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A
SUMMER PROJECT REPORT
ON
HAVMOR ICECREAM LTD.

SUBMITTED BY : - SHAMBHAVI VYAS

ROLL - I.D. : - MBS0859, M.B.A.-semester -3

Institute :- Om vindhyavasini institute of

management,

Morbi (Rajkot) – 363641

SUBMITTED TO : -

SAURASTRA UNIVERSITY, RAJKOT

GUIDED BY :- DR.HRUDANAND MISHRA (INTERNAL

GUIDE)
 MR.KAMAL DESAI ( EXTERNAL GUIDE)

PREFACE

“You will learn about the road by travelling than by

consulting all the maps in the world”

In relation to the above quote, it can be said that

practical exposure is necessary along with the theoretical
aspect.

Industrial exposure for an M.B.A. student is an

essential factor; to enlighten his ability to understand the
business tactics and various aspects of the actual
corporate. Practical training has been incorporated in the
curriculum of M.B.A. which enables the management
student to get familiarized and understand the practical
aspect of management.

This practical training develops sense of

professionalism in student. Thus, student knows how the
theoretical aspects of classroom have been implemented
in business.

In M.B.A. course, practical training is

compulsory for both the years for a student. A student
compulsorily needs to undergo summer training in any
company and make the project report on the basis of the
training.
 ACKNOWLEDGEMENT
During my summer training at Havmor Ice Cream
Ltd., I have been able to thoroughly learn and understand
the practical aspect of a business corporate.

I found the entire company working very

professionally. My training period has been very pleasant
and interesting due to the whole hearted cooperation of
the members of the company.

I am very thankful to Mr. Kamal Desai (Vice

President- Marketing) to allow me to undergo summer
training programme in Havmor Ice Cream Ltd. as a part of
my M.B.A. curriculum and necessary for my bright
prospects. I take this opportunity to express my sincere
appreciation and gratitude to Mr. Kamal Desai (V/P
marketing), Mr. Nishit Tuli (Asst. H.R.manager), Mr. Hiren
Bhat (Manager-Finance and Account) , Mr.Dhiren
Shah(General Mgr.) , Ms. Urvi Shah ( Executive -Quality
Analysis ) for guiding me at all stages of my training and
solving my queries.

I am also thankful to Dr. Hrudanand Mishra

(Faculty Guide) for providing his valuable guidance for the
training and project.
 I am also thankful to Havmor Ice Cream Ltd. for
including summer training programme in the company
which help the students experience the practical business
world.

Last but not the least, I am thankful to Saurastra

University for including the summer training programme as
a part the M.B.A. curriculum which has helped me to gain
a lot of Practical Exposure.

EXECUTIVE SUMMARY
Havmor Ice Cream Ltd. is a Ltd. company
owned by Mr. Pradeep Chona with excellent infrastructure
facility, using modern technology, having efficient
production capacity, highly professional human capital and
efficient Management.

The company consists of all the major departments

and functioning that can be considered important for any
highly professional and successful company. It includes the
departments and functions like marketing, finance and
accounts, production, H.R., purchase, dispatch,
maintenance, research and development, Advertising and
Management information System.

The company was founded in 1944 by Late. Shree

Satish Chona in Karachi (In Undivided India) and finally set
up at Ahmedabad.
 The human resource structure of Havmor Ice
Cream Ltd. consists of total 978 people performing
different functions.

The company’s product range consists of variety

of products like candies , roll cuts , novelties, cups, packs,
bars ,topo cones, fresh fruits ice creams, child specialties,
ready to eat range , take away packs and kulfis.

The company is having 35 % market share in

Gujarat, with 5000 plus dealers and around 40 parlours in
and around Ahmedabad.

The company’s U.S.P. is 100 % ice cream.

The company’s strengths are its network, product

quality, product range, market credibility, brand
awareness, efficient production capacity, strong
infrastructure and good cold chain and distribution system.

INDEX

1 COMPANY PROFILE 1
2 GENERAL INFORMATION 7
2.1 ORGANIZATIONAL CHART 8
2.2 HISTORY OF THE ORGANIZATION 9
2.3 MISSION AND VISION OF THE COMPANY 11
2.4 GOALS OF THE COMPANY 13
2.5 AWARDS AND ACHIEVEMENTS 14
 2.6 QUALITY POLICY,OBJECTIVES AND STANDARDS 16
3 HUMAN RESOURCE MANAGEMENT 19
3.1 COMPOSITION OF THE WORKFORCE 20
3.2 COMMUNICATION SYSTEM IN THE ORGANIZATION 20
3.3 RECRUITMENT AND SELECTION 21
3.4 TRAINING AND DEVELOPMENT 24
3.5 PERFORMANCE APPRAISAL SYSTEM IN HAVMOR 26
3.6 PROMOTION SYSTEM IN THE COMPANY 26
3.7 WAGES AND SALARY ADMINISTRATION
27
3.8 ALLOWANCES AND PERKS 27
3.9 WELFARE MEASURES 28
3.10 MOTIVATIONAL MEASURES 28
3.11 INDUSTRIAL RELATIONS BETWEEN WORKERS & MANAGEMENT 29
3.12 HEALTH AND SAFETY 29
3.13 PUBLIC RELATIONS MANAGEMENT 29
4 FINANCIAL MANAGEMENT 30
4.1 FINANCIAL ASPECTS OF HAVMOR (INTRODU.) 31
4.2 ORGANIZATIONAL STRUCTURE OF FIN.DEPT. 32
4.3 FUNCTIONS OF FINANCE AND ACCOUNT DEPAT. 32
4.4 OTHER DETAILS OF FIN.MGT.OF COMPANY 33
5 PRODUCTION MANAGEMENT 35
5.1 INTRODUCTION 36
5.2 ORG. STRUCTURE OF PRODUCTION DEPAT. 37
5.3 PRODUCT RANGE 38
5.4 PLANT LAYOUT 39
5.5 INGREDIENTS 39
5.6 PRODUCTION PROCESS
40
5.7 QUALITY CONTROL AND MANAGEMENT
45
 5.8 POLLUTION CONTROL / ENVIRONMENTAL CONCERNS
45
6 MARKETING DEPARTMENT 46
6.1 INTRODUCTION 48
6.2 ORGANIZATION OF THE MARKETING DEPAT.
49
6.3 FUNCTIONING OF THE MARKETING DEPAT. 50
6.4 MKTG.STRATEGY OF HAVMOR TO PROMOTE BRAND 51
6.5 MKT.SEGMENTATION,TARGETING AND POSITIONING STRATEGIES 52
6.6 MARKETING MIX OF HAVMOR 54
6.6.1 PRODUCT MANAGEMENT 54
6.6.1 A PRODUCT RANGE 54
B PRODUCT LINE AND MIX 54
C PRODUCT CONSISTANCY 55
D PACKAGING AND LABELING 55
E BRANDING 56
F NEW PRODUCT DEVELOPEMENT 56
6.6.2 PRICING DECISIONS 57
6.6.3 PLACE/DISRIBUTION AND SALES MANAGEMENT 58
6.6.3 A ORGANISATION OF DISTRIBUTION NETWORK AND ITS 58
FUNCTIONING
B MARKETING/DISTRI.CHANNEL LEVELS 59
C SALES FORCE MANAGEMENT 59
6.6.4 PROMOTION MIX OF HAVMOR 60
6.6.4 A ADVERTISING 60
B SALES PROMOTION 62
C PUBLICITY 63
D FAIRS AND EXHIBITION 63
6.7 COMPETITORS’ ANALYSIS 64
6.8 SWOT ANALYSIS 65
6.9 FIVE FORCE ANALYSIS 66
7 CORPORATE SOCIAL RESPONSIBILITY OF HAVMOR ICE CREAM 67
LTD.
8 FUTURE PLANS OF THE COMPANY 69

9 WEAKNESSES AND PROBLEMS OF HAVMOR 70

10 RECOMMENDATIONS / SUGGETIONS 71
11 CONCLUSION 72
12 73
REFERENCES AND BIBLIOGRAPHY

COMPANY PROFILE
Founded :- In 1944

Founded By :- Mr. Satish Chona

Current market status : - Blue chip ice creams brand of

western

India. Among top three in sales.

Market share :- 35 % in Gujarat

Product Range :- Candies, Topo cones, Ready-to eat-
range,

Novelties, Take away packs, Kulfis

Dealer network : - 5000 - plus dealers

Company’s USP : - 1oo % Ice Cream

Main outlets : - Total 40 Parlours in and out of

Ahmedabad

Diversification :- Outdoor Catering

Headquarter :- Ahmedabad

Corporate office : - 2’nd floor, Kashmira Chamber,

Behind Popular House,

Navrangpura, Ahmedabad-380 009.

Phone no. : - + 91 79 26577070, 26575030,

26575144

E-mail :- havmor@havmor.com

Website :- www.havmor.com

Production Unit :- G.I.D.C., Naroda.

1
HAVMOR GROUP OF COMPANIES - A
GLANCE

FOUNDER AND HEAD OF THE

COMPANY

3
 VARIOUS PRODUCTS OF HAVMOR ICECREAM
LTD.

LIST OF VARIOUS PRODUCTS

PRODUCED BY
HAVMOR ICECREAM LTD.
 Fresh & Crispy Topo cones :- Chocolate, choco-
vanila,

Strawberry, butter
scotch

 Dolly :- mango dolly ,raspberry dolly

 Bars :- Zulu bar , classic chocobar
 Kids special :- ringo-bingo, bon-bon ,lolly pop , mini
chocobar
 Ready sundaes :- chic-choc sundae , super sundae
 Ice candies :- Kachi Keri , Orange , Rocket candies ,

New zim zim , Limechu

 Kulfi :- chowpaty , kulfi
 Packs :- cups ,Take away ,Family , party , bulk packs

(Strawberry, vanila, chocolate chips)

 Double sundaes :- choconut-frenchvanila ,

mango-strawberry

 Ice cream pastry :- black forest , mango

 Premium packs :- Rosted almond , Swiss
cakes

(With pre-packed spoon)

 Roll cut :- dry fruit katri ,raja-rani ,malai kulfi ,fifty-

fifty
 Sandwich Ice cream
 Almond chocobar
 Cassata cut
 cups

5
 6

GENERAL INFORMATION

 ORGANIZATIONAL STRUCTURE
 HISTORY OF THE ORGANIZATION
 MISSON AND VISION
 GOALS OF THE ORGANIZATION
 AWARDS AND ACHIEVEMENTS
 QUALITY POLICY , OBJECTIVES AND
STANDARDS
7

ORGANIZATIONAL STRUCTURE
M
 HISTORY OF THE
ORGANIZATION
 HAVMOR ICE CREAM LTD. was
founded in 1944,in Karachi (in undivided india) by
Shri satish Chona and became a popular brand
overthere at that time. But, in 1947, due to the
partition of india, its founder had to join the exodus
into india, with virtually no movable assets. His
founder searching for a new turf , tried out Dehra Dun
& Indore and finally settled down in Ahmedabad.

With small beginning ,Big vision and Great

ambitions, Mr. Satish Chona had began the
journey in Ahmedabad , with a hand-cart at the
Ahmedabad Railway Station, churning out the
Ice cream manually.

He called this fledgling brand ‘HAVMOR’ – a

neologism for ‘Have More’ – which meant the
customer got more value for money and more taste to
relish from his ice creams.

With the blessings of his father( Late.Mr.Satish

Chona),his son Mr. Pradeep Chona continued the
journey of his father and now has changed the
face of Havmor Ice cream Ltd. as one of the most favorite
ice cream brand of western India and today it has been
positioned among the Top Three in sales in Gujarat.
 Today, Havmor Ice cream is a delicious facet of
western India’s daily life with market share of 35 %, having
a strong dealer network of more than 5000 Dealers and
around 40 Parlours, Factory with Ultra-Modern Technology
and Machineries and Office with a large amount of
qualified Human Capital in the company.

Today, Mr. Pradeep Chona heads the Havmor

conglomerate and he has continued his father’s obsession
and streak to innovation.
9

Favoring innovation , he added a suffix – “ Navu Su Che?

” to his father’s motto – “ Achchai,Sachchai,Safai ”.

Till date, Mr. Pradeep Chona , set off a series of

changes at Havmor – in technology, in quality and hygiene
standards , in management , in HRD and in overall
corporate environment.

This re – engineering was complemented by

capacity expansions and a flurry of promotional activities,
to maintain co.’s market presence in competitive times.

And all these efforts of Mr.Pradeep Chona and

each and every member of the company has greately
helped to make Havmor as one of the most successful Ice
cream brand today.
 10

 MISSION AND VISION OF THE

COMPANY

 MISSON :-

The mission of the company is

“Goodness, Truthfulness and

Cleanliness.”
This states that only the finest ingredients go
into the making of Havmor ice creams. The whole
manufacturing process conforms to global standards
of hygiene and company’s trade practices are kept
totally transparent.

Based on new generation technology and in

– house R & D ,the company keeps formulating new
tastes at frequent intervals.
 And the company values its
entrepreneurial self- esteem , market image
and reputation for financial uprightness above its
pure business interests.

11

 VISION :-

The following sentences clearly states the

great vision of Havmor ice Cream Ltd.

 “ Quality Must Always Precede Quantity.”

 To be a leader in food and ice cream business.

Leadership not as defined by the general norms of the
marketplace but as defined by the company itself.

This means many things like : -

o Establishing and maintaining leadership in

Quality,not necessarily in Quantity.

o Continuing to earn the respect of consumers and

business associates through excellent products,
fair trade practices and overall transparency.
 o Innovating continually, so that the company has
something new to offer to its consumers every
season.

o Diversifying in to related areas of Food industry

to offer consumers more comprehensive taste
experiences.

o Fine – blending new technologies with market

strategy.

o And, by never taking the market for granted.

 GOALS OF THE COMPANY : -

o To be the no. 1 ice cream brand of western

India.

o To be a leader in food and catering

business.
 13

 AWARDS AND ACHIEVEMENTS

Havmor ice cream ltd. has got many awards and

achievements that very well represent its success story.

The following are a few of the list of awards and

achievements gained by Havmor ice cream ltd.

 TIMES FOOD AWARD by the Times of India in the

category of “Best Ice Cream” 0n 8’th
April, 2008 .

 The certificate given by The Taj Residency Ummed

(Ahmedabad) on 14’th July ,2001 appreciating the
range of ice creams served by Havmor ice cream ltd.
which also states that the range of ice cream served
by Havmor ice cream ltd.has been greatly appreciated
by Mr. Bill Clinton ( former president of U.S.A. ) during
his stay at Taj Residency Ummed,Ahmedabad.
 An appreciating press release of FOOD REVIEW
on 24-sept.-2008.

 Apart from these, Havmor Ice Cream Ltd. has also

signed the MOU in the Vibrant Gujarat summit ,2009.

 Havmor Ice Cream ltd. is an ISO 9000 : 2001 certified

company with the market share of 35 % in Gujarat
and is among the Top Three Ice Cream Brands in
sales in Gujarat .
 SOME PHOTOS SHOWING THE AWARDS AND
ACHIEVEMENTS OF HAVMOR ICE CREAM LTD.

15

 QUALITY POLICY , OBJECTIVES AND

STANDARDS

 QUALITY POLICY :-
  Customer Care : - The Core Strategy

 “We shall achieve customer satisfaction by

establishing and sustaining an effective
quality management system.

 QUALITY OBJECTIVES :-

 Product Range : -

 Ensure consistency in quality of

products and services.
 Improve upon individual and team
performance by means of continuous
training.

16

 QUALITY STANDARDS : -

o Havmor ice cream ltd. firmly believes in

maintaining high quality
standards and at a great extent ,they are fully
committed to their standards.
 ISO 9001: 2000 certificate Manufacturing Facilities.

Havmor ice creams are manufactured in a state- of

-the – art plant at Naroda (Ahmedabad).

The plant features truly world – class processing facilities,

which enables total hygiene.

The packaging plant also conforms to international norms.

17

 The company greatly follow the standard of

“Living our values.”

o The following statements given by the company
greatly explain their commitment to the
standards : -

 We take responsibility for our decision at

the individual and company level and aspire
to achieve higher level of excellence in our
products and services.

 Our commitment for well being of our

internal as well as external customer.
  Innovation is a way of life at Havmor.

 Ensuring customer satisfaction and giving

value for money is our motto.

18

HUMAN RESOURCE
MANAGEMENT
 Composition of the work-force
 Communication system
 Recruitment and selection
 Training and Development
 Performance Appraisal
 Promotion
 Wages and Salary Administration
 Allowances and Perks
 Welfare Measures
 Motivational Measures
 Industrial Relations between Workers and
Management
  Health and Safety
 Public Relations Management

19

 COMPOSITION OF THE WORK-

FORCE

The human resource structure of Havmor Ice Cream

Ltd. is made up of total 978 people.

After learning the business tactics from his father,

when Mr. Pradeep Chona started his first shop; at
that time its human resource structure was made up of
only 4 people.

But, today it consists of around one thousand

people, in which around 50 people are employed
at the head office, around 600 workers at the
factory site; along with around 70 people in the
office staff at the factory.

Havmor Ice Cream Ltd. consists of total

around 58 executives and around 35
managerial level personnel.

The Qualification from the bottom to top level

also ranges from 10th passed people to highly qualified
professionals.
  COMMUNICATION SYSTEM IN
THE

ORGANIZATION
Havmor Ice Cream Ltd. consists of a one - way
communication system. There is a top to bottom
communication in the company.
The communication system of Havmor Ice
Cream Ltd. follows a clear-cut hierarchy. There is no direct
communication between the bottom level employees and
top level people. But, it needs to follow a clear- cut
hierarchy.
20

 RECRUITMENT AND SELECTION

 RECRUITMENT :-

According to Edwin B. Flippo,

“Recruitment is the process of

searching for prospective employees and stimulating them
to apply for jobs in the organization.”
 “Recruitment is the process of finding of attractive
capable applicants for the employment. The process
begins when new recruits are sought and ends when
their application submitted”

The recruitment procedure of Havmor Ice

Cream Ltd. is as follow :-

 Sources Of Recruitment : -

Havmor Ice Cream Ltd. uses both internal

and external sources of recruitment.

 As the internal sources of recruitment, the company

relies upon the following sources : -
 ‘References’ of existing employees as well as
previously employed people
 Online (internet) Advertisement
 The company also relies upon some external sources
of recruitment as follow : -
 Advertisement in Newspaper
 Employment Exchange
 Employment of Labour contractors on commission
bases
 Taking help of recruitment consultants as a last resort

 SELECTION :-
 Selection is the second step in the process of
procurement of people.

“Selection is the process of choosing the

individuals with necessary skills, abilities and personality to
successfully fill specific jobs in the organization.”

 THE SELECTION PROCEDURE OF HAVMOR ICE CREAM

LTD.

22
 The selection procedure of Havmor Ice Cream
Ltd. includes the following steps :-

 Application Blank or Application form (Background

Information)
 Receipt and scrutiny of application
 Preliminary Interview
 Final Interview : -
 Judge an applicant’s qualifications and characteristics
 To give an applicant essential facts about the job and

The company

o To give the information regarding the rules and

regulations of the company
o Checking of references
o Approval by the appropriate authority
o Placement and offer letter

 The preliminary interview is generally by the

Locational Head
 After then, the candidate is interviewed by the
concerned head of that department at the head
office
 Then, he is interviewed by the Vice – president
 Finally,(If the need arises), the final selection is done
by the Directors.
  For the executive level posts, generally, the placement
is done on the probation bases.
 For the higher level or key positions, the final
selection is done by the Directors after the interview
of the candidate taken by themselves.
 TRAINING AND DEVELOPMENT

After the placement and induction, the

training and development procedure is applied.

According to Micheal Armstrong,

“Training is the systematic modification of

behavior through learning which occurs as a result of
education, instruction, development and planned
experience.”

In Havmor Ice Cream Ltd. , Training and

development is an on-going process.
 The Training and development programme of
Havmor Ice Cream Ltd. includes most of the prior
mentioned training activities.

The kind of training and development programme

offered by the company to its employees really helps in
their overall development. At the end of the training and
development programme, Havmor Ice Cream Ltd. also
takes employee feedback to measure the effectiveness of
this programme.

The company takes help of professional

training consultants for its training programme.

The company also offers vocational training

programme for the students where the students
themselves need to collect information and at the end of
the training period, the student trainee is supposed to
submit a project report to the company and gets the
training certificate from the company.

 Method Of Training used in Havmor Ice Cream Ltd.

:-

 On The Job Training Method

 Off The Job Training Method

Havmor Ice Cream Ltd. uses both of the above

mentioned training methods.

 On the job training method : -

 In on the job training method ,
the company appoints professional training
consultants to train its employees .

 Off the job training method : -

In off the job training method ,

the company sends its employees outside to attend
the seminar and training programme.

Recently the company has sent its

employees to attend seminar training programme of
Ahmedabad Management Association on the
following subjects : -

 Business Etiquettes and Manners

 Corporate Communication Strategy
 Grooming Women for Workplace
 Making Business plans like M.N.C.
 How to reduce cost of I.T. and Infrastructure
25

 PERFORMANCE APPRAISAL SYSTEM IN THE

COMPANY

According to Flippo,
 “Performance Appraisal is a
systematic, periodic and impartial rating of
employee’s excellence in matters pertaining to his
present job and to his potentialities for a better job.”

Havmor Ice Cream Ltd. includes periodic

performance Appraisal system.

In the company, the performance appraisal

is done on a regular basis.

Every Year, the self-appraisal forms are given

to the employees as a part of the company’s
performance appraisal procedure.

 PROMOTION SYSTEM IN THE COMPANY

In Havmor Ice Cream Ltd. , the

promotion of the employees is done on
both seniority and performance bases.

But, mostly, the promotion is given to

the employees on the bases of their overall
performance in the company.
26
  WAGES AND SALARY
ADMINISTRATION
In any company, wages and salary
administration is an important aspect of its overall
operation. Being a private ltd. company, No financial data
or figures has been made available in Havmor Ice Cream
Ltd.

But, in the company, the wages and salary

administration follows the government Norms.

The payment of wages to the factory workers

is done on both daily and monthly basis as per their being
of contractual or permanent workers. The payment of
wages is done as per the payment of wages Act and other
Government rules.

The payment of salary is done on monthly and

annual bases as per the position in the
company.

In the company, Bonus is also given to the

employees on festival or auspicious occasions.

 ALLOWANCES AND PERKS : -

In Havmor Ice Cream Ltd, all major types of
allowances and some perks are paid to the employees and
top level executives as listed below : -
 Allowances : -

 Provident Fund, E.S.I.

 Medical Allowances
 Dearness Allowances

 Perks : -

 Company Mobile
 Vehicle maintenance and petrol
allowances

 WELFARE MEASURES : -

The welfare measures of Havmor Ice

Cream Ltd. include the following things : -

 Giving loans to employees at subsidized rate.

 Regular Health check-up at subsidized rate.
 Arranging for the tours and picnics for the
refreshment of employees
 Arranging for the Movies shows for the refreshment
of employees
 Organizing for the sports events, Yoga and stress
management seminars
 Provision of Sound infrastructure and clean and
healthy environment to the employees
 Provision of uniform , shoes , gloves , safety shower to
workers
 MOTIVATIONAL MEASURES : -

The following motivational measures are

applied in Havmor Ice Cream Ltd. to motivate the
employees : -

 Havmor Ice Cream Ltd. gives both monetary

as well as non-monetary rewards.
 The company provides monetary rewards to
its employees on the achievement of
certain targets given to them
 As non-monetary rewards, the company
gives awards to the employees like Best
salesman of quarter award which is given
on every three months bases and invite
their suggestions.

28

 INDUSTRIAL RELATIONS BETWEEN WORKERS AND

MANAGEMENT

Good industrial relations between the

workers and management are necessary for any
company for its sound running.
 In Havmor Ice Cream Ltd., there are sound
industrial relations between workers and
management.

There is no trade union in the company and

so far the company has experienced no strikes or lock-
out situation.

 HEALTH AND SAFETY :-

The following health and safety measures

are applied in Havmor Ice Cream Ltd.

 Provision of non-slippery shoes, safety shower and

safety masks to the workers
 Provision of safety shower to the workers
 Provisions of fire-safety equipments and first-aid box.

 PUBLIC RELATIONS
MANAGEMENT : -
The public relations management system
of Havmor Ice Cream Ltd includes the following
things : -

 The public relations management system basically

works for maintaining good relations with public,
government, police etc.
  In this company, this responsibility is taken by Mr.
Tejas Parekh and Mr. Pranav Upadhyay.

FINANCIAL MANAGEMENT
30

 FINANCIAL MANAGEMENT ASPECT OF

HAVMOR ICE CREAM LTD.

Introduction : -

In a general sense, Finance means money or

funds available to business enterprise. Finance is the
lifeblood of every business. Finance is required at every
stage ; to start business, to operate it and expand it ; so
management of finance is required.

According to Howard and Upton

“ Finance is that administrative area or set of

administrative function in an organization which relates
with the arrangements of cash and credit so that the
organization may have the means to carry out of his
objective as satisfactory as possible ’’.
 Financial management is the specialized part of
general management. It is related to procurement of
finance and its effective utilization to fulfill the common
goals of the organization.

Financial management can be defined as planning ,

organizing, directing and controlling of the financial
activities of the utilization of funds in a proper manner.

In Financial management, the most important

role is played by the finance manager whose decisions
matters a lot. Any single wrong decision of finance
manager can bring the company into huge losses.
31

 ORGANIZATIONAL STRUCTURE OF FINANCE

DEPARTMENT OF HAVMOR ICE CREAM LTD.

 FUNCTIONS OF FINANCE AND ACCOUNTS

DEPARTMENT
 The finance department headed by Mr. Hiren
Bhatt and Mr. Rutvik Shah handles the following
functions :-

o Pay Roll section

o Raw Materials
o Fixed Assets
o Works Bill Section
o Purchase Bill section
o Books and Budgets
o Administrative expenses
o Transport and advertisement expenses
administration
o Income tax, Provident Fund and Service Tax
management

 OTHER DETAILS REGARDING THE FINANCIAL

MANAGEMENT ASPECT OF THE COMPANY

o The finance department of the company

comprises of total 15 people in which 4 members
handles the finance related work and the rest
eleven people handles the Accounts related
work.

o Havmor ice cream ltd. is a private limited

company. As it is not publicly listed company, its
internal members are its shareholders.
 o Along with the directors of the company, there
are total eight shareholders in which there are
major four shareholders.

o The company takes secured loans from

corporation bank and other commercial banks as
per its requirements.

 Being a ltd. and publically unlisted company , no

major financial datas or figures have been able to
avail still some information regarding annual sales
turnover has been made available which is as follow
:-

33

YEAR SALES TURNOVER

(Figures Rs. in
crores)

2008-2009 86 crore

2007-2008 60 crore

2006-2007 47 crore
 2005-2006 36 crore

 Note : - The figures relating to the years

2007-2008, 2006-2007 and 2005-2006 comprises
of consolidated sales turnover figures of three
companies namely Havmor Foods Pvt. Ltd, Havmor
Distributers Pvt. Ltd. and Space Cold Storage Pvt. Ltd.

34

PRODUCTION
MANAGEMENT
 INTRODUCTION
 ORGANIZATIONAL STRUCTURE OF PRODUCTION
DEPARTMENT
 PRODUCT RANGE
 PLANT LAYOUT
 INGREDIENTS
 PRODUCTION PROCESS
 QUALITY CONTROL AND MANAGEMENT
 POLLUTION CONTROL / ENVIRONMENTAL CONCERNS
 35

 INTRODUCTION :-

Production means creation of utilities

and it covers all the activities of procurement,
allocation and utilization of resources such as labor,
energy, materials, equipments etc.

According to E. S. Buffa : -

“Production is the process by which

goods and services are created.’’

Production must be operated in an

economic and efficient manner because cost of production
is a vital factor in facing market competition and in
ensuring normal profit or return on investment.

The production plant of Havmor Ice Cream

Private ltd. is spread over the area of around 4000 square
meters at naroda.The following is the address of
production plant of the company : -

Production Havmor Ice Cream Ltd.

Plant :- G/C 4, Modern Industrial Estate,

B/H Naroda Fire Station, Naroda

Ahmedabad – 380025

At the factory site, there are around 600 workers and

around 70 office staff people are employed.

There are various departments at the plant site

performing different functions like production department,
Maintenance department, stores departments and
dispatch department.

 ORGANIZATIONAL STRUCTURE OF THE

PRODUCTION DEPARTMENT OF AVMOR ICE CREAM
LTD.
 PRODUCT RANGE OF HAVMOR ICE CREAM LTD.

 Fresh & Crispy Topo cones :- Chocolate, choco-

vanila,

Strawberry, butter
scotch

 Dolly :- mango dolly ,raspberry dolly

 Bars :- Zulu bar , classic chocobar
 Kids special :- ringo-bingo, bon-bon ,lolly pop , mini
chocobar
 Ready sundaes :- chic-choc sundae , super sundae
 Ice candies :- Kachi Keri , Orange , Rocket candies ,
 New zim zim , Limechu

 Kulfi :- chowpaty , kulfi

 Packs :- cups ,Take away ,Family , party , bulk
packs

(Strawberry, vanilla, chocolate chips)

 Double sundaes :- choconut-frenchvanila ,

Mango-strawberry

 Ice cream pastry :- black forest , mango

 Premium packs :- Roasted almond , Swiss
cakes

(With pre-packed spoon)

 Roll cut :- dry fruit katri ,raja-rani ,malai kulfi ,fifty-

fifty
 Sandwich Ice cream
 Almond chocobar
 Cassata cut
 cups

38

o PLANT LAYOUT : -
 The plant layout at Havmor Ice Cream Ltd.
is a hybrid type of Layout or a combination
layout.

It is a combination of product and process

layout as the arrangement of some machinery is
as per product layout and others as per the
process layout.

o INGREDIENTS :-

The following ingredients are used in

making of Havmor Ice Cream.

 Milk Cream
 Liquid Glucose
 Sugar
 Milk Powder
 Stabilizers
 Dry Fruits
 Fruits
 Chocolate
 Flavored Colours and Fruit Essence
 Protin,Vitamins,Minerals,Carbohydrates,
Total Minerals,
Calcium,Phosphrus,Potassium,iron,Niacin,
Calories
 39

o PRODUCTION PROCESS
CHART : -
 EXPLAINATION OF THE PRODUCTION PROCESS
CHART

 As shown in the chart , the process of making Havmor

Ice Cream first start with the help of milk tank where
the the milk to be used is stored; Such milk is stored
in the milk tank only after the proper Milk sampling
analysis where the things like acidity , Fat etc. are
analysed.

 After then , the milk is passed through the Dump tank

to milk pump where some pressure is inserted then it
passes through Milk Chiller in which the milk gets
cooled with the help of cold water circulation in the
Milk Chiller ; After then such chilled milk is sent to the
milk storage tank ; again the such stored milk is
passed through the Milk pump and again sent to the
milk chiller to again cool it.

 Such chilled milk is then passes through two Batch

Pasteurizers where the chilled milk is given heat at 75'
degree for around 15 to 20 minutes so that all the
 germs can get removed and the milk become totally
pure and hygienic. After then the milk is again passed
through the milk pump where in between the
ingredients like sugar is added.

 Then, such mixture is passed through the

Homogenizer where 2500 kilo pound per square inch
pressure is given to the mixture so that the ice cream
can become smooth. The main function of the
Homogenizer is to smoothen the texture of ice cream.
After then such mixture is passed through the mix
chiller where at 4 to 6’ degree temperature the chilled
water circulation is done to make the mixture chilled.

 Then the whole mixture is sent to Three Aging Vat

where some mixture is sent to one flavor tank used
for the cone section in this flavor tank different
flavored colours and essence is added as per the
requirement , then this particular mixture quantity is
passed through the continuous freezer to keep it solid
and then this mixture is sent to the cone machine and
filled up in cones as per the different flavor added ,
then these ready cones are sent to the packing table
to get them packed and then sent to the hardening
tunnel and stored for 4 hours at - 35 to – 40 degree
temperature to make them hard and Finally they are
sent to the cold storage.
 As mentioned in the above paragraph some mixture
from the Aging Vat is used to make cones. Similarly
Some of the rest mixture from the Aging Vat is used
for producing cups and packs as follow : -

From the Aging Vat some mixture is sent

to another flavor tank where different flavored
colours and essence and dry fruits are added to
mixture as per the requirement and then this mixture
is passed to the continuous freezer to get and keep it
hardened then some mixture is sent to cup filling
machine in which this mixture is filled into cups and
the cups gets ready. Similarly the rest of the ice cream
is packed in to packs as per the requirement and then
sent to the hardening tunnel where it is kept for 4
hours at – 35 to – 40 degree temperature to get them
hardened and finally sent to the cold storage till
dispatched.
42

 As mentioned in the above two paragraphs some of

the mixture from the Aging Vat is used in making of
cups and packs and some other in making of cones
similarly the rest of the mixture from the Aging Vat is
used to make Candies as follow : -

From the Aging Vat, the rest of the

mixture is passed through the two Batch Freezers to
keep it solid , then it is passed through the I/C Vessel
and then sent to the candy tank to get the candies
 ready as per the requirements then this candy shaped
contents is sent to the Candy Hardening Tunnel to
make it solid after then as per the requirement some
of these candies are sent to the chocolate coating
tank and finally packed and the rest flavored candies
are also sent to the packing table and then, these
ready candies are sent to the cold storage till finally
dispatched to – 25 to – 30 degree temperature A.C.
Vans.

43

 Some Other Details Regarding the Production

process and production department : -

 The main ingredient in making of Havmor Ice Cream is

Milk. Generally , daily 15000 to 20000 liters milk is
used in the production of Havmor Ice Creams
consumption is increased in pick season as per the
requirement. This milk is bought from the local
dairies.
 The company has its own private water supply facility
at the plant site.
 Daily around 50000 to 60000 units of variety of ice
creams are produced.
 There are around 200 variety of ice creams are
produced at Havmor Ice Cream Ltd.
 At the production plant, there is an online system
called DVR Centriform system through which
the live functioning and working of all the
departments at the production plant can be seen.
 At the production plant manual and automatic both
type of machines are used for production.
 The work is done in shifts as follow : -

o Daily shift time :- 8:00 a.m. to 8:00

p.m.
o Pick season shift time : - 8:00 a.m. to 12:00
p.m.

 The workers are given uniform, caps, non slippery

shoes and masks at the plant.

 There is also the arrangement for picnics and movie

shows is done to motivate the workers.

44

 QUALITY CONTROL AND

MANAGEMENT : -
 Havmor Ice Cream Ltd. is an ISO 9001: 2000
certified company for the manufacturing facilities.

The company has Research and Development

Department at the production plant which looks after
the quality control and management function.

As the company is very quality conscious, the

strict follow up of the quality standards is done in the
plant.

Right from the starting point of inserting the

raw material to the ending point of the production
process, there is a strict adherence to the quality
standards.

There are also various tests and analysis are

conducted as a part of the quality control process like
Material quality analysis , Milk sampling analysis ,
Chemical and Micro biological analysis etc. to
maintain the quality level.

 POLLUTION CONTROL/ENVIRONMENTAL
CONCERNS :-

o As In Havmor Ice Cream ltd., no major kind of air,

water or noise pollution is done or no hazardous
product’s production is done; so this company
can be said as the company with great
environment concerns.
 o The company has its separate E.D.P. plant for the
dispose of waste and pollution control.

45

MARKETING
DEPARTMENT

46

 INTRODUCTION
 ORGANIZATION OF THE MARKETING DEPARTMENT
 FUNCTIONING OF THE MARKETING DEPARTMENT
 MARKETING STRATEGY OF HAVMOR TO PROMOTE
BRAND
 MARKET SEGMENTATION,TARGETING AND
POSITIONING
 MARKETING MIX OF HAVMOR ICE CREAM LTD.

 PRODUCT :-

 PRODUCT RANGE
  PRODUCT LINE AND
PRODUCT MIX
 PACKAGING AND LABELING
 BRANDING
 NEW PRODUCT
DEVELOPMENT

 PRICE :

 PRICING POLICY / METHODS

 PRICE RANGE

 PLACE (DISTRIBUTION AND SALES

MANAGEMENT)

 ORGANIZATION OF
DISTRIBUTION NETWORK
AND ITS FUNCTIONING
 MARKETING/DISRIBUTION
CHANNEL LEVELS
 SALES FORCE MANAGEMENT

 PROMOTION : -

 ADVERTISING
 SALES PROMOTION
 PUBLICITY
 FAIRS AND EXHIBITION

o COMPETITORS ANALYSIS
o SWOT ANALYSIS
o FIVE FORCE ANALYSIS
 o INTRODUCTION :-

“Marketing is both buying and selling activities”

Marketing starts before the production and it

also works after the sale of the product. Marketing in this
competitive world plays a very important role because
without it no one can imagine or predict about the product
demand and its supply for managing business activities
very perfectly and for attaining the organizational goal
marketing is very important.

Men have unlimited and repetitive wants in

nature. To satisfy these wants products are to be produced
and exchanged. When the word ‘Exchange’ comes, the
word ‘Marketing’ automatically comes into the point.
Exchange is the most important and powerful function in
marketing.

For managerial definition, marketing has often

been described as, “The Art of selling products.” But
People are surprised when they hear that the important
part of marketing is not selling! Selling is only the tip of
marketing iceberg. Peter Drucker, a leading management
theorist, puts it this way:

“There will always, one can assume, be need

for some selling. But the aim of marketing is to make
selling superfluous. The aim of Marketing is to know and
understand the customer so well that the product or
service fits him and sells itself. Ideally, marketing should
result in a customer who is ready to buy. All that should be
needed them is to make the product or service available.”
48

 ORGANIZATION OF THE MARKETING DEPARTMENT :

-

The organizational structure of the marketing

department is as follow : -
 The marketing set up of Havmor Ice Cream Ltd.
consists of three zonal offices in Gujarat at
Ahmedabad, in Maharashtra at Bombay and in
Rajasthan at Jaipur.
 In Gujarat state there is only one state marketing
office at Ahmedabad.
 The marketing department consists of around 70
marketing people and 65 distributors and sales force
is classified on the basis of area of operations.
49

 FUNCTIONING OF THE MARKETING DEPARTMENT

:-

 The marketing department of Havmor Ice cream Ltd.

consists of around seventy people performing
different functions

 The company is connected with around sixty five

distributors
 The marketing department is headed by Mr. Kamal
Desai (V/P Marketing) under the guidance of whom
the whole marketing operation is carried out.

 The marketing department of the company performs

the following functions : -
  Market Development
 Merchandising
 Promotion
 Distribution Networking
 Event Organization
 Negotiation

50

o MARKETING STRATEGY OF HAVMOR

TO PROMOTE THE BRAND

o To promote the brand Havmor , the following

marketing strategy is adopted by the marketing
department of the company to promote its
brand : -

o The marketing department focuses on the

following aspects : -

 Reach
 Depth
 Range
  Competitive Pricing
 Promotion Time
 Pricing

51

 MARKET SEGMENTATION , TARGETING AND

POSITIONING STRATEGIES OF HAVMOR

o MARKET SEGMENTATION : -

“ Market segmentation means

dividing the market in to distinct group of buyers
with different needs, characteristics or behavior
who might require separate product or
marketing mix.”

The market segmentation strategy of

Havmor Ice Cream Ltd. consists of dividing the
market as per the Demographic variables and
making the product accordingly
 The different product varieties are
produced ranging from candies to topo cones to
cups and packs.

o MARKET TARGETING : -

“Market targeting is the process of

evaluating each market segments’ attractiveness
and selecting one or more segments to enter.”

The Market Targeting strategy of Havmor

targets all age people from child to old age
people and produces items accordingly.

Like different candies for 12 to 35 age

group people, topo cones and chocobars for
youth, cups, Family packs, Party Packs, Bulk
packs etc.

52

o MARKET POSITIONING : -

“Market positioning is the

process of formulating the competitive position
for a product and detailed marketing mix.”
 The market positioning strategy of
Havmor is positioning the Havmor ice cream as
quality ice cream or 100 % ice cream with a large
range of variety and most important is value for
money product.

53

 MARKETING MIX OF HAVMOR ICE CREAM LTD.

The marketing mix of Havmor Ice Cream Ltd.

consists of

o Product
o Price
o Place
o Promotion

o PRODUCT MANAGEMENT :-
 The product management contains the
following components : -

 PRODUCT RANGE : -

The product range of Havmor Ice

Cream Ltd. consists of candies, cups,
novelties, cones, roll cuts, family packs,
party packs and combo packs.

 PRODUCT LINE AND PRODUCT MIX : -

The product line of the company

includes the product lines like cups, candies,
cones, packs and novelties.

The product mix of Havmor

contains product length and depth as total
108 products along with the variants in
which 48 are the main products and the rest
are its variants.
54

 PRODUCT CONSISTANCY : -

Havmor’s products are less

consistent as they differ greatly in the
 manner of price, size, flavors and target
group of customers.

 PACKAGING AND LABELING :-

 Packaging : -

The packaging of Havmor ice cream is done in

primary packs, secondary packs and shipping packs as per
the product varieties.

The packaging of various products of Havmor

is quite attractive and does not contain any environmental
issues.

 Labeling : -

The labeling of Havmor Ice cream is

done in the proper manner and
contains all the necessary information like
ingredients content, price, trade mark of
company, company logo, expiry date etc.

And till date no labeling issue has been

faced by the company.
55
 BRANDING : -

“A Brand is a name, term, sign,

symbol, number or design or a combination of them
intended to identify goods or services.”

The branding strategy of Havmor

behind its name is to appeal its customers to buy the
product because of getting much more extra value for
money and quality product and wide variety of
product.

 NEW PRODUCT DEVELOPMENT :-

The new product development in Havmor

company is taken jointly by research and
development department and marketing department.

In the company, at every three months interval

new product varieties are introduced.

Recently, the company has introduced three

new varieties like Pan Ice Cream, Kesar Ras Malai and
Anjir walnut.

56
 PRICING DECISION :-

 PRICING POLICY ADOPTED BY HAVMOR : -

The company adopts a combination

of the following pricing polices or methods
namely : -

 Cost based pricing

 Value based pricing
 Market based pricing

 PRICE RANGE OF VARIOUS PRODUCTS OF

HAVMOR : -

The products of Havmor range

from Rs. 3 to Rs. 495.

57

 PLACE ( DISTRIBUTION AND SALES

MANAGEMENT) : -
  ORGANIZATION OF DISTRIBUTION NETWORK AND ITS
FUNCTIONING :-

There are around 65 distributers

are involved in the distribution work of the company
including most of the cities, taluka and districts in and
around Gujarat.

The main function of these distributors is

to make the company product available to retailers
and end customers of their given area.

Distributors of the company are appointed

after through marketing research. While appointing
distributors various aspects like their market image,
credibility, exposure to FMCG, financial capacity,
infrastructure, business knowledge etc. aspects are
taken care .

 MARKETING/DISTRIBUTION CHANNEL LEVELS : -

The distribution channel of Havmor is three levels

Channel which can be understood as follow: -
 SALES FORCE MANAGEMENT
:-

 Sales force management is an important aspect of

marketing management.
 In Havmor Ice Cream Ltd. , there are around 40 sales
people are included in the sales force of the company.
 They are given targets to achieve.
 They are given salary and target linked incentives
 They are given annual increment which is
performance based.
 Various award like ‘ best salesman of the quarter
award’ is given to them to motivate them.
 59

 PROMOTION MIX OF HAVMOR :

-

The promotion mix of Havmor consists of the

following : -

o Advertising
o Sales promotion
o Publicity
o Fairs and Exhibition

 ADVERTISING :-

The advertising aspect of Havmor can be

very well understood with the help of the following
five M s of advertising as follow : -

 Mission
 Message
 Money
 Media
 Measurement
 Mission :-

The mission behind the advertising of

Havmor is brand building and sales growth. The
various advertisement by Havmor is done with an aim
to aware, inform, persuade and reinforce the
customers.

 Message : - By its advertising , Havmor wants to

deliver the message of eating more Havmor ice
creams to its consumers as it gives them much more
extra and value for money product.
 Money : - The money here means the advertising
budget. The company spends around 10 % of its
sales annually as advertising budget

 Media : - The 4’th M of advertising is Media which

includes the following things : -

o Specific media and media Vehicle : -

Havmor uses the following media and
media vehicle.

 Radio ads :- 20 %
 News paper ads : - 40 %
 Hoardings ads : - 10 %
 Other Media ads : - 30
 T.V. ads : - No
 The company has its own advertisement
agency and releasing agency headed by Mr. Kamal Desai at
Ahmedabad which takes care of all the advertising work.

The company has also set a caller tune “ jab

dil kahe Havmor to promote the company.

 Measurement :-

The company does not focus more on

measuring advertising the effectiveness on sales as it
believes that it is totally qualitative .

61

 SALES PROMOTION :-

Sales promotion is also an important

aspect of promotion mix

The sales promotion aspect of Havmor

includes the following things :-

 The company uses the following sales promotion

tools : -

 Dealers Events
 Stalls
 Festival oriented scheme
  Point of purchase displays
 Merchandising

 PUBLICITY :-

Publicity is also an important aspect of

promotion mix .

Havmor takes help of the following things for its

publicity :-

 Taking help of writers

 Press notes
 Channel coverage
 Interviews

 FAIRS AND EXHIBITION : -

Havmor ice cream ltd. also organizes some

fairs and exhibition as a part of the promotion
especially when the company is looking forward to
any new territory to cover.
 63

 COMPETITORS’ ANALYSIS :-

Competitors’ analysis is an important aspect

to be considered by each and every company

The competitors’ analysis of Havmor includes

the following things : -

 Major competitors : - Vadilal and

Amul

 Competitive strategy : -

It includes taking help of : -

 Market research tools

 Independent strategy
 Feedback
 Sales force
 Distributors
 64

 SWOT ANALYSIS OF HAVMOR ICE CREAM

LTD. :-

The swot analysis of Havmor ice cream ltd.

includes analysis of strengths, weakness, opportunities and
threats for the company as follow :-

 STRENGTHS :-

The following are the strength of the

company :

o Network, product quality,range,market

credibility, efficient production capabilities,brand
awareness,good cold chain distribution system

 WEAKNESSES :-

o Vulnerability of type of business, cash flow

function of the organization , Market range,
adaptability to change.

 OPPORTUNITIES :-
 o The company has the opportunities to expand its
market partly in Rajasthan, Maharashtra and all
India level.

 THREATS :-

The following are the threats for the

company : -

o Availability of milk , Government , competitors ,

power failure and natural calamities .

65

 FIVE FORCE ANALYSIS OF

HAVMOR :-
The five force analysis of Havmor ice
cream ltd. includes the analysis of the following : -

 Rivalry amongst the competitors

 Threat of new Entrants
 Bargaining power as a seller
 Bargaining power as a buyer
 Threat from substitutes

 Rivalry amongst the competitors :-

 This includes company’s major competitors
which are Vadilal and Amul in Gujarat

 Threats of new entrants : -

The company also faces the threats of new

entrants like Dinshaw, Quality Walls, and Mother
Dairy etc.

 Bargaining power as a seller : -

Havmor has the bargaining power as a seller

due to the quality of products and value for money
product , it can sometime charge the premium prices.

 Bargaining power as a Buyer : -

The company has a strong bargaining as a buyer

of things from the suppliers due to its strong goodwill
and big volume.

 Threat of substitutes : -

Like other companies, the company also faces

the threat of substitutes like cold drinks , soft drinks ,
cold coffee , milk shakes etc.
66

 CORPORATE SOCIAL RESPONSIBILITY OF

HAVMOR
:-

As a part of the corporate social

responsibility, the company is indulged in the
following activities : -

o Provision of sound infrastructure facility to its

workers and members
o Provision of various refreshment facilities like
seminars, movie shows , picnics to its employees.
o Provision of quality and value for money product
to its customers
o Maintaining the status of environment friendly
company
o Indulging into various social awareness
campaigns like Save water, Wear helmet , Keep
the environment clean etc.
o It is also indulged in ‘ The cleanliness drive of
Ahmedabad Mirror ’.
o It is also indulged in the social work like
organizing events for Blind People Association,
Ahmedabad etc.
o Remaining economically sound and healthy
company
o Working for the upliftment of backward section

67
 SOME PHOTOS SHOWING CORPORATE SOCIAL
RESPONSIBILITIES OF HAVMOR ICE CREAM LTD.

 FUTURE PLANS OF THE COMPANY

:-

The future plans of Havmor Ice Cream Ltd.

are as follow :-

o To expand all India network

o To become 200 crores brand by 2010-2011.
 69

 WEAKNESSES AND PROBLEMS OF

HAVMOR ICE CREAM LTD.

:-

Although, Havmor Ice Cream Ltd. is having

many strengths still it has some weaknesses and
problems as follow :

 Problem of vulnerability of the type of

business
 Weakness of market range
 Weakness of quick adaptability to changes
 Problem of less expansion of the all India
market
 Problem of infrequent and irregular
advertising and promotions
 Weakness of not including T.V. ads for the
promotion of the company.
 Problem of less market reach
 Weakness of not placing hoardings at more
people centered place.
 70

 RECOMMENDATIONS /
SUGGETIONS :-

The following are the recommendations /

suggestions for Havmor Ice Cream Ltd.

o To remove the weakness of market reach , the

company should expand its distribution network
and sales force strength
o Company should indulge in more and more
social activities which can also help it earn the
publicity.
o The company does not use T.V. media for its
advertising and promotions like other companies
like Vadilal ,Amul, Quality walls etc. so it should
also indulge in such activity to increase the brand
awareness
o The company can also sponsor any parks or
garden or any public place to gain the social
publicity and people’s attention
o The company should also place hoardings at
areas like hoarding near the crossroads with high
traffic problem or around the public place or
 parks which can help the company grab the
people‘s attention
o The company should also give frequent ads in
news papers, radio and other media to maintain
the customers’ interest in the company.
o The company should also include certain
attractive promotional schemes like giving Ice
Cream bowls with family packs or party packs to
attract the customers.
o The company should introduce advertisement
with some appeal and creativity which can
attract the customers
o The company can include some Lucky draw
contests as a part of its promotion strategy to
attract customers.

CONCLUSION
It has been a great experience of undergoing the
summer training programme at Havmor Ice Cream ltd.

On the basis of the study of the various aspects of

the company, the following things can be concluded : -

Havmor Ice Cream Ltd. is a highly professional and

successful company with excellent infrastructure facility,
using modern technology, efficient production, highly
professional human capital and efficient management.

It is the company with U.S.P. of 100 % ice creams

and having 35 % market share in Gujarat

The company has strengths like network, product

quality, market credibility, efficient production capacity,
brand awareness, good cold chain and distribution system.

It also has some weaknesses like vulnerability of

type of business, market range and adaptabilities to
change.

The project report consists of

recommendations/suggestions to overcome the
weaknesses.

The company is having future plans of expansion

at all India level and becoming 200 crore brand by 2010-
2011.

REFERENCES/BIBLIOGRAPHY
o ‘Marketing Management’ ,11th Edition by Phillip
kotler
o ‘Marketing Management’,12th Edition by kotler &
Keller
o ‘Human resource Management’ ,5th edition by
K.Aswathappa
o ‘Financial Management’ 11th Edition by
I.M.Pandey
o Website : - www.havmor.com

73