24 Hour SEO Workout

‘
THE
THE 24 HOUR SEO 24 HOUR SEO WORKOUT
WORKOUT
http://www.quantumseolabs.com Page 1
THE 24 HOUR SEO WORKOUT
Contents
Introduction ...................................................................................................................................................................................................... 7
What Is SEO ................................................................................................................................................................................................... 8
How Search Engines Work ............................................................................................................................................................................ 9
Differences between Major Search Engines ................................................................................................................................................. 9
Market share of different search engines (2011) ................................................................................................................................... 10
Keyword Research .......................................................................................................................................................................................... 11
Choosing the Right Keywords ..................................................................................................................................................................... 12
Tips .......................................................................................................................................................................................................... 13
Keyword Density ......................................................................................................................................................................................... 13
Tips .......................................................................................................................................................................................................... 13
Keywords in Special Places ......................................................................................................................................................................... 14
Tips .......................................................................................................................................................................................................... 15
Keywords in URLs and File Names .............................................................................................................................................................. 15
Tips .......................................................................................................................................................................................................... 16
Keywords in Page Titles .............................................................................................................................................................................. 16
Important Factors Linked With Page Titles ............................................................................................................................................. 16
Tips .......................................................................................................................................................................................................... 16
Keywords in Headings ................................................................................................................................................................................. 17
A Misconception ..................................................................................................................................................................................... 17
Metatags ..................................................................................................................................................................................................... 17
Off Site SEO ..................................................................................................................................................................................................... 19
Link Building ................................................................................................................................................................................................ 20
Importance of Links .................................................................................................................................................................................... 20
Importance of Diversity in Links.............................................................................................................................................................. 20
Importance of Relevance ........................................................................................................................................................................ 21
Tips .......................................................................................................................................................................................................... 21
Inbound and Outbound Links ..................................................................................................................................................................... 21
Placing an Inbound Link .......................................................................................................................................................................... 22
Tips for Outbound Links .......................................................................................................................................................................... 22
Anchor text ................................................................................................................................................................................................. 22
Link Practices to Be Avoided ....................................................................................................................................................................... 23
Content Development..................................................................................................................................................................................... 24
Frequent Adding of Content ....................................................................................................................................................................... 25
Duplicate Content ....................................................................................................................................................................................... 25
New Approach to Content Development ................................................................................................................................................... 26
Improves Authenticity............................................................................................................................................................................. 26
Brings Back Visitors ................................................................................................................................................................................. 26
Tips for Developing Content ................................................................................................................................................................... 27
Visual Extras and SEO ...................................................................................................................................................................................... 28
Images ......................................................................................................................................................................................................... 29
Animations and Movie ................................................................................................................................................................................ 29
Frames......................................................................................................................................................................................................... 30
JavaScript .................................................................................................................................................................................................... 31
Static versus Dynamic URLs ............................................................................................................................................................................ 32
Website’s Promotion to Increase Traffic ........................................................................................................................................................ 35
Submitting Sites to Directories and Forums ............................................................................................................................................... 36
Specialized Search Engines ......................................................................................................................................................................... 36
Paid Ads and Submissions ........................................................................................................................................................................... 36
Formulas for Getting Your Traffic ................................................................................................................................................................... 37
Formula #1 ...................................................................................................................................................................................................... 38
Choose Targeted Buyers’ Keyword Phrase ................................................................................................................................................. 38
Formula #2 ...................................................................................................................................................................................................... 39
Submit Website to Social Bookmarking Websites ...................................................................................................................................... 39
Formula #3 ...................................................................................................................................................................................................... 40
Ping Your Website ....................................................................................................................................................................................... 40
Formula #4 ...................................................................................................................................................................................................... 41
Blog Posting and Commenting .................................................................................................................................................................... 41
Formula #5 ...................................................................................................................................................................................................... 42
Submit to RSS .............................................................................................................................................................................................. 42
Formula #6 ...................................................................................................................................................................................................... 43
Press Release .............................................................................................................................................................................................. 43
Formula #7 ...................................................................................................................................................................................................... 44
Article Marketing ........................................................................................................................................................................................ 44
Formula #8 ...................................................................................................................................................................................................... 45
Video Marketing ......................................................................................................................................................................................... 45
Formula #9 ...................................................................................................................................................................................................... 45
Submit classified ads ................................................................................................................................................................................... 45
Formula #10 .................................................................................................................................................................................................... 47
Create a twitter account for your website.................................................................................................................................................. 47
Formula #11 .................................................................................................................................................................................................... 47
Create A Facebook Account, Group and Page For Your Business............................................................................................................... 47
Can You Really Handle All That? ..................................................................................................................................................................... 48
To your massive traffic .................................................................................................................................................................................... 49
Yasir Khan ..................................................................................................................................................................................................... 49
Introduction
If you have a website your basic aim blueprint for achieving your SEO goals
Before I start, I would just like should be to have maximum number of in a very systematic manner. After
to say that the term SEO is the most visitors visiting your site everyday and reading this document you will not have
misunderstood term in the internet buying whatever you are offering. to look anywhere else to achieve a
world. Different people either make Currently there are around 64 billion constant page one position on any
assumptions on partial knowledge or on websites and increasing. The chances of search engine.
the basis of unfounded information that you offering a unique service are
they gather from people discussion practically not possible. This makes you What Is SEO
without leaving many clues for part of a competition in which you have
someone new in this field. to compete with those who are offering
When someone types a phrase or a
similar information or service. word that best describes what he or she
The fact is that everyone is selling on is searching through a search engine,
the internet. It may be products, But wait! How do you compete with the result appears in form of links to
information or service. The aim of most those you do not see to get visitors you websites or WebPages. This result is
websites is to make money. If you feel do not see and you don’t even know based upon what goes behind the scene
that this is not what you want from how they will find your website! This is in the system of that search engine
your website then you are reading the where SEO comes in. which is developed on certain
wrong document. And if that is really algorithms that define the search
not what you want, then you shouldn’t Team Quantum SEO Labs have put
criteria for it.
together something very exclusive for
have a website in the first place.
you, which you can consider as a
There are many definitions that you will How Search Engines Work pages are indexed in a database for use
find on the internet which try to help in providing quick search results. A
people understand the real meaning of Predominantly, all search engine search query can be a single word or a
this acronym. According to Wikipedia, operate in a similar fashion. Each search phrase depending on the requirements
“Search engine optimization (SEO) is the engine has robots that keep visiting the of the person using the search engine.
process of improving the visibility of web pages and keep indexing what they The function of this index is to quickly
a website or a web page in search find there. The process takes place in enable a searcher to find the relevant
engines via the "natural" or un-paid the following order: information.
("organic" or "algorithmic") search
results”. • Web crawling Differences between Major
• Indexing Search Engines
In simplest terms, SEO is something you • Searching
do to get good ranking in search All search engines basically perform
engines organic results. This means that This is done by automated web
the same task of providing relevant
you do not pay the search engines for browsing script known as web crawlers
links to information being searched by
getting your site in the top results. or popularly known as spiders. They
the users. The only difference is how
retrieve information from the html
they index the information. Such
But before we talk about what is done coding of a web page and they keep
as Google, store all or part of the source
to achieve a top ranking on the search visiting the links present on that site
as well as information about the web
engine results, we have to see how the and also find one way links leading to
pages which is present as the page
search engines function to get their this web page or website and continue
source. On the other hand, some search
results. indexing this data. Data about web
engines store every word they find on a relevance of terms by conducting Market share of different search
web page. proximity searches. engines (2011)
Google 82.80%
The main feature that creates a Presently Google has the largest share
Yahoo! 6.42%
difference in search engines is its of the search engine market just
Baidu 4.89%
indexing methods and search criteria. because of its popularity and the set of
Bing 3.91%
Some search engines index all the algorithms that they keep updating to
Ask 0.52%
words and make that the basis of their make the user experience more
AOL 0.36%
search results, while others establish relevant.
Keyword Research
promote websites by increasing their keyword tools like Google AdWord to
For any website owner, the most visibility in search engine result pages determine the search trend. What you
important factor for being found on the through the use of, paid placement, have to understand is that you can’t
internet is the keyword. Everyone contextual advertising, and paid target the most common word or
should first see what they are offering inclusion. But the fact is that a meager phrase to get traffic to your site mainly
to their visitors and on basis of that 2% SEM links ever get traffic. This because there is going to be a huge
they will be able to establish what makes the organic results the main competition for you. There are probably
people would be typically typing to get beneficiary for any keyword. leading companies who have already
their results in a search engine. been around for a long time and
This is what makes keyword selection achieved a firm standing there. The
Typically, around 92% people reach a the most important step in improving right keywords for you to target will
website through a search engine while the visibility of a website. probably be a phrase or phrases, which
the remaining 8% find their way have a few thousand searches in the
through referrals, link sharing and Choosing the Right Keywords
last thirty days or so. Such phrases can
advert. This is what makes search
engines the most potent way to get
Depending on your niche, you will be found through keyword analysis
services and you can easily establish
traffic. There are ways to getting on top have to establish which search terms
your site around them.
of the search results quickly, which people are using to get to sites offering
includes Search Engine Marketing or similar services or products as you are.
popularly known as SEM. This is a form There are many ways to do that. You
of Internet marketing that seeks to can get help from a professional or use
Tips that in your page header and in the web page will clutter it and may lead to
robot.txt as well as in the text of that rejection of one or more keywords or
Instead of using all your selected page. This will make each page well rejection of the entire website.
keywords on every page; try using a recognized by the search engines.
different keyword for each page. Have Having more than one keyword for a
The best density to have for a keyword Tips
Keyword Density is 3% to 4%. What most people do
It is always good to use a keyword
The biggest mistake that anyone can wrong when adding content to their
websites is that they exceed the density checker for confirming the
make is over stuffing the keywords on specified density of keywords which keyword density. You can find many
the site. Google being the leader search results in rejection of their website. In such tools online which can help you
engine rejects sites which have a higher most cases of rejection, the reason is establish the exact keyword density of
keyword density in the site’s text and simply repetitive usage of terms and your web page. Besides that, you can
considers it as spam. This is something words. Sometimes this happens use Microsoft word to determine how
that should be kept in mind when unknowingly. People tend to use certain often you have repeated a particular
adding content to your web pages. terms, phrases and words other than word. Sometimes when you are writing
Keyword density simply means that you the keywords and key phrases which web content you forget to keep an eye
put in your keyword for a specified the search engine robots pick up as the for usage of certain words while
number of times so that they get picked web page’s keyword. This is also focusing on a particular term. This
up by the search engine spiders. harmful for your website as the increases the density of a particular
required keyword or phrase is omitted word. For example, if you are trying to
by the spider. target a key phrase “Credit Card Debt
Settlement” you do not realize that you You should use the keyword in the title and index them if found relevant to the
might have excessively used the word tag at least once and for each page you text. Besides this, you should try to
Credit Card or Debt Settlement in other can have maximum two variations. You have the keyword at least three times
context. This overall increases the should place the keyword as close in the content of your web page if your
density of these words and without to the beginning of the title tag as content is of average length. You can
your knowing you get rejected for possible. This counts more that if you add it for a few more times if there's a
spamming. have many keywords at the bottom of lot of text on your web pages, but keep
the page. The reason is that the URL the density in mind. You may find
(and especially the domain name), file additional value in adding the keyword
names and directory names, the page more than 3 times, but the best
Keywords in Special Places
title, the headings for the separate practice and common experience shows
To achieve your goal of getting sections are more important than that adding a term or phrase
ordinary text on the page and repetitively tends to have little to no
indexed quickly and reaching the top of
therefore, if you have the positive impact on rankings.
the search engines result page (SERP)
same keyword density as your
there are a few things that you will have You should at least have your keyword
competitors but you have keywords in
to do with regards to your keywords. once in bold. You should use the HTML
the URL, this will boost your ranking
You will have to find a special place to <strong> or <b> tags to do that, as
incredibly.
locate them so that they are easily search engines consider them
identified and quickly grabbed by the If you place your keyword once in the equivalent and easily recognize them.
search engine crawlers. H1 header tag of the page it will be
great as the spiders recognize <h1> tags
Besides text, the search engine spiders automatically as a snippet or a help determine what the content of
also index images, so it would be summary in blog search. This improves your page really is. This is why having
beneficial for you to have an image with the chances of your text becoming your keyword in your URLs and file
your keyword or phrase on the page. more relevant to the human readers names is very important. Many web
This will not just help with web search, who are your ultimate goal to attract to designers commit this mistake when
but also improve your image search, your site. adding page names which are generic
which is known to bring valuable traffic and have no real link with the page
Tips content. This practically wards off the
to your site.
When you have your page’s Meta Try to avoid putting your keyword as spider from looking for content related
to your keyword. The best practice
description written add your keyword link anchor text on the page itself those
would be to tell your web designer to
twice in the Meta description tag. The points to other pages on your site or to
give keyword based names to your web
fact is that the Meta description tag has different domains or you will be driving
pages.
nothing to do with the search engines the spiders in another direction for
for rankings, but rather appears as a relevance. Another factor that affects the search
snippet or summary of the content on results with regards to your URL is
that page to attract click by searchers Keywords in URLs and File having too many dashes in your URL.
from the result page. Besides the Meta Names One or two dashes separating the
tags you should also try to include your words are not a big issue, but having
keyword twice in the first five hundred
Because the words found in your URL three, four or five can badly affect your
characters of your text in case of a blog are a contributing factor used by search search results.
or an article which appears engine spiders and their algorithms to
Tips Keywords in Page Titles • These are stored in browser history
lists which give a clue to the user
Another big way to get on top of If you look at the top of your browser about the page for future reference
advance search results is to have a window, above the address bar and the • RSS generators and content
downloadable document or a file on menus, you will see your page title. management systems use page
your page with your keyword in its file Your page title is your best asset with titles to create headlines, which
name. This gets special hits whenever obtaining search engine rankings. makes having a relevant page title
someone in search of downloads uses Search engines rank pages with relevant all the more indispensable.
your keywords. Your file will titles higher than web pages without
automatically appear in the SERP. This is Tips
relevant titles. The basic concept is that
a great idea, because the term
“DOWNLOAD” is among the top
you are helping the search engine • To avoid having your page titles
understand your web page through the
searched words on the internet and if cut off by the search engine, make
page title.
you are able to add the word “FREE”, your title not longer than 64
which is also one of the most frequently Important Factors Linked With characters
used terms as it’s per month searches is Page Titles • Try and give a clear description of
your web page in the shortest and
in billions. With your specified keyword
and “download Free” will get you better
• Remember, your page title is used simplest way without making it
visibility. as the heading for your site listing in hard to guess what your web page
search engines. is about.
• These are the default label for • Always make different titles for
browser bookmarks. different pages so that the visitors
can distinguish between them and you need to embark on a ride to the top the PageRank has not much to do with
may conveniently bookmark each if of the SERP. the search results.
needed without having to rename
it. The heading on a web page are <h1> to
<h6> which all search engines recognize
• Search engines gauge word
and quickly assess them for relevance Metatags
proximity, so always place the
keywords that matter at the
with the site content. If the headings
are over stuffed with the keywords, the
These are the HTML tags in the
beginning and close together.
site will be rejected. On the other hand, website source page which basically
Keywords phrases that are split up
if the site has related terms or content tells a search engine what they have to
and too far apart won’t be
then the site will rank higher. do or not to do on that site. The fact is
considered as related.
that Google doesn’t index these but
A Misconception other search engines like Yahoo does
Keywords in Headings
for page ranking. The other fact is that
This is yet another place that should There is general misconception that over 85% websites do not have correct
higher PageRank means better metatags and that hardly affects their
not be ignored at any cost when placing
placement of the site in SERP. This is ranking. There are a few tags that can
your keywords on a web page. All
totally incorrect. When it comes to be used give the bots a clear picture if
search engines gives important to
search results, the only base is the the site is no-follow or do-follow, the
heading tags and crawl them first
keyword and not the ranking of the keywords for the page and the
before the content and if you have
website. You will many a times find description.
good keywords in your heading, it’s all
unranked or lower PangeRanking sites
higher on SERP which clearly shows that
You should keep the number of keywords. This makes each page unique make all the outbound links no-follow;
keywords under 3 for a page and ideally and easily indexed and cached by so that if you have several links you do
each page should have different search engines. The best practice is to not get marked as a link farm.
Off Site SEO
particular web page link placed on search results or in page ranking you
Link Building other websites so that anyone can find will get great results, because that site
The term link building means exactly it who visits that site. This way your link
becomes visible without being an
would be pointing to your site. This
could bring in the much needed traffic
what it states. This process involves advertisement. But your link prompts which will become your clients.
building links with other websites. This visitors of it being of value to them. At
is good for improving ranking and also the same time the search engines also Importance of Diversity in Links
good for SEO. There are several What everyone should understand is
acknowledge the presence of your link
different ways through which links can that all search engines are trying to
and index it which increases your page
be built. Each has its own advantages achieve is to establish organic ranking.
ranking. In order to put all the required
and significance. What is common in all Even the smell of a deliberate and
elbow grease you have to fully
methods is that it takes a lot of time planned effort to rank higher makes the
understand the importance of links so
and effort to do it right. If you try to search engine side step. This is why
that you don’t slack when it comes to
rush things you might probably miss out when anyone tries to place a large
link building.
the most important factors and end up number of links at one particular site
at the wrong end of the search results. Importance of Links results in low ranking. If the links come
As I have already mentioned, links place from different sites they are considered
When we talk about link building we of greater value. So having fewer links
on other sites that take the visitors to
first have to see what this is all about. your site are also indexed by the search from different sites is better than
Basically, link building revolves around engines. If you have placed your link on having large quantity from one site.
the concept of having your website or a
a site which is either higher up on
Besides diversity in sites, the other posting your sports website links on a not post large quantity of similar links in
diversity that is advocated is in the type formal dress website both sites will be a short period.
of sites. Some people concentrate on marked for nepotism. Besides if you
link building of just one kind which is have two way links then your site will Make a concise plan and include every
not very effective. You should consider end up having useless links which will type of link in the plan and alternate
placing your links on different types of again be bad for you. The best is to types of links that you create so that
sites. You should place your links on have links coming from and going to the search engine keeps coming across
articles directories, on blog posts as sites relevant to your niche. It is better your link in different forms and at
guest blogger, place your link via not to have your link at all, than to have different locations.
comments and even on social media it on an unrelated site. Continuous activity even at a small scale
sites like twitter, Face-Book and even brings positive results. Make sure all
YouTube. This way you will have a large Tips
The best way to develop your links is to your posted links are permanent
variety of links coming from different because if you links doesn’t stay for a
make your link building a gradual
directions long time you are wasting your effort.
process so that it appears very natural.
Importance of Relevance Those who simply hit the content farms
Inbound and Outbound Links
When it comes to deciding where you and publish hundreds of links on one
Basically, link to your site placed on
should place your links the most site on the day their site is launched are
other sites are the back-links or the
suitable places are the ones that are at risk of being banned by search
inbound links, while any link of another
relevant to your niche. You should keep engines. Do the link building gradually
site on your website is an out bound
this in mind that search engines are and make it as natural as possible. Do
link. There is a misconception that
only looking for relevance. If you start
having outbound links is bad for your
site and good for the other, but the new and old sites, on directories Tips for Outbound Links
truth is different. There is nothing and blogs and social media sites Having outbound links is not a very bad
inherently wrong with having outbound evenly. thing. In fact it helps you being relevant
links on your site. But you should keep • Look for sites with different to your niche. But make sure that the
it down to a reasonable number so that domains and IPs or the search links you place on your web pages are
your pages do not look like spam pages engines will note that and you relevant to your site and are no-follow.
but having a few is not going to do you might get flagged. You should make sure that the number
any harm, rather links of some good • Make sure that the site where you is no to high because, having too many
sites makes your site more naturally place your link is related to your of these links will make your site appear
linked to high quality sites in your niche. niche so that you get the right as a link farm which is again not good
traffic from there and the spiders for your SEO efforts.
Placing an Inbound Link
find your links valid.
It is very important that when you place Anchor text
• Do not only link your home page.
your inbound link you look for a few One of the most important things in link
You should also attempt to link your
things so that link doesn’t go waste: building after the URL is the anchor
deeper and more relevant pages so
text. When link building you never
• It should be a do-follow site so that that each and every page gets
simply put in your URL, rather you mask
your link gets indexed, otherwise linked. If you have links pointing to
it with some text which can be your
there is no use adding content to different pages you will have better
keyword or your site’s name. This
benefit that site. chances of ranking higher.
hyperlinked text is known as the anchor
• Don’t place your links on a single
text. What makes this so important is
site. Distribute your link on both
that it stands out in the entire content
and the bots also index it. If you intend always keep clear of link farms. Because run. Most link exchange companies do
placing your link for several times on a links are a way to manipulate search not keep their promise and you will end
single site, then it is essential that you results, search engines very quickly spot up with their links on your site and they
change your anchor text frequently. The such rapid increase in links and mark will not for long enough.
reason is that search engine bots index them as unnatural. So avoid dealing
both the keywords and their anchor with link farms because it can cause Avoid placing links of unrelated sites.
text. Besides that, posting same or Even if it’s your best friend’s request
more harm than do good.
who has a site dealing with something
similar content on the same site with
the same text and anchor text in the Link exchange initially seems a nice idea other than your niche. Similarly don’t
but having too many outbound links ask for this favor in return as having
resource box leads to spamming.
from your site should also be avoided. unrelated site linking to you would
Link Practices to Be Avoided Link exchange is not a clean deal. Even mean death for your website.
Link farms are the sites which offer if it boosts your ranking, it can have
posting of your links in bulk. You should many other negative aspects in the long
Content Development
Frequent Adding of Content frequent addition of content without
A website is as good or bad as its making many changes to your site.
content. The only way you can tell the According to a recent study, even as
visitors what your site is all about is few as five updates per month could Duplicate Content
through your content. Your site content
is not just the written articles or your
increase Web traffic by 300 percent.
This is enough proof that content has
The term Duplicate Content describes
sales pitch, but everything that a visitor and will continue to be the most vital the situation where multiple URLs have
can see or hear on your site. This means part of a website's quality and will the same or almost the same content. If
that the content covers your written directly affect its ranking and visibility. your website has several pages and all
content, images, any video or audio on of them have similar content then this
All search engines gauge a website with
your site. the activity. If a website has frequent can become a big issue with the search
and relevant content added, the engines.
Many people do not consider images as
chances of being picked up multiply The other situation can be that
a source of SEO, but the fact is that
rapidly. Forums and question answer different websites have similar content.
many people use image search to find
sites where content keeps adding on This happens when you post the same
relevant sites. That is why search
daily basis are quickly picked up by the article on different websites or article
engines have an image and video search
search engines and rank high in their directories. Usually the crawlers find
option. If you correctly optimize the
category. That is why it is always out the repetitive and duplicate content
images on your site; they too can bring
advisable to have a blog or a forum and although this may not have a
in useful traffic to your site.
associated to your site where there is
negative effect on SEO but will on your link and make them stay on The human traffic is oblivious of the
definitely affect a website’s ranking. your site. The most important step in requirements of algorithm patterns and
optimizing a site for reaching the top of is not concerned how well your site is
If you want to avoid duplication, you search engine result page is to content optimized for search engines. What
will have to avoid submitting the exact
development. Those who do not pay they look for is quality of information
same content to multiple sources and attention eventually fall back on the and better deals to save on their
always make sure you use white- search results and eventually vanish purchase. The forms of content other
hat SEO techniques. Make sure you than text have now been recognized
from the scene.
prepare different versions for the same and human traffic prefers to go for
article or press release so that search When we talk about the content and
these instead of text only.
engines will not consider it as duplicate. call the content the king of all methods
This will help you build better links and for improving traffic, we should not Improves Authenticity
generate more traffic for your website. forget that what traffic we are talking What people look for on the internet
about. It is the human traffic which is are authentic sellers who will provide
New Approach to Content most beneficial for any website. Bots quality and back their product and
Development and crawlers may come and go through services. Video and audio testimonials
There is no doubt that content is the your website as many times in a day have proved to increase product sales
king. This is because relevant and they feel like, but that will not cause and that is what matters.
unique content is what every search any sale or for that matter even
engine indexes. All search engine Brings Back Visitors
generate AdSense money for you. The
algorithms revolve around content and If the content you are presenting is
most important and useful traffic is the
this is also what forces people to click interesting, the chances are that you
human traffic.
will have returning traffic which might
bring along their entire social position then you will have to do the • Generate discussions and activity
community to your site. This increases following: on your site.
traffic related to your niche.
• Keep adding articles on your site Remember, content is not just what
Tips for Developing Content • Post on other blogs text you add but also what your visitors
If you want to stay on top of the search • Comment on related sites and blogs add to your site as well. If you have
results you have to stay focused on this. • Post videos on sites like YouTube noticed, many times visitor’s comments
You will have to come up with a and link them to your site also appear in search result. This is
strategy and follow the process through • Share your content on social sites because those are also being indexed
out. Adding content both on site and so that more people from your by the search engines.
back links is important. If you want your community get to know about it
site to rank high and maintain that
Visual Extras and SEO
indexed by the search engine which can play if the image is related to the text. An
It is important to understand that appear in a separate search category.
irrelevant image may lead to a disaster.
every search engine has more than one It is an accepted fact that most search
algorithm working at discovering and Images engines not only looks at the text on a
indexing websites. The best practice
that anyone can adopt is to be uniquely
There are actually several dimensions site in order to measure its worth but
they also take a look at the code you
linked with all media and appear in all to image optimization that involves use in your image files. When you add
aspects of search results in your niche. better placement in search results, an image to your blog or site, you
To understand this concept clearly, just optimization for user experience and in should add a file name of the picture
see the basic search options which any some cases, optimization for easier which should includes the keyword or
search engine provides. You will see sharing of images on the social web. the key phrase with-hyphens-between-
that besides Web Search; there are words. Adding tags and hyper linking
You should concentrate on getting the
options for directory, videos, images, the anchor text in the image’s title or
right kind of images because this is
documents, groups and blog search. description is a great way to achieve
incredibly important. Perfect images
Considering and weighing the better optimization of your image.
can add another dimension to a
importance of each, the best thing is to
website, blog or a page, which can
rank in each category which will Animations and Movie
encourage people to share the page
automatically bring you to the top. Each
media has its own place and can be
and automatically create back links for Animations and interactive features
you. There is no denying the fact that
make a website truly amazing and fun
images are the first thing that gets a
visitor’s attention. But that comes only in to visit. Most young people like visiting
sites with great animation and every one of the HTML pages. When a and changing content; for example, a
interactivity. This functionality is visitor requests the page, they'll see static frame can be used as a table of
provided by flash. To be honest, it is Flash if they can handle it. Otherwise, a contents while another frame presents
rather difficult for the search engine non-Flash visitor, such as a search the different areas of a web site. Very
spiders to read the coding of a flash engine, will be able to spider the site. If old browsers or those with fewer
animation on a web page in order to a user follows a search result onto one features do not support frames.
index it. However, these animations of the inner pages, they'll get the same
Frames became very popular quite a
have a great impact on human visitors Flash experience because the movie is
and are fun to have on a webpage. This available on every page. Another few years ago now, and have somewhat
makes animations an essential feature approach is to divide the Flash into gone out of fashion. Although web
designers have definitely gone off
on a website. But on the other hand, pieces and put the relevant piece on
frames, you will still come across the
having your flash animation being each page.
ignored by the search engines is again odd site on the net that makes use of
Frames them. This is because frames, which
bad and undesirable.
essentially split your page into separate
A site built entirely with Flash suffers a Frames are an extension to HTML that sections that act as pages on their own,
great disadvantage because it lacks allows several pages to appear in a are useful for some kinds of sites. It’s
page structure to organize the content, single web browser window. Each page possible that you might find yourself in
internal linking, and unique page titles. can have its own scroll bar, and be a position where you need to use a
One remedy is to create distinct HTML resized independently of the main frame, but there are better and far
pages to represent each Flash "page," browser window. With frames, a more advanced options available to you
and install the Flash movie on each and browser window can include both static
to get same or even better results, such sense to put the actual content there was added to the document object
as SSI, CGI, PHP, ASP. and forget about the frames entirely. model by the JavaScript, some search
engine bots might not be able to “see”
The only way to fulfill your SEO JavaScript the menu. But adding an invisible HTML
requirements with a site having frames
is by creating a HTML doorway page full Contrary to the common belief, search list on the source page will resolve this
issue.
of your keywords, and then redirecting engines can read and understand some
to the frameset. In this scenario, javascript, flash files and PDF files. This Keeping great user experience in mind
the visitor is expected to manually surf is a logical and natural progression for while developing a site will definitely
through the frameset further browsing search engine spider technology to have its benefits when there are
for what they were supposed to directly meet the growing requirements of web options available to improve SEO
reach from the search engine. This queries. It is true that JavaScript can be without losing great functionality and
turns a visitor’s experience in to a written in a way that hides anchor tags look of your website.
nightmare. If you are going to create from some search engines. For
doorway pages, then it makes a lot of example, if we built a mega menu that
Static versus Dynamic URLs
Search engines do index dynamic pages the visitors, especially when the URL is
Basically there are two types of URLs, but generally slower than they index of a download page or a page meant for
dynamic and static. A dynamic URL is a static pages and that is why static URLs the members but not protected with a
page address that results from the score better than dynamic URLs in password.
search of a database driven web site or SERP. The idea is not to revert to static
the URL of a web site that runs a script HTML only. Database-driven sites are If you have to choose between a static
the contents of the web page stays the great but it will be much better if you or a dynamic URL and SEO is your
same unless the changes are hard priority then you should definitely opt
serve your pages to the search engines
coded into the HTML. On the other and users in a format they can easily for a static URL till the time the search
hand, dynamic URLs are generated from handle. One of the solutions of the engines come up with bots to
specific queries to a site's database. The dynamic URLs problem is called URL effectively index dynamic URLs. So the
dynamic page is basically a template to rewriting. There are special tools bottom line is that a site with a search
display the results of the database available that can help you rewrite URLs engine friendly URL will outscore a site
query. Instead of changing information in a friendlier format, so they appear in with a dynamic and search engine
in the HTML code, the data is changed the browser like normal HTML pages. unfriendly URL for a competitive
in the database. Such URLs do not tell This will help in making search engine keyword group every time. The reality is
much about the contents of the page friendly URLs for your site. The Dynamic that search engine rank is a reward for
and even make visitors keep guessing URLs are not bad either and in some doing the many things with your
what they will find when they visit the cases great to protect pages which you websites that are reflective of the
link. don’t want to disclose your content to needs and desires of your site visitors.
The more you do that aligns with user
expectations, the more relevant your
site will be
Website’s Promotion to Increase Traffic
Submitting Sites to memberships but once registered they
It’s important to know that there’s a Directories and Forums offer tons of visitors who will do
difference between website traffic and One of the most authentic ways to get business with you.
targeted website traffic. Website traffic traffic is through niche and articles
is that which comprises of web surfers Paid Ads and Submissions
directory submissions and posting on
who most probably will not become Another option that is available is to go
forums. These are great places to
your client, on the other hand, targeted for paid ads and submissions. Search
repeatedly place your links and provide
website traffic comprises of visitors engines like Google have their sponsor
visitors looking for specific information
who if impressed by your services and links on top of each search result. You
a lead to your website. This draws
products might eventually become your can have one or more keywords
targeted traffic and also helps in
clients. Everyone is trying to attract targeted and get great results from
improving your page ranking as by dong
such visitors who most likely would such campaigns. But the down side is
this you will be developing one way
become their clients. There are several that most people don’t click on the
links to your site.
ways to promote your website so that sponsor links. According to a Google
you get targeted traffic. This requires Specialized Search Engines survey sponsored ads get less than 20%
dedicated effort and a comprehensive There are a few specialized search clicks. This is best for a newly launched
plan so that you directly approach your engines around which can always bring website as that 20% is worth getting
targeted audience and lead them to in great targeted traffic as these are when you have zero traffic and hardy
your website. used by those who are seriously looking any inbound links, after a while you get
for business. Such sites usually have a steady flow of clients and generate
your organic traffic.
Formulas for Getting Your Traffic
he will open Google and type in have understood the importance of
After explaining all the methods for “Plumbers in Las Vegas”. Within few keywords in search engine marketing,
bringing in traffic here is final extract seconds, he will get thousands of the next focus area is to select the right
summarized for bringing in traffic to websites showing results of “Plumbers set of keywords for your website. You
your site. in Las Vegas”. This is the keyword. With must identify the right set of keywords
the help of this keyword, he will reach a that will bring traffic and business
website to get the service. If you are in prospects to your website. If you select
Formula #1 this business and have worked out your the wrong ones, they may bring traffic
targeted then probably you will appear that has no real intention of buying or
Choose Targeted Buyers’
in this search result. Remember; when doing any business on your website.
Keyword Phrase it comes to choosing a keyword or a key
Now, how to get the right set of
Selecting right keywords for your
phrase always think what people will be
searching for. keywords for your website? You can get
website is the preliminary step towards the right kind of keywords with the help
achieving high search engine ranking. When as an online business owner, you of keyword tools. There are several free
Try to target your buyers not just in have the right set of keywords; you can or paid keyword tools that can help you
niche but also geographically. People give a good result to your Search Engine select the right kind of keywords for
usually prefer to look for products and Optimization efforts. Selecting the best your website. However, the most
services closer to their homes. Suppose keywords is the basic strategy to efficient tool for do keyword research is
someone who lives in Las Vegas and is implement search engine optimization the Google’s AdWords keyword tool.
looking for a plumber to fix his tap. So, techniques to your website. Once you This amazing tool from Google is free to
use. With the help of this tool, you can were to pay Google per Click (that is your web browser, but in social
select the keywords most relevant to Cost per Click) bookmarking you save websites on the
your website. This keyword tool web itself. And, you can easily share
provides you with a list of keywords or So, optimizing your website on these these online bookmarks with a number
phrases for your website and provides keywords will always have fair chances of friends and other members of your
you with data that helps you to decide of getting more and more traffic. online social circle. That’s the benefit of
which keyword you would like to focus social bookmarking you enjoy that helps
on. you to spread your website to countless
Formula #2
people and make it popular among
For example, if you want to know how them.
Submit Website to Social
many people are looking for Cheap SEO
Service Company to help them optimize Bookmarking Websites Social bookmarking is almost viral and
their sites or business for first page
ranking, you would go to Google
After you have chosen your buyers’ lot of people share content with their
friends that they find useful or
Adwords Keyword Tool or other search targeted keyword and your site is up interesting. Social bookmarking allows
engine and type the keyword “cheap and running, you will then need to you to specifically aim at things you
seo services” or cheap seo services. So social bookmark your site. Social want to see. Making a search through a
you will find some of the hot keywords bookmarking is a great tool that helps search engine, takes you to a plethora
in the descending order as per their to promote a website in a tremendous of options and it’s almost difficult to
monthly results, local searches and manner. Social bookmarking is basically ascertain what exactly you are looking
even how much it will cost you if you tagging a particular website and saving for. On the other hand social
it for future visits. You usually do this on bookmarking allows you to quickly
narrow down the things you are looking site. By submitting your URL to social bookmarking site. You need to simply
for. This is what has made it so popular bookmarking websites, you not only type in your URL and page title and click
and you should benefit from it too. increase your website traffic, but you on “Bookmark This”. This way you will
also improve your site ranking. If you submit your website link to more than
Sending bookmarks to a social network
scatter your website link across the 130 social bookmarking websites.
has tremendous potentials of making social bookmarking websites, you get
your website popular and increasing
higher search engine ranking.
your viewer’s base. This trend has given Formula #3
way to social search engines. Now Instead of submitting to hundreds of
people don’t have to totally rely on a social bookmarking sites one by one, Ping Your Website
search engine to get to a specific search you can. To make more your social
result. They can go to a social bookmarking more efficient and fast,
Pinging is one of the most efficient,
bookmarking website, select the tag you can take help of these two great quickest and easiest ways to promote
that matches their search criteria, and websites - Onlywire.com and your articles and content on your
locate the popular websites in that Socialmarking.com. With the help of website. This helps you pretty much to
particular niche. these two sites, you can submit your propagate the content that you put up
website to hundreds of social on your website. This is also one of the
The process of making a site more bookmarking sites in one click. You can best methods to inform the search
visible on a social search engine is called easily submit your URL to more than engines that your blog or website is
Social Media Optimization or SMO. updated with fresh content. You can do
hundred social bookmarking sites with a
Through SMO, it has become relatively single bookmark link. There is no need this by pinging your website using
easier to increase traffic on a particular to create a link to each social Pingomatic.com.
Basically this tool notifies search Formula #4 comments. You too can follow the
engines that you have added fresh process. Go to any blog, read the posts
contents on your website or blog. This Blog Posting and Commenting and post your comments along with a
helps you to get your pages indexed on link to your blog or site. You stand fair
those search engines and it helps Interestingly, blogs are nonintrusive chances to be clicked by other readers
increase your traffic. The best part is but are greatly effective in improving on the blog. In this manner, traffic is
that this service is absolutely free. You search engine ranking of your website. diverted to your blog or website. If you
don’t require to Sign Up for using this You need to look at the blog from a start cross-linking your blog with other
service. All you need to do is log on to different perspective. For many people, blogs, you start getting lots of keyword
the website and fill up a simple form. a blog is just a tool of self-expression, rich content posted by other bloggers.
The form has various fields and asks for while some see it as a platform for This again stand fair chances to figure
your website information. Enter you carrying out discussions on important out in the search engine results.
Website Title in the first column and issues. However, an internet marketing
URL of your website in the second specialist sees a blog as an SEO tool. A blog promotes your site on search
column. In the last column, it asks for Blogs indeed help you to derive great engines in the most natural way and
your feed URL. However, it is Optional you get a readymade user base in terms
business value.
but it’s recommended to enter this of a large number of vivid bloggers. But
information. Once you have filled all In most of the Blogs, you will find a before trying to build your own blog,
required information; check all the large number of posts by a number of you need to decide on the niche you are
Directories and click on “Send Pings” people around a specific topic or issue. looking for. You need to focus on the
Readers come to the blog, read the quality of your blog as well. This means
your work is done.
posts, and leave feedback, opinion and that great quality of content should get
space on your blog and also more and Formula #5 inform their visitors of any fresh
more readers should find something to updates in their content. The most
read about and comment on. You need Submit to RSS important part of RSS feeds is that
to have worth reading posts on your these feeds are not restricted to any
blog. Once you have created your blog Really Simple Syndication or most one media. Besides text, audio and
to facilitate interaction with others commonly known as RSS is a system video can also be added to the feeds.
which your website can’t do. Try to that makes available repeatedly So, add any media to your RSS feeds
involve your audience. Ask for their changing web content. RSS Feed is and give an attractive title and
comments. You can leave your contact mainly used by news sites, blogs and description. If the title is catchy and the
e-mail as well, as some of them would other online publishers to syndicate description is presented interestingly,
like to interact privately but not openly. their content as an RSS Feed to the targeted users will crowd your
Do everything to ensure that the someone who wants it. website automatically.
feedback is addressed and appreciated.
And finally, don’t forget to insert your RSS feed is perhaps the best way to stay In order to get benefit from RSS services
website link at the most appropriate informed about latest content posting you need to submit the RSS feeds of
place in your blog post. Only then your in any website you are interested in. For your blog, you need to syndicate the
blog viewers will land on your website people who regularly fetch content content and spread it across the
from the web, it’s the best available internet. There are many RSS feed
that you want desperately.
solution. One doesn’t need to visit each directories and you need to get your
site individually to find out fresh website content syndicated quickly and
content. A large number of websites easily to these top RSS feed directories.
have started offering RSS feeds to keep The best method to get your RSS feed
submitted to many RSS feed directories communication deliberately sent to a Besides news sites, there are countless
at once is using feedagg.com and media house with an intention to get reliable wire services such as Business
feedbase.net. The RSS Feed Submission published for broader awareness is Wire, PR Newswire, and Market Wire.
service of these two sites will enable considered a press release. These wire services carry out the
you to submit your feeds to up to 20-30 procedure of delivering news content to
RSS Feed directories in a single click. All However, online Press Releases are
these news search engines.
you have to do is register and submit somewhat different in its format,
writing style and distribution There are numerous Press Release
your latest blog updates.
mechanism. As the Internet has templates available online for free. You
attained its prominence in spreading can take help of these templates to
Formula #6 communication at a faster rate, the write an intriguing Press Release. These
style of online press release writing has templates help you to instantly create
Press Release evolved significantly. Online press press releases.
releases are often written as a finished
Traditionally, a press release is a
article which delivers more than just Besides increasing your search engine
written communication directed at the facts and fulfill more objectives than ranking, a press release serves as a
media for the purpose of announcing just communicating a message. Online promotional tool for your business. It
something having a news value. press releases are efficient tool for increases your credibility and takes your
Typically, a Press Release is faxed or e- distributing content across the internet. message to your target audience
mailed to the editors at newspapers or They create an excellent prospect of quickly.
magazines, radio and television creating incoming links from a Once you finish writing an interesting
networks. Technically, any specialized directory. and attention grabbing Press Release on
your business, you need to submit it to Formula #7 The recent changes in Google
free distribution PR sites. Your algorithms has drastically affected the
submission should be fast and effective. Article Marketing articles directories as many have been
Some of the important free PR marked as link and duplicate content
distribution sites are 24-7 Press Article writing is an efficient farms with no real values. But this
Release, ForPressRelease, ClickPress marketing tool for your business if done doesn’t reduce the value of informative
and PR-Inside. Besides these there are appropriately. It’s another great way to and well written content. Although you
some PR distribution sites such as establish a powerful online presence. can write your own articles for
PRWeb, PRNewsWire and MarketWire But it’s extremely important that you submissions to article directories, but
which spread your press release write a good piece of article to promote best would be to get the services of a
instantly to many PR sites resulting in your business. Internet article writing service or find a freelance writer
both creating inbound links and your marketing is a technique to cleverly do that for you so that all articles follow
text appearing on many RSS feeds. advertise your business using online the editor’s submission guidelines.
Remember, posting a single Press article directories. Most article
Release will not be sufficient. Press You should avoid submitting your
directories get a high volume of web
Release submission should be made at articles to low-ranking article
traffic and are considered highly
least twice a month so that it reaches to reputable websites by the search directories and concentrate on sites like
your target customers and search engines. This ensures substantial free Zimbio.com, ezinearticles.com,
Goarticles.com and Squidoo.com.
engines regularly. traffic through submitted articles on
Before submitting your article to
these websites. These directories pass
multiple high-ranking article directories,
on traffic to the author's website.
you should rewrite your article and try
to make it 30% to 50% unique. By like youtube.com, metacafe.com, video on your blog or social networking
making your article unique and posting revver.com and realpeoplerealstuff.com video sites. You can make an elaborate
different versions of your articles will have millions of visitors each day and if presentation and make a video of it
appear on the top results pages of you are able to create a great video and using Camtesia or CamStudio and add
different search engines. post it on these sites you can easily link many animations and sound effects
this video to your site by adding your with ease. This doesn’t even require a
sites link in its description and further camera as everything gets done on the
Formula #8 sharing it with the members of your computer.
social media network.
Video Marketing Make sure that your video doesn’t
You will only have to make and upload exceed 100 MB size or 15 minutes
You’ll be surprised to know that videos your video once and after that you can duration or you will not be allowed to
may not be readable by search engine repeatedly have it embedded in your upload it on YouTube.
bots but they can tremendously work to blog or your site or tweet about it so
improve your ranking and visibility. that you keep sending visitors to your
YouTube has virtually become a video video. Formula #9
search engine with its own criteria and
ranking system. On YouTube a video is Creating a short video introduction of Submit classified ads
your business using a webcam and
not ranked because of the number of
links but its ranking is based on number microphone is a fun and very useful at
In today’s sophisticated and fast life,
of views, comments, likes and how the same time. It may take not more people have less time to glimpse
than few minutes, and you can post this through newspapers and hence
many times a video got shared. Sites
classified ads have lost their shine.
Online classified ads have become more service without any restrictions in a engine positioning and hence gives you
relevant due to ever-growing base of direct advertisement. This is the easiest different results. However, the best
internet users and the simplicity and way as very few Internet marketers are result oriented classified ad websites
affordability of publishing online aware of the fact that classified ad sites are USFreeAds, Oodle.com,
classifieds. Online classifieds are often can drive traffic to their websites. Craigslist.com and db88.com.
very informative due to not having a Search engines might not always bring
space constraint as in the case of the traffic and using classified ad sites is You can put as many classified ads on
newspaper classifieds. Due to growing a wonderful way to bring traffic to your these websites as you wish. But you
popularity of online classified ads, website. Classified ad sites are capable should not spam these sites. You should
websites hosting these ads have of bringing traffic because they get avoid promoting the same item on the
occupied position of top ranking crawled continuously by search engines pages of each of the classified websites.
like Google and Yahoo. The main If you place the same ad everywhere,
websites on the internet.
advantage of using classified sites to Google will consider your ads as
Today, there are countless classifieds drive traffic is that these sites are duplicate content. By doing so, you will
websites on the web. These websites indexed by Google, Yahoo and MSN for make your ad indexed and showing up
are very useful and a user can place ads new content every few seconds. Thus, in the search for just few days and then
arranged under different categories your classified ad stands a great chance they will vanish from the search results.
such. Unlike newspaper ads, online
of appearing on the Google search. Also don't forget to submit your
classifieds have tremendous potentials
and can reach millions of people There are a number of classified ad classified ads to the social bookmarking
instantaneously. You can use several ad websites on the web today. Each of websites. But again avoid spamming.
sites to promote your product or these websites has different search
Submit quality ads to quality websites doing in real time but at the same time
like digg or mixx. it is a great tool for driving traffic and Even the cave man is on Facebook so it
improving your visibility. will so disastrous if your business is not
on Facebook. There are so many
Formula #10 Twitter has another benefit that it
resources on how to market on
offers to online businesses and that is a facebook but I will like to briefly make it
Create a twitter account for chance to establish your credibility with clear right here that when it comes to
your website your clients. Many businesses use
traffic source unique visitors, Google
twitter just to make a sales pitch, but
Twitter is a popular social networking for a social media expert tweets can
still leads Facebook but people stay
more on Facebook than Google. There
site where you can update your help develop a business to client
is no doubt Facebook Pages rank fast on
personal blog and communicate with relation and in the process add to its list
search engines especially Google.
your friends via messages of maximum of clients by having more people Therefore, create an account for
140 characters, which are popularly following you and visiting your website. yourself and create a Page for your
known as "tweets." Tweets update on business.
your current status. Twitter is an
awesome way to communicate with Formula #11
your friends, no matter whether you Create A Facebook Account,
are in office or traveling. Group and Page For Your
Although people tweet to keep friends Business
and followers aware of what you are
Can You Really Handle All That?
like you and I believe it can help you if You can either hire a SEO firm with
I guess in order to get any worthwhile only you take action. proven results to do your SEO for you,
results you’ll have to read through this or you can even outsource it to
book and then go back again and read it I have said it before that SEO can be so Freelancers.
for the second time by the time you daunting, time consuming and life
begin to follow each step and execute wasting and at the same time it can be There are best resources online that
them for your business, you can do that so much fun and interesting if you know can educate you more on these areas.
your site is optimized forever for the 1st what you are doing. But the truth is that You will find reference to some of these
page ranking. But if you just read this you cannot do all these by yourself all sites in the resources at the end of this
like any other book and put it aside or the time, you have other things to blueprint.
just look at it that I think that you have attend to, you have marketing to do,
you have customers orders to ship out, Without any iota of doubt in my mind, I
known these things before and you take believe that you have just acquired the
no action, then I am afraid you will emails to reply and so on, so what is the
most authentic technique to rank your
continue to look for answers where best way to do your SEO?
business on the 1st page of SERP. If you
there are none besides these. You can do all these by yourself if you use this knowledge appropriately, you
are just starting out but if you have will be amazed at your own success.
Just remember, complexity does not
fetch results. The simplest procedures extra resource or budget for the
marketing of your business then the To your massive traffic
are the ones that fetch incredible
results. These are the time tested best alternative is to automate your
The Quantum SEO Labs team
formulas which have helped so many SEO. How do you automate this?
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Off Site SEO

Visual Extras and SEO

Static versus Dynamic URLs

Website’s Promotion to Increase Traffic

Formulas for Getting Your Traffic

Can You Really Handle All That?

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