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Strengths Opportunities
Weaknesses Threat
Strengths:
• 7-Eleven stores are located in commercial and office areas, but not in
public transport stations because they are not seen as premium locations. It
mostly focuses on big hubs in Indonesia.
• 7-Eleven has an innovative and varied product in the food and drinks
ready. Slurpee drink is one of the well-known because of its uniqueness.
• Chair and a spacious table allow consumers to enjoy food and drink in
comfort.
Weaknesses:
• Access roads are congested due to the large incoming cars and
motorcycles passing by at 7-Eleven.
• The price of the products offered are quite expensive compared to other
convenience stores.
Opportunities:
Threats:
Strengths Opportunities
Weaknesses Threats
Strengths:
Located all over the country, you can easily find the outlet by the
alley or anywhere you are.
At last but not the least, 7-Eleven has goods marketing strategies. No
matter the where is the area, people know the logo “7” with orange,
red, white and green color. 7-Eleven provides everything that people
needs when they feel uneasy to go to supermarket or when in an
emergency especially after 10 p.m. which most of the supermarkets
and shops already closed.
The Weaknesses
7-Eleventakes high margins which mean the items sell in the outlets
are slightly expensive compare to price in supermarket.
7-Eleven is limited assortment offering. You might find the items you
need but you can have only small choices as 7-Eleven does not
provide all the brands that people want. On top of that, 7-Eleven is
not a first choice for shoppers that make it one of the weaknesses. For
sure people will go to supermarkets or a bigger store to buy groceries
or any of the daily needs as they can have more choices and stronger
power of purchases.
Opportunities:
The opportunity in this company is fresh food provided. Every
morning, fresh meal will be available at 7-Eleven stores for people to
take away and get a quick breakfast.
Threats:
The threat that may occur in this company is lot of QSR in the market.
As people knows there are lot of quick service restaurant or also
known as fast food chains such as McDonald, KFC and Starbucks that
make people has lot of choices to get a quick breakfast to start a daily
life.
Both countries open 7- Eleven 24/7. They both have strong brand
recognition. They both have variation of products. 7- Eleven in Indonesia
was always crowded, but the customers don’t buy much. Mostly, the
customers go there to hangout and to enjoy the Wi-Fi connectivity. They
would bring their laptops along and stay for hours but only buy a single
drink. They offer leisure activities such as concerts. 7-Eleven stores are only
located in commercial and office areas, but not in public transport stations
because they are not seen as premium locations. It mostly focuses on big
hubs in Indonesia. However, 7- Eleven here in Philippines might not be that
crowded yet it is commonly visited by customers. They offer freebies and
discounts. Unlike in Indonesia, 7-Eleven in Philippines which have with
over 1,497 stores located all over the country, you can easily find the outlet
by the alley or anywhere you are. At the petrol station, shop lots and
shopping malls.
GROUP 4
Sheen Mystica Nonog
Jimie Basilio
Anjill Mae Murray Piloy
Kaye Alexis Corpuz
Jamela Mae Calica
Ryan Hipol