical theory. Though leave us endlessly perplexed. How could we be so gullible?
widely regarded as an economic thinker, Veblen’s critique Lincoln said, “you cannot fool all the people all the time.”
of modern business enterprise and its alliance with But, Veblen added, “Where the people in question are
government rests on an essentially political dissection of sedulously fooling themselves all the time the politicians
what he termed barbaric exploit, the ancient root of war, can come near achieving that same result.” (Veblen 1977
power politics, the state, and latter day financial conquest. [1923], 34)
For Veblen, barbarism did not end with the coming of Thorstein Veblen remains America’s most original, and
liberal democracy, rule of law or capitalism; its habits of perhaps least heralded, radical voice. As he assessed the
exploit, waste and destruction go marching on. United States during its transition from agrarian into
industrial empire few subjects drew more of his attention
Keywords Veblen . War . Exploit . Barbarism . Conflict . than matters of war and economic crisis. He devoted
The state . Politics . Financial crisis . Credit theoretical attention to each; work that bears continued
study as a guide to our own perilous times. Veblen saw
Americans are misled into war; their government sponsors these seemingly disparate phenomena as sharing a common
torture and sweeping domestic surveillance. The US barbaric ancestry. What he has to say about war’s cultural
economy, riding high on inflated real estate and stock underpinnings is thus directly relevant to his critique of the
prices, collapses into financial crisis, to which that same business system, including its penchant for financial crisis.
government responds with trillions in business bailouts. Capitalism, or the system of modern business enterprise and
Millions of ordinary workers stand by, their jobs, retirement finance, is an evolutionary development of ancient practices
funds, and homes lost. What would Veblen say? It would be of conquest and predation. It is a formidable change no
wise to proceed cautiously. But a good bet is that he would doubt, but one in form more than content. The adventurers
shrug his sad shoulders, lamenting, with no hint of surprise, of finance seek conquest through mobilization and manip-
that we have learned nothing. But then how much could we ulation of credit, not armies. But much coercion is involved
learn? Veblen surely doubted American capacities for throughout, just as the material destructiveness of economic
enlightenment. As he once observed: “The common man panics all too closely resembles the battlefield’s waste and
does not know himself as such, at least not yet…the chaos. It makes sense then to begin our recall of Veblen by
examining his ideas about exploit, war and the state; these
S. Plotkin (*) institutions offer the purer case of our enduring barbaric
Department of Political Science, Vassar College,
legacies. Though most social scientists do not regard
Box 260, 124 Raymond Ave.,
Poughkeepsie, NY 12604, USA Veblen as a political thinker, he in fact sets the foundation
e-mail: plotkin@vassar.edu for his wider critical theory, including his political economy
Soc (2010) 47:240–245 241

of financial crisis, in the overtly political realm of war and the subjective attitude of the exploiter a “conversion to his
conflict. own ends of energies previously directed to some other
Many scholars have commented that Veblen’s ideas end by another agent.” (Veblen 1979 [1989], 8) It consists
about politics and the state are uninteresting and trivial. of re-directing and controlling the purposes, goals and
The argument goes that because he reduced government to wills of others. This is, in essence, exploit as political
a sounding board of business interests, he said little that domination, the control of another’s capacity to exercise
was new or subtle about the richness and depth of purpose and will. It is a violation of the other’s freedom.
democratic politics. Such views have a grain of truth, For Veblen, predatory or barbaric culture really begins
but they are misleading, incomplete. In truth, Veblen with the effort “to overcome and reduce to subservience
defined the modern state not in terms of its compliance those alien forces that assert themselves refractorily in the
with corporate pressure, but in terms of its capacity to environment.” At its heart an act of political domination,
threaten use of force. It is, he said, an “enterprise of predation means reducing “alien” others to “subservi-
intimidation.” (Veblen 1977 [1923], 23) The state was, for ence.” If politics is indeed about conflict, the human fight
him, above all an institution of power, not an economic begins with struggles to impose or to elude exploit. For
institution, and it is not always or necessarily even Veblen, in short, politics begins not with human nature,
obedient to economic forces. It is precisely his caustic but with barbarism.
view of the warfare state that makes Veblen’s work Tribal and clan warfare, imperial conquest, and feudal
chillingly relevant to America’s recent past. A brief look order kept barbarism in command as the predominant
at his thoughts on the state will show how the orthodox cultural arrangement for centuries. So Veblen was careful to
view falls short of the mark. For that view fails to see how write about these pre-modern phenomena in ways that
the category of the state emerges within the larger whole conspicuously avoided the concept of state. He introduced
of his work and how it is related to his thinking about the state into his work gradually, almost as if it were an act
power politics. In other words, Veblen’s famous hostility of intellectual resistance to avoid government, postponing
to politics must be distinguished from his belief in the confrontation with the master political institution until
centrality of political motives and habits to the onset and history or social evolution demanded its consideration.
evolution of barbaric institutions, including the later The state is virtually invisible in Theory of the Leisure
development of capitalism itself. Class, appearing for the first time in a late and seemingly
To highlight this point, consider the conventional dry chapter of The Theory of Business Enterprise that
wisdom of political science. For many, if not most examines “business principles in law and politics.” But
contemporary political scientists, the discipline is a study there is a surprise lurking in this otherwise reductionist
of, among other things, power and conflict, where conflict view of government as business tool.
is widely thought to be an eradicable feature of human life, After reviewing how business interests in military
and its most characteristically political expression the spending accelerated international arms racing, Veblen
struggle for power. Of course, Veblen challenged the idea offered a crucial qualification. At some point militarization
that human aggression and conflict were natural. He could becomes something more than and different from an
not have been more opposed to Hobbes on this point. imperial tool of corporate power. Militarization assumes a
(Veblen 1964, 76-98) But he certainly argued that the life of its own: the aggressive state “comes to make use of
transformation of savagery into barbarism brought humans business interests as a means” to its own power “rather than
into a predatory era, one whose main organizing habit of as an end.” Now “the objective end of warlike endeavor
mind is the distinctively political one of “judging facts and necessarily shifts from business advantage” to the ancient
events from the standpoint of the fight…when the common barbaric interests in “dynastic ascendancy and courtly
sense appreciation of men and things has come to be an honor.” The business state reverts back to its historic,
appreciation with a view to combat.” (Veblen 1979 [1989], predatory, political character. War preparations induce state
12) In this contentious moment, humans arrive at their officials to abandon fealty to capital. Government “takes on
“exaltation of the strong hand.” Barbarians award their a dynastic complexion and breeds the temperaments, ideals,
wreaths of honor and trophies of distinction to men capable and institutional habits proper to a system of dynastic
of feats of “exploit.” Even the wealth they seize, women politics.” (Veblen 1904 [1978], 300, ital. added) Now, in
slaves first of all, finds a motive in “the power” such wealth Business Enterprise, Veblen does not offer grounds for his
confers. (Veblen 1979 [1989], 21) argument. That emerges in a series of later studies more or
Even more important, consider what “exploit” means to less coterminous with World War I: The Instinct of
Veblen. It is not simply a successful act of physical Workmanship (1914), Imperial Germany and the Industrial
aggression against another. It is something considerably Revolution (1915), An Inquiry Into The Nature of Peace
subtler and more political than that. Exploit involves for (1917), and lastly, Absentee Ownership (1923).
242 Soc (2010) 47:240–245

It is sensible to suggest as some have that Veblen’s turn democratic warfare state necessarily emulates its dynastic,
to the state in the war years reflected his anxiety about aggressive brothers. So it too is “necessarily furtive;” its
contemporary events. But a careful look at these later works foreign policy “runs forever on sharp practice, carefully
also suggests specifically intellectual and theoretical rea- withholds ‘information that might be useful to the enemy,’
sons for the turn. In Instinct of Workmanship, for example, and habitually gives out information with intent to
Veblen introduces the state not as a means of exploring deceive.” War’s shadow falls over democracy, “with the
warfare. It emerges in a reflection on the coming of the result that the authorities of the democratic commonwealths
handicraft era and the beginnings of capitalism. He links habitually go about their work under a cover of reticence
the early modern state with the decline of feudalism, the tempered with prevarication.” (Veblen 1977 [1923], 29)
rise of absolute monarchs, and their princely competition Fraud is married to force. Skills of dissimulation and deceit
for power on the European continent and beyond. Monar- inevitably bleed into habits of democratic statesmanship.
chical interests in power drove military preparation and Brutality is tolerated and so are lies. The consequence is felt
spending. These, in turn, spurred capital investment in in the characters of those democracy deems fit to rule. They
technology, wider markets, and administrative means to will be people comfortable operating on what Richard
raise revenues to pay for it all. Capitalism had a belligerent, Cheney calls ‘the dark side.” Or, as Veblen noted, “By
political spur. In effect, Royal warfare states propelled forces selective elimination of artless persons the personnel of
of economic development, urban expansion and administra- official life come to be made up, in the main of, such
tive rationalization that culminated in an increasingly power- persons as will feel at home in the resulting spiritual
ful and competitive European state system, one whose roots twilight of official life, by native gift or by sedulous
lay in “the feudal establishments of the Middle Ages; which, training.” (Veblen 1977 [1923], 30) As the norms—or
in turn, are of a predatory origin and of an irresponsible rather normlessness—of real politic - infuse the ruling
character.” (Veblen 1914 [1990], ch. 6; Veblen 1917, 9) circles of ostensible democracy, “the practical outcome has
The resulting system of states—“the Concert of Powers”— been a comprehensive defeat of democratic institutions” by
became nothing short of a war-making machine. “A modern imperatives of the international system. But war is not
nation,” as Veblen saw it, “constitutes a State only in respect of alone in contaminating democracy, for Veblen. There is also
or with ulterior bearing on the question of international peace the fact of the current financial order and its penchant for
or war.” (Veblen 1917, 4, n.1) Hence whatever their other crisis and collapse.
institutional differences—and Veblen certainly believed that Veblen is surely better known as an economic theorist
in some respects the differences mattered a lot—the early than as a political thinker. Yet his thinking about modern
20th century Dynastic and Democratic states were nonethe- finance is informed by his quite political sense of American
less “divergent variants” off a common feudal ancestor. In culture, especially the deep imprint of the American
matters of war and peace, central preoccupations of any Country Town. There are few better ways to appreciate
modern state worth the name, the various forms of modern Veblen’s prescience as guide to our contemporary economic
government reflect enduring “characteristics of the ancient follies than to see how he traces the outlines of America’s
regime.” These include claims to “sovereignty” under which speculative habits in the irrationalities of country town
the citizen remains, even in the ostensibly democratic states, political economy. The country town is “one of the great
to some extent a ‘subject’ who owes a ‘duty’ “to the American institutions,” he proclaimed, “perhaps the great-
constituted authorities in one respect or another.” All such est, in the sense that it has had and continues to have a
states, regardless of form, expect and demand political greater part than any other in shaping public sentiment and
loyalty, which underpins governmental “rights in coercively giving character to American culture.” (Veblen 1977
controlling and directing the actions of the citizen, or [1923], 142) And that sentiment and character more than
subject,” especially in matters concerning the “common anything else favor the fast buck and sharp practice of the
defense.” Beyond demands for loyalty, such states encourage real estate deal. The “country town” was, after all, an
virulent forms of patriotism and nationalism, militantly enterprise in real estate, a system of economic manipu-
“partisan solidarities” that glorify the nation and mobilize lation, predation and exploit, “designed to get something
the popular will to fight. for nothing from the unwary, of whom it is believed by
This is ominously and detrimentally true for the experienced persons that ‘there is one born every minute.’”
democracies too, which otherwise lay claim to abiding by (Veblen 1977 [1923], 143)
principles of peace, transparency, reason, accountability and Nothing was more important to this proclivity to self-
truth. But as demands of war threat take precedence, exploitation than the population’s ever resilient faith in
domestic politics in democracy bends to over-weaning rising land values, a faith boosted throughout the heartland
pressures of national security. Because foreign policy is by municipal leaders - public and private - bent on “lifting”
unavoidably “an enterprise in chicane and coercion,” the local land values ever “farther off the level” of the land’s
Soc (2010) 47:240–245 243

use value. (Veblen 1977 [1923], 142–143) Intimately bound frailty, vanity or need. For Veblen, it is this larger corporate
up with the land business, local retailers and bankers power to control industry and manipulate demand that
actively courted and manipulated the regional farm trade, sustains investment bankers in the belief that companies’
encouraging farmers to take on more land and more debt. will indefinitely be able to raise prices, increase profits, and
Veblen’s nineteenth century salesmen made promises all too thus to assume more debt.
familiar to America’s 21st century home buyers: assume In all this, government’s role is substantial. It enables
more debt, how can you lose? Real estate defies gravity; it the larger financial logic to play itself out, for “in a
always goes up. And when it does, debts loads recede. community… addicted to business principles” any “re-
Promises of something for nothing become for the local medial measures…are bound to be of a businesslike
land business something akin to the subterfuge regularly nature; designed in all reason to safeguard the accom-
practiced by diplomats on the international stage. As in the plished facts of absentee ownership.” (Veblen 1977
world of international intrigue, so in the local land business: [1923], 424) In other words, if finance thrives on a fabric
Suppressio veri, suggestio falsi: suppress the truth, suggest of illusions, the illusions command belief because at
the false. Dissimulation is the way to win. bottom they rest on factual realities of economic and
Above all, though, Veblen’s critique of rural land political power that legitimate and authenticate such
speculation was an inspired insight into the power of illusions. What is truly remarkable for Veblen is how
intangible paper values to compel belief among all social these power realities foster elite willingness to believe
strata. It not only snookered farmers into assuming too deeply in the prevailing financial metaphysics. The
much debt. It mystified the municipal boosters themselves, manipulators are themselves manipulated. As a result,
the men of local power, who, persuaded of an eternal two profoundly serious gaps emerge in the framework of
expansion of values, were as unprepared for collapse as the high corporate finance.
poorest farmer. In effect, Veblen saw in the scheming, self- First, because the logic of finance looms above the
deceptive logic of the rural land business a cultural template material realities of industry, accounting loses its anchorage
for the more grandiose and destructive self-deceptions in the fact of tangible assets. It becomes an increasingly
perpetuated by the higher “captains of solvency” on Wall obscure and versatile exercise in defining what is to count
Street. Leaders of high finance were no more interested in as credit or debit, profit or loss, asset or liability. In ways
the nation’s plants and factories than country town boosters that chillingly anticipate the futures of Enron, Arthur
were interested in agronomy. Theirs was an adventure in Anderson, Standard and Poor’s, Fannie Mae, and Lehman
fabrication: the creation and elaboration of abstract, Brothers, Veblen emphasizes the “flexuous character of the
pecuniary values, perpetuated through careful management elements of wealth engaged,” for “the working capital
and cultivation of economic illusion—the system of involved in these transactions is accordingly of a peculiarly
modern credit finance. Of course the country town rested elusive character.” (Veblen 1904 [1978], 164, 163) As the
on a real economic foundation of agriculture, just as finance higher economic activity proceeds on planes of refined
drew its material sustenance from modern industry. But in abstractness, a boisterous, self-renewing and dangerous
each instance, economic elites and their political allies self-confidence builds upon itself. The self-destructive
subordinate material facts to inflated pecuniary forces. dynamics of country town land speculation are immediately
Veblen’s assessment of relations between modern cor- replicated, with all its’ attendant booming and busting.
porate finance and crisis tendencies in the real economy is Meanwhile, for comparable reasons, inflation of values not
more than apt preparation for understanding the last 2 years only distances the economy of finance from the economy of
of American economic life. His analysis begins with the industry; it induces belief in credit instruments and money-
premise that the corporation is a distinctly pecuniary or values as “somehow more real and substantial than the any
financial institution. As Alfred Sloan said decades ago of the material facts in this transitory world.” (AO, 88) And
about GM: the company is about making money, not cars. underlying it all is the gossamer fact of popular and elite
Its chief reason for being is to control and sell stock, paper credulity, confidence in “the tone of the market,” and “on
claims to ownership, whose value rises with a promise of the indeterminable, largely instinctive, shifting movement
rising sales and prices. The decisive means to this end is the of public sentiment and apprehension,” Alan Greenspan’s
corporations’ oligopolistic control of industrial assets, “irrational exuberance.” In essence, then, for the modern
resources and labor. Market power permits big companies financially anchored economy, “the magnitude of the
to regulate, curtail or “sabotage” production, allowing them business capital and its mutations from day to day are in
to fetch prices at whatever levels the traffic will bear, all the great measure a question of folk psychology rather than of
while pumping up market demand with an increasingly material fact…It is after all a confidence game…and is to
scientific salesmanship that pounces on every human be played according to rules governing games of that
244 Soc (2010) 47:240–245

psychological nature.” (Veblen 1978 [1904], 149; Veblen tion. Such government action is essential if the bankers’
1977 [1923], 384) “malady of the affections” is to be palliated, their
So long as levels of confidence rise, bankers and confidence restored for new rounds of self-destructive
corporations will extend credit well beyond industrial need or credit expansion. (Veblen 1978 [1904], 237)
the mass ability to pay. Always tending toward excess, the And paradoxically, the very potential for collective
volume of outstanding credit fluctuates constantly, moment-to- action by the financial and government controllers of credit
moment, seemingly inexhaustible - until it is exhausted by the itself adds its own weight to the potential for crisis.
inevitable crisis in faith. And for Veblen, let it be emphasized, Warning of what today’s economists call “moral hazard, ”
the crisis is not, as Marx would have it, a crisis in the Veblen argues that the very tendency among leaders and led
production system, based on a decline in the rate of profit or alike to believe in the system’s regulatory powers, lodged in
surplus value. It is preeminently a crisis in market prices and institutions like the FED and the Treasury, escalates risk by
values that spawns sudden loss of faith. It is a crisis of the supporting excessive private faith in the system’s ability to
pecuniary spirit. So when crisis hits, as we recently witnessed manage an explosion of values. Thus the likelihood of
it in the depressing years of 2007-2008, the pecuniary failure increases “the more capable the apparatus for
shrinkage is all. Failure begins with a denial of expectations, stabilizing credit” appears to be. (Veblen 1977 [1923], 96)
sudden disappointment in the weakness of one or another of The effect of it all is to leave the underlying population and
the great financial institutions, Fannie Mae, for example, or their economic fate in the hands of the irresponsible masters of
Lehman Brothers, or one of their allied corporations, e.g., GM credit. So while the forms and techniques of exploit have
or Chrysler. (Veblen 1978 [1904], 205) The situation truly changed dramatically since the bloody days of warlord and
becomes a crisis, a threat to the ongoing functioning of the prince, today’s captains of solvency remain “the effectual
system, precisely because the financial system lacks a spokesmen and type-form” of those earlier “kept classes.”
capacity to generate an internal response adequate to its They remain what the kept classes have always been: “the
failure. On this crucial score, Veblen offers his most poignant legitimate channel by which the community’s surplus product
observations about the going economic design. is drained off and consumed to the greater spiritual comfort of
The modern business corporations, investment banks all parties concerned.” (Veblen 1977 [1923], 114) In the lower
included, are institutions designed for prosperity, not adversity. ranks of workaday society, such “spiritual comfort” is regularly
They have “no provision for a shrinkage of assets, and but a manifest in the greater forbearance of working people. The
slight and doubtful provision for a shrinkage of earnings.” “underlying population” is prepared to suffer much so that the
Baldly put, the modern economic giants are “not designed to higher magic of the credit system can run its due course. What
carry on in a falling market.” (Veblen 1977 [1923], 93) For the was true of “the country town” remains true for our
captains of solvency, who believe that “gain is normal,” a contemporary national system: the business community “has
decline in invested values is “an untoward accident,” an got the upper hand,” while today’s workers and consumers, like
experience alien “to the normal course of business,” an their forerunners among the 19th century farmers, “have shown
exogenous intervention, something outside the expected range themselves good losers; they have in the main gracefully
of experience. The fact that money values can precipitously accepted the turn of things and have continued to count on
decline “apparently exceeds the business man’s practical meeting with better luck or making a shrewder play next time.”
powers of comprehension.” (Veblen 1978 [1904], 207) (Veblen 1977 [1923], 140–141) But then we Americans do
Nonetheless, crisis puts the investment bankers into not understand ourselves, or our material interests, very well:
action, speedily reallocating assets and liabilities to their our “American tradition stands in the way.”
own advantage, a process likely to be aided “by a well-
advised and discreetly weighted extension of credit by
government to certain sections of the business community.” Further Reading
(Veblen 1978 [1904], 207) This substantial government
stimulus will continue well beyond the immediate crisis Diggins, J. P. 1999. Theorist of the leisure class. Princeton: Princeton
phase of contraction, helping to absorb the vast surplus University.
Knoedler, J. K., Prasch, R. E., & Chaplain, D. P. (Eds.). 2007.
investment capital that mounts up under the pressure of
Thorstein Veblen and the revival of free market capitalism.
curtailed production. “Private waste is no doubt large,” Cheltenham: Edward Elgar.
observed Veblen, but more is required in the way of Tilman, R. 1992. Thorstein Veblen and his critics, 1891-1963.
“effectual waste.” Thus “armaments, public edifices, court- Princeton: Princeton University.
Veblen, T. 1917. An inquiry into the nature of peace and the terms of
ly and diplomatic establishments,” among other govern-
its perpetuation. New York: MacMillan (NOP).
ment programs, along with sale of an enlarged public debt, Veblen, T. 1919. The vested interests and the common man. New
all help to counter the system’s tendencies toward stagna- York: Viking (VICM).
Soc (2010) 47:240–245 245

Veblen, T. 1954 [1915]. Imperial Germany and the industrial Veblen, T. 1990 [1914]. The instinct of workmanship and the state of
revolution. Introduction by Joseph Dorfman. New York: Viking. the industrial arts. With a new Introduction by Murray G.
Veblen, T. 1964. The instinct of workmanship and the irksomeness of Murphey. New Brunswick: Transaction. IOW.
labor. In L. Ardzrooni (Ed.), Essays in our changing order. New
York: Augustus Kelley. 0riginal essay published 1898) (ECO.
Veblen, T. 1977 [1923]. Absentee ownership, business enterprise in
recent times: The case of America. With a new introduction by
Marion J. Levy, Jr. New Brunswick: Transaction. AO.
Veblen, T. 1978 [1904]. The theory of business enterprise. With a new Sidney Plotkin is Professor of Political Science at Vassar College and
introduction by Douglas Dowd. New Brunswick: Transaction. TBE. President of the International Thorstein Veblen Association. His book,
Veblen, T. 1979 [1899]. The theory of the leisure class. Introduction The Political Ideas of Thorstein Veblen, co-authored with Rick
by Robert Lekachman. New York: Penguin. TLC. Tilman, will be published by Yale University Press in 2011.
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