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Submitted By:
“PIYUSH TYAGI”
MBA IV Semester
“1502970065”
This is certificate that the research report “A Study of Green Marketing and Its Impact on
Consumer’s Buying Behaviour” has been prepaid by Piyush Tyagi under my supervision and
guidance, for the fulfillment of Master in Business Administration. His filed work is satisfactory.
Date:
Signature of Guide
ACKNOWLEDGEMENT
Arora (Assistant Professor) for his guidance during my project work and sparing
her/his valuable time for the same. I express my sincere obligation and thanks to
all the faculties of KIET Department of Management Studies for their valuable
I am also thankful to my family for their kind co-operation which made my take
easy.
PIYUSH TYAGI
DECLARTION
I, Piyush Tyagi, student of MBA at KIET GROUP OF INSTITUTE Ghaziabad, and batch
of 2016-2017 do hereby solemnly declare that this dissertation is an original work of mine and
has not been submitted to any other institute/University towards any other degree/diploma.
PIYUSH TYAGI
ROLL NO.1502970065
Executive Summary
opportunity to understand the particular topic in depth and which leads to through to that topic.
My topic for the project is titled as “A STUDY OF GREEN MARKETING AND ITS
the impacts of green marketing in the buying behaviour of consumers. To start with we gave
brief information regarding GREEN MARKETING then moving to the main topic we
explained what is topic is all about. Green marketing is one of the most effective tools of
marketing today and same way sales it is also used as one of the elements of promotion.
With respect to consumer oriented green marketing there are certain theories narrated. Based on
secondary source certain theoretical aspects are also included as a part of study. Then after
concentration is given to the primary research. It includes the analysis and results of survey
which was focuses on consumer’s behaviour towards green marketing campaign. The survey is
At last conclusion of report, findings and suggestions is be given based on study of secondary
1 Introduction 1
3 Objectives of study 31
4 Importance of Research 33
5 Hypothesis 35
6 Literature Review 37
7 Research Methodology 43
9 Conclusion 62
10 Suggestion 70
11 Limitation 74
12 Bibliography 80
13 Annexure 82-88