GRACE MOYILA FALANGA

Managing Small Business Project

STUDENT NUMBER: 17000136

BATCH/GROUP…. HNDB B-WH-D35D

DATE: 13th May 2018

LECTURE’S NAME:

YEAR INTAKE; SEPTEMBER 2017 COHORT

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Table of Contents
P1: Devise clear aims and objectives for the project ................................................................. 3
Introduction ................................................................................................................................ 3
Project Definition ....................................................................................................................... 3
Topic: ......................................................................................................................................... 5
Objectives of the project ............................................................................................................ 5
Problem Statement ..................................................................................................................... 5
P2: Produce a project management plan incorporating the impact of digital technology for the
Cafe: costs, scope, time, quality, communication, risk and resources. ...................................... 7
Cost Management Plan .............................................................................................................. 7
Scope Management .................................................................................................................... 8
Time management ...................................................................................................................... 8
Quality Management .................................................................................................................. 9
Marketing communications Management.................................................................................. 9
Risk management ..................................................................................................................... 10
P3: Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion. ......................................................................................................................... 11
Work breakdown structure ....................................................................................................... 11
Gantt chart ................................................................................................................................ 12
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives. .............................................................. 13
P5 Analyse your research and data using appropriate tools and techniques. ........................... 17
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions ................................................................................... 24
P7 Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance. ....................................................................................................... 25
Reference: ................................................................................................................................ 26
Appendices-1 ........................................................................................................................... 28
Appendix 2-Interview Question ............................................................................................... 29
Project Log Book ..................................................................................................................... 30

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P1: Devise clear aims and objectives for the project.

Introduction

Project Management isn't regarding controlling individuals on it's own. PMI identifies project
management in to various procedure organizations and understanding places. Procedure
organizations consist of starting, preparing, performing, checking and managing, and
shutting.

Understanding places consist of integration, range, period price, high quality, recruiting,
conversation, danger, procurement and stakeholder administration (Basic Concepts of Project
Management | Project Management Professional (PMP).)

Project management is the use of procedures, techniques, understanding, abilities and

encounter to offer the task goals.
Projects tend to be individual through business-as-usual actions, needing individuals to get
together briefly to pay attention to particular task goals. Consequently, efficient teamwork is
mains in order to prosperous tasks.
Project management can be involved along with controlling under the radar deals associated
with function to attain particular goals. How a function is actually handled is determined by a
multitude of elements. (What is project management? | APM.)

Topic: How digital technology has transformed business activities, e.g. operations,
marketing, accounting and HR

Project Definition
Digital technology is definitely an important part of today’s companies. A number of digital
assets for example web sites, social networking, mobile applications and digital conversation,
are utilized to enhance actions associated with company sections. A small organization may
use 5 kinds of digital technology- conversation and system; impair technologies, large
information, mobile systems and synthetic cleverness (Brynjolfsson and McAfee, 2014). Web
powered conversation systems connect communities such as business, providers and
monetary providers. Likewise, cloud technologies allow a company in order to shop, revise
and back-up info within the provider’s amenities. Large information enables a small
organization in order to catch and evaluation information with regard to specific reasons.
Recently, mobile systems arranged start up business design along with conversation products
and applications. However, synthetic technologies may complete the function quicker than
the usual human being; nevertheless its software is restricted within the little businesses.

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 A small company may decrease functional expenses and enhance conversation procedure
while using digital technologies (Vitez, 2018). Furthermore, digital technologies assist a
company to locate brand new marketplaces and client to make sure company development.
Consequently, a small company may increase client angles through nearby in order to
nationwide or even worldwide. In addition, freelancing to aid the actual procedure could be
feasible through digital systems, for example client providers utilizing web chat. The system
could be created along with nearby and worldwide providers although digital social
networking. This method assists purchase recyclables and items in the providers that provide
much less or even aggressive cost (Obal and Lancioni, 2013).

To find the amenities from the digital systems in the commercial, “Moonstar Cafe” offers
prepared in order to lunch time an internet site along with integration associated with social
networking. The spending budget associated with £7000 may be assigned to total the actual
task with regard to digital systems. The purpose of the actual task would be to evaluate effect
from the digital technologies about the company actions, especially within the smaller
businesses. The fine detail evaluation is going to be carried out within the company’s
practical places, for example advertising, financial and provide string.

Technologies details each and every part of the life – since it usually offers – however using
the beginning associated with mobile devices and impair processing producing much more of
the effect than ever before, it would end up being hard-pressed to visit anyplace and never
look for a high-tech bit of equipment or even software program close to. These types of
improvements possess created a direct effect almost everywhere, and among the locations
we’re viewing increasingly more technologies is within the meals and cafe business.

Between the appearance associated with mobile devices up for grabs, on the internet
bookings, social networking, and new repayment techniques, technologies offers infiltrated
the meals and cafe business such as nothing you've seen prior. A few of the improvements
may function to enhance the knowledge — each for that business for the customer. However
along with each and every brand new progress arrives a new problem, with technologies
shifting quicker these types of problems may appear insurmountable. It’s the way the
business handles these types of improvements — and also the problems which go with all of
them — which will figure out the actual destiny of numerous dining places, no matter what’s
about the menus. (Mike Vardy. 2018. How Technology is changing the Cafe Industry)

It is stated which technical quality is really an accurate entrance within arriving many years
with regard to client satisfaction and preservation. This particular investigation may talk
about concerning the effect from the digital technical modifications that has occurred within
cafe business through the years thinking about instance associated with particular business.
Effect associated with digital technologies offers performed a substantial part within
improvement associated with cafe business. This particular investigation may clarify exactly
what offers transformed digital technologies as far as technical viewpoints are worried.

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Additionally this particular investigation may describe the actual needs associated with
customer within contemporary period. Moonstar Cafe has been regarded as for example with
regard to learning these types of elements at length.

Topic: How digital technology has transformed business activities, e.g. operations,
marketing, accounting and HR

Objectives of the project

The following goals tend to be associated with the project goal.

Goals 1: To research the effect from the digital systems about the overall performance within
the cafe company environment
Goal 2: To recognize the advantages of the digital systems which has relationship using the
company actions associated with Moonstar Cafe
Goals 3: To identify the problems from the digital systems which affect the company overall
performance associated with Moonstar Cafe

Problem Statement

Digital systems are utilized within the small company to understand regarding clients, to
enhance functional effectiveness, to lessen expenses and also to realize rivals (Pagani and
Pardo, 2017). Nevertheless, abilities and experienced manpower tend to be 2 essential
components that may impact upon the potency of the actual digital systems. Abilities are
thought like a source of the company and primarily described through the person features.
Because digital systems tend to be altering the actual functional methods of the company,
consequently, constant abilities improvement is important. It's important to research what
kinds of abilities have to revise to obtain aggressive benefits in the functional degree.

Brand new systems may significantly alter function procedure for small businesses since it
models brand new measurements in between workers and devices (Porter and Heppelman,
2014). Consequently, start up business versions tend to be created to produce aggressive
benefits via altered manufacturing and production methods. Nonetheless, the thought of the
brand new business design is actually lent in the others. The actual effects from the brand
new systems may impact price associated with services and products. Consequently, it's
important to recognize the actual regions of digital systems which effect on the price of these
products.

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 Digital systems are utilized within the little companies in order to change company overall
performance. A new technology could be unclear when it comes to abilities, item
improvement or even support shipping (Li et al, 2016). Ownership of the brand new digital
technologies in the commercial may take particular time period to come back anticipated
outcomes. Time length is really a substantial relationship along with monetary final results.
Nevertheless, usefulness of every technologies isn't exact same. For instance, conversation
via e-mail and mobile applications could be various within the operating location.

The part associated with digital technologies within food business offers acquired higher
significance within successfully controlling worker effectiveness, client satisfaction and
therefore producing improved income. Because opined through Nyheim and Connolly (2013)
execution associated with digital technologies within food business offers equivalent
advantages in order to each client and also the business. along with the help of technologies,
clients discovers this simple to choose and contact the very best companies within food
business exactly where they may be were living with regard to going through greatest
providers from inexpensive spending budget. Clients think about systems because extremely
substantial within food business, since it allows creating bookings associated with areas,
evaluate costs, to examine visitor encounters, lodging amenities, national infrastructure and
so on.

Sloan, Legrand and Chen (2013) point out the actual frequency associated with digital
technologies within food because flawless in order to determine because it allows for
companies to create regular conversation using its workers. Utilization of digital technologies
within food business offers extremely assisted companies to remain associated with all of it's
spread sections and limbs therefore to achieve entry more than details about staff's and visitor
very easily. It's obvious in the point of view associated with Sloan, Legrand and Chen (2013)
how the execution associated with digital technologies within food business offers extremely
benefited companies to reduce its price associated with procedures. Enz (2009) argues how
the execution associated with digital technologies incurs higher price in order to business,
however simultaneously; it provides several advantages towards the organization.

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P2: Produce a project management plan incorporating the impact of
digital technology for the Cafe: costs, scope, time, quality,
communication, risk and resources.

The project management plan is really an official record which signifies the way the task is
going to be put in place (Flick, 2011)

Cost Management Plan

When it comes to activity-based or even task dependent price sales, cost management entails
manage associated with actions to get rid of waste materials, enhance price motorists, as well
as strategy actions inside the task. This method ought to impact the actual task managers’
technique within environment the actual procedures active in the tasks conclusion.

Table-1 for the Budget

Actions Budget (£) Expenditure (£)

Project budget 7000

Material purchase:
Procure software 300
Procure hardware 500
Printer 300
Paper and other materials 200
Labour & service cost:
Specialist for planning and research (1 person) 1500
Specialist for project implementation 1200
Internet service (2 Years) 600
Website development 1200
Ads to social networks 150
Subscription 550
Others 500
Total 7000 7000

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Scope Management
The scope of the task includes a mix of the finish items from the project and also the function
necessary to create all of them. Scope management entails the first validation from the task as
well as preliminary task start-up, along with the continuing description associated with
deliverables, goals as well as restrictions. Project scope types the building blocks from the
task strategy and also the foundation that additional associated programs tend to be created
and also the concentrate of the integration.

Time management
Time management may be the administration as well as manage period. It's impacted by
using organizers, calendars, and so on. Applying the regimen is really an approach to
arranging measures that impose the program to suit having an individual’s circulation
associated with function as well as manufacturing actions. It's goal would be to improve the
potency of an individual within obtaining the points carried out which have to be carried out.
Period administration is fairly of the misnomer after a while without having respect as to the
all of us perform; the only real product we are able to handle is our self.

Therefore time management is mainly regarding self-management. There are numerous

associated with resources, methods as well as behaviour that will help:

• To complete checklist

• Goal setting techniques

• Becoming positive

• Environment focal points

• Taking a look at win-win possibilities

• Knowing other people.

Table 2 for Scope and time duration

Range/ period Accepted timeframe

1. Planning the project 3 weeks
2. Implementing and controlling the 5 weeks
project
3. Finishing and coverage the Project 2 weeks

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Quality Management

Quality Plan
• It's highly relevant to the objective of the company
• It's significant in order to everybody suffering from this; it's a substantial as well as nicely
recognized impact upon everyone’s operating existence
• It's purpose is actually apparent which is obviously as well as precisely described
(The Quality Standards Handbook, Johan Kruithof and Jeff Ryal)

Table 3 for quality control plan

Issues of quality Step Impact Control

Inaccurate project goals Planning High Re-examine by specialist/
manager

Out of reach cost Planning Medium copy of each costs

distribution
Incorrect project plan Preparation High talk about with team
members before functioning
Inaccuracy in website Performance Medium check before implement
Fragile information Performance/ High re-examine by specialist/
collection instruments reporting manager
wrong respondents Performance Medium make sure correct person
before data collection
Wrong data testing Final/ reporting High talk about with
method superintendent before
opening
Inadequate reporting Coverage High involvement results and
information with
superintendent

Marketing communications Management

Communication management may be the organized:

• preparing,
• applying,
• checking, as well as
• Modification of all of the stations associated with conversation inside a company and also
the task limitations.
Communication management may be the company as well as dissemination associated with
brand new conversation directives associated with the actual task. Facets of marketing
communications administration consist of:

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• building corporative conversation methods,
• creating inner as well as exterior marketing communications directives, as well as
• Managing data moves, such as on-line conversation.

Risk management

Risk management may be the procedure for calculating or even evaluating danger after which
building ways of handle the danger. Generally, the actual methods used consist of moving the
danger to a different celebration, staying away from the danger, decreasing the actual
damaging impact from the danger, as well as taking a few or even all the outcomes of the
specific danger.
Financial risk management, however, targets risks that may be handled utilizing exchanged
monetary devices. Whatever the kind of danger administration, just about all big companies
possess danger administration groups as well as little organizations as well as companies
exercise casual, otherwise official, risk management.

Table –4 for Risk Management Plan

Risk Impact Improvement

Impractical timeline Medium Modification with detail explanation
Deficiency of commitment High Centre of attention on the Gantt
chart
Weak cost control Medium Assessment cost between activities
Fewer support from experts Medium Take support from management
Extraction from Medium Add more respondents
participation

Use wrongly of collected High Go after ethical issues of the project

data

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P3: Produce a work breakdown structure and a Gantt chart to provide
timeframes and stages for completion.
The Project Implementation Plan is really a grasp strategy which summarizes all the person
programs to become carried out in order to put into action the project. These types of
programs might be recorded included in the execution strategy or even because individual
task programs, with respect to the kind, intricacy, as well as dimension from the task
The Project Implementation plan explains the technique involved with planning the finish
customers and also the focus on item, support, or even program in to every day make use of
or even manufacturing. This could consist of presenting a brand new item to the industry with
regard to client usage, setting up as well as propagating new technologies, or even conducting
a brand new process/business collection.

The project implementation plan signifies describe associated with duties that'll be put in
place (Flick, 2011). Work breakdown structure (WBS) as well as Gantt chart are utilized to
create programs with regard to project execution.

Work breakdown structure

Digital
technologies

Planning Implementaion Reporting

Objectives Communication Data analysis

Purchasing
Scope statement Results
materials

Website
Project plan Recommendations
development

Introducing
Submit plan Report submission
website

Data collection

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 Gantt chart
This can be a specialized bar chart produced by Henry L Gantt displaying present
improvement upon every main task exercise in accordance with required conclusion times..

Figure: Gantt chart

Task Week Week Week Week Week Week Week Week Week Week
1 2 3 4 5 6 7 8 9 10
Set
objectives
Scope
statement
Recognition
of key
resources
Communicati
on plan
Risk
evaluation
Team
conference
Achievement
of project
plan
Website
improvement
Introducing
website
Website test
Progress of
data
collection
tools
Statement for
data
collection
Data
collection
Data analysis
Result and
findings
Reviewing
Submit report

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P4 Carry out small-scale research by applying qualitative and
quantitative research methods appropriate for meeting project aims
and objectives.

Project Design:

The project is definitely an informative research to recognize the actual problems as well as
possibilities that may be confronted through the smaller businesses because of digitalization.
Individuals problems as well as possibilities may concentrate company overall performance,
cost ramifications as well as needed period length with regard to change. This particular task
technique enables research to obtain the relationship in between recognized problems.
Furthermore, this explores various leads to as well as results because of conversation in
between two components. Out of this point of view, informative project technique has the
capacity to discover the solution from the query associated with “why little companies follow
digital systems within their companies? ”

The purpose of this particular project would be to research feasibility from the digital
systems within the little companies, especially within little Restaurants. Workers as well as
supervisors may realize the effectiveness from the digital systems when they are utilizing
within their company actions. Consequently, customers from the digital systems can supply
home elevators the technology’s advantages and challenges. This particular task may be
carried out along with interpretive or even exploratory technique because human
relationships as well as methods tend to be related to systems (Saunders et al., 2012).

Target Population:

This particular project offers carried out using the employees associated with “Moonstar
Cafe” which has launched digital systems within their actions. Consequently, employees
from the cafe would be the focus on populace from the research. The actual project offers
incorporated workers in the several industries associated with actions for example HR,
marketing, accounting and operation. Furthermore, clients from the cafe happen to be
contained in the research to look at overall performance from the web site that has already
been launched newly.

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Research method:

There are two methods for business research project, qualitative and quantitative research
method (Saunders et al., 2012).

Qualitative research: It's seen in qualitative research this is definitely an empirical research
which don’t views figures, numbers as well as statistical computation isn't required within
this kind of research. Nevertheless, qualitative research is principally worried about
examining as well as accumulating research evidences that are primarily within no numeric
type. (Blaxter et al., 1996: 90)

Quantitative research: In the event of quantitative research the information that are within
the types of numbers, digits as well as numeric computation is essential to resolve the actual
meant investigation queries. The outcome within quantitative investigation tends to be more
exact, immediate as well as outcome focused. This kind of investigation is actually much
more receptive as well as available to investigation topic (Best and Khan, 1989: 90)

Qualitative technique gathers fine detail detailed info through participants whilst quantitative
research collects goal associated info as well as looks at along with record techniques. This
particular task offers integrated each kinds of investigation way of in-depth research.
Additionally, case-study techniques had been adopted within the research design. The project
are tend to be organized through company actions, for example human resources, operation,
accounting and marketing.

Sample plan:

The data collection with this research study uses primary technique as well as secondary
method to data collection. Using statistical sources may have already been put on total the
task and also the sample technique is going to be:
a. Populace: -- College students, common individuals
b. Units of sample: Primary & Secondary sample
c. Primary sample: The employees as well as supervisors
d. Secondary sample: Clients
e. Test of sample: 30
f. Kind of sample: Probability sample

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Data collection method:

Observation and interview are common methods which are widely used for qualitative data
collection. Questionnaire and survey methods are widely used for quantitative data collection
(Saunders et al., 2012). This particular task utilized set of questions to gather information
through respondent. Set of questions provides several advantages – simple to deliver, bears
exact same group of queries for those, as well as requires much less time for solution.
Interview technique had been employed for qualitative technique.
Within the created from the set of questions, the 5-point Likert size had been utilized to
ensure that participants might realize the actual distinction in between weighing scales (see
appendix 1 with regard to detail). However, the organised interview structure had been ready
with regard to qualitative investigation. Set of questions helps to achieve investigation goal
one as well as interview is made for investigation goal two as well as three. An overview is
really as comes as follows:

Research Research Methods of data Participants

method question collection
Quantitative Question 1 Questionnaire Customers and student
Qualitative Question 2 Interview The restaurant employees
and supervisor
Qualitative Question 3 Interview The restaurant employees
and supervisor

Data collection and Field work

Before beginning information selection, an example had been produced from the target
populace. There are find 2 kinds of sample procedure- one is statistical and another one is
non-statistical. Systematic as well as random tend to be 2 broadly used sample methods with
regard to company task whilst advantages as well as snowball tend to be well-known non-
statistical process (Saunders et al., 2012). By making use of random sample, 30 participants
(customers) had been chosen for that quantitative research. Four supervisors had been chosen
through comfort sample way of qualitative research. Within the choice procedure, additional
care had been used to ensure participants originated from just about all company exercise

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sections.

Quantitative investigation had been carried out prior to qualitative research due to knowing a
general situation associated with digital systems which are utilized in little companies.
Quantitative research knowledgeable places associated with performance of the cafe whilst
qualitative research concentrated advantages as well as problems from the digital systems.
Nevertheless, workers associated with cafe had been conveyed via face-to-face as well as e-
mail conversation. Data selection along with set of questions had been carried out through
face-to -face technique whenever clients frequented cafe. Job interview methods had been
carried out based on the routine produced by earlier conversation. Typical period with regard
to set of questions as well as interview had been 6 as well as 20 min's respectively.

Ethical consideration

Any kind of company investigation must devote accounts the various ethical as well as lawful
issues along with finishing some kind of interpersonal investigation. Preferably, which listing
of queries as well as talk with queries will be without having needing sensitive queries. Many
people is concerned for any viewpoints to stay known and obtain privatises. These types of is
definitely an explanation within the ethical conditions the next investigation may to think
about (Neuman & Kreuger 2006).

Ethical considerations with this project tend to be follows- 1) information had been gathered
anonymously 2) the permission had been used before beginning information selection 3) just
appropriate information had been gathered 4) information had been analysed as well as
offered to offer the investigation goals, not really discovering any kind of weak points from
the organization, as well as 5) information had been saved within the pass word guarded
laptop computer.

Reliability as well as validity tends to be 2 ideas with regard to investigation style. This
particular research guarantees dependability as well as validity through – 1) integrating well-
defined dimension size within quantitative research 2) face-to-face interview along with
supervisors as well as 3) final results that may be repeated within the comparable scenario.

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P5 Analyse your research and data using appropriate tools and
techniques.

Data collection is the most crucial a part of research study that are primarily carried out
through main sources of data as well as supplementary sources of information. To gather
investigation information set of questions can be used and also the investigator may use
framework as well as partial framework set of questions in line with the kind of individuals as
well as test dimension. It should concentrate on reasonable framework associated with set of
questions because information selection depends upon kinds of set of questions requested
towards the test models.

Evaluation as well as consequence of quantitative data:

Set of questions had been analysed using the statistical to see the effect associated with
digital technologies about the overall performance from the small businesses. Microsoft
Excel had been employed for statistical evaluation whilst outcomes had been indicated within
percentage as well as frequency. Charts as well as graphs offered outcomes of the
quantitative research. Within the subsequent areas, outcomes had been released through
query.

40%

60%

Male Female

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1. Femininity of the respondent

This research offers incorporated thirty clients to comprehend usefulness from the digital
technologies within the cafe. The query 1 offers recognized the percentage associated with
man as well as woman within the project. 18 men as well as 12 women had been contained in
the research. Because each genders signify the research, it is therefore anticipated which
viewpoint is going to be common.

2. The respondent age group

Customers associated with technologies differ throughout age ranges which element is
essential for any project. This project offers incorporated participants through just about all
age ranges. Consequently, viewpoint as well as encounter associated with technologies
originated from just about all organizations. The biggest number of the study includes
participants who're in between sixteen as well as thirty years

12
10
10
8
Frequency

6
4 5
2 3
2
0
Below 16 16- 30 years 31- 45 years Above 45
Age group

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3. For your activity what types of digital technology do you use?

Clients make use of wide selection associated with systems for his or her actions. The
majority of the clients tend to be familiar with web sites, e-mail as well as digital payment
techniques. This really is substantial with this research because lately created web site from
the cafe offers incorporated all of the components referred to below. Nevertheless, mobile
applications, online marketing as well as on the internet speak tend to be backed through 1 / 2
of the participants.

100% 100%
100%
90% 90%
80%
70%
60% 50% 50%
50% 50%
40%
30% 35%
20%
10%
0% 15%

4. To get information about a product or service digital technology helps more than
other sources

Strongly disagree 1

Disagree 1

No decision 4

Agree 8

Strongly agree 19 6
The query four offers which 65 % customers research info through digital systems for
example web sites, e-mail or even digital advertising. 20 % participants don't make use of
digital systems tend to be info looking for. Nonetheless, digital technologies are useful for
any company because individuals obtain info through web sites or even digital marketing.

5. to complete a work, digital technology saves time

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10
10
8
Frequency

4 5
4
2
1
0
Strongly agree Agree No decision Disagree Strongly
disagree

The majority of the participants claim that digital systems tend to be ideal for finishing
function faster. Nevertheless, 25 % participants didn't supply good answer the query. The
actual likely description of the viewpoint is actually that they're older as well as unskilled
customers associated with digital systems.

6. Do you think now a day’s new technologies produce new challenges?

Even though digital systems tend to be ideal for everyday routine, nevertheless it can make
problems in the event that systems alter often. This research discovers where sixty
participants encounter a few problems within utilizing new systems. These details are
additionally essential for a company simply because varying digital systems often make a
difference overall performance adversely.

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 8 7

6 5 6
Frequency

2 2
0
Strongly
Agree
agree No decision
Disagree
Strongly
disagree

7. Would you make use of web sites with regard to buying services or products?

This question offers on the internet purchasing conduct associated with participants. Based on
the research, 65 % participants make use of on the internet program with regard to buying
services and products. Even though thirty-five percent isn't associated with this problem,
nevertheless this outcome is acceptable with regard to presenting digital systems within the
cafe companies.

Strongly disagree 2

Disagree 2

No decision 3

Agree
5
Strongly agree
8
0
2
4
6
8
Frequency

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8 Will you make use of website of “Moonstar cafe” for placing orders?

9
8
8
7
6
6
5
4
4
3
2
1 1
1
0
Strongly agree Agree No decision Disagree Strongly
disagree

Strongly agree Agree No decision Disagree Strongly disagree

70% participants tend to be decided to make use of launched web site associated with
Moonstar Cafe. This can be a guaranteeing stage for that cafe. Nevertheless, advertising
supervisor from the cafe may take more effort with regard to relaxation 30 % to comprehend
their conduct concerning the company’s web site.

Evaluation as well as consequence of qualitative information:

Interview information had been analysed through the thematic evaluation method. The three-
step procedure- html coding, sub-theme as well as style had been adopted in order to
evaluation qualitative information (Saunders et al., 2012). The actual styles tend to be
organized through the company activities- human resources, operation, marketing as well as
accounting.

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Outcome of qualitative research

Action Digital technology Advantages Challenges

Operation Digital communication, Saves time and money, Elevated preliminary

inventory management, Higher productivity investment, maintenance
digital pay system costs, trained employees,
training cost,
Accounting Accounting software, Rapid and cost effective, costly software, few
external storage space, Storing of big data accomplished workers,

Marketing Digital marketing, Immediate information Inflexible to

online announcement sharing, new market approximation
opportunities, performance of digital
performance analysis marketing
HR Digital database, online Workers database, skills Regular update,
announcement and training analysis Training costs

The research discovers a combination derive from qualitative data. Even though digital
systems provide several advantages, nevertheless numerous problems tend to be confronted
through organization too. Optimum utilization of the actual digital technologies had been
present in the actual functional exercise whilst restricted exercise had been documented
through Human Resources. Preliminary expenses as well as personnel instruction tend to be 2
most significant problems with regard to digital systems, based on the research. Advertising
actions tend to be backed through the viewpoint as well as connection with the shoppers.
Consequently, client can get brand new details about cafe rapidly.

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P6 Communicate appropriate recommendations as a result of
research and data analysis to draw valid and meaningful conclusions

While using outcomes through quantitative as well as qualitative evaluation, results tend to be
construed in order to warrant research goals. The first goal is actually concerning overall
performance because of the intro associated with digital techniques in the organisation. The
research suggests which digital technology will give the good assistance in order to Moonstar
Cafe with regard to enhanced overall performance. Because the majority of the clients
possess sufficient understanding as well as encounter about the digital technologies, and so
the cafe may operate advertising applications via it's digital services. Consequently,
functional price goes lower because of much less conversation as well as marketing costs.

The 2nd goal relates to advantages of the digital technologies. The research recognized
advantages for example price preserving, efficiency enhancement, utilizing big information
as well as personnel improvement which can be found through digital systems. Nevertheless,
advantages aren't uniformed through the company. Being able to access, keeping as well as
evaluation associated with information possess immediate effect on the brand new company
improvement as well as overall performance enhancement.

The 3rd goal would be to discover problems because of digital technologies. Abilities
improvement with regard to brand new systems may be the primary problems with regard to
smaller businesses. Even though digital technologies may impact efficiency, nevertheless it's
not feasible in the event that workers don't have sufficient expertise within utilizing
individual’s facilities. As a result, expense with regard to brand new systems could be abused
because of insufficient abilities. Digital technologies can't make sure greater overall
performance instantly simply because correct instruction is required to run digital
technologies.

Suggestions:

The Moonstar cafe ought to evaluate its instruction amenities prior to such as brand new
systems with regard to company actions. Because of insufficient instruction, expense with
regard to brand new digital systems could be wastage associated with cash.

Digital technologies alter quickly because of brand new revise. This particular Cafe must do
cost-benefit evaluation prior to upgrading present systems. Furthermore, the organization
could possibly get assistance through freelancing to lessen preliminary expense.

24
Overall performance assessment is actually suggested for every technology. The company
ought to assess overall performance of every technology to make sure completive benefits.
Additionally, cafe supervisors ought to gather suggestions through clients regarding
usefulness associated with company’s web site and it is conversation program. The actual
Moonstar cafe may enhance their own overall performance through applying customer’s
suggestions concerning digital systems.

P7 Reflect on the value of undertaking the research to meet stated

objectives and own learning and performance.

A project is really a multi-layer understanding program simply because conclusion of one

function prospects to another exercise. Because of intricacy in the business environment,
conclusion of the research assists me personally to build up study investigation abilities. At
the start from the task, I'd small understanding about the research design. Virtually, I
accomplished understanding how I can strategies the task such as issue id, environment goals,
as well as accumulating info. Whilst doing the study, we created information selection
devices, gathered information through smaller businesses. Additionally, spoken as well as
created conversation had been important the main information selection. At the conclusion
from the research, gathered information had been analysed as well as offered inside an
official method.

This particular project had been finished with some transferable abilities. Spoken as well as
created conversation tend to be most significant since it is actually straight associated with
company as well as occupation. Requesting as well as documenting associated with job
interview information enhanced my personal self-confidence within expert conversation.
Improvement associated with investigation goals facilitates to improve analytical capabilities.
Likewise, information evaluation as well as meaning tend to be associated with issue
resolving ability. In addition, danger evaluation may enhance abilities associated with
efficient preparing.

This particular project is actually a terrific way to individual improvement. I've created
conversation abilities, settlement abilities, preparing, issue id, evaluation as well as resolving.
Individual’s abilities will create individual as well as expert improvement strategy. Because
of enhancing analyzing abilities, I can assess as well as alter individual improvement
strategy.

25
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Appendices-1

Appendix 1: Survey questionnaire for customers

.1. Gender of the respondent

Male Female

.2. Age group of the respondent

Below 16 16 – 30 years

31- 45 years Above 45

3. For your activity what types of digital technology do you use?

Websites Mobile apps

Email External data storage

Online chat Online payment system

Digital advertising Other

28
Please answer the following question as,

1= Strongly disagree, 2= Disagree, 3= No decision, 4= Agree and 5= Strongly agree

4. To get information about a product or service digital technology helps more than other
sources

1 2 3 4 5

5. To complete a work, digital technology saves time

1 2 3 4 5

6. Do you think now a day’s new technologies produce new challenges?

1 2 3 4 5

7. Would you make use of web sites with regard to buying services or products?

1 2 3 4 5

8 Will you make use of website of “Moonstar cafe” for placing orders?

1 2 3 4 5

Appendix 2-Interview Question

1. What is your area of activity (operation, marketing, accounting, HR)?

2. What types of digital technology do you for your activity?

3. What are the benefits of using digital technologies in your business?

4. How digital technology improve business performance?

5. What are the challenges of using digital technologies in your business?

6. How you develop employees for new technologies? Is it challenge for your business?

7. Do your business have enough finance to buy new technology

29
Project Log Book
Week No. Update on weekly research (including new ideas or change in project
direction)
1 Set objectives ,scope statement
2 Finishing and coverage the Project
3 Planning the project
4 Risk evaluation and team conference
5 Implementing and controlling the project
6 Website improvement, introducing website and website test

7 data collection tools

8 Collecting the data

9 Data analysing
10 Reviewing the report

30