STUDENT: CHANDRASHEKHAR

ROLL NUMBER:
SUBJECT: MGT403 - BUSINESS COMMUNICATION

Assignment 1_BC (15 Marks):

 Imagine that you have been hired to make “cold calls” to ask potential customers whether
they are familiar with a new restaurant that has just opened in your neighborhood. Write a
script for the phone call, considering all the components of an effective communication
model (such as sender, receiver, key message, encoding, decoding, noise, etc.)

Answer:
Hi Good Morning Sir, my name is Chandrasekhar; I am calling from Nihal’s Restaurant.
Is it good time to talk?

Case 1:-
Receiver: - Yes, tell me, how can I help you?
Sender: - Continue with main content.
Sender:- Sir, just wanted to talk to you about our new restaurant opened up near
your location. Have you seen our restaurant, we are located at Yelahanka old town,
near RMZ mall.
Pause for 5 seconds.
We have a wide variety of cuisine, consisting veg and non-veg cuisine from northern
and southern part of India. We are positive that our food will of your liking.
Receiver:- How can you be sure that I will like the food?
Sender:- Sir, we have developed our menu based on the research we performed in
your locality to understand best liked foods by the people.
Receiver:-Do you serve drinks as well?
Sender:- Yes, Sir. We serve drinks as well. However there is different section where
you can drink and dine at the same time. We have done this so that people who do
not drink aren’t bothered by the people or bother the people who are taking drinks.
Receiver:- Okay. What drinks do you serve?
Sender:-Sir, We serve all kind of drinks like Whiskey, Rum, Vodka, etc. Most for
them are imported brands. We provide the complementary drinks to our customers
as well. We provide the complementary dishes as well for people who do not take
drinks.
Receiver:-Oh! That’s great. That means I can come with friend for drinks and with
family for dining or vice versa.
Sender:- Pleased to hear that! Do you have a date in mind, when you will be able to
STUDENT: CHANDRASHEKHAR
ROLL NUMBER:
SUBJECT: MGT403 - BUSINESS COMMUNICATION
visit us.

Receiver:- Sorry, I am not sure when I will be able to visit you. But I will definitely
going to come to your restaurant.
Sender:- That’s great to hear that! Please give me a call at 08022221111, so that we
will be prepared to receive you. Thank you!
Case 2:-
Receiver:-Sorry, I am busy right now.
Sender:-Sorry to bother you when you are busy, I will call you later. Could you please tell me
when would be good time to talk to you?
Receiver:- You can call me after 5:30pm.
Sender:-Sure, Sir. Thank you!
Make sure to call back on the same day at 5:35pm.
Repeat from start.
Case 3:-
Receiver:-Sorry, I am busy right now.
Sender:-Sorry to bother you when you are busy, I will call you later. Could you please tell me
when would be good time to talk to you?
Receiver:-Sorry, I am not interested.
Sender:-Sure, Sir. If you are not interested right now, I will call you back latter.
May be tomorrow at 12:30 pm.

Sender:-Ok
Make sure to call back on the same day at 5:35pm.
Repeat from start.
STUDENT: CHANDRASHEKHAR
ROLL NUMBER:
SUBJECT: MGT403 - BUSINESS COMMUNICATION

Assignment 2_BC:
 Make a list of marketing communication messages you observe for a one hour
period of time. Rationalize any 5 of these messages.

Answer:
Following are the marketing communication messages I observed in last 1 hour:

Google’s-Look before you leave:-

People in cities are tired of getting stuck in traffic jams. Hence Google’s’
massage clearly says that you check for best route (with less traffic or no
traffic) to reach your destination.

Paytm- Paytm Karo:-

Paytm is an online payment app. These days’ people do not prefer to carry
cash on them; hence Paytm’s massage Paytm Karo, which frees you from
carrying any cash or card on you all the time.

CEAT Tyres- It Helps:-

Indian traffic is not a mere occurrence but a test of drivers ability to drive
powers higher than us. While driving it’s like all the world has descend on a
road and try to collide with you and miss, at least most of the time. Hence
having good tyres helps increase the chances of miss or avoiding the
accidents on road.

. British Airways: Fuelled by Love Campaign

The above video by British Airways is among the top emotional best digital marketing
campaigns which shows the journey of a British Airways crew member who fell in love with
India and formed a deep bond with India. Indians are full of emotions. The airline brand, British
Airways has released a new digital marketing campaign titled as “Fuelled by Love.” The
campaign showcased a real-life example of a British Airways cabin crew who have experienced
once in a lifetime experience in India during her first flight to India. The main subject of the
campaign and the story was that “while the service is driven by purpose and efficiency, but the
true care is only fuelled by love.” Sapient Nitro created the film. The cabin crew meets an
Indian passenger and develops a special bond with her. She later visited the passenger’s house
in India and is amazed by the hospitality and care which she received. With this digital
marketing campaign, the airline company announced a special three-day offer for its customers
STUDENT: CHANDRASHEKHAR
ROLL NUMBER:
SUBJECT: MGT403 - BUSINESS COMMUNICATION
from India to London with exclusive fares starting from INR 53,542 and INR 1,45,517 in
economy class and busin Results

This campaign was among the best digital marketing campaigns that have shown the two
cultures coming together brilliantly. The video went live on the official website of the British
Airways on February 2, 2016, and was promoted to the social media channels including
Facebook, Twitter, Google Plus, and YouTube. The campaign won an award in the US and had
gone viral and touched many lives. It has crossed 3.9 million views on YouTube channel, and
the emotions in the video can leave you in tears. ess class respectively.

OLA- Get discount vouchers worth Rs. 1200:-

Detailed massage says that “Refer a friend and Get discount vouchers worth
Rs. 1200”
A lot of people uses the OLA to travel, hence when people get such
massages it really attracts attention.

Assignment 2_BC (15 Marks):

 Recall a time when you gave a speech in front of a group. How did you feel? What
was your experience? What did you learn from your experience?

Answer:
Couple of years ago I gave my first public speech, and I didn’t fail miserably. I felt I did a good
job.

Below I have mentioned my experiences –

o I have developed simple and short time topic.
o I have practiced in front of the mirror at home.
o Luckily I knew who audience is, because based audience I have prepared myself.
o I arrived on time.
o I wasn’t nervous, I feel very much confident about my speech.
o When I am speaking my voice was loud and clear and also
o My focus was more on what I am going to convey to audience.
o I did a pretty good job. It’s mostly due to the fact that a few people recognized me
after my speech and complimented it.
Learning from experience
STUDENT: CHANDRASHEKHAR
ROLL NUMBER:
SUBJECT: MGT403 - BUSINESS COMMUNICATION
o No matter how interesting my presentation is, just present in front of the people.
o Be confident! There is more than one type of audience: friendly, indifferent, neutral,
and hostile.
o Speech Writing.
o Eye contact is powerful.
o Importance of Public Speaking Skills
o Always leave time for questions.
o

 If you were asked to get the attention of your peers, what encoding & key message
would you choose and why?

Answer:
Hi am talking with my office friends, they like party’s and long drives. I have observed that I
get their full attention during discussion on topics like Party, Long drives and Tourist Place.

Hi Guys, What’s up.??

How was the weekend? What you guys did on the weekend?

You know guys, me and Prashant went for Party on Friday night.

In the middle of the party, Kumar Joined and we had drinks and food.

I said to Kumar and Prashant lets go on a long drive.

Than all three agreed, we started to drive towards Nandi hills.

In the middle we put fire camp, we spend about 1 hour.

In the early morning on Nandi hills, we had good food and nice cup of coffee

After party and long drive, we are feeling really relaxed and our mind is in normal state and
we can work smooth in the office for this week.

Key massages on the above mentioned topic.

1. I knew that my friends like the party and Long drives. So I chose correct topic.
2. Party (Drinks)
3. Food
4. Long Drive
5. Weekend fun
STUDENT: CHANDRASHEKHAR
ROLL NUMBER:
SUBJECT: MGT403 - BUSINESS COMMUNICATION
6. Relaxed, mind become normal state.

 If you were asked to get the attention of someone like yourself, what encoding &
key message would you choose and why?

Answer:
I enjoy technical conversation so when I want to draw attention of someone like myself, I will
initiate discussion on technical topic. For example

Suppose I am on shop floor with a customer and I know he enjoys technical conversation as
well. Now I want to initiate the discussion with him, so I will start the discussion as below;

The machine you are looking at is a very interesting machine, it’s called Schelling. This is
a fully automated machine and has a motor of 40Hp, automatic material feeder and high speed
cutting blade.
It can withstand a material load of 3 Metric Tons and can cut 1000 Sq. inches in 20 Minutes,
Single Man can operate this machine and there is less human intervention that error will
minimized by this, cutting accuracy is +/ - 0.01mm.
And believe it or not, there are only 5 machines like this in India at present.

Key massages on the above mentioned topic.

1. I know person standing with me enjoys technical conversation as well.

2. Fully automated machine

3. Automatic material feeder and high speed cutting blade

4. Only 5 machine like this in India at present

5. Less human intervention

6. Cutting Accuracy.

7. Machine capability and Technology

 Does the communicator have a responsibility to the audience? And, does the
audience have a responsibility to the speaker? Why or why not?

Answer:
Communicators and audience both are have same responsibility.
STUDENT: CHANDRASHEKHAR
ROLL NUMBER:
SUBJECT: MGT403 - BUSINESS COMMUNICATION

Listening is an essential key to communication. Without effective listening, one will not be
able to understand another’s point of view, or fully understand a conversation.

A speech is a participatory event, like (and unlike) a conversation, which requires mutual
engagement and interaction.

Throughout the course of a speech, not only does the communicator have their own set of
responsibilities, but the listener does as well. With the cooperation of both parties, successful
communication should take place.

No matter the size of the audience, every speech should be taken seriously. Speaker should
try as hard to communicate with an audience of 5 or 100.

When the audience sits and listens to the speaker, they will think, and want to know, “What’s
in it for me?” And, “how does this speech benefit me?”

Finding a topic relatable and enjoyable for the audience should be a speaker’s responsibility.

Audience should show up physically, mentally, on time and ready to go.

To engage both the speaker and others in the audience, actively listening to and evaluating
the speaker’s message and intent, asking questions and offering input when appropriate.

 Recall one time you felt offended or insulted in a business conversation. What
contributed to your perception?

Answer:
It was a very long time ago when I felt offended in the business conversation.
I was called in the meeting in office where new project development meeting was happening. I
was called there as I am in charge of the production in my company.
During the meeting they informed me that they are going to undertake a new project and need
my input on production capability. I was very excited after hearing about the new project,
however when they started telling about the material production requirement, my worries began
as it was practically impossible execute the project with current capabilities. I enquired with
them whether we are ready to invest in new machine to execute this project; they responded
that given the margin in this project they cannot afford to invest in new machine. I then raised
my concerns to everyone stating that we cannot execute the project with current machine
capabilities. However they ignored my concerns and continued with their discussion. I stopped
them and raised my concerns again. In response they started saying that I do not want this
STUDENT: CHANDRASHEKHAR
ROLL NUMBER:
SUBJECT: MGT403 - BUSINESS COMMUNICATION
project because it will increase my workload. I tried to explain them that weren’t the case, but
they kept repeating the same point without listening to my explanations. This is the time I really
felt really offended.

I thought that what was the point of calling me in the meeting when they did not wanted to hear
my opinion?
I and my team has always been achieving 99% in deliveries and quality. I was excited about the
new project, so based on what they mentioned that “since I do not want to increase my
workload, I am against this project”. These things offended me as they made joke of my hard
work and my team’s effort to the company.