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UBUNTU SANS
The way that typography is used says as much about It is used to create a strong look and communicate key
our brand as the words themselves. brand messages. It has a distinctive look and it must be used
The Ubuntu typeface has been specially created to on all communications.
complement the Ubuntu tone of voice. It has a The following pages show the weights available and give
contemporary style and contains characteristics unique guidelines on how to use typeface correctly.
to the Ubuntu brand that convey a precise, reliable and
free attitude.
Ubuntu Brand Guidelines Typography The Ubuntu Sans font family 00
WEIGHTS AVAILABLE
Copy… Ubuntu Sans Monospace Ubuntu Sans Hebrew
A monospaced typeface is where each character Available in the following weights: Regular, Bold,
has the same set width and spacing. The advantage Italic, Bold Italic.
of which is… Ubuntu Sans Arabic
Ubuntu Sans Monospace is available in Latin, Greek Available in the following weights: Regular, Bold.
and Cyrillic, and in the following weights: Regular, Bold,
Italic, Bold Italic.
Ubuntu Brand Guidelines Typography How and when to use Ubuntu Sans 00
creating legibility and a good rythmn sub-headings and highlighted copy within body copy.
Refer to ‘How does it all come together?’ sections for
E R
Refer to ‘How does it all come together?’ sections for
UPD
Refer to ‘How does it all come together?’ sections for
TO
examples of how to use typography correctly.
Type styles
• All text Ubuntu Light or Regular • Sub bullet points en dash
• All text prints cool grey 11 • 12pt line space before and
• Intro copy prints black after headings
• All copy R/L Upper and Lower Case • Footnotes – 6pt/9pt leading use
glyphs for numbering
• 6pt space between paragraphs
• Bullet points for emphasis 2mm tab
after bullet point
TYPESTYLES
Above is a brief outline of the typestyles we are adopting
for typography.
Refer to ‘How does it all come together?’ sections for
examples of how to use typography correctly. There are
further detailed examples on pages XX.
Ubuntu Brand Guidelines Formats 00
FORMATS
Copy to follow…