Escolar Documentos
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INDRODUCTION
This project aims at creating a practical knowledge, experience and exposure for the students by
giving an opportunity to know, observe, and learn the nature, vision, objectives and functioning
of an organization and the activities in the organization. This would enable me to get a practical
and real time feel of the various aspects of an organization and relate it to the concepts and
theories studied so far in the class room. This exercise would enable the future managers to face
the challenges lying ahead. It also enables to create a good relationship with the officials.
The study was undertaken during the period from 13 th June to 9th July, 2010 as a partial
fulfillment of the requirement for the award of the degree of Masters of Business Administration
of Vels University. This project was a good experience to know about the various departments
and its functions of Geojit BNP Paribas Ltd.
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INDUSTRY PROFILE
HISTORY
Historian Fernand Braudel suggests that in Cairo in the 11th century Muslim and Jewish
merchants had already set up every form of trade association and had knowledge of many
methods of credit and payment, disproving the belief that these were invented later by Italians. In
12th century France the courratiers de change were concerned with managing and regulating the
debts of agricultural communities on behalf of the banks. Because these men also traded with
debts, they could be called the first brokers. In late 13th century Bruges commodity traders
gathered inside the house of a man called Van der Beurse, and in 1309 they became the "Brugse
Beurse", institutionalizing what had been, until then, an informal meeting. The idea quickly
spread around Flanders and neighboring counties and "Beurzen" soon opened in Ghent and
Amsterdam.
In the middle of the 13th century Venetian bankers began to trade in government securities. In
1351 the Venetian government outlawed spreading rumors intended to lower the price of
government funds. Bankers in Pisa, Verona, Genoa and Florence also began trading in
government securities during the 14th century. This was only possible because these were
independent city states not ruled by a duke but a council of influential citizens. The Dutch later
started joint stock companies, which let shareholders invest in business ventures and get a share
of their profits - or losses. In 1602, the Dutch East India Company issued the first shares on the
Amsterdam Stock Exchange. It was the first company to issue stocks and bonds.
The Amsterdam Stock Exchange (or Amsterdam Beurs) is also said to have been the first stock
exchange to introduce continuous trade in the early 17th century. The Dutch "pioneered short
selling, option trading, debt-equity swaps, merchant banking, unit trusts and other speculative
Instruments, much as we know them" (Murray Sayle, "Japan Goes Dutch", London Review of
Books XXIII.7, April 5, 2001). There are now stock markets in virtually every developed and
most developing economies, with the world's biggest markets being in the United States, Canada,
China (Hong Kong), India, UK, Germany, France and Japan.
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From experience we know that investors may temporarily pull financial prices away from their
long term trend level. Over-reactions may occur—so that excessive optimism (euphoria) may
drive prices unduly high or excessive pessimism may drive prices unduly low. New theoretical
and empirical arguments have been put forward against the notion that financial markets are
efficient.
According to the efficient market hypothesis (EMH), only changes in fundamental factors, such
as profits or dividends, ought to affect share prices. (But this largely theoretic academic
viewpoint also predicts that little or no trading should take place—contrary to fact—since prices
are already at or near equilibrium, having priced in all public knowledge.) But the efficient-
market hypothesis is sorely tested by such events as the stock market crash in 1987, when the
Dow Jones index plummeted 22.6 percent—the largest-ever one-day fall in the United States.
This event demonstrated that share prices can fall dramatically even though, to this day, it is
impossible to fix a definite cause: a thorough search failed to detect any specific or unexpected
development that might account for the crash. It also seems to be the case more generally that
many price movements are not occasioned by new information; a study of the fifty largest one-
day share price movements in the United States in the post-war period confirms this. Moreover,
while the EMH predicts that all price movement (in the absence of change in fundamental
information) is random (i.e., non-trending), many studies have shown a marked tendency for the
stock market to trend over time periods of weeks or longer.
Various explanations for large price movements have been promulgated. For instance, some
research has shown that changes in estimated risk, and the use of certain strategies, such as stop-
loss limits and Value at Risk limits, theoretically could cause financial markets to overreact.
Irrational behavior
Sometimes the market tends to react irrationally to economic news, even if that news has no real
affect on the technical value of securities itself. Therefore, the stock market can be swayed
tremendously in either direction by press releases, rumors, euphoria and mass panic.
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Over the short-term, stocks and other securities can be battered or buoyed by any number of fast
market-changing events, making the stock market difficult to predict
Bombay Stock Exchange is the oldest stock exchange in Asia with a rich heritage, now spanning
three centuries in its 133 years of existence. What is now popularly known as BSE was
established as "The Native Share & Stock Brokers' Association"in1875.
BSE is the first stock exchange in the country which obtained permanent recognition (in 1956)
from the Government of India under the Securities Contracts (Regulation) Act 1956. BSE's
pivotal and pre-eminent role in the development of the Indian capital market is widely
recognized. It migrated from the open outcry system to an online screen-based order driven
trading system in 1995. Earlier an Association of Persons (AOP), BSE is now a corporatized and
demutualised entity incorporated under the provisions of the Companies Act, 1956, pursuant to
the BSE (Corporatization and Demutualization) Scheme, 2005 notified by the Securities and
Exchange Board of India (SEBI). With demutualization, BSE has two of world's best exchanges;
Deutsche borse and Singapore exchange as its strategic partner.
Within a very short span of time, NSE has been able to achieve its objectives for which it was set
up. Indian Capital Markets are a far cry from what they were 12 years back in terms of market
practices, infrastructure, technology, risk management, clearing and settlement and investor
service. To ensure continuity of business, NSE has built a fully fledged BCP site operational for
last 7 years.
COMPANY PROFILE
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A strong brand identity and extensive industry knowledge coupled with BNP Paribas’
international expertise gives Geojit BNP Paribas a competitive advantage.
Geojit BNP Paribas has proven expertise in providing online services. In the year 2000, the
company was the first stock broker in the country to offer Internet Trading. This was followed by
integrating the first Bank Payment Gateway in the country for Internet Trading, and many other
industry firsts. Riding on this experience, and harnessing BNP Paribas Personal Investors’
expertise as the leading online broker in Europe, is helping the company to rapidly expand its
business in this segment. Presently, clients can trade online in equities, derivatives, currency
futures, mutual funds and IPOs, and select from multiple bank payment gateways for online
transfer of funds. Strategic B2B agreements with Axis Bank and Federal Bank enable the
respective bank’s clients to open integrated 3-in-1 accounts to seamlessly trade via a
sophisticated online trading platform. Further, deployment of BNP Paribas’ state-of-the-art
globally accepted systems and processes is already scaling up the sales of Mutual Funds and
Insurance.
Certified financial advisors help clients to arrive at the right financial solution to meet their
individual needs. The wide range of products and services on offer includes -
Equities | Derivatives | Currency Futures | Custody Accounts | Mutual Funds | Life Insurance &
General Insurance | IPOs | Portfolio Management Services | Property Services | Margin Funding |
loans against shares
With a presence in almost all the major states of India, the network of over 500 offices across
300 cities and towns presently covers Andhra Pradesh, Bihar, Chhattisgarh, Goa, Gujarat,
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Haryana, Jammu & Kashmir, Karnataka, Kerala, Madhya Pradesh, Maharashtra, New Delhi,
Orissa, Punjab, Rajasthan, Tamil Nadu & Pondicherry, Uttar Pradesh, Uttaranchal and West
Bengal.
It all started in the year 1987 when Mr. C.J. George and Mr. Ranajit Kanjilal founded Geojit as a
partnership firm. In 1993, Mr.Ranajit Kanjilal retired from the firm and Geojit became the
proprietary concern of Mr. C .J. George. In 1994, it became a Public Limited Company named
Geojit Securities Ltd. The Kerala State Industrial Development Corporation Ltd. (KSIDC), in
1995, became a co-promoter of Geojit by acquiring a 24 percent stake in the company, the only
instance in India of a government entity participating in the equity of a stock broking company.
The year 1995 also saw Geojit being listed on the leading regional stock exchanges. Geojit listed
at The Stock Exchange, Mumbai (BSE) in the year 2000. Company’s wholly owned subsidiary,
Geojit Commodities Limited, launched Online Futures Trading in agri-commodities, precious
metals and energy futures on multiple commodity exchanges in 2003. This was also the year
when the company was renamed as Geojit Financial Services Ltd. (GFSL). The Board consists of
professional directors; including a Kerala Government nominee. With effect from July 2005, the
company is also listed at The National Stock Exchange (NSE). Company is a charter member of
the Financial Planning Standards Board of India and is one of the largest Depository Participant
(DP) brokers in india.On 31st December 2007, the company closed its commodities business and
surrendered its membership in the various commodity exchanges held by Geojit Commodities
Ltd. Global banking major BNP Paribas took a stake in the year 2007 to become the single
largest shareholder. Consequently, Geojit Financial Services Limited has been renamed as Geojit
BNP Paribas Financial Services Ltd.
BNP Paribas (www.bnpparibas.com) is one of the 6 strongest banks in the world according to
Standard & Poor's.* With a presence in 85 countries and more than 205,000 employees, 165,200
of which in Europe, BNP Paribas is a global-scale European leader in financial services. It holds
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key positions in its three activities: Retail banking, Investment Solutions and Corporate &
Investment Banking. The Group benefits from its four domestic markets: Belgium, France, Italy
and Luxembourg. BNP Paribas also has a significant presence in the United States and strong
positions in Asia and the emerging markets. BNP Paribas has been operating in India since 1860
in a number of businesses such as Investment Banking (CIB), Private banking (BNP Paribas
Wealth Management), Life Insurance (SBI Life) and Asset Management (Sundaram BNP
Paribas), Infrastructure Funding (Srei BNP Paribas), Retail Financing (Sundaram BNP Paribas
Home Finance), Car Contract Hiring (Arval), Institutional Broking (BNP Paribas Securities
India) and Securities Services (Sundaram BNP Paribas Securities Services and BNP Paribas
Sundaram Global Securities Operations).
Product innovation backed by a high level of domain specific knowledge and state-of-the-art
technology has helped Geojit BNP Paribas set many milestones including numerous industry
firsts.
1994
1995
1996
1997
1999
2000
BSE Listing.
1st broking firm in India to offer online trading facility.
Commences Derivative Trading with NSE.
Integrates the 1st Bank Payment Gateway in the country for Internet Trading.
2001
2002
1st in India to launch an integrated internet trading system for Cash & Derivatives
segments.
2003
Geojit Commodities Limited, wholly owned subsidiary, launched Online Futures Trading
in agri-commodities, precious metals and in energy futures on multiple commodity
exchanges.
National launch of online futures trading in Rubber, Pepper, Gold, Wheat and Rice.
Company renamed as Geojit Financial Services Ltd.
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2004
2005
NSE Listing.
Geojit Credits, a subsidiary, registers with RBI as a Non-Banking Financial Company
(NBFC).
National launch of online futures trading in Coffee.
2006
2007
BNP Paribas takes a stake in the company’s equity, making it the single largest
shareholder.
Establishes Joint Venture in Saudi Arabia to serve the Saudi national and the NRI.
2008
BNP Paribas Securities India (P) Ltd. – a Joint Venture with BNP Paribas S.A. for
Institutional Brokerage.
1st brokerage to offer full Direct Market Access execution in India for institutional
clients.
2009
Launch of Property Services division.
PRODUCT PROFILE
DEPOSITORY SERVICES-NSDL:
All DP services available at all branches
Delivery of shares through internet [Speed-e]
Off market Transactions
Internet Services
PORTFOLIO MANAGEMENT:
Competent teams of professionals manage portfolios, Distribution: Mutual Funds, IPOs,
Corporate Bonds and Govt. Securities Housing Mortgages, Life & General Insurance Products.
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Online Trading
Geojith bnp Paribas Limited as a SEBI registered Trading Member of NSE and BSE offers
Internet trading. To trade online the customer is provided with a user id, password and also a
security token which flashes a dynamic password number. This security token displays a new 6
digit number every 36 seconds.
To facilitate trading the following frontend screens have been made available:
1.easy Trade
2.Insta trade
3.Fast Trade
4.super Trade
Insta Plus
The trading system is totally secured and is SSL (Secure Socket Layer) enabled. All interactions
on the trading system are encrypted using industry standard encryption algorithms.
Call & Trade
Apart from Internet trading, the customers are also provided with the option of trading through
the Call & Trade facility. When the customer calls the Call & Trade number to transact, he needs
to authenticate his identity by providing the user id, and the dynamic password number from his
security token. Password is not required for Call & Trade transactions.
AMO
Our customers can also place After Market Orders (AMO) on NSE & BSE from 7:30 PM
onwards on a Trading till 8:00 AM on the next Trading day. The accumulated orders will be
released to the Exchange for execution after the market opens on the next trading session. Market
orders cannot be placed in AMO. F&O orders are currently not accepted by us under AMO.
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AMO provides the convenience to the customer to place limit orders without having to wait for
the market to open
Geojit bnp Paribas Limited is a SEBI Registered Portfolio Manager. Geojit Securities
Endeavour’s that every portfolio created is reflective of the values on which Geojit Securities has
been built - a commitment towards transparency and a strong research - driven investment
process
Advantages of PMS
While your personal portfolio reflects your investment style and profile, managing it requires
considerable time and effort. Anticipating & analyzing market movements, financial statements
and studying macro-economic variables is becoming increasingly complex. As you may not have
the required time and expertise to manage your investments, under Portfolio Management
Services, you delegate the responsibility of managing your portfolio to our team of specialists
who understand your investment objectives. Our team of Portfolio Managers, Research Analysts
and Relationship Managers are working continuously to create and actively manage your
portfolio to provide you the best returns in the fast-changing market dynamics.
The study done is basically an organizational study mainly emphasizing on the working of
various departments functioning in it, the role of each one in the overall organizational set up and
the activities performed by various departments. Relevant data and Information regarding the
same needed to be obtained for this. As per a pre planned schedule visits were made to different
departments in order to obtain the needful data and information. Secondary sources were used to
get the relevant information and for the subsequent preparation of the report.
Secondary data:
For this study secondary data was obtained through information available in text books and
websites related to the topic and brochures.
1. To know what all departments are there in the company and to study individually the
working of various departments.
2. To know how the activities of various departments are interrelated.
2. To know its vision, mission, quality objective and quality policy of the company.
1. The study was restricted only with available information and it may not be authentic one.
2. The time is so limited so I could not observe all the activity of the company.
3. Most of the employees are busy with their work so it is very difficult to clarify our
doubts.
QUALITATIVE ANALYSIS
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During this training at Geojit BNP Paribas Ltd, we had come to know the Strengths-Weaknesses-
Opportunities-Threats for the company and it is very useful for a company to analyze them.
Therefore, the SWOT analysis is presented here and the suggestions for maintaining strengths
and removing weaknesses are explained.
STRENGTHS:
WEAKNESS:
OPPORTUNITIES:
THREATS:
DEPARTMENTAL STUDY
Administration
• Provides support and service for the activities of the Board of Directors
• Coordination of branch activities and provision of interaction between branches and the main
office.
• Expanding and reorganization of Bank market network.
• To create appropriate condition for efficient operation of structural franchisees.
Human resource
Human Resources and Administration department is one, which facilitates smooth working
of the organization by looking into the human resource side and also the overall
administration of organization. . The Human Resource Management is very important for the
success of any organization.
Different individual exhibit similar and dissimilar pattern of behavior. They have their own set of
needs, drives, goals and experiences. Management should be aware of their requirements.
Manpower management is the most critical job. Proper human resources management will
enhance efficiency and performance of people at work.
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HR MISSION
Recruitment
Recruitment means generating a pool of qualified employees for job. Announcing job
opportunities to public in such a way that number of suitable people will apply for
them.Recruitment process done only at the initial stage.Mainly qualfied people are selected for
work.
Selection
Selection means choosing right profile from that number, those applicant whom are most likely
to succeed in the job. After getting the list of candidates, an interview conducted at the unit level.
Final selection is made after test their skill and technical ability by putting them on the job.
Training and development is also done in geojith. After recruitment and selection the new hands
are given on the job training at the unit level. All workers are kept as trainers for 3 months to one
year. Later the absorbed as permanent workers considering their performance
Promotion
Promotion is the transfer of an employee to new position which comments high pay, privilege
status both at work and in the community out side and fringe benefits perhaps the greater job
security. And more senior position from which a person render better service to his company.
His duties, responsibilities, status and pay also increases. Company gives keen attention with
regard to promotion.
Wage structure
Allowances
Second important component of wage package is dearness allowance, which is paid to offset the
rise in prices. Allowances like conveyance, house rent etc.
Company follows contributory provident fund. The workers contribute some percentage of their
wage (basic pay + DA) and the management contribute at an equal rate.
There is a labor welfare fund .In which the employee contribute some rupee per head and the
employer contribute at double to the same.The fund enables the subscribe to get children
treatment of self and dependents etc..
Gratuity
Employees are eligible for gratuity based on the payment of gratuity Act,1972
Welfare to workers
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Rest room
The company also provides sitting facility for the workers when they are getting interval or
lunch.
Health
One of the important things is that the employees’ general health, both physical and mental
should be cared. The factors, which influence the general health of the worker, can be divided
into two broad groups.
Cleanliness
The company is kept clean and free from effluvia. Accumulation of dust removed by proper
drainage facility made in the chemical treatment. Walls, doors and windows shall be repainted or
revarnished at least once in three years.
Effective arrangements shall be made for the disposal of waste and for making them fever and
symptoms. It does not harm any local people in any way.
Effective arrangements shall be made for ventilation and temperature so as to provide comfort to
the workers and prevent injury to their health there is adequate ventilation is for fresh air.Air
condition is provided for every room.
Effective management shall be taken pre view the inhalation and accumulation of dust and fires
or other impurities in parities at work place.
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Lighting
The state government may prescribe standards of proper artificial nature lighting facilities are
included.
Drinking Water
There shall be effective arrangements for whole some drinking water for workers for worker at
convenient points
Functions of accounting department include preparing, checking and accounting the following
vouchers and bills.
• Maintain the fixed asset register and ensure proper filling of the bills of purchase,
installation certificate etc. for the tax purpose.
• Ensure compliance of the various commitments for the borrowings and adherence of the
schedule for the repayment of the interest and the principal.
IT department
Functions of IT may involve one or more of the following tasks:
• Hardware inventories.
• Server availability monitoring and metrics.
• Software inventory and installation.
• User's activities monitoring.
• Capacity monitoring.
• Security management.
• Network capacity and utilization monitoring.
• Anti-manipulation management.
Marketing department
The term marketing means social and managerial process by which individual and group
obtain what they need and want through creating and exchanging product and value with others.
In the words of Philip Kotler “marketing is a societal of process by which individuals and group
obtain what they need and want through creating, offering and freely exchanging product and
services of value with each other”.
Promotional activities of a non-recurreny nature which are used to reinforce personal selling and
advertising for stimulating consumer purchasing and dealer effectiveness.Thus sales promotion
can be aimed at
Consumers or
Dealers
Sales promotion is an important instrument in marketing to lubricate the marketing efforts.
Today sales promotion is a necessity and not merely a luxury or a fashion.It is not expenditure;it
is an investment which can pay rich dividends.It is an integral part of the market effort.Sales
promotion is reffered to activities other than personal salesmanship,advertising and
publicity,which stimulate consumer purchasing and dealer effectiveness.It is a plus ingredient in
the marketing mix,whereas advertising and personal salesmanship is essential and basic
ingredients in the marketing mix.
In short,sales promotion is a bridge or a connecting link covering the gap between advertising
and personal salesmanship,the two wings of promotion.Sales promotion is a vital link between
advertising and field selling.It aims at stimulating consume purchasing at the point of sales and
dealer's effectiveness at the retail channel of distribution,particularly becuase retainig is a highly
comptetive field.
It can arouse enthusiasm,create a buying mood or spark an immediate reaction from
consumers,dealers and the firm's sales person.Many sales promotion campaigns involve the use
of incentives.sales promotion is often thought as special selling effort to accelarate sales.
In general usage,all the efforts made by a firm to increase its sales and included in sales
promotion.In the words of George W.Hopkins-"Sales Promotion is an organized effort applied to
the selling job to secure the greatest effectiveness for advertising and for dealers help".
According to AMA ,sales promotion includes -"those activities other than personal
selling,advertising and publicity taht stimulates consumer purchasing & dealer effectiveness,such
as displays,shows & exhibitions,demonstration and various non-recurring selling efforts not in
the ordinary routine ".
The ultimate aim of sales promotion is the same as that of advertising and personal selling i.e;
increasing the sales of the goods and services.The immediate objectives,however,would be to
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introduce new products,to attract new customers,to buy more,to increase sales in slack
seasons,etc.
Sales promotion techniques supplement advertising programs.These techniques are generally
used to convert the awareness of consumers created by advertising into a concrete buying
decicion.
FINDINGS
• All employees are familiar with the job and some are experts.
SUGGESTION
• Due to lack of learning ability, good training should be provided for workers.
employees.
CONCLUSION
The project in GEOGITH BNP PARIBAS FINANCIAL SERVICE LTD, CALICUT was very
informative and gives me a very good experience about the share market industry. The minor
project has definitely helped me to get more confidence to handle complex projects. The overall
experience in this company was very satisfactory and was very helpful. Employees here have
been very helpful and friendly. The information and knowledge Gained during these days is very
supportive and will help in future too. This gives a fair idea how does the companies work on
BIBLIOGRAPHY
Websites:
www.geogith.com
www.wikipedia.com
www.bnpparibas.com
www.bse.com
Books:
Security analysis and portfolio management, “Ronald and Donald”, 6th edition, 2006.
A. vinod, Management Accounting, ‘2nd edition calicut University Central Co-operative Stores
Ltd, 2003.
publications(p)Ltd., 2007.
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Other sources:
Organizations brochures.