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MULTIPLE CHOICE
2. One difference between a perfectly competitive firm and a monopoly is that a perfectly competitive firm
produces where
a. marginal cost equals price, while a monopolist produces where price exceeds marginal cost.
b. marginal cost equals price, while a monopolist produces where marginal cost exceeds price.
c. price exceeds marginal cost, while a monopolist produces where marginal cost equals price.
d. marginal cost exceeds price, while a monopolist produces where marginal cost equals price.
ANS: A PTS: 1 DIF: 2 REF: 15-0
NAT: Analytic LOC: Monopoly TOP: Monopoly MSC: Interpretive
3. A monopoly
a. can set the price it charges for its output and earn unlimited profits.
b. takes the market price as given and earns small but positive profits.
c. can set the price it charges for its output but faces a downward-sloping demand curve so it cannot
earn unlimited profits.
d. can set the price it charges for its output but faces a horizontal demand curve so it can earn
unlimited profits.
ANS: C PTS: 1 DIF: 2 REF: 15-0
NAT: Analytic LOC: Monopoly TOP: Monopoly MSC: Interpretive
5. Because monopoly firms do not have to compete with other firms, the outcome in a market with a monopoly is
often
a. not in the best interest of society.
b. one that fails to maximize total economic well-being.
c. inefficient.
d. All of the above are correct.
ANS: D PTS: 1 DIF: 2 REF: 15-0
NAT: Analytic LOC: Monopoly TOP: Monopoly MSC: Interpretive
6. Because a monopolist does not face competition from other firms, the outcome in a market with a monopoly
a. does not illustrate profit maximization.
b. is often not in the best interest of society.
c. is characterized by unlimited profits.
d. would be improved if the government produced the product rather than a private firm.
ANS: B PTS: 1 DIF: 1 REF: 15-0
NAT: Analytic LOC: Monopoly TOP: Monopoly MSC: Interpretive
7. Microsoft faces very little competition from other firms for its Windows software. Why isn’t the price of the
software $1,000 per copy?
a. because the government would not allow such a high price
b. because stockholders would not allow such a high price
c. because the company would sell so few copies that they would earn higher profits by selling at a
lower price
d. All of the above are correct.
ANS: C PTS: 1 DIF: 1 REF: 15-0
NAT: Analytic LOC: Monopoly TOP: Monopoly MSC: Interpretive
8. The DeBeers company faces very little competition from other firms in the wholesale diamond market. Why
isn’t the price of the wholesale diamonds $10,000 per carat?
a. because the government would not allow such a high price
b. because stockholders would not allow such a high price
c. because the company would sell so few copies that they would earn higher profits by selling at a
lower price
d. All of the above are correct.
ANS: C PTS: 1 DIF: 1 REF: 15-0
NAT: Analytic LOC: Monopoly TOP: Monopoly MSC: Interpretive
WHY MONOPOLIES ARISE
5. A benefit of a monopoly is
a. lower prices.
b. a wide variety of similar products.
c. decreasing long-run average total costs.
d. greater creativity by authors who can copyright their novels.
ANS: D PTS: 1 DIF: 2 REF: 15-1
NAT: Analytic LOC: Monopoly TOP: Monopoly MSC: Interpretive
6. A benefit of a monopoly is
a. efficient production.
b. decreasing long-run marginal costs.
c. profit that can be invested in research and development.
d. All of the above are correct.
ANS: C PTS: 1 DIF: 2 REF: 15-1
NAT: Analytic LOC: Monopoly TOP: Monopoly MSC: Interpretive
9. Suppose most people regard emeralds, rubies, and sapphires as close substitutes for diamonds. Then DeBeers,
a large diamond company, has
a. less incentive to advertise than it would otherwise have.
b. less market power than it would otherwise have.
c. more control over the price of diamonds than it would otherwise have.
d. higher profits than it would otherwise have.
ANS: B PTS: 1 DIF: 2 REF: 15-1
NAT: Analytic LOC: Monopoly TOP: Monopoly MSC: Interpretive
10. Which of the following is not a reason for the existence of a monopoly?
a. sole ownership of a key resource
b. patents
c. copyrights
d. diseconomies of scale
ANS: D PTS: 1 DIF: 1 REF: 15-1
NAT: Analytic LOC: Monopoly TOP: Monopoly MSC: Interpretive
11. Which of the following would be most likely to have monopoly power?
a. a long-distance telephone service provider
b. a local cable TV provider
c. a large department store
d. a gas station
ANS: B PTS: 1 DIF: 2 REF: 15-1
NAT: Analytic LOC: Monopoly TOP: Monopoly MSC: Applicative
12. Which of the following would be most likely to have monopoly power?
a. a national florist
b. an online bookstore
c. a local restaurant
d. a local electrical cooperative
ANS: D PTS: 1 DIF: 2 REF: 15-1
NAT: Analytic LOC: Monopoly TOP: Monopoly MSC: Applicative
13. A firm that is the sole seller of a product without close substitutes is
a. perfectly competitive.
b. monopolistically competitive.
c. an oligopolist.
d. a monopolist.
ANS: D PTS: 1 DIF: 1 REF: 15-1
NAT: Analytic LOC: Monopoly TOP: Monopoly MSC: Definitional
14. Most markets are not monopolies in the real world because
a. firms usually face downward-sloping demand curves.
b. supply curves slope upward.
c. firms usually equate price with marginal cost.
d. there are reasonable substitutes for most goods.
ANS: D PTS: 1 DIF: 1 REF: 15-1
NAT: Analytic LOC: Monopoly TOP: Monopoly MSC: Interpretive
25. Sizable economic profits can persist over time under monopoly if the monopolist
a. produces that output where average total cost is at a maximum.
b. is protected by barriers to entry.
c. operates as a price taker rather than a price maker.
d. earns revenues that exceed variable costs.
ANS: B PTS: 1 DIF: 1 REF: 15-1
NAT: Analytic LOC: Monopoly TOP: Barriers to entry
MSC: Interpretive
26. Which of the following is not an example of a barrier to entry?
a. Al owns the only parcel of lakeside property with a beach that is safe for swimming. He charges
admission to neighbors who want to use the beach.
b. Meredith owns the copyright to a popular song. She receives royalties every time a radio station
plays her song.
c. Matt sells computers to his state government for use in their legislative sessions. He has sold
computers for ten years.
d. Anne owns the patent for a new running shoe. She receives payments from the company who
manufactures the shoes.
ANS: C PTS: 1 DIF: 2 REF: 15-1
NAT: Analytic LOC: Monopoly TOP: Barriers to entry
MSC: Applicative
29. Encouraging firms to invest in research and development and individuals to engage in creative endeavors such
as writing novels is one justification for
a. resource monopolies.
b. natural monopolies.
c. government-created monopolies.
d. breaking up monopolies into smaller firms.
ANS: C PTS: 1 DIF: 1 REF: 15-1
NAT: Analytic LOC: Monopoly TOP: Patents | Copyrights
MSC: Interpretive