HUMAN RESOURCE MANAGEMENT

ZOHO CORPORATION

INTRODUCTION :

Human resource management is the effective approach to the effective

management of people in an organisation,so theyhelp the business to gain a
competitive advantage.

Its overall purpose is to ensure that the organisationis able to achieve success
through people

ABOUT THE COMPANY :

Zoho is a web-based firm containing word processing, spreadsheets,

presentations, databases, note-taking, wikis, web conferencing, customer
relationship management (CRM), project management, invoicing, and other
applications developed by ZOHO Corporation (formerly AdventNet Inc.), a
California-based company. It was launched in 2005.Additional products such as
spreadsheets and presentations, were incorporated later into Zoho. Zoho
applications are distributed as software as a service.

Zoho Sites is an online, drag and drop website builder. It provides web hosting,
unlimited storage, bandwidth and web pages.
Zoho Creator is a low-code platform to create custom web and mobile apps. It
employs a drag-and-drop builder to create forms, reports, dashboards, and
workflows—the basics of any app—and can be used to manage data, automate
business process, and more. Zoho CRM is a customer relationship
management application with features like procurement, inventory, and some
accounting functions.
HR PRACTICES IN ZOHO CORPORATION :

Zoho corp is one of India’s most respected technology based startups.The 22

year old product based company is widely revered for its various human
resource management practices and strategies.The zoho’s vision of human
resource management is based on their motto of”culture is something you grow
from inside”.They promote deep integration among their employees.They want
their employees to practice a management culture which reflects their core
vlues.It facilitates the employees to reskill themselves.Zoho encourages
following practices such as,

Fun projects :

These projects are conducted to educate the people of zoho on planning,tracking

and collaborating to achieve the organisational goals in an integrative manner.

Mentorship models :

Mentorship is a relationship in which a more experienced person helps to guide

a less experienced or less knowledgeable person.

Zoho ensures proper work life balance and treats employees as valued
contributors.Zoho gives its employees access to payroll reports and loss of pay
reports.Thus,it takes steps to run the firm in a transparent manner.Customizable
leave management means we can make the system of our own.Here,zoho
facilitates calculating leave entitlements,PTO,rollovers,and accruals making it
easier.It changes based on the employee work location and their preferences.

The great thing about zoho is combined operation by various departments. We

can see same kind of employee management operations carried out not only by
human resource department but also they are employed by finance and training
departments.
HR STRATEGIES IN ZOHO CORPORATION :

Zoho is coming up with unique strategies to build competitive advantage.

Most successful strategies of Zoho is structured on

 People
 Systems
 Culture
 Structure of the organization.

Zoho’s strategy doesn’t just scratch the surface and does some cosmetic work.
Every choice that Zoho makes, be it in recruitment, product development and
even in its operations is in line with what Zoho wants to project to its customers.

One of the major strengths about Zoho Corporation is that it chose to be

economical and customer-centric.

1. GOOD PRODUCT SELLS ITSELF :

Zoho Corporation spends up to 60% of its revenues in research and

development, because it understands that a great and superior product will go
viral and market itself, especially through positive user feedback.This further
supports the role that process plays in building competitive advantage.It
concenterates more on employee feedback about the product.
2. COMPETITIVE PRICES :
The price positioning approach dictates that a product is priced higher as
an indicator of its quality. However, with numerous alternatives all of which
offer great customer value, most consumers will show a high degree of price
sensitivity. Zoho has used this to its advantage by offering highly competitive
prices for its paid applications.
3. CUSTOMER CENTRICITY :

Part of successful product development is understanding what a customer needs

and developing a product that meets this need. Zoho has numerous applications
and software, designed to serve various business needs. Inspite of this variety in
product base, Zoho is aware that every business is one unit, regardless of how
many divisions or functions it has.

So, a marketing department needs to share data with sales, sales may
need to share its data with finance. Therefore, Zoho has made it possible for
all its employees to integrate with each other.

4. PRIVATE AND BOOTSTRAPPED :

Zoho views this as a perfect strategy to stay independent and obligated only to
the customer and its employees. This has also made it less reliable on external
funding, making it more stable and financially sound. This also communicates
the company’s dedication towards maintaining a unique and share culture to
fuel the organization forward.

5. PROGRESSIVE RECRUITMENT STRATEGY :

The tech industry is unique, especially on the basis that its primary
input is labour. This is because success in this industry is reliant on the quality
of skilled staff, which has led to the high demand and competition for skilled
manpower in this industry.

To ensure quality and availability of skilled manpower, Zoho has adopted a

progressive recruitment strategy. However, Zoho goes at this a little bit different
from the rest.
Specifically, Zoho prefers hiring individuals who cannot proceed further in their
studies due to any number of challenges. The company then offers these
individuals sound training in programming and Mathematics in the Zoho
University.
A good portion of their engineers is coming in from this program. This has
made the company less vulnerable to changes in the external labor force or
shortages in skilled labor which often affects the tech industry. This embodies
the company’s alignment of market efforts with its people.

Conclusion :

These five aspects have played a key role in building a competitive

advantage for this firm. One of the key take-aways for us is that Zoho has
devised a six-factor approach which have allowed it to build an economical
and better product, anchored on cost reduction strategies and a focus on product
superiority and quality.
And it is this thing about Zoho Corporation that makes it a strong competitor
for the best marketing strategy across categories.This shows that the human
resource strategy is not just about what you do as part of your marketing
efforts, but rather also about how you integrate the people, systems, culture
and structure of the organization.