INTRODUCTION

R.G.Chandra Mogan is the chairman and managing director of Hatsun Agro Product Ltd,

Which is the manufacturer of branded milk and ice cream and the largest private dairy in

India. Arun ice cream, a popular ice cream brand in south India is owned by Hatsun Agro.

Hatsun group is also producing Arokya and Gomatha, two popular milk brands in Tamil

Nadu. He is one of the first generation of entrepreneurs from sivakasi. He is one among the

113 Indian Billionaires, with a fortune of 1.45 billion $. Juggling an ice cream in one hand

and a notebook and pen in another isn't the easiest thing to do, especially when you have to

take down notes between mouthfuls of waffle cone. This is what I do when I meet R.G.

Chandramogan at his office and start a conversation over an Arun ice cream as he traces the

journey and growth of his company Hatsun Agro Products.

“With a limited capital of Rs.13, 000 I had to start something. So I started Arun ice cream in

1970. I was 21 then,” says Chandramogan. The factory was just an unassuming little place in

Tondiarpet where three or four people worked and manually produced about 20 litres of ice

cream per day. Ten paise candy was their first variety of ice cream and it was sold through

push carts. Today of course it's a different story. The automatic equipment produces 50,000

litres to 75,000 litres of ice cream per day. Hatsun has its dairy plants in Kanchipuram,

Palacode, Salem, Madurai, Belgaum, honnali. As for its ice cream, apart from Tamil Nadu

they also have a plant in Seychelles. How does arun sell in Seychelles, a market for other

popular international ice cream brands? “We have a 70 per cent share of ice cream market in

Seychelles. In Brunei we have a distributor who buys and sells our ice creams and there we

are among the top four brands,” says the seasoned entrepreneur.

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In 2012, Hatsun started yet another ice cream brand, Ibaco. This is the posh cousin of Arun

ice cream and is based on the ice cream-by-scoop model. “Arun is a factory finished product

and comes in cones, cups and sticks. As for Ibaco, it's the scoop variety. You walk into an

Ibaco parlour, choose the flavour and get it dressed with toppings. As of now Ibaco is

available in Chennai, Bengaluru and Delhi. By next year I'll be taking it to Mumbai, Pune,

Hyderabad and Kolkata,” says Chandramogan.

2
1.4Limitations of the Study

The limitations of the study are as follows:

 Limitation of time.

 lack of Co-operation of consumer.

 Only few members were surveyed. Large number of consumers is spread

over widearea.

 Consumers were hesitated to give real information.

 Only 75% of the accuracy has been achieved.

 There are many chances of consumers justifying his purchase whether it is

wrong or right. This creates a bias in response.

 This study has carried out under time constant, due to this we have drawn

our interer with whatever little response we get. Thus cent percent

accuracy cannot be expected by this report. However we feel that our

conclusions are practical and realistic.

1.2 Objectives of the Study

3
Objectives

●To know the consumers behaviour towards hatsun products,

Arun icecream and milk products.

 To know the sales values of the hatsun products, arun ice cream and milk products.
 To know the contribution of the hatsun milk products and arun ice cream for

healthiness of people.
 To give suggestions for improvement of marketing strategy of hatsun products, arun

ice cream and milk products.

1.6 Methodology.

Following are the methods adopted for the collection of required data relating to the

4
project report.

1) Fieldwork method: Visited various dealers to gather views towards the product.

2) Survey method: An exhausted survey was conducted about the project and the marketing

strategy adopted by Hatsun agro industries.

3) Questionnaire method: An appropnate questionnaire was designed separately for selected

Arun ice creams dealers and also consumers with a view to ascertain their attitude &opinion

of the consumer preferences towards various brands of ice cream, in general.

For the purpose of this project report the data has been collected from

both primary and secondary sources.

 The primary data has been collected from field survey with the help of interview

schedules.Thls has been collected through questionnaires.

 The Secondary data has been collected through, published sources, unpublished

sources, records etc.

Sources of Data

1. Primary data have been collected through:

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  Within the framework of objectives, a survey was conducted to gather the

opinions of consumers of chocolates by formulating questionnaire. Besides this a

survey of dealer's opinions towards marketing of ice cream was also conducted

through questionnaire method. Most of the respondents were personally

interviewed to get reliable response from them.

2. Secondary data have been collected through:

a) Journals

b) Newspapers

c) Encyclopedias

d) Text Books

e) Company’s annual report.

Sampling:

We make sure only the freshest of milk goes into all our Products something we will never

compromise on. That’s why we go straight to the sourcethe farmers. We have around

10,500Hatsun Milk Banks (HMBs) covering over 12,000 Villages. Over 3 lakh farmers

6
provide milk to these banks every day. With the help of EKO milk analyzers installed, the

HMB tests the quality of milk from each farmer using Fat and SNF parameters. Milk is

collected from HMBs and taken to the Hatsun Milk Chilling center, where it is tested for

quality standards. Only after the milk samples match our stringent quality norms are they sent

to the dairy. At the dairy, the milk is put through more tests before being taken up for further

processing.

1.3Scope of the Study

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The scope of this study is restricted to the study of consumer behavior towards

“HATSUN MILK ARUN ICE CREAMS AND MILK PRODUCTS”. The area of the

study has been restricted to Coimbatore city only. The survey has been conducted on the

people of Coimbatore city and also for the welfare of the consumer.

1.5Statement of problem

How has the extended dry spell affected the dairy sector?

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  Drought in recent years has hit agricultural output but

dairy has done well.

 When crops fail, milch cows help farmers generate cash

flow. So, farmers will focus their resources, including

water and feed on livestock. Dairy farming weathers

drought better than crops.

Dairying is still a supplemental activity for farmers.How much of a support is it?

 Milkproduction in Tamil Nadu is about two crore litres

daily. Of this, about 80 lakh litres, or 40 per cent, is

organised under the State-run cooperative.

REVIEW OF LITERATURE

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 1.) Shanthi (1987) studied consumer preference for "Arokya" milk in which comes under

Hatsun milk industries and its Products in Royapettah and Mylapore. It was found that

good quality coupled with low price was the main reason for consumer preference for

milk and milk products. Correct weight and convenience found the second and third

place with hygiene coming last. The quantity of milk purchase increased with the

increase in the size ofthe family. It was also found that consumption of Aavin milk did

not increase withincrease in income.

Shanthi, S. (1987), "A Study on Consumer Preference for Arokya Milk and Milk

Products", Project Report, PG Diploma in Business Management, Lajpat Raj Institute

of Management, Madras.

2.) Sridharan (1991) conducted a study on consumer preference for "Aavin"milk and

milk products. The specific objectives of the study were to identify the stepsto

improve the quality of milk and milk products and to find out the reason forcustomer

dissatisfaction towards "Aavin" milk and milk products. It was suggestedthat the

outgoing milk and milk products must be checked and it should be confirmed.

Sridharan, K.N. (1991)," A Study on Consumer Preference for Aavin Milk and Milk

Products", Project Report, PG Diploma in Marketing Management, University of

Madras, Madras.

3.) Nagaphani (1998) conducted a study on the marketing aspects with specialreference

to Coimbatore District Co-operative Milk Producers' Union Limited. The study

revealed that the reason for low procurement in the areas ofShanmugapuram and
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 Sultanpet chilling centers was due to the competition in procurement from private

dairies. The sale of milk in 500ml sachet was found to behigh. Revenue from sale of

liquid milk was more than the sale of milk products.

Nagaphani, L. (1998),"A Study on the Marketing Aspects with Special Reference to

Coimbatore District Co-operative Milk Producers' Union Limited", Project Report,

Madurai Kamaraj University.

4.) Naveen Venkata Prasanna (2003) carried out a study on customersatisfaction rate

towards milk products in Coimbatore. The non-probability conveniencesampling was

adopted to draw a sample of 150 respondents. The study focused onascertaining

consumer preference in purchase of Aavin brand of milk and analyzing the perceived

differences of various brands of milk on key attributes and also onidentifying

measures for improving customer satisfaction. Purity, taste, thickness, availability,

price, service of agents and place of purchase were the criteria used inthe study. It was

found that Aavin brand was rated high for purity, taste andthickness. Attributes like

availability, price, and service of agents were also ratedgood. Other milk brands like

Arokya and Amritha rated best for its purity and tasterespectively. For all the brands

price and service of the agents were rated least.

Naveen Venkata Prasanna, S. (2003) "A Study on Customer Satisfaction Rate

Towards Milk and Milk products in Coimbatore", Project Report, Master of Business

Administration, GRD Institute of Management, Coimbatore.

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 5.) Riyaz Mohammed (2003) conducted a study on comparison of Aavin, Arokya and

Sakthi milk with special reference to Coimbatore city with a sample sizeof 150

respondents drawn on convenience sampling method. The study aimed tounderstand

the consumer preference of branded milk; expectation of consumersregarding the

features of the branded milk; effective media for branded milk andimpact of packing

of the branded milk The findings of the study revealed that theAavin brand of milk

preferred for its purity, quality and price but the advertisementcampaign, home

delivery, non-availability in retail outlets were the points ofdissatisfaction when

compared to the milk brands Arokya and Sakthi. Even thoughthese brands claimed

that package of milk in polyethylene packs were safe, it wasstill found to be

unhealthy. These reported studies highlighted the dissatisfactions associated withco-

operative's brand from the point of view of consumers so as to suggest

themanufacturers to improve their services in those identified areas.In the light of the

studies reviewed above, the importance and need for in-depthand comprehensive

research on consumer behaviour with respect to fluid milkpurchase in the context of

organized and unorganized sector milk market, becomeshighly significant and

beneficial.

Riyaz Mohammed, (2003) "A Study on Comparison of Aavin, Arokya and Sakthi Milk

with Special Reference to Coimbatore City", Project Report, Bachelor of Business

Management, GRD Institute of Management, Coimbatore.

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 COMPANY PROFLE

 History of the company

 Profile of the company
 Management
 Financial status

3.1 History of the company:

Welcome to the Hatsun world, India's largest private dairy. From a modest ice-cream

manufacturer to one of the leading names in India's dairy sector in just a span of

threedecades. Hatsun now stands majestically as a hallmark of successful entrepreneurship.

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Beit In the dedication to quality, in employing the world's latest technology, innovative

marketing strategies, or bringing prospects to hundreds of thousands of farmers in the south.

Itstarts ascreamy dream in 1970. Arun Ice cream, the rich, delirious brand that hascaptured

the hearts of millions of ice-cream lovers. With over 70 delightful varieties it is the No. 1

selling ice cream in south India. Arun Ice-cream is manufactured at the mostmodern plant of

its kind in Chennai. From the ingredients, to the packaging anddistribution stringent quality

control is maintained at every stage which has made Arun Ice-creams the first ice-cream

brand In India to win the 9001 certification for quality and world-class manufacturing

facilities. Arun Ice-creams reach the consumes through thelargest network of exclusive

parlors in India. These and the many Arun mini parlors in the rural areas provide employment

to thousands of people. When the Vision is clear and thededication total, growth follows, and

Hatsun expanded. When the market was ruled by unhygienic milk, Hatsun came up with

Arokya thestandardized, homogenized and bacteria clarified milk. Arokya milk is still

unsurpassed inpurity, thickness and quality and has made it one of the most preferred milk

brandsconsumed by several hundred thousand households every day and then came

HatsunKomatha. This product is Hatsun's proud contribution ofa superior quality, lower fat

milk which Hatsun calls 'Cow's milk. Komatha is the perfect symbolization of the values and

attributes of the provider of fresh milk - the cow. No wonder then Hatsun Komatha milk is

hailed as the most suitable milk for the whole family. Loved by kids and adults like for its

taste and freshness. Hatsun handles a total 1.8 million liter a day. Hatsun's quest for quality

starts at Procurement, two times a day, 365 days of the year at over a thousand collection

centers. Frommore than a hundred thousand farmers. Hatsun sources its milk with an ever

watchful eye, always keen on quality. It is an enthusiastic and bustling activity when milk

takes its first step in its journey to the consumers' homes.

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3.2 Company Profile:

 India, the largest producer of milk in the world produces over 97 million

annually. For the past 4 years India has been a consistent exporter of

Dairy Ingredients to the world.

 The average growth rate of milk production in India is 4%. The

Northern &Western part of India is a major producer of Buffalo milk

and the South of India produces cow's milk.

 Hatsun, based in South India is the largest private sector dairy company

in India and hence has a distinct advantage of dealing in cow's milk.

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  Hatsun Agro Product Limited is a public limited company that was

founded by Mr. R.G.Chandramogan, who is also the present Chairman and

Managing Director.

 In 1970, Hatsun began with the pioneering effort of producing Arm

ice-cream. Which still continues to be the most popular icecream brand

South India.

 Hatsun started marketing fresh milk in pouches from 1993 and

manufacturing dairy ingredients from 2003.

 Today, Hatsun is a USD 185 million company. listed in the Mumbai Stock

Exchange.

3.3 Management

Board of directors:

The company is managed by the Managing Director, joint Managing Director and

ExecutiveDirector Operations subject to the superintendence, control and direction of the

board of directors. The board of Directors of the company have an optimum combination of

executive, Nonexecutive and independent directors, which compels with clause 49 of the

16
listing requirements as well. The entire board of the company is involved in selection,

Orientation and succession of directors.

Executive directors:

 Shri KG. Chandramogan Chairman &Managing Director

Shri KG. Chandramogan is the promoter of the company. He is the chairman and

managing director of the company. He has initially started ice-cream business in early

1970: and later ventured into milk and milk related products. In the year 1986 he formed

the business into a private limited company, which was later converted into a public

limited company.

 Shri KS. Thanarajan Joint Managing Director

Shri KS. Thanarajan is a post graduate in economics and is in charge of day by-d_

operations of the dairy division of the company. Shri Thanarajan has had more than 3

years of experience.

 Shri C. Sathyan Executive Director-Operations

Shri C. Sathyan, a Company Executive, is a Bachelor of Business Management With

specialization In Marketing. He has held various executive positions during his career

spanning over 10 years.

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3.4 Financial status

The company's sales have grown from a level of INR 190.9 million (approx. USD 4

million] in 1997 to INR 8694 million (approx. US$ 183 million) in 2008. The company's

PBDITA has increased from INR 25.14 million (approx. USS 0.53 million] in 1997 to INR

614 million (approx U55 12.92 million) in 2008.

The equity base with reserves stand at Rs.481 million (approx USS 10.12 million)

and gross asset base of more than Rs.2332 million (approx USS49.09 million).

Share capital

The Company made its maiden public issue of 18, 00,000 equity shares

of Rs.10/ at a premium of Rs.35/ per share. The issue was well subscribed.

The present listed and paid-up Equity Share Capital of the company is Rs.6.79

Crores with a shareholder base of 3,772 as of 30th September, 2008.

18
 The study of Data analysis and Interpretation

In this chapter through my survey I have created 120 responses. In this survey it contains of
15 different questionnaires in they would be helpful for my data analysis and to my
interpretation.

4.1 Gender of the respondents

Table:

S.no Male Female

1 55 45

Chart:

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In my survey there are 65% of male respondents and 55% of female respondents are
answered to my survey. Mostly the male and female are equally to this survey. As they find
very easy to answer.

4.2 Martial Status of the Respondents

Table:

S.no Single Married

1 70.2 29.8

Chart

In this survey I have taken my respondents marital status and the result was 70% of the
people was single and 30% of the people was married. In which there are more number of
single (or) unmarried persons who have answered to this survey. In which there are less
number of married persons are answered to this survey.

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4.3 Educational level of the Respondents

Table:

S.no School Ug Pg Others

level level level
1 9.7% 61.3% 21.8% 7.3%

Chart

In this chart of Educational level there are 9.7% of school level in which this consists of only
the school students. 61.3% people of from Ug level (under-graduate ) in which they consists
of the bigger number of the people.21.8% of from Pg level(post-graduate) in which surely
they would have undertaken this project before.7.3% of from others in which all kinds of
mixed level of education comes under this level.

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4.4 Occupation of the Respondents

Table:

S.n Profession Studen Self Other

o al t employe s
d
1 19.4% 54.8% 13.7% 12.1%

Chart

In this chart there are four types of occupation level undergone by the respondents. In which
19.4% of the people are professionals,54.8% of the people are students,13.7% are self-
employed and 12.1% are others level of the occupation. Major part of the occupation is
capturedby the students in this chart. Least part of the chart was other level of occupation.

22
4.5 How much you like Ice cream compared to others sweets foods?

Table:

S.no Good Very Bad Very

Good Bad
1 20% 60% 10% 10%

Chart

In this chart there is question raised that how much you like ice cream compared to other
sweet foods? In that case there are various kinds of responses collected from the respondents.
They say that the comparison is 20% good, 60% of very good, 10% and 20% have a bad and
very bad satisfaction.

23
4.6 Which brand of Ice Cream do you often have?

Table:

S.no Amul Arun Kwality Mother

Walls Dairy
1 21% 60% 10% 9%

Chart

In this chart there is a question among that respondents that which brand of ice cream do you
often have? In the survey the respondents say that they have 21%Amul, 60% of Arun, 10% of
kwality walls, 9% of Mother dairy ice creams.

24
4.7 What source influenced you to buy this brand of ice cream?

Table:

S.n Famil Friend Advertisemen Other

o y s t s
1 37.9% 19.4% 23.4% 19.4%

Chart

In this chart it has a question of what source influenced you to buy this brand of ice cream? In
the survey the respondents say that they get influenced 37.9% from family, 19.4% from the
friends, 23.4% from the advertisements and 19.4% of the people gets influenced by others
information.

25
4.8 How many times do you eat ice cream in a week?

Table:

S.no Less More More More

than than than than
once once twice thrice
1 52.4% 24.2% 13.7% 9.7%

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Chart

In this chart it says about the respondent’s usage of the ice cream. In the manner how much
they buy ice creams in a week.52.4% of the people eat less than once in a week, 24.2% of the
people eat more than once in a week, 13.7% of the people eat more than twice a week, 9.7%
of the people eat more than thrice a week.

4.9 Which flavor of ice cream do you prefer?

Table:

S.n chocolat vanill Strawberr Other

o e a y s
1 40.3% 31.5% 10.5% 17.7%

Chart
27
In this chart it says about the flavor of ice cream in which the consumer prefers.40.35 of the
consumer likes chocolate, 31.5% of the consumer likes vanilla, 10.5% of the consumers likes
strawberry and 17.7% of the consumers prefer other flavors.

4.10 Why do you prefer this brand of ice cream?

Table:

S. Quant Bra Pric Othe Quali

no ity nd e rs ty
ima
ge
1 31.5% 23.4 10.1 24.2 17.7
% % % %

28
Chart

In this chart it says about the preference for this brand of ice cream.31.5% of the consumers
prefer for the quantity, 23.4% of the consumers prefer for the brand image, 10.1% of the
consumers prefer for the price, 24.2% of the consumers by others and 17.7% of the
consumers prefer for quality.

4.11 Are you satisfied with the ice cream you eat?

Table:

S.no Yes No Maybe

1 77.4% 3.2% 19.4%

Chart
29
In this chart it says about the satisfaction of the consumers.77.4% of the consumers are
satisfied.3.2% of the consumers are not satisfied.19.4% of the consumers are maybe satisfied.

4.12 Which packaging of ice cream do you purchase?

Table:

S.no Cone Cup Plastic Tub

container
1 58.1% 21% 10.5% 10.5%

Chart
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In this chart it says about the packaging of the ice cream. It says that consumer like 58.1% of
cone packing, 21% of consumer like cup packing, 10.5%of the consumers like plastic
container packing and finally 10.5% of the consumers like tub packing.

4.13 From where do you buy ice cream from?

Table:

S.n Mobil Super Convenienc Online

o e cart marke e shop
t
1 1% 37.9% 59.7% 1%

Chart
31
 In this chart it
says about the
consumer
buying
preference. Only
1% of the
consumer
buying ice
creams from the mobile cart.37.9% of the consumer buying ice cream from the super
market.59.7% of the consumers buying ice creams from the convenience shops and finally
1% of the consumers buying ice creams from the online websites.

4.14 Which is the best advertising brand in ice cream?

Table:

S.no Arun Amul Kwality Mother

walls diary
1 52.9% 22.3% 24% 1%

Chart

In this chart its

says about the
consumer
preference about
32
the advertising system among the ice cream.52.9% of the consumers like arun ice cream
advt.22.3% of the consumers like amul advt.24% of the consumers like the kwality walls
advt. At last in the last position is mother diary ice cream with 1% of the advt.

Findings, Suggestions and conclusion

Findings:
 In this survey there are more Male respondents than female. There are 65% of the

male respondents and 55% are female respondents.

 In this survey there are 70% of the consumers are single (unmarried)and 30% of the

consumers are married. This survey represents their marital status.

 In this survey the educational level of the consumers is 9.7% of from the school level,

61.3% of from the ug level, 21.8% of from the pg level and finally 9% of the

consumers from others.

 In this survey it represents about the occupation level of the consumers. 19.4% are

professionals, 54.8% are students, 13.7 are self-employed and 12.15 from others.
 The consumers says the they like ice creams other than sweets foods as 20% of good ,

60% of very good, 10% of bad and 10% of very bad.

 The consumers says that they would like to have 21% of amul ice cream, 61% of the

arun ice cream, and 10% from the kwality walls and 10& from the mother dairy.
 There are many sources influenced to buy the ice cream they are 37.9% are from the

family, 19.4% are from the friends, 23.4% are from the advertisement and 19.4 are

from others.
 The consumer of 52.4% eat ice cream less than once, 24.2% are more than once, 13.7

are more than twice and 9.7% more than thrice.

 The consumer prefers 40.3% of the chocolate, 34.5% of the vanilla, 10.5% of

strawberry and 17.7 as others.

 The more number of the consumer are preferred this ice cream only by the quantity.

Also it is generally good in market price, quality, and brand image.

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  Majority number of the consumers are satisfied with the ice cream and only few

number of the consumers are not satisfied.

 Most of the consumers like to have an ice cream in a cone shaped. Only few

consumers like to have in cup, tub and more likely plastic container.
 More number of the consumer like to buy rhe ice cream from the convenience shop.

Only few consumers like to buy the ice cream from the super market, online, and

mobile cart.
 Consumers all prefers only the arun ice cream advertisement other than arun ice

cream they used to go for the amul ice cream advertisement.

Suggestions:

 There should be equal number of consumers should be presented in all kinds of age.

34
 In marital status there should be equal number of married consumers compared to

single consumers.
 In the educational level only ug level of the students are more in this survey. But it

should be more in all the educational level.

 Many of the occupation level are actually students and also there is less amount of the

self-employed consumers.
 Actually to be my opinion the ice cream should be the best ever sweet food compared

to all sweet foods.

 The arun ice cream should have more good advertisement better than now to attract

many consumers.
 There should be more number of consumers has to get information through the

advertisement and various information fields.

 There should be more number of consumers who has to prefer to eat ice cream more

than week.
 The consumer should prefer more number of different flavors other than trying the

regular flavors.
 There should be some improvement in the place of price and quantity. Because the

consumer finds it’s more costly and also the quantity is less in nature.
 There should more number consumers satisfaction should be “yes” always to arun ice

cream.

 There should be equal number of importance to the packaging. All the packaging

should be given equal importance.

 Also consumers should started to buy the ice creams from all over the place.

35
Conclusion:

The study carried out in the dairy products segment, analyses the factors that prompted the

customers to buy a particular brand of dairy food for their households. This study also helps

in determining the reasons that a consumer ensures while purchasing a product. The other

major outcome of the study was the actions and corrective steps that need to be initiated by

the manufacturers for every factor and reason that prompted the consumers to buy a particular

brand. The study enables the manufacturers & dealers to know about the behaviour of

competitor customer who can be converted into their prospective customers by knowing the

influencing factors and the factors considered during their purchase. This study also lists out

all the essential aspects that a prospective manufacturer or dealer should take in order to
36
ensure customer satisfaction. With the completion of the study it is clear that Indian dairy

market is trying to grab the under explored Indian market. Though there are few innovations,

it is expected that they will try more innovative Channels as the industry grows. Also more

and customer base is the new mantra that dairy marketers are adopting by discovering new

ways to reach out to the masses through diversified promotional strategies. There is an ample

scope for dairy products manufacturers do progress in this lush green environment. The

market size is increasing day by day and the demand for new products is arising. Many

companies in the market are competing each other to capture the market with their new ideas

and plans. The government should also be liberal on its policies. The companies need a

proper distribution network for availability of products at demand.

Questionnaire:
1.) Gender

a) MALE b) FEMALE

2.) Age:

a) 10-20 b) 30-50

c) 20-30 d) 50&Above

3.) Marital Status:

a) Single b) Married

4.) Educational Status:

37
 a) School b) Graduation c) Post-Graduation

5.) Occupation:

a) Self Employed b) Professional c) Student d) Others

6.) How much you like Ice Cream compared to other sweet foods?

a) Good

b) Very Good

c) Bad

d) Very Bad

7.) Which brand ice cream do you often have?

a) Amul

b) Arun

c) Kwality walls

d) Mother dairy

8.) What source influenced you to buy this brand ice cream?

a) Family b) Friends c) Advertisement d) Others

9.) Why do you prefer this brand of ice cream?

a) Quality b) Brand Image c) Price d) Others

10.) How many time do you eat ice cream in a week?

a) Less than once b) More than once c) More than twice d) More than thrice

11.) Which flavour of ice cream do you prefer?

a) Chocolate b) Vanilla c) Strawberry d) Others

12.) Are you satisfied with the ice cream you eat?

a) Yes b) No

38
13.) Which packaging of ice cream do you purchase?

a) Cone b) cup c) Plastic Container d) Tub

14.) From where do you buy ice cream from?

a) Mobile cart b) super mart c) convenience shop d) online

15.) Which is the best Advertising brand in ice cream?

a) Arun b)Amul c) Kwality Walls d) Mother dairy

Bibliography

Website:

www.shodhaganga@INFLIBNET

www.Hatsun.com

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Reference:

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Book name; Dairy processing and Quality Assurance

Ramesh C. chandan Ph.D.Cheif Editor consultant.

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